Social media : the academic library perspective
Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Verishagen, Nina [herausgeberIn] |
|---|
| Format: |
E-Book |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
Cambridge, MA: Chandos Publishing ; 2019 © 2019 |
|---|
| Schlagwörter: |
Online social networks, Library applications Academic libraries, Information technology |
|---|---|
| Formangabe: |
Electronic books |
| Systematik: |
|
|---|
| Anmerkung: |
Includes bibliographical references and index |
|---|---|
| Umfang: |
1 Online-Ressource (xxxvi, 264 Seiten) ; Illustrationen, Diagramme |
| Reihe: |
Chandos publishing social media series |
|---|
| Links: | |
|---|---|
| ISBN: |
978-0-08-102410-2 |
| DOI / URN: |
10.1016/C2016-0-03253-9 |
|---|
| Katalog-ID: |
1734930683 |
|---|
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| 520 | |a Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne | ||
| 520 | |a Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library | ||
| 650 | 0 | |a Online social networks |x Library applications | |
| 650 | 0 | |a Academic libraries |x Information technology | |
| 650 | 0 | |a Social media | |
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| 650 | 4 | |a PSYCHOLOGY / Social Psychology | |
| 650 | 4 | |a Libraries and community | |
| 650 | 4 | |a Online social networks ; Library applications | |
| 650 | 4 | |a Social media | |
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| allfields |
9780081024102 electronic bk. 978-0-08-102410-2 10.1016/C2016-0-03253-9 doi (DE-627)1734930683 (DE-599)KEP056069308 (ELSEVIER)on1076485931 (EBP)056069308 DE-627 ger DE-627 rda eng XD-US Z674.75.S63 PSY 031000 bisacsh AN 77600 rvk (DE-625)rvk/6314: Social media the academic library perspective edited by Nina Verishagen Cambridge, MA Chandos Publishing [2019] © 2019 1 Online-Ressource (xxxvi, 264 Seiten) Illustrationen, Diagramme Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos publishing social media series Includes bibliographical references and index Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Online social networks Library applications Academic libraries Information technology Social media Libraries and community PSYCHOLOGY / Social Psychology Libraries and community Online social networks ; Library applications Social media Electronic books Verishagen, Nina herausgeberin (DE-588)1181149940 (DE-627)1662645066 edt 9780081024096 Erscheint auch als Druck-Ausgabe Social media Cambridge, MA : Chandos Publishing, [2019] 9780081024096 https://doi.org/10.1016/C2016-0-03253-9 Resolving-System lizenzpflichtig https://www.sciencedirect.com/science/book/9780081024096 X:ELSEVIER Verlag lizenzpflichtig GBV-33-Freedom 2022 BSZ-33-EBS-HSAA GBV-33-EBS-MRI GBV-33-EBS-ZHB GBV-33-Freedom 2021 ZDB-33-EBS ZDB-33-ESD ZDB-33-ESE GBV-33-Freedom 2023 GBV_ILN_70 ISIL_DE-89 SYSFLAG_1 GBV_KXP GBV_ILN_105 ISIL_DE-841 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2111 ISIL_DE-944 AN 77600 Öffentlichkeitsarbeit Allgemeines Buch- und Bibliothekswesen, Informationswissenschaft Bibliothekswesen Bibliotheksbenutzung Öffentlichkeitsarbeit (DE-627)1270680218 (DE-625)rvk/6314: (DE-576)200680218 BO 045F 302.30285 70 01 0089 3978755300 OLR-ESD-EBA2020 Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots z 16-09-21 105 01 0841 4074488213 OLR-ELV-TEST Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Testzugang ZHB Lübeck z 26-02-22 370 01 4370 4020554994 olr-ebook elsevier Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 15-12-21 2111 02 DE-944 4046032162 00 --%%-- E-Book Elsevier --%%-- n Elektronischer Volltext - Campuslizenz l01 27-01-22 105 01 0841 https://www.sciencedirect.com/science/book/9780081024096 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://doi.org/10.1016/C2016-0-03253-9 2111 02 DE-944 https://www.sciencedirect.com/science/book/9780081024096 70 01 0089 OLR-ESD-EBA2020 70 01 0089 ACQ 105 01 0841 OLR-ELV-TEST 370 01 4370 olr-ebook elsevier 370 01 4370 2021.12.15 |
| spelling |
