Overcrowded : designing meaningful products in a world awash with ideas
A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improv...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Verganti, Roberto [verfasserIn] |
|---|
| Format: |
E-Book |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
Cambridge, MA: The MIT Press ; 2016 |
|---|
| Schlagwörter: |
|---|
| Anmerkung: |
Includes bibliographical references and index |
|---|---|
| Umfang: |
1 Online-Ressource |
| Reihe: |
Design thinking, design theory |
|---|
| Links: | |
|---|---|
| ISBN: |
0-262-33583-2 0-262-03536-7 0-262-33582-4 978-0-262-33583-6 978-0-262-03536-1 978-0-262-33582-9 |
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| 520 | |a A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows | ||
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0262335832 : electronic bk. 0-262-33583-2 0262035367 0-262-03536-7 0262335824 : electronic bk. 0-262-33582-4 9780262335836 : electronic bk. 978-0-262-33583-6 9780262035361 978-0-262-03536-1 9780262335829 : electronic bk. 978-0-262-33582-9 (DE-627)1066891923 (DE-599)GBV1066891923 (OCoLC)1047886572 (MITPRESS)7904013 (EBP)052923428 DE-627 eng DE-627 rda eng XD-US TS170 BUS 042000 bisacsh BUS 085000 bisacsh BUS 041000 bisacsh BUS 082000 bisacsh Verganti, Roberto verfasserin aut Overcrowded designing meaningful products in a world awash with ideas Roberto Verganti Cambridge, MA The MIT Press 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Design thinking, design theory Includes bibliographical references and index A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process New products Product design New products Product design Art Automobiles Brakes Business Collaboration Companies Context Creativity Crowdsourcing Design methodology Economics Engineering profession Fitting Footwear Games Google Graphics Green products Hospitals IEEE Fellows Indexes Industries Interviews Knowledge engineering Libraries Magnetic resonance imaging Medical services Method of moments Mirrors Motion pictures Oceans Organizations Pain Pediatrics Pins Planning Portfolios Presses Problem-solving Production facilities Proposals Reflection Robustness Semiotics Sensors Shape Smart homes Smart phones Standards organizations Stress TV Technological innovation Temperature control Thermostats Three-dimensional displays Writing 9780262035361 Print version Verganti, Roberto Overcrowded Cambridge, MA : The MIT Press, [2016] (DLC)2016018208 https://ieeexplore.ieee.org/book/7904013 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 658.5/752 22 01 0018 3848471590 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079465 olr-MIT i z 15-05-19 62 01 0028 3601568470 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 447246490X 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218464 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/7904013 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/7904013 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/7904013 62 01 0028 https://ieeexplore.ieee.org/book/7904013 100 01 3100 https://ieeexplore.ieee.org/book/7904013 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/7904013 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/7904013 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
| spelling |
0262335832 : electronic bk. 0-262-33583-2 0262035367 0-262-03536-7 0262335824 : electronic bk. 0-262-33582-4 9780262335836 : electronic bk. 978-0-262-33583-6 9780262035361 978-0-262-03536-1 9780262335829 : electronic bk. 978-0-262-33582-9 (DE-627)1066891923 (DE-599)GBV1066891923 (OCoLC)1047886572 (MITPRESS)7904013 (EBP)052923428 DE-627 eng DE-627 rda eng XD-US TS170 BUS 042000 bisacsh BUS 085000 bisacsh BUS 041000 bisacsh BUS 082000 bisacsh Verganti, Roberto verfasserin aut Overcrowded designing meaningful products in a world awash with ideas Roberto Verganti Cambridge, MA The MIT Press 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Design thinking, design theory Includes bibliographical references and index A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process New products Product design New products Product design Art Automobiles Brakes Business Collaboration Companies Context Creativity Crowdsourcing Design methodology Economics Engineering profession Fitting Footwear Games Google Graphics Green products Hospitals IEEE Fellows Indexes Industries Interviews Knowledge engineering Libraries Magnetic resonance imaging Medical services Method of moments Mirrors Motion pictures Oceans Organizations Pain Pediatrics Pins Planning Portfolios Presses Problem-solving Production facilities Proposals Reflection Robustness Semiotics Sensors Shape Smart homes Smart phones Standards organizations Stress TV Technological innovation Temperature control Thermostats Three-dimensional displays Writing 9780262035361 Print version Verganti, Roberto Overcrowded Cambridge, MA : The MIT Press, [2016] (DLC)2016018208 https://ieeexplore.ieee.org/book/7904013 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 658.5/752 22 01 0018 3848471590 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079465 olr-MIT i z 15-05-19 62 01 0028 3601568470 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 447246490X 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218464 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/7904013 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/7904013 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/7904013 62 01 0028 https://ieeexplore.ieee.org/book/7904013 100 01 3100 https://ieeexplore.ieee.org/book/7904013 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/7904013 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/7904013 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
| allfields_unstemmed |
0262335832 : electronic bk. 0-262-33583-2 0262035367 0-262-03536-7 0262335824 : electronic bk. 0-262-33582-4 9780262335836 : electronic bk. 978-0-262-33583-6 9780262035361 978-0-262-03536-1 9780262335829 : electronic bk. 978-0-262-33582-9 (DE-627)1066891923 (DE-599)GBV1066891923 (OCoLC)1047886572 (MITPRESS)7904013 (EBP)052923428 DE-627 eng DE-627 rda eng XD-US TS170 BUS 042000 bisacsh BUS 085000 bisacsh BUS 041000 bisacsh BUS 082000 bisacsh Verganti, Roberto verfasserin aut Overcrowded designing meaningful products in a world awash with ideas Roberto Verganti Cambridge, MA The MIT Press 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Design thinking, design theory Includes bibliographical references and index A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process New products Product design New products Product design Art Automobiles Brakes Business Collaboration Companies Context Creativity Crowdsourcing Design methodology Economics Engineering profession Fitting Footwear Games Google Graphics Green products Hospitals IEEE Fellows Indexes Industries Interviews Knowledge engineering Libraries Magnetic resonance imaging Medical services Method of moments Mirrors Motion