Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: A...
Ausführliche Beschreibung
Autor*in: |
Pantoja, Felipe [herausgeberIn] Wu, Shuang [herausgeberIn] Krey, Nina [herausgeberIn] |
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Format: |
E-Book |
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Sprache: |
Englisch |
Erschienen: |
Cham: Springer International Publishing ; 2020. Cham: Imprint: Springer ; 2020. |
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Ausgabe: |
1st ed. 2020. |
Schlagwörter: | |
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Schlagwörter: |
Customer relations—Management. |
Umfang: |
1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) |
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Weitere Ausgabe: |
Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh): Enlightened marketing in challenging times - Cham, Switzerland : Springer, 2020 |
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Reihe: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection |
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Links: | |
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ISBN: |
978-3-030-42545-6 |
DOI / URN: |
10.1007/978-3-030-42545-6 |
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Katalog-ID: |
1734624728 |
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245 | 1 | 0 | |a Enlightened Marketing in Challenging Times |b Proceedings of the 2019 AMS World Marketing Congress (WMC) |c edited by Felipe Pantoja, Shuang Wu, Nina Krey |
250 | |a 1st ed. 2020. | ||
264 | 1 | |a Cham |b Springer International Publishing |c 2020. | |
264 | 1 | |a Cham |b Imprint: Springer |c 2020. | |
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490 | 0 | |a Developments in Marketing Science: Proceedings of the Academy of Marketing Science | |
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520 | |a Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... | ||
520 | |a This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. | ||
650 | 7 | |8 1.1\x |a Marketing |0 (DE-627)091376297 |0 (DE-2867)12766-3 |2 stw | |
650 | 7 | |8 1.2\x |a Marketingmanagement |0 (DE-627)091376319 |0 (DE-2867)12770-5 |2 stw | |
650 | 0 | |a Customer relations—Management. | |
650 | 0 | |a Globalization. | |
650 | 0 | |a Markets. | |
650 | 0 | |a Leadership. | |
650 | 0 | |a Management. | |
650 | 0 | |a Industrial management. | |
650 | 0 | |a Motivation research (Marketing). | |
650 | 0 | |a Luxury goods industry. | |
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700 | 1 | |a Wu, Shuang |e herausgeberin |4 edt | |
700 | 1 | |a Krey, Nina |e herausgeberin |4 edt | |
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776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9783030425470 |
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9783030425456 978-3-030-42545-6 10.1007/978-3-030-42545-6 doi (DE-627)1734624728 (DE-599)KEP058467394 (DE-He213)978-3-030-42545-6 (EBP)058467394 DE-627 ger DE-627 rda eng XA-DE KJSU bicssc BUS018000 bisacsh Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey 1st ed. 2020. Cham Springer International Publishing 2020. Cham Imprint: Springer 2020. 1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 1.1\x Marketing (DE-627)091376297 (DE-2867)12766-3 stw 1.2\x Marketingmanagement (DE-627)091376319 (DE-2867)12770-5 stw Customer relations—Management. Globalization. Markets. Leadership. Management. Industrial management. Motivation research (Marketing). Luxury goods industry. Pantoja, Felipe herausgeberin edt Wu, Shuang herausgeberin edt Krey, Nina herausgeberin edt 9783030425449 9783030425463 9783030425470 Erscheint auch als Druck-Ausgabe 9783030425449 Erscheint auch als Druck-Ausgabe 9783030425463 Erscheint auch als Druck-Ausgabe 9783030425470 Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh) Enlightened marketing in challenging times Cham, Switzerland : Springer, 2020 xliii, 630 Seiten (DE-627)1735648205 9783030425449 https://doi.org/10.1007/978-3-030-42545-6 X:SPRINGER Resolving-System lizenzpflichtig ZDB-2-BUM 2020 ZDB-2-SEB ZDB-2-SXBM 2020 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_26 ISIL_DE-206 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_60 ISIL_DE-705 GBV_ILN_65 ISIL_DE-3 GBV_ILN_95 ISIL_DE-542 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_101 ISIL_DE-Ma14 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_178 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_648 ISIL_DE-1832 GBV_ILN_673 ISIL_DE-H376 GBV_ILN_2001 ISIL_DE-21 GBV_ILN_2002 ISIL_DE-21-19 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2005 ISIL_DE-Sa16 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2015 ISIL_DE-93 GBV_ILN_2017 ISIL_DE-576 GBV_ILN_2020 ISIL_DE-Ch1 GBV_ILN_2034 ISIL_DE-Rt2 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2055 ISIL_DE-840 GBV_ILN_2059 ISIL_DE-Kon4 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2106 ISIL_DE-Stg259 GBV_ILN_2111 ISIL_DE-944 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2122 ISIL_DE-Vil2 GBV_ILN_2129 ISIL_DE-Ofb1 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2148 ISIL_DE-950 GBV_ILN_2149 ISIL_DE-Loer2 GBV_ILN_2152 ISIL_DE-941 GBV_ILN_2153 ISIL_DE-Hed2 GBV_ILN_2232 ISIL_DE-Stg258 BO 045F 658.812 20 01 0084 3775654844 00 --%%-- --%%-- s --%%-- CATDESC_SPR-EB CATDESC_SPR-EB z 10-10-20 23 01 0830 3775642390 00 --%%-- --%%-- s --%%-- olr-springer i z 10-10-20 26 01 0206 3833053682 OLR-BUM Vervielfältigungen (z.B. 