9780081024102 electronic bk. 978-0-08-102410-2 10.1016/C2016-0-03253-9 doi (DE-627)1734930683 (DE-599)KEP056069308 (ELSEVIER)on1076485931 (EBP)056069308 DE-627 ger DE-627 rda eng XD-US Z674.75.S63 PSY 031000 bisacsh AN 77600 rvk (DE-625)rvk/6314: Social media the academic library perspective edited by Nina Verishagen Cambridge, MA Chandos Publishing [2019] © 2019 1 Online-Ressource (xxxvi, 264 Seiten) Illustrationen, Diagramme Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos publishing social media series Includes bibliographical references and index Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Online social networks Library applications Academic libraries Information technology Social media Libraries and community PSYCHOLOGY / Social Psychology Libraries and community Online social networks ; Library applications Social media Electronic books Verishagen, Nina herausgeberin (DE-588)1181149940 (DE-627)1662645066 edt 9780081024096 Erscheint auch als Druck-Ausgabe Social media Cambridge, MA : Chandos Publishing, [2019] 9780081024096 https://doi.org/10.1016/C2016-0-03253-9 Resolving-System lizenzpflichtig https://www.sciencedirect.com/science/book/9780081024096 X:ELSEVIER Verlag lizenzpflichtig GBV-33-Freedom 2022 BSZ-33-EBS-HSAA GBV-33-EBS-MRI GBV-33-EBS-ZHB GBV-33-Freedom 2021 ZDB-33-EBS ZDB-33-ESD ZDB-33-ESE GBV-33-Freedom 2023 GBV_ILN_70 ISIL_DE-89 SYSFLAG_1 GBV_KXP GBV_ILN_105 ISIL_DE-841 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2111 ISIL_DE-944 AN 77600 Öffentlichkeitsarbeit Allgemeines Buch- und Bibliothekswesen, Informationswissenschaft Bibliothekswesen Bibliotheksbenutzung Öffentlichkeitsarbeit (DE-627)1270680218 (DE-625)rvk/6314: (DE-576)200680218 BO 045F 302.30285 70 01 0089 3978755300 OLR-ESD-EBA2020 Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots z 16-09-21 105 01 0841 4074488213 OLR-ELV-TEST Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Testzugang ZHB Lübeck z 26-02-22 370 01 4370 4020554994 olr-ebook elsevier Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 15-12-21 2111 02 DE-944 4046032162 00 --%%-- E-Book Elsevier --%%-- n Elektronischer Volltext - Campuslizenz l01 27-01-22 105 01 0841 https://www.sciencedirect.com/science/book/9780081024096 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://doi.org/10.1016/C2016-0-03253-9 2111 02 DE-944 https://www.sciencedirect.com/science/book/9780081024096 70 01 0089 OLR-ESD-EBA2020 70 01 0089 ACQ 105 01 0841 OLR-ELV-TEST 370 01 4370 olr-ebook elsevier 370 01 4370 2021.12.15 |
| allfields_unstemmed |
9780081024102 electronic bk. 978-0-08-102410-2 10.1016/C2016-0-03253-9 doi (DE-627)1734930683 (DE-599)KEP056069308 (ELSEVIER)on1076485931 (EBP)056069308 DE-627 ger DE-627 rda eng XD-US Z674.75.S63 PSY 031000 bisacsh AN 77600 rvk (DE-625)rvk/6314: Social media the academic library perspective edited by Nina Verishagen Cambridge, MA Chandos Publishing [2019] © 2019 1 Online-Ressource (xxxvi, 264 Seiten) Illustrationen, Diagramme Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos publishing social media series Includes bibliographical references and index Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Online social networks Library applications Academic libraries Information technology Social media Libraries and community PSYCHOLOGY / Social Psychology Libraries and community Online social networks ; Library applications Social media Electronic books Verishagen, Nina herausgeberin (DE-588)1181149940 (DE-627)1662645066 edt 9780081024096 Erscheint auch als Druck-Ausgabe Social media Cambridge, MA : Chandos Publishing, [2019] 9780081024096 https://doi.org/10.1016/C2016-0-03253-9 Resolving-System lizenzpflichtig https://www.sciencedirect.com/science/book/9780081024096 X:ELSEVIER Verlag lizenzpflichtig GBV-33-Freedom 2022 BSZ-33-EBS-HSAA GBV-33-EBS-MRI GBV-33-EBS-ZHB GBV-33-Freedom 2021 ZDB-33-EBS ZDB-33-ESD ZDB-33-ESE GBV-33-Freedom 2023 GBV_ILN_70 ISIL_DE-89 SYSFLAG_1 GBV_KXP GBV_ILN_105 ISIL_DE-841 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2111 