Decoding the social world : data science and the unintended consequences of communication
How data science and the analysis of networks help us solve the puzzle of unintended consequences
Gespeichert in:
| Autor*in: |
González-Bailón, Sandra - 1977- [verfasserIn] |
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| Format: |
E-Book |
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| Sprache: |
Englisch |
| Erschienen: |
Cambridge: MIT Press ; 2017 |
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| Schlagwörter: |
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| Anmerkung: |
Includes bibliographical references and index |
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| Umfang: |
1 Online-Ressource (xxiv, 231 pages) |
| Reihe: |
Information policy series |
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| Links: | |
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| ISBN: |
0-262-03707-6 0-262-34345-2 978-0-262-03707-5 978-0-262-34345-9 |
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106689227X |
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| 520 | |a How data science and the analysis of networks help us solve the puzzle of unintended consequences | ||
| 520 | |a Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing | ||
| 520 | |a Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future | ||
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0262037076 0-262-03707-6 0262343452 : electronic bk. 0-262-34345-2 9780262037075 978-0-262-03707-5 9780262343459 : electronic bk. 978-0-262-34345-9 (DE-627)106689227X (DE-599)GBV106689227X (OCoLC)1019832193 (MITPRESS)8278549 (EBP)052923452 DE-627 eng DE-627 rda eng XD-US TK5103.7 SOC 000000 bisacsh González-Bailón, Sandra 1977- verfasserin aut Decoding the social world data science and the unintended consequences of communication Sandra González-Bailón Cambridge MIT Press 2017 1 Online-Ressource (xxiv, 231 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Information policy series Includes bibliographical references and index How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Digital communications Digital media Social problems Problem solving Digital communications Digital media Social problems Problem solving 9780262037075 Print version González-Bailón, Sandra, 1977- Decoding the social world Cambridge, MA : MIT Press, 2017 (DLC)2017011041 https://ieeexplore.ieee.org/book/8278549 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 303.48/33 22 01 0018 3848471930 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079813 olr-MIT i z 15-05-19 62 01 0028 3601568810 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 4472465248 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218804 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/8278549 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/8278549 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/8278549 62 01 0028 https://ieeexplore.ieee.org/book/8278549 100 01 3100 https://ieeexplore.ieee.org/book/8278549 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/8278549 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/8278549 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
| spelling |
0262037076 0-262-03707-6 0262343452 : electronic bk. 0-262-34345-2 9780262037075 978-0-262-03707-5 9780262343459 : electronic bk. 978-0-262-34345-9 (DE-627)106689227X (DE-599)GBV106689227X (OCoLC)1019832193 (MITPRESS)8278549 (EBP)052923452 DE-627 eng DE-627 rda eng XD-US TK5103.7 SOC 000000 bisacsh González-Bailón, Sandra 1977- verfasserin aut Decoding the social world data science and the unintended consequences of communication Sandra González-Bailón Cambridge MIT Press 2017 1 Online-Ressource (xxiv, 231 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Information policy series Includes bibliographical references and index How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Digital communications Digital media Social problems Problem solving Digital communications Digital media Social problems Problem solving 9780262037075 Print version González-Bailón, Sandra, 1977- Decoding the social world Cambridge, MA : MIT Press, 2017 (DLC)2017011041 https://ieeexplore.ieee.org/book/8278549 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 303.48/33 22 01 0018 3848471930 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079813 olr-MIT i z 15-05-19 62 01 0028 3601568810 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 4472465248 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218804 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/8278549 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/8278549 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/8278549 62 01 0028 https://ieeexplore.ieee.org/book/8278549 100 01 3100 https://ieeexplore.ieee.org/book/8278549 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/8278549 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/8278549 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
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0262037076 0-262-03707-6 0262343452 : electronic bk. 0-262-34345-2 9780262037075 978-0-262-03707-5 9780262343459 : electronic bk. 978-0-262-34345-9 (DE-627)106689227X (DE-599)GBV106689227X (OCoLC)1019832193 (MITPRESS)8278549 (EBP)052923452 DE-627 eng DE-627 rda eng XD-US TK5103.7 SOC 000000 bisacsh González-Bailón, Sandra 1977- verfasserin aut Decoding the social world data science and the unintended consequences of communication Sandra González-Bailón Cambridge MIT Press 2017 1 Online-Ressource (xxiv, 231 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Information policy series Includes bibliographical references and index How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Digital communications Digital media Social problems Problem solving Digital communications Digital media Social problems Problem solving 9780262037075 Print version González-Bailón, Sandra, 1977- Decoding the social world Cambridge, MA : MIT Press, 2017 (DLC)2017011041 https://ieeexplore.ieee.org/book/8278549 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 303.48/33 22 01 0018 3848471930 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079813 olr-MIT i z 15-05-19 62 01 0028 3601568810 OLR-MIT Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 02-03-20 100 01 3100 4472465248 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011218804 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/8278549 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/8278549 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/8278549 62 01 0028 https://ieeexplore.ieee.org/book/8278549 100 01 3100 https://ieeexplore.ieee.org/book/8278549 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/8278549 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/8278549 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 62 01 0028 OLR-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
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0262037076 0-262-03707-6 0262343452 : electronic bk. 0-262-34345-2 9780262037075 978-0-262-03707-5 9780262343459 : electronic bk. 978-0-262-34345-9 (DE-627)106689227X (DE-599)GBV106689227X (OCoLC)1019832193 (MITPRESS)8278549 (EBP)052923452 DE-627 eng DE-627 rda eng XD-US TK5103.7 SOC 000000 bisacsh González-Bailón, Sandra 1977- verfasserin aut Decoding the social world data science and the unintended consequences of communication Sandra González-Bailón Cambridge MIT Press 2017 1 Online-Ressource (xxiv, 231 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Information policy series Includes bibliographical references and index How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Digital communications Digital media Social problems Problem solving Digital communications Digital media Social problems Problem solving 9780262037075 Print version González-Bailón, Sandra, 1977- Decoding the social world Cambridge, MA : MIT Press, 2017 (DLC)2017011041 https://ieeexplore.ieee.org/book/8278549 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 303.48/33 22 01 0018 3848471930 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079813 olr-MIT i z 15-05-19 62 01 0028 3601568810 OLR-MIT Vervielfältigungen (z.B. 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In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Digital communications Digital media Social problems Problem solving Digital communications Digital media Social problems Problem solving 9780262037075 Print version González-Bailón, Sandra, 1977- Decoding the social world Cambridge, MA : MIT Press, 2017 (DLC)2017011041 https://ieeexplore.ieee.org/book/8278549 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2017 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_62 ISIL_DE-28 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 BO 045F 303.48/33 22 01 0018 3848471930 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3476079813 olr-MIT i z 15-05-19 62 01 0028 3601568810 OLR-MIT Vervielfältigungen (z.B. 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Decoding the social world data science and the unintended consequences of communication |
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How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Includes bibliographical references and index |
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How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Includes bibliographical references and index |
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How data science and the analysis of networks help us solve the puzzle of unintended consequences Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences -- offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of'collective effervescence') and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread'like wildfire.'She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications -- and how data science and evidence-based research embolden critical thinking in a world that is constantly changing Introduction: decoding the social world -- Old puzzles, new evidence -- The effervescence of collective behavior -- The social logic of influence -- Networks and social distance -- Communication in space -- Designing policy and action -- Conclusions: questions for now and the future Includes bibliographical references and index |
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