pictures Oceans Organizations Pain Pediatrics Pins Planning Portfolios Presses Problem-solving Production facilities Proposals Reflection Robustness Semiotics Sensors Shape Smart homes Smart phones Standards organizations Stress TV Technological innovation Temperature control Thermostats Three-dimensional displays Writing 9780262035361 Print version Verganti, Roberto Overcrowded Cambridge, MA : The MIT Press, [2016] (DLC)2016018208 https://ieeexplore.ieee.org/book/7904013 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 658.5/752 22 01 0018 3848471590 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079465 olr-MIT i z 15-05-19 62 01 0028 3601568470 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 447246490X 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218464 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/7904013 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/7904013 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/7904013 62 01 0028 https://ieeexplore.ieee.org/book/7904013 100 01 3100 https://ieeexplore.ieee.org/book/7904013 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/7904013 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/7904013 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
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0262335832 : electronic bk. 0-262-33583-2 0262035367 0-262-03536-7 0262335824 : electronic bk. 0-262-33582-4 9780262335836 : electronic bk. 978-0-262-33583-6 9780262035361 978-0-262-03536-1 9780262335829 : electronic bk. 978-0-262-33582-9 (DE-627)1066891923 (DE-599)GBV1066891923 (OCoLC)1047886572 (MITPRESS)7904013 (EBP)052923428 DE-627 eng DE-627 rda eng XD-US TS170 BUS 042000 bisacsh BUS 085000 bisacsh BUS 041000 bisacsh BUS 082000 bisacsh Verganti, Roberto verfasserin aut Overcrowded designing meaningful products in a world awash with ideas Roberto Verganti Cambridge, MA The MIT Press 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Design thinking, design theory Includes bibliographical references and index A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process New products Product design New products Product design Art Automobiles Brakes Business Collaboration Companies Context Creativity Crowdsourcing Design methodology Economics Engineering profession Fitting Footwear Games Google Graphics Green products Hospitals IEEE Fellows Indexes Industries Interviews Knowledge engineering Libraries Magnetic resonance imaging Medical services Method of moments Mirrors Motion pictures Oceans Organizations Pain Pediatrics Pins Planning Portfolios Presses Problem-solving Production facilities Proposals Reflection Robustness Semiotics Sensors Shape Smart homes Smart phones Standards organizations Stress TV Technological innovation Temperature control Thermostats Three-dimensional displays Writing 9780262035361 Print version Verganti, Roberto Overcrowded Cambridge, MA : The MIT Press, [2016] (DLC)2016018208 https://ieeexplore.ieee.org/book/7904013 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 658.5/752 22 01 0018 3848471590 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079465 olr-MIT i z 15-05-19 62 01 0028 3601568470 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 447246490X 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218464 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/7904013 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/7904013 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/7904013 62 01 0028 https://ieeexplore.ieee.org/book/7904013 100 01 3100 https://ieeexplore.ieee.org/book/7904013 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/7904013 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/7904013 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
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0262335832 : electronic bk. 0-262-33583-2 0262035367 0-262-03536-7 0262335824 : electronic bk. 0-262-33582-4 9780262335836 : electronic bk. 978-0-262-33583-6 9780262035361 978-0-262-03536-1 9780262335829 : electronic bk. 978-0-262-33582-9 (DE-627)1066891923 (DE-599)GBV1066891923 (OCoLC)1047886572 (MITPRESS)7904013 (EBP)052923428 DE-627 eng DE-627 rda eng XD-US TS170 BUS 042000 bisacsh BUS 085000 bisacsh BUS 041000 bisacsh BUS 082000 bisacsh Verganti, Roberto verfasserin aut Overcrowded designing meaningful products in a world awash with ideas Roberto Verganti Cambridge, MA The MIT Press 2016 1 Online-Ressource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Design thinking, design theory Includes bibliographical references and index A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process New products Product design New products Product design Art Automobiles Brakes Business Collaboration Companies Context Creativity Crowdsourcing Design methodology Economics Engineering profession Fitting Footwear Games Google Graphics Green products Hospitals IEEE Fellows Indexes Industries Interviews Knowledge engineering Libraries Magnetic resonance imaging Medical services Method of moments Mirrors Motion pictures Oceans Organizations Pain Pediatrics Pins Planning Portfolios Presses Problem-solving Production facilities Proposals Reflection Robustness Semiotics Sensors Shape Smart homes Smart phones Standards organizations Stress TV Technological innovation Temperature control Thermostats Three-dimensional displays Writing 9780262035361 Print version Verganti, Roberto Overcrowded Cambridge, MA : The MIT Press, [2016] (DLC)2016018208 https://ieeexplore.ieee.org/book/7904013 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 658.5/752 22 01 0018 3848471590 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079465 olr-MIT i z 15-05-19 62 01 0028 3601568470 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 447246490X 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218464 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/7904013 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/7904013 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/7904013 62 01 0028 https://ieeexplore.ieee.org/book/7904013 100 01 3100 https://ieeexplore.ieee.org/book/7904013 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/7904013 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/7904013 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
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A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process Includes bibliographical references and index |
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A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process Includes bibliographical references and index |
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A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows The value -- The principles -- The process Includes bibliographical references and index |
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This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. 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