Brandscapes : architecture in the experience economy
Gespeichert in:
| Autor*in: |
Klingmann, Anna [verfasserIn] |
|---|
| Format: |
Buch |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
Cambridge, Mass. u.a.: MIT Press ; 2007 |
|---|
| Schlagwörter: | |
|---|---|
| Schlagwörter: |
| Systematik: |
|
|---|
| Anmerkung: |
Includes bibliographical references and index |
|---|---|
| Umfang: |
xii, 364 p. ; Ill. |
| Links: | |
|---|---|
| ISBN: |
978-0-262-11303-8 0-262-11303-1 |
| Katalog-ID: |
1619635046 |
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2006029843 9780262113038 hardcover : alk. paper 978-0-262-11303-8 0262113031 : £17.95 (hbk.) 0-262-11303-1 2006029843 Identnummer (DE-627)1619635046 (DE-576)306762625 (DE-599)BSZ306762625 (OCoLC)255611485 (OCoLC)255611485 DE-627 ger DE-627 rakwb eng XD-US XA-GB NA2540 720.1 LH 67160 OBV rvk (DE-625)rvk/94583: ZH 3100 OBV rvk (DE-625)rvk/156111: ZH 4752 OBV rvk (DE-625)rvk/156165: 56.62 bkl Klingmann, Anna verfasserin (DE-588)1014344751 (DE-627)666277532 (DE-576)348638000 aut Brandscapes architecture in the experience economy Anna Klingmann Architecture in the experience economy Cambridge, Mass. [u.a.] MIT Press 2007 xii, 364 p. Ill. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Includes bibliographical references and index Archivierung prüfen 20240511 DE-640 2 pdager Symbolism in architecture Architecture Economic aspects Brand name products Symbolism in architecture Architecture Economic aspects Brand name products s (DE-588)4002851-3 (DE-627)104280352 (DE-576)208848975 Architektur gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd s (DE-588)4231157-3 (DE-627)104934735 (DE-576)210353368 Corporate Design gnd (DE-627) http://www.gbv.de/dms/bs/toc/533274753.pdf V:DE-601 application/pdf Inhaltsverzeichnis (DE-627)533274753 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_181 GBV_ILN_181_b010 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2496 ISIL_DE-Ds108 mdedup LH 67160 Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten Kunstgeschichte Allgemeines. Allgemeine Kunstgeschichte Kunstgeschichte einzelner Gattungen der Kunst Architektur Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten (DE-627)1271105950 (DE-625)rvk/94583: (DE-576)201105950 ZH 3100 Bautheorie; Architekturtheorie; Architekturkritik Technik Architektur Architekturpraxis Bautheorie; Architekturtheorie; Architekturkritik (DE-627)1270702947 (DE-625)rvk/156111: (DE-576)200702947 ZH 4752 Baugeschichte ab dem 21. Jahrhundert Technik Architektur Baugeschichte Moderne, 20. Jahrhundert Baugeschichte ab dem 21. Jahrhundert (DE-627)1272127362 (DE-625)rvk/156165: (DE-576)202127362 56.62 Architekturtheorie Architekturentwicklung (DE-627)181570572 BO 045F 720.1 20 01 0084 834387182 00 LS1 AR A 804 --%%-- --%%-- 09 --%%-- 2873-8244 --%%-- --%%-- k 20-11-07 20 02 0084 1191301052 00 F7 S kult 34 i --%%-- riF7 15-09-22 63 01 3401 1270762214 00 F1 Ne 6082/9 d --%%-- 09 --%%-- 250 146 --%%-- --%%-- zf 07-11-11 70 01 0089 828856214 00 --%%-- T 07 B 6433 u --%%-- z 22-08-07 90 01 3090 1537703412 00 --%%-- KUN 263 : K45 u --%%-- Buchspende Massmann 2015 z 23-04-15 110 01 3110 888439237 00 CAM 08-17624 u --%%-- kz 26-09-08 136 01 3526 1360907858 00 --%%-- 2013 A 132 u --%%-- zman 08-02-13 181 01 3181/010 832323349 00 KB 8 2007 5481 