The more we know : NBC news, educational innovation, and learning from failure
In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learni...
Ausführliche Beschreibung
Autor*in: |
Klopfer, Eric [verfasserIn] Haas, Jason - 1978- [mitwirkender] |
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Format: |
E-Book |
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Sprache: |
Englisch |
Erschienen: |
Cambridge, Massachusetts: MIT Press ; c2012 |
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Schlagwörter: |
Digital media ; Social aspects |
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Anmerkung: |
Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 |
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Umfang: |
1 PDF (232 pages). |
Beschreibung: |
Mode of access: World Wide Web. |
Links: | |
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ISBN: |
978-0-262-30562-4 |
Katalog-ID: |
1727348532 |
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spelling |
9780262305624 electronic 978-0-262-30562-4 (DE-627)1727348532 (DE-599)KEP055121667 (OCoLC)1196098266 (MITPRESS)6354148 (EBP)055121667 DE-627 ger DE-627 rda eng 507.1 23 Klopfer, Eric verfasserin aut The more we know NBC news, educational innovation, and learning from failure Eric Klopfer and Jason Haas ; foreword by Henry Jenkins Cambridge, Massachusetts MIT Press c2012 1 PDF (232 pages). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. Mode of access: World Wide Web. Digital media ; Social aspects Education in mass media ; Forecasting Science ; Study and teaching ; Technological innovations Haas, Jason 1978- mitwirkender ctb 9780262017947 Erscheint auch als Druck-Ausgabe 9780262017947 https://ieeexplore.ieee.org/book/6354148 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 045F 507.1 22 01 0018 384847462X olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3957240123 olr-MIT i z 23-07-21 100 01 3100 4472467232 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 401122152X olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749237 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6354148 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6354148 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6354148 100 01 3100 https://ieeexplore.ieee.org/book/6354148 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6354148 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6354148 2015 01 DE-93 https://ieeexplore.ieee.org/book/6354148 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
allfields_unstemmed |
9780262305624 electronic 978-0-262-30562-4 (DE-627)1727348532 (DE-599)KEP055121667 (OCoLC)1196098266 (MITPRESS)6354148 (EBP)055121667 DE-627 ger DE-627 rda eng 507.1 23 Klopfer, Eric verfasserin aut The more we know NBC news, educational innovation, and learning from failure Eric Klopfer and Jason Haas ; foreword by Henry Jenkins Cambridge, Massachusetts MIT Press c2012 1 PDF (232 pages). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. Mode of access: World Wide Web. Digital media ; Social aspects Education in mass media ; Forecasting Science ; Study and teaching ; Technological innovations Haas, Jason 1978- mitwirkender ctb 9780262017947 Erscheint auch als Druck-Ausgabe 9780262017947 https://ieeexplore.ieee.org/book/6354148 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 045F 507.1 22 01 0018 384847462X olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 3957240123 olr-MIT i z 23-07-21 100 01 3100 4472467232 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 401122152X olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749237 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6354148 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6354148 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6354148 100 01 3100 https://ieeexplore.ieee.org/book/6354148 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6354148 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6354148 2015 01 DE-93 https://ieeexplore.ieee.org/book/6354148 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01 |
allfieldsGer |
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more we knownbc news, educational innovation, and learning from failure |
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The more we know NBC news, educational innovation, and learning from failure |
abstract |
In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 |
abstractGer |
In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 |
abstract_unstemmed |
In 2006, young people were flocking to MySpace, discovering the joys of watching videos of cute animals on YouTube, and playing online games. Not many of them were watching network news on television; they got most of their information online. So when NBC and MIT launched iCue, an interactive learning venture that combined social networking, online video, and gaming in one multimedia educational site, it was perfectly in tune with the times. iCue was a surefire way for NBC to reach younger viewers and for MIT to test innovative educational methods in the real world. But iCue was a failure: it never developed an audience and was canceled as if it were a sitcom with bad ratings. In The More We Know, Eric Klopfer and Jason Haas, both part of the MIT development team, describe the rise and fall of iCue and what it can teach us about new media, old media, education, and the challenges of innovating in educational media. Klopfer and Haas show that iCue was hampered by, among other things, an educational establishment focused on "teaching to the test," television producers uncomfortable with participatory media, and confusion about the market. But this is not just a cautionary tale; sometimes more can be learned from an interesting failure than a string of successes. Today's educational technology visionaries (iPads for everyone!) might keep this lesson in mind. Includes bibliographical references and index. - Description based on PDF viewed 12/23/2015 |
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