Research in consumer behavior : Volume 12

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Belk, Russell W. - 1945- [hrsg]

Format:

E-Book

Sprache:

Englisch

Erschienen:

Bingley: Emerald ; 2010

Zeitschrift/Reihe:

Research in consumer behavior - volume 12

Schlagwörter:

Business & Economics ; Consumer Behavior

Business & Economics ; General

Sales & marketing

Market research

Consumer behavior

Anmerkung:

Includes bibliographical references

Umfang:

Online-Ressource (xi, 329 p.) ; ill

Reproduktion:

Online-Ausg. ; 2011

Reihe:

Research in consumer behavior ; volume 12

Links:

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ISBN:

978-0-85724-444-4

DOI / URN:

10.1108/S0885-2111(2010)12

Katalog-ID:

1652234365

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