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9783030425456 978-3-030-42545-6 10.1007/978-3-030-42545-6 doi (DE-627)1734624728 (DE-599)KEP058467394 (DE-He213)978-3-030-42545-6 (EBP)058467394 DE-627 ger DE-627 rda eng XA-DE KJSU bicssc BUS018000 bisacsh Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey 1st ed. 2020. Cham Springer International Publishing 2020. Cham Imprint: Springer 2020. 1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 1.1\x Marketing (DE-627)091376297 (DE-2867)12766-3 stw 1.2\x Marketingmanagement (DE-627)091376319 (DE-2867)12770-5 stw Customer relations—Management. Globalization. Markets. Leadership. Management. Industrial management. Motivation research (Marketing). Luxury goods industry. Pantoja, Felipe herausgeberin edt Wu, Shuang herausgeberin edt Krey, Nina herausgeberin edt 9783030425449 9783030425463 9783030425470 Erscheint auch als Druck-Ausgabe 9783030425449 Erscheint auch als Druck-Ausgabe 9783030425463 Erscheint auch als Druck-Ausgabe 9783030425470 Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh) Enlightened marketing in challenging times Cham, Switzerland : Springer, 2020 xliii, 630 Seiten (DE-627)1735648205 9783030425449 https://doi.org/10.1007/978-3-030-42545-6 X:SPRINGER Resolving-System lizenzpflichtig ZDB-2-BUM 2020 ZDB-2-SEB ZDB-2-SXBM 2020 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_26 ISIL_DE-206 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_60 ISIL_DE-705 GBV_ILN_65 ISIL_DE-3 GBV_ILN_95 ISIL_DE-542 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_101 ISIL_DE-Ma14 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_178 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_648 ISIL_DE-1832 GBV_ILN_673 ISIL_DE-H376 GBV_ILN_2001 ISIL_DE-21 GBV_ILN_2002 ISIL_DE-21-19 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2005 ISIL_DE-Sa16 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2015 ISIL_DE-93 GBV_ILN_2017 ISIL_DE-576 GBV_ILN_2020 ISIL_DE-Ch1 GBV_ILN_2034 ISIL_DE-Rt2 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2055 ISIL_DE-840 GBV_ILN_2059 ISIL_DE-Kon4 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2106 ISIL_DE-Stg259 GBV_ILN_2111 ISIL_DE-944 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2122 ISIL_DE-Vil2 GBV_ILN_2129 ISIL_DE-Ofb1 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2148 ISIL_DE-950 GBV_ILN_2149 ISIL_DE-Loer2 GBV_ILN_2152 ISIL_DE-941 GBV_ILN_2153 ISIL_DE-Hed2 GBV_ILN_2232 ISIL_DE-Stg258 BO 045F 658.812 20 01 0084 3775654844 00 --%%-- --%%-- s --%%-- CATDESC_SPR-EB CATDESC_SPR-EB z 10-10-20 23 01 0830 3775642390 00 --%%-- --%%-- s --%%-- olr-springer i z 10-10-20 26 01 0206 3833053682 OLR-BUM Vervielfältigungen (z.B. 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9783030425456 978-3-030-42545-6 10.1007/978-3-030-42545-6 doi (DE-627)1734624728 (DE-599)KEP058467394 (DE-He213)978-3-030-42545-6 (EBP)058467394 DE-627 ger DE-627 rda eng XA-DE KJSU bicssc BUS018000 bisacsh Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey 1st ed. 2020. Cham Springer International Publishing 2020. Cham Imprint: Springer 2020. 1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 1.1\x Marketing (DE-627)091376297 (DE-2867)12766-3 stw 1.2\x Marketingmanagement (DE-627)091376319 (DE-2867)12770-5 stw Customer relations—Management. Globalization. Markets. Leadership. Management. Industrial management. Motivation research (Marketing). Luxury goods industry. Pantoja, Felipe herausgeberin edt Wu, Shuang herausgeberin edt Krey, Nina herausgeberin edt 9783030425449 9783030425463 9783030425470 Erscheint auch als Druck-Ausgabe 9783030425449 Erscheint auch als Druck-Ausgabe 9783030425463 Erscheint auch als Druck-Ausgabe 9783030425470 Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh) Enlightened marketing in challenging times Cham, Switzerland : Springer, 2020 xliii, 630 Seiten (DE-627)1735648205 9783030425449 https://doi.org/10.1007/978-3-030-42545-6 X:SPRINGER Resolving-System lizenzpflichtig ZDB-2-BUM 2020 ZDB-2-SEB ZDB-2-SXBM 2020 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_26 ISIL_DE-206 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_60 ISIL_DE-705 GBV_ILN_65 ISIL_DE-3 GBV_ILN_95 ISIL_DE-542 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_101 ISIL_DE-Ma14 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_178 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_648 ISIL_DE-1832 GBV_ILN_673 ISIL_DE-H376 GBV_ILN_2001 ISIL_DE-21 GBV_ILN_2002 ISIL_DE-21-19 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2005 ISIL_DE-Sa16 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2015 ISIL_DE-93 GBV_ILN_2017 ISIL_DE-576 GBV_ILN_2020 ISIL_DE-Ch1 GBV_ILN_2034 ISIL_DE-Rt2 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2055 ISIL_DE-840 GBV_ILN_2059 ISIL_DE-Kon4 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2106 ISIL_DE-Stg259 GBV_ILN_2111 ISIL_DE-944 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2122 ISIL_DE-Vil2 GBV_ILN_2129 ISIL_DE-Ofb1 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2148 ISIL_DE-950 GBV_ILN_2149 ISIL_DE-Loer2 GBV_ILN_2152 ISIL_DE-941 GBV_ILN_2153 ISIL_DE-Hed2 GBV_ILN_2232 ISIL_DE-Stg258 BO 045F 658.812 20 01 0084 3775654844 00 --%%-- --%%-- s --%%-- CATDESC_SPR-EB CATDESC_SPR-EB z 10-10-20 23 01 0830 3775642390 00 --%%-- --%%-- s --%%-- olr-springer i z 10-10-20 26 01 0206 3833053682 OLR-BUM Vervielfältigungen (z.B. 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allfieldsGer |