ISIL_DE-944 AN 77600 Öffentlichkeitsarbeit Allgemeines Buch- und Bibliothekswesen, Informationswissenschaft Bibliothekswesen Bibliotheksbenutzung Öffentlichkeitsarbeit (DE-627)1270680218 (DE-625)rvk/6314: (DE-576)200680218 BO 045F 302.30285 70 01 0089 3978755300 OLR-ESD-EBA2020 Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots z 16-09-21 105 01 0841 4074488213 OLR-ELV-TEST Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Testzugang ZHB Lübeck z 26-02-22 370 01 4370 4020554994 olr-ebook elsevier Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 15-12-21 2111 02 DE-944 4046032162 00 --%%-- E-Book Elsevier --%%-- n Elektronischer Volltext - Campuslizenz l01 27-01-22 105 01 0841 https://www.sciencedirect.com/science/book/9780081024096 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://doi.org/10.1016/C2016-0-03253-9 2111 02 DE-944 https://www.sciencedirect.com/science/book/9780081024096 70 01 0089 OLR-ESD-EBA2020 70 01 0089 ACQ 105 01 0841 OLR-ELV-TEST 370 01 4370 olr-ebook elsevier 370 01 4370 2021.12.15 |
| allfieldsGer |
9780081024102 electronic bk. 978-0-08-102410-2 10.1016/C2016-0-03253-9 doi (DE-627)1734930683 (DE-599)KEP056069308 (ELSEVIER)on1076485931 (EBP)056069308 DE-627 ger DE-627 rda eng XD-US Z674.75.S63 PSY 031000 bisacsh AN 77600 rvk (DE-625)rvk/6314: Social media the academic library perspective edited by Nina Verishagen Cambridge, MA Chandos Publishing [2019] © 2019 1 Online-Ressource (xxxvi, 264 Seiten) Illustrationen, Diagramme Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos publishing social media series Includes bibliographical references and index Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Online social networks Library applications Academic libraries Information technology Social media Libraries and community PSYCHOLOGY / Social Psychology Libraries and community Online social networks ; Library applications Social media Electronic books Verishagen, Nina herausgeberin (DE-588)1181149940 (DE-627)1662645066 edt 9780081024096 Erscheint auch als Druck-Ausgabe Social media Cambridge, MA : Chandos Publishing, [2019] 9780081024096 https://doi.org/10.1016/C2016-0-03253-9 Resolving-System lizenzpflichtig https://www.sciencedirect.com/science/book/9780081024096 X:ELSEVIER Verlag lizenzpflichtig GBV-33-Freedom 2022 BSZ-33-EBS-HSAA GBV-33-EBS-MRI GBV-33-EBS-ZHB GBV-33-Freedom 2021 ZDB-33-EBS ZDB-33-ESD ZDB-33-ESE GBV-33-Freedom 2023 GBV_ILN_70 ISIL_DE-89 SYSFLAG_1 GBV_KXP GBV_ILN_105 ISIL_DE-841 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2111 ISIL_DE-944 AN 77600 Öffentlichkeitsarbeit Allgemeines Buch- und Bibliothekswesen, Informationswissenschaft Bibliothekswesen Bibliotheksbenutzung Öffentlichkeitsarbeit (DE-627)1270680218 (DE-625)rvk/6314: (DE-576)200680218 BO 045F 302.30285 70 01 0089 3978755300 OLR-ESD-EBA2020 Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots z 16-09-21 105 01 0841 4074488213 OLR-ELV-TEST Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Testzugang ZHB Lübeck z 26-02-22 370 01 4370 4020554994 olr-ebook elsevier Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 15-12-21 2111 02 DE-944 4046032162 00 --%%-- E-Book Elsevier --%%-- n Elektronischer Volltext - Campuslizenz l01 27-01-22 105 01 0841 https://www.sciencedirect.com/science/book/9780081024096 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich https://doi.org/10.1016/C2016-0-03253-9 2111 02 DE-944 https://www.sciencedirect.com/science/book/9780081024096 70 01 0089 OLR-ESD-EBA2020 70 01 0089 ACQ 105 01 0841 OLR-ELV-TEST 370 01 4370 olr-ebook elsevier 370 01 4370 2021.12.15 |
| allfieldsSound |
