The management game of communication

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow contribut...
Ausführliche Beschreibung

Gespeichert in:
Autor*in:

Brønn, Peggy Simcic [verfasserIn]

Romenti, Stefania

Zerfaß, Ansgar - 1965-

Villa, Virginia

Format:

E-Book

Sprache:

Englisch

Erschienen:

Bingley, U.K.: Emerald ; 2016

Zeitschrift/Reihe:

Advances in public relations and communication management - v. 1

Schlagwörter:

Communication studies

Public relations

Business communication

Umfang:

1 online resource (xviii, 297 p.)

Reihe:

Advances in public relations and communication management ; v. 1

Links:

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ISBN:

978-1-78635-715-1

DOI / URN:

10.1108/S2398-391420161

Katalog-ID:

1659251524

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