i --%%-- 10 --%%-- ::8:2007:5481: --%%-- --%%-- zb010 29-08-07 231 01 0527/0001 1326003445 00 LS1 WBM 411 0152 u --%%-- z 25-10-12 370 01 4370 869692321 00 OG ZH 3100 280 u --%%-- 01 --%%-- 2850-2360 --%%-- --%%-- sptu z 22-04-08 2014 01 DE-90 3226364340 00 --%%-- 2010 A 43 --%%-- --%%-- l01 24-11-09 2351 01 DE-581 3226364499 00 --%%-- BWL 5.4 Kli p --%%-- l01 19-05-09 2496 01 DE-Ds108 3226364596 00 E 72 KLI p --%%-- l01 16-05-18 136 00 DE-Wis1 00 Architektur 136 00 DE-Wis1 01 Erlebnisgesellschaft 136 00 DE-Wis1 02 Stadtmarketing 136 00 DE-Wis1 03 Corporate Design 136 00 DE-Wis1 04 Architekturtheorie 136 00 DE-Wis1 05 Stadtforschung 2496 01 DE-Ds108 00 s Corporate Architecture 2496 01 DE-Ds108 00 s Branding 2496 01 DE-Ds108 00 s Marken 2496 01 DE-Ds108 00 s Markenästhetik 2496 01 DE-Ds108 00 s Markenführung 2496 01 DE-Ds108 00 s Markenkommunikation 2496 01 DE-Ds108 00 s Schiffe 2496 01 DE-Ds108 00 s Flugzeuge 2496 01 DE-Ds108 00 s Luftfahrtgesellschaften 2496 01 DE-Ds108 00 s Automobilindustrie 2496 01 DE-Ds108 01 s Automobildesign 2496 01 DE-Ds108 01 s Mass Customization 2496 01 DE-Ds108 01 s Nike <Unternehmen> 2496 01 DE-Ds108 01 s New York <Stadt> 2496 01 DE-Ds108 01 s Berlin <Stadt> 2496 01 DE-Ds108 01 s Las Vegas <Stadt> 2496 01 DE-Ds108 01 s Eventdesign 2496 01 DE-Ds108 01 s VW <Unternehmen> 2496 01 DE-Ds108 01 s Ford <Unternehmen> 2496 01 DE-Ds108 01 s Stadtkultur 2496 01 DE-Ds108 02 s Stadtgestaltung 63 00 DE-Wim2 00 Ne 6082 90 00 DE-Hil2 00 KUN 263 110 00 DE-Luen4 00 Ku 502 110 00 DE-Luen4 01 Ku 583 110 00 DE-Luen4 02 Ku 608 136 00 DE-Wis1 00 Ya:D7 136 00 DE-Wis1 01 Ya:D2 2351 01 DE-581 00 BWL 2496 01 DE-Ds108 00 72 2496 01 DE-Ds108 01 Architektur <Allgemeines> 20 01 0084 84$028738244 63 01 3401 WIM2$004689496 70 01 0089 89$129207942 90 01 3090 HIL2$04597451 110 01 3110 LUN4$06275397 136 01 3526 WIS1$234940X 231 01 0527/0001 527011003053 370 01 4370 BA052833 90 01 3090 15:03374 110 01 3110 08-17624 181 01 3181/010 8/2007/5481 231 01 0527/0001 527011003053 370 01 4370 08.0693 2496 01 DE-Ds108 10846 370 01 4370 sptu |
| spelling |
2006029843 9780262113038 hardcover : alk. paper 978-0-262-11303-8 0262113031 : £17.95 (hbk.) 0-262-11303-1 2006029843 Identnummer (DE-627)1619635046 (DE-576)306762625 (DE-599)BSZ306762625 (OCoLC)255611485 (OCoLC)255611485 DE-627 ger DE-627 rakwb eng XD-US XA-GB NA2540 720.1 LH 67160 OBV rvk (DE-625)rvk/94583: ZH 3100 OBV rvk (DE-625)rvk/156111: ZH 4752 OBV rvk (DE-625)rvk/156165: 56.62 bkl Klingmann, Anna verfasserin (DE-588)1014344751 (DE-627)666277532 (DE-576)348638000 aut Brandscapes architecture in the experience economy Anna Klingmann Architecture in the experience economy Cambridge, Mass. [u.a.] MIT Press 2007 xii, 364 p. Ill. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Includes bibliographical references and index Archivierung prüfen 20240511 DE-640 2 pdager Symbolism in architecture Architecture Economic aspects Brand name products Symbolism in architecture Architecture Economic aspects Brand name products s (DE-588)4002851-3 (DE-627)104280352 (DE-576)208848975 Architektur gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd s (DE-588)4231157-3 (DE-627)104934735 (DE-576)210353368 Corporate Design gnd (DE-627) http://www.gbv.de/dms/bs/toc/533274753.pdf V:DE-601 application/pdf Inhaltsverzeichnis (DE-627)533274753 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_181 GBV_ILN_181_b010 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2496 ISIL_DE-Ds108 mdedup LH 67160 Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten Kunstgeschichte Allgemeines. Allgemeine Kunstgeschichte Kunstgeschichte einzelner Gattungen der Kunst Architektur Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten (DE-627)1271105950 (DE-625)rvk/94583: (DE-576)201105950 ZH 3100 Bautheorie; Architekturtheorie; Architekturkritik Technik Architektur Architekturpraxis Bautheorie; Architekturtheorie; Architekturkritik (DE-627)1270702947 (DE-625)rvk/156111: (DE-576)200702947 ZH 4752 Baugeschichte ab dem 21. Jahrhundert Technik Architektur Baugeschichte Moderne, 20. Jahrhundert Baugeschichte ab dem 21. Jahrhundert (DE-627)1272127362 (DE-625)rvk/156165: (DE-576)202127362 56.62 Architekturtheorie Architekturentwicklung (DE-627)181570572 BO 045F 720.1 20 01 0084 834387182 00 LS1 AR A 804 --%%-- --%%-- 09 --%%-- 2873-8244 --%%-- --%%-- k 20-11-07 20 02 0084 1191301052 00 F7 S kult 34 i --%%-- riF7 15-09-22 63 01 3401 1270762214 00 F1 Ne 6082/9 d --%%-- 09 --%%-- 250 146 --%%-- --%%-- zf 07-11-11 70 01 0089 828856214 00 --%%-- T 07 B 6433 u --%%-- z 22-08-07 90 01 3090 1537703412 00 --%%-- KUN 263 : K45 u --%%-- Buchspende Massmann 2015 z 23-04-15 110 01 3110 888439237 00 CAM 08-17624 u --%%-- kz 26-09-08 136 01 3526 1360907858 00 --%%-- 2013 A 132 u --%%-- zman 08-02-13 181 01 3181/010 832323349 00 KB 8 2007 5481 i --%%-- 10 --%%-- ::8:2007:5481: --%%-- --%%-- zb010 29-08-07 231 01 0527/0001 1326003445 00 LS1 WBM 411 0152 u --%%-- z 25-10-12 370 01 4370 869692321 00 OG ZH 3100 280 u --%%-- 01 --%%-- 2850-2360 --%%-- --%%-- sptu z 22-04-08 2014 01 DE-90 3226364340 00 --%%-- 2010 A 43 --%%-- --%%-- l01 24-11-09 2351 01 DE-581 3226364499 00 --%%-- BWL 5.4 Kli p --%%-- l01 19-05-09 2496 01 DE-Ds108 3226364596 00 E 72 KLI p --%%-- l01 16-05-18 136 00 DE-Wis1 00 Architektur 136 00 DE-Wis1 01 Erlebnisgesellschaft 136 00 DE-Wis1 02 Stadtmarketing 136 00 DE-Wis1 03 Corporate Design 136 00 DE-Wis1 04 Architekturtheorie 136 00 DE-Wis1 05 Stadtforschung 2496 01 DE-Ds108 00 s Corporate Architecture 2496 01 DE-Ds108 00 s Branding 2496 01 DE-Ds108 00 s Marken 2496 01 DE-Ds108 00 s Markenästhetik 2496 01 DE-Ds108 00 s Markenführung 2496 01 DE-Ds108 00 s Markenkommunikation 2496 01 DE-Ds108 00 s Schiffe 2496 01 DE-Ds108 00 s Flugzeuge 2496 01 DE-Ds108 00 s Luftfahrtgesellschaften 2496 01 DE-Ds108 00 s Automobilindustrie 2496 01 DE-Ds108 01 s Automobildesign 2496 01 DE-Ds108 01 s Mass Customization 2496 01 DE-Ds108 01 s Nike <Unternehmen> 2496 01 DE-Ds108 01 s New York <Stadt> 2496 01 DE-Ds108 01 s Berlin <Stadt> 2496 01 DE-Ds108 01 s Las Vegas <Stadt> 2496 01 DE-Ds108 01 s Eventdesign 2496 01 DE-Ds108 01 s VW <Unternehmen> 2496 01 DE-Ds108 01 s Ford <Unternehmen> 2496 01 DE-Ds108 01 s Stadtkultur 2496 01 DE-Ds108 02 s Stadtgestaltung 63 00 DE-Wim2 00 Ne 6082 90 00 DE-Hil2 00 KUN 263 110 00 DE-Luen4 00 Ku 502 110 00 DE-Luen4 01 Ku 583 110 00 DE-Luen4 02 Ku 608 136 00 DE-Wis1 00 Ya:D7 136 00 DE-Wis1 01 Ya:D2 2351 01 DE-581 00 BWL 2496 01 DE-Ds108 00 72 2496 01 DE-Ds108 01 Architektur <Allgemeines> 20 01 0084 84$028738244 63 01 3401 WIM2$004689496 70 01 0089 89$129207942 90 01 3090 HIL2$04597451 110 01 3110 LUN4$06275397 136 01 3526 WIS1$234940X 231 01 0527/0001 527011003053 370 01 4370 BA052833 90 01 3090 15:03374 110 01 3110 08-17624 181 01 3181/010 8/2007/5481 231 01 0527/0001 527011003053 370 01 4370 08.0693 2496 01 DE-Ds108 10846 370 01 4370 sptu |