9783030425456 978-3-030-42545-6 10.1007/978-3-030-42545-6 doi (DE-627)1734624728 (DE-599)KEP058467394 (DE-He213)978-3-030-42545-6 (EBP)058467394 DE-627 ger DE-627 rda eng XA-DE KJSU bicssc BUS018000 bisacsh Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey 1st ed. 2020. Cham Springer International Publishing 2020. Cham Imprint: Springer 2020. 1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 1.1\x Marketing (DE-627)091376297 (DE-2867)12766-3 stw 1.2\x Marketingmanagement (DE-627)091376319 (DE-2867)12770-5 stw Customer relations—Management. Globalization. Markets. Leadership. Management. Industrial management. Motivation research (Marketing). Luxury goods industry. Pantoja, Felipe herausgeberin edt Wu, Shuang herausgeberin edt Krey, Nina herausgeberin edt 9783030425449 9783030425463 9783030425470 Erscheint auch als Druck-Ausgabe 9783030425449 Erscheint auch als Druck-Ausgabe 9783030425463 Erscheint auch als Druck-Ausgabe 9783030425470 Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh) Enlightened marketing in challenging times Cham, Switzerland : Springer, 2020 xliii, 630 Seiten (DE-627)1735648205 9783030425449 https://doi.org/10.1007/978-3-030-42545-6 X:SPRINGER Resolving-System lizenzpflichtig ZDB-2-BUM 2020 ZDB-2-SEB ZDB-2-SXBM 2020 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_26 ISIL_DE-206 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_60 ISIL_DE-705 GBV_ILN_65 ISIL_DE-3 GBV_ILN_95 ISIL_DE-542 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_101 ISIL_DE-Ma14 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_178 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_648 ISIL_DE-1832 GBV_ILN_673 ISIL_DE-H376 GBV_ILN_2001 ISIL_DE-21 GBV_ILN_2002 ISIL_DE-21-19 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2005 ISIL_DE-Sa16 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2015 ISIL_DE-93 GBV_ILN_2017 ISIL_DE-576 GBV_ILN_2020 ISIL_DE-Ch1 GBV_ILN_2034 ISIL_DE-Rt2 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2055 ISIL_DE-840 GBV_ILN_2059 ISIL_DE-Kon4 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2106 ISIL_DE-Stg259 GBV_ILN_2111 ISIL_DE-944 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2122 ISIL_DE-Vil2 GBV_ILN_2129 ISIL_DE-Ofb1 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2148 ISIL_DE-950 GBV_ILN_2149 ISIL_DE-Loer2 GBV_ILN_2152 ISIL_DE-941 GBV_ILN_2153 ISIL_DE-Hed2 GBV_ILN_2232 ISIL_DE-Stg258 BO 045F 658.812 20 01 0084 3775654844 00 --%%-- --%%-- s --%%-- CATDESC_SPR-EB CATDESC_SPR-EB z 10-10-20 23 01 0830 3775642390 00 --%%-- --%%-- s --%%-- olr-springer i z 10-10-20 26 01 0206 3833053682 OLR-BUM Vervielfältigungen (z.B. 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9783030425456 978-3-030-42545-6 10.1007/978-3-030-42545-6 doi (DE-627)1734624728 (DE-599)KEP058467394 (DE-He213)978-3-030-42545-6 (EBP)058467394 DE-627 ger DE-627 rda eng XA-DE KJSU bicssc BUS018000 bisacsh Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey 1st ed. 2020. Cham Springer International Publishing 2020. Cham Imprint: Springer 2020. 1 Online-Ressource(XLIII, 630 p. 15 illus., 2 illus. in color.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 1.1\x Marketing (DE-627)091376297 (DE-2867)12766-3 stw 1.2\x Marketingmanagement (DE-627)091376319 (DE-2867)12770-5 stw Customer relations—Management. Globalization. Markets. Leadership. Management. Industrial management. Motivation research (Marketing). Luxury goods industry. Pantoja, Felipe herausgeberin edt Wu, Shuang herausgeberin edt Krey, Nina herausgeberin edt 9783030425449 9783030425463 9783030425470 Erscheint auch als Druck-Ausgabe 9783030425449 Erscheint auch als Druck-Ausgabe 9783030425463 Erscheint auch als Druck-Ausgabe 9783030425470 Erscheint auch als Druck-Ausgabe AMS World Marketing Congress (22. : 2019 : Edinburgh) Enlightened marketing in challenging times Cham, Switzerland : Springer, 2020 xliii, 630 Seiten (DE-627)1735648205 9783030425449 https://doi.org/10.1007/978-3-030-42545-6 X:SPRINGER Resolving-System lizenzpflichtig ZDB-2-BUM 2020 ZDB-2-SEB ZDB-2-SXBM 2020 GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_26 ISIL_DE-206 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_60 ISIL_DE-705 GBV_ILN_65 ISIL_DE-3 GBV_ILN_95 ISIL_DE-542 GBV_ILN_100 ISIL_DE-Ma9 GBV_ILN_101 ISIL_DE-Ma14 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_178 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_231 ISIL_DE-527 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_648 ISIL_DE-1832 GBV_ILN_673 ISIL_DE-H376 GBV_ILN_2001 ISIL_DE-21 GBV_ILN_2002 ISIL_DE-21-19 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2005 ISIL_DE-Sa16 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2014 ISIL_DE-90 GBV_ILN_2015 ISIL_DE-93 GBV_ILN_2017 ISIL_DE-576 GBV_ILN_2020 ISIL_DE-Ch1 GBV_ILN_2034 ISIL_DE-Rt2 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2055 ISIL_DE-840 GBV_ILN_2059 ISIL_DE-Kon4 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2106 ISIL_DE-Stg259 GBV_ILN_2111 ISIL_DE-944 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2122 ISIL_DE-Vil2 GBV_ILN_2129 ISIL_DE-Ofb1 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2148 ISIL_DE-950 GBV_ILN_2149 ISIL_DE-Loer2 GBV_ILN_2152 ISIL_DE-941 GBV_ILN_2153 ISIL_DE-Hed2 GBV_ILN_2232 ISIL_DE-Stg258 BO 045F 658.812 20 01 0084 3775654844 00 --%%-- --%%-- s --%%-- CATDESC_SPR-EB CATDESC_SPR-EB z 10-10-20 23 01 0830 3775642390 00 --%%-- --%%-- s --%%-- olr-springer i z 10-10-20 26 01 0206 3833053682 OLR-BUM Vervielfältigungen (z.B. 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Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ...</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). 