9780081024102 electronic bk. 978-0-08-102410-2 10.1016/C2016-0-03253-9 doi (DE-627)1734930683 (DE-599)KEP056069308 (ELSEVIER)on1076485931 (EBP)056069308 DE-627 ger DE-627 rda eng XD-US Z674.75.S63 PSY 031000 bisacsh AN 77600 rvk (DE-625)rvk/6314: Social media the academic library perspective edited by Nina Verishagen Cambridge, MA Chandos Publishing [2019] © 2019 1 Online-Ressource (xxxvi, 264 Seiten) Illustrationen, Diagramme Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Chandos publishing social media series Includes bibliographical references and index Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Online social networks Library applications Academic libraries Information technology Social media Libraries and community PSYCHOLOGY / Social Psychology Libraries and community Online social networks ; Library applications Social media Electronic books Verishagen, Nina herausgeberin (DE-588)1181149940 (DE-627)1662645066 edt 9780081024096 Erscheint auch als Druck-Ausgabe Social media Cambridge, MA : Chandos Publishing, [2019] 9780081024096 https://doi.org/10.1016/C2016-0-03253-9 Resolving-System lizenzpflichtig https://www.sciencedirect.com/science/book/9780081024096 X:ELSEVIER Verlag lizenzpflichtig GBV-33-Freedom 2022 BSZ-33-EBS-HSAA GBV-33-EBS-MRI GBV-33-EBS-ZHB GBV-33-Freedom 2021 ZDB-33-EBS ZDB-33-ESD ZDB-33-ESE GBV-33-Freedom 2023 GBV_ILN_70 ISIL_DE-89 SYSFLAG_1 GBV_KXP GBV_ILN_105 ISIL_DE-841 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_2111 ISIL_DE-944 AN 77600 Öffentlichkeitsarbeit Allgemeines Buch- und Bibliothekswesen, Informationswissenschaft Bibliothekswesen Bibliotheksbenutzung Öffentlichkeitsarbeit (DE-627)1270680218 (DE-625)rvk/6314: (DE-576)200680218 BO 045F 302.30285 70 01 0089 3978755300 OLR-ESD-EBA2020 Campusweiter Zugriff (Universität Hannover). - Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots z 16-09-21 105 01 0841 4074488213 OLR-ELV-TEST Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Testzugang ZHB Lübeck z 26-02-22 370 01 4370 4020554994 olr-ebook elsevier Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 15-12-21 2111 02 DE-944 4046032162 00 --%%-- E-Book Elsevier --%%-- n Elektronischer Volltext - Campuslizenz l01 27-01-22 105 01 0841 https://www.sciencedirect.com/science/book/9780081024096 370 01 4370 E-Book: Zugriff im HCU-Netz. 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Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Includes bibliographical references and index |
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Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Includes bibliographical references and index |
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Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library Includes bibliographical references and index |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000cam a2200265 4500</leader><controlfield tag="001">1734930683</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20240520210120.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">201007s2019 xxu|||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780081024102</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-08-102410-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1016/C2016-0-03253-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)1734930683</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP056069308</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ELSEVIER)on1076485931</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EBP)056069308</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XD-US</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">Z674.75.S63</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">PSY 031000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AN 77600</subfield><subfield code="2">rvk</subfield><subfield code="0">(DE-625)rvk/6314:</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media</subfield><subfield code="b">the academic library perspective</subfield><subfield code="c">edited by Nina Verishagen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, MA</subfield><subfield code="b">Chandos Publishing</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxxvi, 264 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Chandos publishing social media series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. 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