| allfields_unstemmed |
2006029843 9780262113038 hardcover : alk. paper 978-0-262-11303-8 0262113031 : £17.95 (hbk.) 0-262-11303-1 2006029843 Identnummer (DE-627)1619635046 (DE-576)306762625 (DE-599)BSZ306762625 (OCoLC)255611485 (OCoLC)255611485 DE-627 ger DE-627 rakwb eng XD-US XA-GB NA2540 720.1 LH 67160 OBV rvk (DE-625)rvk/94583: ZH 3100 OBV rvk (DE-625)rvk/156111: ZH 4752 OBV rvk (DE-625)rvk/156165: 56.62 bkl Klingmann, Anna verfasserin (DE-588)1014344751 (DE-627)666277532 (DE-576)348638000 aut Brandscapes architecture in the experience economy Anna Klingmann Architecture in the experience economy Cambridge, Mass. [u.a.] MIT Press 2007 xii, 364 p. Ill. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Includes bibliographical references and index Archivierung prüfen 20240511 DE-640 2 pdager Symbolism in architecture Architecture Economic aspects Brand name products Symbolism in architecture Architecture Economic aspects Brand name products s (DE-588)4002851-3 (DE-627)104280352 (DE-576)208848975 Architektur gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd s (DE-588)4231157-3 (DE-627)104934735 (DE-576)210353368 Corporate Design gnd (DE-627) http://www.gbv.de/dms/bs/toc/533274753.pdf V:DE-601 application/pdf Inhaltsverzeichnis (DE-627)533274753 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_181 GBV_ILN_181_b010 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2496 ISIL_DE-Ds108 mdedup LH 67160 Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten Kunstgeschichte Allgemeines. Allgemeine Kunstgeschichte Kunstgeschichte einzelner Gattungen der Kunst Architektur Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten (DE-627)1271105950 (DE-625)rvk/94583: (DE-576)201105950 ZH 3100 Bautheorie; Architekturtheorie; Architekturkritik Technik Architektur Architekturpraxis Bautheorie; Architekturtheorie; Architekturkritik (DE-627)1270702947 (DE-625)rvk/156111: (DE-576)200702947 ZH 4752 Baugeschichte ab dem 21. Jahrhundert Technik Architektur Baugeschichte Moderne, 20. Jahrhundert Baugeschichte ab dem 21. Jahrhundert (DE-627)1272127362 (DE-625)rvk/156165: (DE-576)202127362 56.62 Architekturtheorie Architekturentwicklung (DE-627)181570572 BO 045F 720.1 20 01 0084 834387182 00 LS1 AR A 804 --%%-- --%%-- 09 --%%-- 2873-8244 --%%-- --%%-- k 20-11-07 20 02 0084 1191301052 00 F7 S kult 34 i --%%-- riF7 15-09-22 63 01 3401 1270762214 00 F1 Ne 6082/9 d --%%-- 09 --%%-- 250 146 --%%-- --%%-- zf 07-11-11 70 01 0089 828856214 00 --%%-- T 07 B 6433 u --%%-- z 22-08-07 90 01 3090 1537703412 00 --%%-- KUN 263 : K45 u --%%-- Buchspende Massmann 2015 z 23-04-15 110 01 3110 888439237 00 CAM 08-17624 u --%%-- kz 26-09-08 136 01 3526 1360907858 00 --%%-- 2013 A 132 u --%%-- zman 08-02-13 181 01 3181/010 832323349 00 KB 8 2007 5481 i --%%-- 10 --%%-- ::8:2007:5481: --%%-- --%%-- zb010 29-08-07 231 01 0527/0001 1326003445 00 LS1 WBM 411 0152 u --%%-- z 25-10-12 370 01 4370 869692321 00 OG ZH 3100 280 u --%%-- 01 --%%-- 2850-2360 --%%-- --%%-- sptu z 22-04-08 2014 01 DE-90 3226364340 00 --%%-- 2010 A 43 --%%-- --%%-- l01 