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Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">k3o</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">95</subfield><subfield code="1">01</subfield><subfield code="x">3095/1</subfield><subfield code="b">377560765X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Ausdruck und Kopien sind ausschließlich für den eigenen wissenschaftlichen Gebrauch gestattet</subfield><subfield code="y">z1</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">100</subfield><subfield code="1">01</subfield><subfield code="x">3100</subfield><subfield code="b">3775666621</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">101</subfield><subfield code="1">01</subfield><subfield code="x">3101</subfield><subfield code="b">3775676295</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">3775663649</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">3779855259</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">14-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">3775689001</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z. B. Kopien, Downloads) nur für den eigenen wissenschaftlichen Gebrauch. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959</subfield><subfield code="b">3775585281</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">k</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">147</subfield><subfield code="1">01</subfield><subfield code="x">3528</subfield><subfield code="b">3775793968</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Multiuser | freigeschaltet für Europa-Universität Flensburg und Zentrale Hochschulbibliothek</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">178</subfield><subfield code="1">01</subfield><subfield code="x">3178</subfield><subfield code="b">3790643262</subfield><subfield code="y">x</subfield><subfield code="z">02-11-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">185</subfield><subfield code="1">01</subfield><subfield code="x">3519</subfield><subfield code="b">3775589341</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">231</subfield><subfield code="1">01</subfield><subfield code="x">0527</subfield><subfield code="b">3775598103</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Ausdruck und Kopien sind ausschließlich für den eigenen wissenschaftlichen Gebrauch gestattet</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">3775593411</subfield><subfield code="h">olr-springer</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="u">i</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">648</subfield><subfield code="1">01</subfield><subfield code="x">4648/0001</subfield><subfield code="b">3793418871</subfield><subfield code="c">00</subfield><subfield code="f">BWL</subfield><subfield code="d">E-Book</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots</subfield><subfield code="y">z</subfield><subfield code="z">06-11-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">01</subfield><subfield code="x">4673</subfield><subfield code="b">3915868302</subfield><subfield code="h">OLR-SBE</subfield><subfield code="k">Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed</subfield><subfield code="y">z</subfield><subfield code="z">24-04-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2001</subfield><subfield code="1">01</subfield><subfield code="x">DE-21</subfield><subfield code="b">3766925105</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2002</subfield><subfield code="1">01</subfield><subfield code="x">DE-21-19</subfield><subfield code="b">3766925113</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2003</subfield><subfield code="1">01</subfield><subfield code="x">DE-25</subfield><subfield code="b">3766925121</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Universitätslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">03</subfield><subfield code="x">DE-Sa16</subfield><subfield code="b">4053450616</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l03</subfield><subfield code="z">08-02-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2006</subfield><subfield code="1">01</subfield><subfield code="x">DE-14</subfield><subfield code="b">4327952249</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">01-06-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">376702554X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">02</subfield><subfield code="x">DE-180</subfield><subfield code="b">3770623177</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">07-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2014</subfield><subfield code="1">01</subfield><subfield code="x">DE-90</subfield><subfield code="b">3767025558</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2014</subfield><subfield code="1">02</subfield><subfield code="x">DE-90</subfield><subfield code="b">3767025566</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l02</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2015</subfield><subfield code="1">01</subfield><subfield code="x">DE-93</subfield><subfield code="b">3767025574</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2017</subfield><subfield code="1">01</subfield><subfield code="x">DE-576</subfield><subfield code="b">3767025590</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Besitznachweis BSZ nur für Dateneinspielung, keine echte Lizenz vorhanden</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2020</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch1</subfield><subfield