Bandwagon effects in high-technology industries

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for v...
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Autor*in:	Rohlfs, Jeffrey H. [verfasserIn]

Format:	E-Book
Sprache:	Englisch

Erschienen:	Cambridge, Massachusetts: MIT Press ; c2001

Schlagwörter:	High technology industries ; United States ; Case studies

Anmerkung:	Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015
Umfang:	1 PDF (xiv, 256 pages) ; illustrations.
Beschreibung:	Mode of access: World Wide Web.

Links:	Link aufrufen Link aufrufen
ISBN:	978-0-262-25688-9

Katalog-ID:	1727348729

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Indexfelder

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oclc_num	1196116492
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publishDate	2003
allfields	9780262256889 electronic 978-0-262-25688-9 (DE-627)1727348729 (DE-599)KEP055121012 (OCoLC)1196116492 (MITPRESS)6276839 (EBP)055121012 DE-627 ger DE-627 rda eng Rohlfs, Jeffrey H. verfasserin aut Bandwagon effects in high-technology industries Jeffrey H. Rohlfs Cambridge, Massachusetts MIT Press c2001 1 PDF (xiv, 256 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015 Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Mode of access: World Wide Web. High technology industries ; United States ; Case studies 9780262681384 Erscheint auch als Druck-Ausgabe 9780262681384 https://ieeexplore.ieee.org/book/6276839 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 22 01 0018 3848474816 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 395724031X olr-MIT i z 23-07-21 100 01 3100 4472467429 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011221716 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749881 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6276839 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6276839 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6276839 100 01 3100 https://ieeexplore.ieee.org/book/6276839 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6276839 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6276839 2015 01 DE-93 https://ieeexplore.ieee.org/book/6276839 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01
spelling	9780262256889 electronic 978-0-262-25688-9 (DE-627)1727348729 (DE-599)KEP055121012 (OCoLC)1196116492 (MITPRESS)6276839 (EBP)055121012 DE-627 ger DE-627 rda eng Rohlfs, Jeffrey H. verfasserin aut Bandwagon effects in high-technology industries Jeffrey H. Rohlfs Cambridge, Massachusetts MIT Press c2001 1 PDF (xiv, 256 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015 Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Mode of access: World Wide Web. High technology industries ; United States ; Case studies 9780262681384 Erscheint auch als Druck-Ausgabe 9780262681384 https://ieeexplore.ieee.org/book/6276839 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 22 01 0018 3848474816 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 395724031X olr-MIT i z 23-07-21 100 01 3100 4472467429 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011221716 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749881 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6276839 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6276839 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6276839 100 01 3100 https://ieeexplore.ieee.org/book/6276839 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6276839 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6276839 2015 01 DE-93 https://ieeexplore.ieee.org/book/6276839 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01
allfields_unstemmed	9780262256889 electronic 978-0-262-25688-9 (DE-627)1727348729 (DE-599)KEP055121012 (OCoLC)1196116492 (MITPRESS)6276839 (EBP)055121012 DE-627 ger DE-627 rda eng Rohlfs, Jeffrey H. verfasserin aut Bandwagon effects in high-technology industries Jeffrey H. Rohlfs Cambridge, Massachusetts MIT Press c2001 1 PDF (xiv, 256 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015 Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Mode of access: World Wide Web. High technology industries ; United States ; Case studies 9780262681384 Erscheint auch als Druck-Ausgabe 9780262681384 https://ieeexplore.ieee.org/book/6276839 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 22 01 0018 3848474816 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 395724031X olr-MIT i z 23-07-21 100 01 3100 4472467429 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011221716 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749881 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6276839 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6276839 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6276839 100 01 3100 https://ieeexplore.ieee.org/book/6276839 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6276839 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6276839 2015 01 DE-93 https://ieeexplore.ieee.org/book/6276839 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01
allfieldsGer	9780262256889 electronic 978-0-262-25688-9 (DE-627)1727348729 (DE-599)KEP055121012 (OCoLC)1196116492 (MITPRESS)6276839 (EBP)055121012 DE-627 ger DE-627 rda eng Rohlfs, Jeffrey H. verfasserin aut Bandwagon effects in high-technology industries Jeffrey H. Rohlfs Cambridge, Massachusetts MIT Press c2001 1 PDF (xiv, 256 pages) illustrations. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015 Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Mode of access: World Wide Web. High technology industries ; United States ; Case studies 9780262681384 Erscheint auch als Druck-Ausgabe 9780262681384 https://ieeexplore.ieee.org/book/6276839 X:MITPRESS Verlag lizenzpflichtig ZDB-37-IEM 2012 GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_22_i22818 GBV_ILN_23 ISIL_DE-830 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2015 ISIL_DE-93 BO 22 01 0018 3848474816 olrm-h228-MITIEEE zi22818 03-02-21 23 01 0830 395724031X olr-MIT i z 23-07-21 100 01 3100 4472467429 09 --%%-- eBook MIT Press --%%-- --%%-- OLR-MIT-CEC Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 30-01-24 370 01 4370 4011221716 olr-ebook mitieee Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 01-12-21 2015 01 DE-93 3740749881 00 --%%-- --%%-- p --%%-- Campuslizenz l01 18-08-20 22 01 0018 Volltextzugang Campus https://ieeexplore.ieee.org/book/6276839 22 01 0018 Nur für Angehörige der Universität Hamburg: Volltextzugang von außerhalb des Campus http://emedien.sub.uni-hamburg.de/han/ieee/ieeexplore.ieee.org/book/6276839 23 01 0830 MIT Press EBook https://ieeexplore.ieee.org/book/6276839 100 01 3100 https://ieeexplore.ieee.org/book/6276839 100 01 3100 für Uniangehörige: Zugang weltweit http://han.med.uni-magdeburg.de/han/mitvia-ieee/ieeexplore.ieee.org/book/6276839 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://ieeexplore.ieee.org/book/6276839 2015 01 DE-93 https://ieeexplore.ieee.org/book/6276839 23 01 0830 2018-01805, 2018-01806, 2018-01808 22 01 0018 olrm-h228-MITIEEE 23 01 0830 olr-MIT 100 01 3100 OLR-MIT-CEC 370 01 4370 olr-ebook mitieee 370 01 4370 2021.12.01
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topic_title	Bandwagon effects in high-technology industries Jeffrey H. Rohlfs High technology industries ; United States ; Case studies
publisher	MIT Press
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topic	misc High technology industries ; United States ; Case studies
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title	Bandwagon effects in high-technology industries
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title_full	Bandwagon effects in high-technology industries Jeffrey H. Rohlfs
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title_sort	bandwagon effects in high-technology industries
title_auth	Bandwagon effects in high-technology industries
abstract	Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015
abstractGer	Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015
abstract_unstemmed	Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet. Includes bibliographical references (p. [241]-246) and index. - Description based on PDF viewed 12/23/2015
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title_short	Bandwagon effects in high-technology industries
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