24-11-09 2351 01 DE-581 3226364499 00 --%%-- BWL 5.4 Kli p --%%-- l01 19-05-09 2496 01 DE-Ds108 3226364596 00 E 72 KLI p --%%-- l01 16-05-18 136 00 DE-Wis1 00 Architektur 136 00 DE-Wis1 01 Erlebnisgesellschaft 136 00 DE-Wis1 02 Stadtmarketing 136 00 DE-Wis1 03 Corporate Design 136 00 DE-Wis1 04 Architekturtheorie 136 00 DE-Wis1 05 Stadtforschung 2496 01 DE-Ds108 00 s Corporate Architecture 2496 01 DE-Ds108 00 s Branding 2496 01 DE-Ds108 00 s Marken 2496 01 DE-Ds108 00 s Markenästhetik 2496 01 DE-Ds108 00 s Markenführung 2496 01 DE-Ds108 00 s Markenkommunikation 2496 01 DE-Ds108 00 s Schiffe 2496 01 DE-Ds108 00 s Flugzeuge 2496 01 DE-Ds108 00 s Luftfahrtgesellschaften 2496 01 DE-Ds108 00 s Automobilindustrie 2496 01 DE-Ds108 01 s Automobildesign 2496 01 DE-Ds108 01 s Mass Customization 2496 01 DE-Ds108 01 s Nike <Unternehmen> 2496 01 DE-Ds108 01 s New York <Stadt> 2496 01 DE-Ds108 01 s Berlin <Stadt> 2496 01 DE-Ds108 01 s Las Vegas <Stadt> 2496 01 DE-Ds108 01 s Eventdesign 2496 01 DE-Ds108 01 s VW <Unternehmen> 2496 01 DE-Ds108 01 s Ford <Unternehmen> 2496 01 DE-Ds108 01 s Stadtkultur 2496 01 DE-Ds108 02 s Stadtgestaltung 63 00 DE-Wim2 00 Ne 6082 90 00 DE-Hil2 00 KUN 263 110 00 DE-Luen4 00 Ku 502 110 00 DE-Luen4 01 Ku 583 110 00 DE-Luen4 02 Ku 608 136 00 DE-Wis1 00 Ya:D7 136 00 DE-Wis1 01 Ya:D2 2351 01 DE-581 00 BWL 2496 01 DE-Ds108 00 72 2496 01 DE-Ds108 01 Architektur <Allgemeines> 20 01 0084 84$028738244 63 01 3401 WIM2$004689496 70 01 0089 89$129207942 90 01 3090 HIL2$04597451 110 01 3110 LUN4$06275397 136 01 3526 WIS1$234940X 231 01 0527/0001 527011003053 370 01 4370 BA052833 90 01 3090 15:03374 110 01 3110 08-17624 181 01 3181/010 8/2007/5481 231 01 0527/0001 527011003053 370 01 4370 08.0693 2496 01 DE-Ds108 10846 370 01 4370 sptu |
| allfieldsGer |
2006029843 9780262113038 hardcover : alk. paper 978-0-262-11303-8 0262113031 : £17.95 (hbk.) 0-262-11303-1 2006029843 Identnummer (DE-627)1619635046 (DE-576)306762625 (DE-599)BSZ306762625 (OCoLC)255611485 (OCoLC)255611485 DE-627 ger DE-627 rakwb eng XD-US XA-GB NA2540 720.1 LH 67160 OBV rvk (DE-625)rvk/94583: ZH 3100 OBV rvk (DE-625)rvk/156111: ZH 4752 OBV rvk (DE-625)rvk/156165: 56.62 bkl Klingmann, Anna verfasserin (DE-588)1014344751 (DE-627)666277532 (DE-576)348638000 aut Brandscapes architecture in the experience economy Anna Klingmann Architecture in the experience economy Cambridge, Mass. [u.a.] MIT Press 2007 xii, 364 p. Ill. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Includes bibliographical references and index Archivierung prüfen 20240511 DE-640 2 pdager Symbolism in architecture Architecture Economic aspects Brand name products Symbolism in architecture Architecture Economic aspects Brand name products s (DE-588)4002851-3 (DE-627)104280352 (DE-576)208848975 Architektur gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd s (DE-588)4231157-3 (DE-627)104934735 (DE-576)210353368 Corporate Design gnd (DE-627) http://www.gbv.de/dms/bs/toc/533274753.pdf V:DE-601 application/pdf Inhaltsverzeichnis (DE-627)533274753 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_181 GBV_ILN_181_b010 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2496 ISIL_DE-Ds108 mdedup LH 67160 Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten Kunstgeschichte Allgemeines. Allgemeine Kunstgeschichte