code="b">3767025604</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2034</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rt2</subfield><subfield code="b">376692513X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Zugriff von allen im Hochschulnetz befindlichen Rechnern; Hochschulangehörige können auch über VPN von außerhalb des Campusnetzes zugreifen</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2048</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zwi2</subfield><subfield code="b">3767025612</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer E-Book</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840</subfield><subfield code="b">3766925148</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz HHN</subfield><subfield code="y">l01</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">02</subfield><subfield code="x">DE-840</subfield><subfield code="b">4327574791</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz DHBW Heilbronn</subfield><subfield code="y">l02</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">03</subfield><subfield code="x">DE-840</subfield><subfield code="b">4327574805</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz DHBW CAS</subfield><subfield code="y">l03</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2059</subfield><subfield code="1">01</subfield><subfield code="x">DE-Kon4</subfield><subfield code="b">3766925156</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3766925164</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2068</subfield><subfield code="1">01</subfield><subfield code="x">DE-Fn1</subfield><subfield code="b">3766925172</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2106</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg259</subfield><subfield code="b">3766925180</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2111</subfield><subfield code="1">01</subfield><subfield code="x">DE-944</subfield><subfield code="b">3766925199</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2118</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh35</subfield><subfield code="b">3766925202</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2122</subfield><subfield code="1">01</subfield><subfield code="x">DE-Vil2</subfield><subfield code="b">3766925210</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">EBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2129</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ofb1</subfield><subfield code="b">3766925229</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">30-06-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2143</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rav1</subfield><subfield code="b">3766925237</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield 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Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) |
abstract |
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
abstractGer |
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
abstract_unstemmed |
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ... This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
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Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract -- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data -- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract -- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract -- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract -- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different? -- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract -- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract -- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract -- Chapter14. Thinking Creatively through Hands -- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next? -- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract -- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract -- Chapter19. Has Luxury Consumption Something to do with Fear and Love? -- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract -- Chapter21. The Elephant in the Room: An Abstract -- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract -- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games -- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players? -- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing -- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity -- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract -- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract -- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract -- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing -- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study -- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract -- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract -- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract -- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract -- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract -- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract -- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract -- Chapter41. Moral Identity in Retail Markets: An Abstract -- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract -- Chapter43. Measurement and Implications of Experiential Retail: An Abstract -- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework -- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract -- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract -- Chapter49. Message Framing in CSR Communication: An Abstract -- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract -- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract -- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract -- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract -- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association -- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract -- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities -- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract -- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract -- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services -- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract -- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract -- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract -- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract -- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract -- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis -- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract -- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract -- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract -- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract -- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract -- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract -- Chapter74. Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract -- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract -- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy -- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract -- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract -- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract -- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract -- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract -- Chapter82. Review of Organ...</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). 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Kein systematisches Downloaden.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">31</subfield><subfield code="1">01</subfield><subfield code="x">0027</subfield><subfield code="b">3775636323</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">60</subfield><subfield code="1">01</subfield><subfield code="x">0705</subfield><subfield code="b">3775615199</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">SpringerLink</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="k">Nur für Angehörige der HSU: Volltextzugang von außerhalb des Campus mit Anmeldung über Shibboleth mit Ihrer Bibliothekskennung</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">01</subfield><subfield code="x">0003</subfield><subfield code="b">3775756078</subfield><subfield code="c">03</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB-ZDB-2-BUM</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">k3o</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">95</subfield><subfield code="1">01</subfield><subfield code="x">3095/1</subfield><subfield code="b">377560765X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Ausdruck und Kopien sind ausschließlich für den eigenen wissenschaftlichen Gebrauch gestattet</subfield><subfield code="y">z1</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">100</subfield><subfield code="1">01</subfield><subfield code="x">3100</subfield><subfield code="b">3775666621</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">101</subfield><subfield code="1">01</subfield><subfield code="x">3101</subfield><subfield code="b">3775676295</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">3775663649</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">3779855259</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">14-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">3775689001</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z. B. Kopien, Downloads) nur für den eigenen wissenschaftlichen Gebrauch. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959</subfield><subfield code="b">3775585281</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">k</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">147</subfield><subfield code="1">01</subfield><subfield code="x">3528</subfield><subfield code="b">3775793968</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Multiuser | freigeschaltet für Europa-Universität Flensburg und Zentrale Hochschulbibliothek</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">178</subfield><subfield code="1">01</subfield><subfield code="x">3178</subfield><subfield code="b">3790643262</subfield><subfield code="y">x</subfield><subfield code="z">02-11-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">185</subfield><subfield code="1">01</subfield><subfield code="x">3519</subfield><subfield code="b">3775589341</subfield><subfield code="h">OLR-ESP</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden.</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">231</subfield><subfield code="1">01</subfield><subfield code="x">0527</subfield><subfield code="b">3775598103</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Ausdruck und Kopien sind ausschließlich für den eigenen wissenschaftlichen Gebrauch gestattet</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">3775593411</subfield><subfield code="h">olr-springer</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="u">i</subfield><subfield code="y">z</subfield><subfield code="z">10-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">648</subfield><subfield code="1">01</subfield><subfield code="x">4648/0001</subfield><subfield code="b">3793418871</subfield><subfield code="c">00</subfield><subfield code="f">BWL</subfield><subfield code="d">E-Book</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-SEB</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots</subfield><subfield code="y">z</subfield><subfield code="z">06-11-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">01</subfield><subfield code="x">4673</subfield><subfield code="b">3915868302</subfield><subfield code="h">OLR-SBE</subfield><subfield code="k">Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed</subfield><subfield code="y">z</subfield><subfield code="z">24-04-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2001</subfield><subfield code="1">01</subfield><subfield code="x">DE-21</subfield><subfield code="b">3766925105</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2002</subfield><subfield code="1">01</subfield><subfield code="x">DE-21-19</subfield><subfield code="b">3766925113</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2003</subfield><subfield code="1">01</subfield><subfield code="x">DE-25</subfield><subfield code="b">3766925121</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Universitätslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">03</subfield><subfield code="x">DE-Sa16</subfield><subfield code="b">4053450616</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l03</subfield><subfield code="z">08-02-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2006</subfield><subfield code="1">01</subfield><subfield code="x">DE-14</subfield><subfield code="b">4327952249</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">01-06-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">376702554X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">02</subfield><subfield code="x">DE-180</subfield><subfield code="b">3770623177</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">07-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2014</subfield><subfield code="1">01</subfield><subfield code="x">DE-90</subfield><subfield code="b">3767025558</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2014</subfield><subfield code="1">02</subfield><subfield code="x">DE-90</subfield><subfield code="b">3767025566</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="y">l02</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2015</subfield><subfield code="1">01</subfield><subfield code="x">DE-93</subfield><subfield code="b">3767025574</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2017</subfield><subfield code="1">01</subfield><subfield code="x">DE-576</subfield><subfield code="b">3767025590</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Besitznachweis BSZ nur für Dateneinspielung, keine echte Lizenz vorhanden</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2020</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch1</subfield><subfield code="b">3767025604</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2034</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rt2</subfield><subfield code="b">376692513X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Zugriff von allen im Hochschulnetz befindlichen Rechnern; Hochschulangehörige können auch über VPN von außerhalb des Campusnetzes zugreifen</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2048</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zwi2</subfield><subfield code="b">3767025612</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer E-Book</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840</subfield><subfield code="b">3766925148</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz HHN</subfield><subfield code="y">l01</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">02</subfield><subfield code="x">DE-840</subfield><subfield code="b">4327574791</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz DHBW Heilbronn</subfield><subfield code="y">l02</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">03</subfield><subfield code="x">DE-840</subfield><subfield code="b">4327574805</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Springer ebook Business&Man.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz DHBW CAS</subfield><subfield code="y">l03</subfield><subfield code="z">31-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2059</subfield><subfield code="1">01</subfield><subfield code="x">DE-Kon4</subfield><subfield code="b">3766925156</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">kp</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3766925164</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2068</subfield><subfield code="1">01</subfield><subfield code="x">DE-Fn1</subfield><subfield code="b">3766925172</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2106</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg259</subfield><subfield code="b">3766925180</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext</subfield><subfield code="y">l01</subfield><subfield code="z">05-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2111</subfield><subfield code="1">01</subfield><subfield code="x">DE-944</subfield><subfield code="b">3766925199</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book Springer</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield 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