Kunstgeschichte einzelner Gattungen der Kunst Architektur Architektursoziologie. Beziehungen der Architektur zu anderen Gebieten (DE-627)1271105950 (DE-625)rvk/94583: (DE-576)201105950 ZH 3100 Bautheorie; Architekturtheorie; Architekturkritik Technik Architektur Architekturpraxis Bautheorie; Architekturtheorie; Architekturkritik (DE-627)1270702947 (DE-625)rvk/156111: (DE-576)200702947 ZH 4752 Baugeschichte ab dem 21. Jahrhundert Technik Architektur Baugeschichte Moderne, 20. Jahrhundert Baugeschichte ab dem 21. 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2024-07-15T06:44:14.664Z |
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B R A N D S C A P E S Architecture in the Experience Economy Anna Klingmann The MIT Press Cambridge, Massachusetts London, England CONTENTS \ ACKNOWLEDGMENTS xi INTRODUCTION: ARCHITECTURE IN THE EXPERIENCE ECONOMY … EYES WHICH DO N O T SEE … Liners: From Function to Experience … Airplanes: From Hardware to Humanware … Automobiles: From Standardization to Mass Customization … C H A N G I N G OE T H E C O D E … The Experience Economy … Architecture as Experience … The Brand … Added Value … AjCH ITKCTURE WITHOUT ARCHITECTS … Architecture with a Plot … Living the Fully Branded Experience … Literal Brandscapes … Times Square and Potsdamer Plate S3 NikeTown … Phenomenal Brandscapes … Third Street Promenade: Evolution into a "Flattened" Branded Landscape … Jerde Partnership: Reinventing the Communal Experience … Inspiration … M A R K E T I X G \X" I T H O U T l \ I A K K I; T l i l i S … ' … The Choreography of Unpredictability … The Accommodating Critical i;" … Nobrow I … Liquid Architecture I 's … Datascapes i … Time-Based Strategies … Parametric Design I ^ … SHoP '• … The Legacy of Modernism I ^ Is (M)AI(KE T I \ G I ' "> … How Marketing Trumped (Modernist) Ideology I > … Architecture as Product: Understanding, Creating, Communicating -• i (M) ARCHITECTIRI; Is … The Lessons of Las V e g a s lw The Inverted S h e d and t h e Inverted Duck I 'H > Place Marketing r< … The Illusion of Plans … 2i)(> From Composition t o Choreography … From Object t o Field … I From Axis t o Path … From W a l l t o Surface … i Pure Creation of the M i n d … i The Legibility of Intention … i The Discontinuity of S t a g e and Backstage … Drama + Diversity + Detail … A d d e n d u m … Figural Regimes of Signification … .^ A d d e n d u m … The Parthenon … SO ( O K I I V BEYOND BILBAO … Architecture as a Catalyst for Urban Renewal … Architecture as Brand Equity … Architecture as Spectacle … AS A B R A N D Corporate Branding … The Tension between Market and Place … Corporate Architecture … The Case of Volkswagen and Ford … From Impact to Contact … Inspiration … Urban Branding .]" \ Think Locally, Act Globally … Architecture as a Marketing Tool … ~ - Concept Engineering … Residential Branding … Brandism™ … The Brand Called "You" … TEN REMINDERS TO ARCHITECTS … From Product to Brand … (l … From Need to Desire … From Performance to Experience … From Plan to Choreography … -i … From Program to Ambience … From Impact to Contact … From Function to Form … From Commodity to Catalyst … From Physical to Human Context … From Object to Subject C O N T I: N TS … IS BRIDGING Afterword NOTES INDEX THE GAP |
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