Branding books across the ages : strategies and key concepts in literary branding
Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Fra...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Braber, Helleke van den - 1970- [herausgeberIn] Dera, Jeroen - 1986- [herausgeberIn] Joosten, Jos - 1964- [herausgeberIn] Steenmeijer, Maarten - 1954- [herausgeberIn] Ackermans, Linda [mitwirkender] Bax, Sander [mitwirkender] Debergh, Gwennie [mitwirkender] Deinsen, Lieke van [mitwirkender] Franssen, Gaston [mitwirkender] Geerdink, Nina [mitwirkender] Ham, Laurens [mitwirkender] Hulsenboom, Paul [mitwirkender] Koffeman, Maaike [mitwirkender] McMartin, Jack [mitwirkender] Mourits, Bertram [mitwirkender] Schoor, Rob van de [mitwirkender] Smeets, Roel [mitwirkender] |
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| Format: |
E-Book |
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| Sprache: |
Englisch |
| Erschienen: |
Amsterdam: Amsterdam University Press ; 2021 |
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| Rechteinformationen: |
Open Access This eBook is made available Open Access under a CC BY-NC-ND 4.0 license |
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| Schlagwörter: |
Niederländisch / Literatur / Vermarktung Niederlande / Buchhandel / Verlag / Marketing |
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| Schlagwörter: |
| Umfang: |
1 Online-Ressource (372 Seiten) |
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| Beschreibung: |
Mode of access: Internet via World Wide Web. |
| Reproduktion: |
[Online-Ausgabe] |
|---|---|
| Weitere Ausgabe: |
Erscheint auch als Druckausgabe: Branding books across the ages - Amsterdam : Amsterdam University Press, 2021 |
| Links: | |
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| ISBN: |
978-90-485-4440-0 |
| DOI / URN: |
10.1515/9789048544400 |
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| Katalog-ID: |
1761831186 |
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| 520 | |a Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names | ||
| 520 | |a As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. | ||
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9789048544400 978-90-485-4440-0 10.1515/9789048544400 doi (DE-627)1761831186 (DE-599)KEP06616088X (OCoLC)1433045751 (DE-B1597)576205 (EBP)06616088X DE-627 ger DE-627 rda eng XA-NL BUS043000 bisacsh 18.13 bkl 17.91 bkl 06.25 bkl 85.40 bkl Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer Amsterdam Amsterdam University Press [2021] 1 Online-Ressource (372 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. [Online-Ausgabe] Mode of access: Internet via World Wide Web. This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English Books Marketing History Branding (Marketing) History Publishers and publishing History BUSINESS & ECONOMICS / Marketing / General Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies s (DE-588)4122614-8 (DE-627)105761141 (DE-576)209552883 Niederländisch gnd s (DE-588)4035964-5 (DE-627)106245015 (DE-576)209015608 Literatur gnd s (DE-588)4121857-7 (DE-627)104297557 (DE-576)209546743 Vermarktung gnd (DE-627) g (DE-588)4042203-3 (DE-627)104400765 (DE-576)209049030 Niederlande gnd s (DE-588)4008626-4 (DE-627)106367137 (DE-576)208877371 Buchhandel gnd s (DE-588)4063004-3 (DE-627)10612949X (DE-576)209146893 Verlag gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd (DE-627) Braber, Helleke van den 1970- herausgeberin (DE-588)173532241 (DE-627)698444140 (DE-576)134376803 edt Dera, Jeroen 1986- herausgeberin (DE-588)1105587827 (DE-627)862711266 (DE-576)473639017 edt Joosten, Jos 1964- herausgeberin (DE-588)172806623 (DE-627)673841545 (DE-576)133662934 edt Steenmeijer, Maarten 1954- herausgeberin (DE-588)172384370 (DE-627)697326772 (DE-576)133248445 edt Ackermans, Linda mitwirkender ctb Bax, Sander mitwirkender ctb Debergh, Gwennie mitwirkender ctb Deinsen, Lieke van mitwirkender ctb Franssen, Gaston mitwirkender ctb Geerdink, Nina mitwirkender ctb Ham, Laurens mitwirkender ctb Hulsenboom, Paul mitwirkender ctb Koffeman, Maaike mitwirkender ctb McMartin, Jack mitwirkender ctb Mourits, Bertram mitwirkender ctb Schoor, Rob van de mitwirkender ctb Smeets, Roel mitwirkender ctb 9789463723916 hardcover Erscheint auch als Druckausgabe Branding books across the ages Amsterdam : Amsterdam University Press, 2021 372 Seiten (DE-627)1784918466 9789463723916 9463723919 https://www.degruyter.com/isbn/9789048544400 X:GRUY Verlag Open Access 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9789048544400 978-90-485-4440-0 10.1515/9789048544400 doi (DE-627)1761831186 (DE-599)KEP06616088X (OCoLC)1433045751 (DE-B1597)576205 (EBP)06616088X DE-627 ger DE-627 rda eng XA-NL BUS043000 bisacsh 18.13 bkl 17.91 bkl 06.25 bkl 85.40 bkl Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer Amsterdam Amsterdam University Press [2021] 1 Online-Ressource (372 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. [Online-Ausgabe] Mode of access: Internet via World Wide Web. This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English Books Marketing History Branding (Marketing) History Publishers and publishing History BUSINESS & ECONOMICS / Marketing / General Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies s (DE-588)4122614-8 (DE-627)105761141 (DE-576)209552883 Niederländisch gnd s (DE-588)4035964-5 (DE-627)106245015 (DE-576)209015608 Literatur gnd s (DE-588)4121857-7 (DE-627)104297557 (DE-576)209546743 Vermarktung gnd (DE-627) g (DE-588)4042203-3 (DE-627)104400765 (DE-576)209049030 Niederlande gnd s (DE-588)4008626-4 (DE-627)106367137 (DE-576)208877371 Buchhandel gnd s (DE-588)4063004-3 (DE-627)10612949X (DE-576)209146893 Verlag gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd (DE-627) Braber, Helleke van den 1970- herausgeberin (DE-588)173532241 (DE-627)698444140 (DE-576)134376803 edt Dera, Jeroen 1986- herausgeberin (DE-588)1105587827 (DE-627)862711266 (DE-576)473639017 edt Joosten, Jos 1964- herausgeberin (DE-588)172806623 (DE-627)673841545 (DE-576)133662934 edt Steenmeijer, Maarten 1954- herausgeberin (DE-588)172384370 (DE-627)697326772 (DE-576)133248445 edt Ackermans, Linda mitwirkender ctb Bax, Sander mitwirkender ctb Debergh, Gwennie mitwirkender ctb Deinsen, Lieke van mitwirkender ctb Franssen, Gaston mitwirkender ctb Geerdink, Nina mitwirkender ctb Ham, Laurens mitwirkender ctb Hulsenboom, Paul mitwirkender ctb Koffeman, Maaike mitwirkender ctb McMartin, Jack mitwirkender ctb Mourits, Bertram mitwirkender ctb Schoor, Rob van de mitwirkender ctb Smeets, Roel mitwirkender ctb 9789463723916 hardcover Erscheint auch als Druckausgabe Branding books across the ages Amsterdam : Amsterdam University Press, 2021 372 Seiten (DE-627)1784918466 9789463723916 9463723919 https://www.degruyter.com/isbn/9789048544400 X:GRUY Verlag Open Access 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9789048544400 978-90-485-4440-0 10.1515/9789048544400 doi (DE-627)1761831186 (DE-599)KEP06616088X (OCoLC)1433045751 (DE-B1597)576205 (EBP)06616088X DE-627 ger DE-627 rda eng XA-NL BUS043000 bisacsh 18.13 bkl 17.91 bkl 06.25 bkl 85.40 bkl Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer Amsterdam Amsterdam University Press [2021] 1 Online-Ressource (372 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. [Online-Ausgabe] Mode of access: Internet via World Wide Web. This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English Books Marketing History Branding (Marketing) History Publishers and publishing History BUSINESS & ECONOMICS / Marketing / General Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies s (DE-588)4122614-8 (DE-627)105761141 (DE-576)209552883 Niederländisch gnd s (DE-588)4035964-5 (DE-627)106245015 (DE-576)209015608 Literatur gnd s (DE-588)4121857-7 (DE-627)104297557 (DE-576)209546743 Vermarktung gnd (DE-627) g (DE-588)4042203-3 (DE-627)104400765 (DE-576)209049030 Niederlande gnd s (DE-588)4008626-4 (DE-627)106367137 (DE-576)208877371 Buchhandel gnd s (DE-588)4063004-3 (DE-627)10612949X (DE-576)209146893 Verlag gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd (DE-627) Braber, Helleke van den 1970- herausgeberin (DE-588)173532241 (DE-627)698444140 (DE-576)134376803 edt Dera, Jeroen 1986- herausgeberin (DE-588)1105587827 (DE-627)862711266 (DE-576)473639017 edt Joosten, Jos 1964- herausgeberin (DE-588)172806623 (DE-627)673841545 (DE-576)133662934 edt Steenmeijer, Maarten 1954- herausgeberin (DE-588)172384370 (DE-627)697326772 (DE-576)133248445 edt Ackermans, Linda mitwirkender ctb Bax, Sander mitwirkender ctb Debergh, Gwennie mitwirkender ctb Deinsen, Lieke van mitwirkender ctb Franssen, Gaston mitwirkender ctb Geerdink, Nina mitwirkender ctb Ham, Laurens mitwirkender ctb Hulsenboom, Paul mitwirkender ctb Koffeman, Maaike mitwirkender ctb McMartin, Jack mitwirkender ctb Mourits, Bertram mitwirkender ctb Schoor, Rob van de mitwirkender ctb Smeets, Roel mitwirkender ctb 9789463723916 hardcover Erscheint auch als Druckausgabe Branding books across the ages Amsterdam : Amsterdam University Press, 2021 372 Seiten (DE-627)1784918466 9789463723916 9463723919 https://www.degruyter.com/isbn/9789048544400 X:GRUY Verlag Open Access 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| allfieldsGer |
9789048544400 978-90-485-4440-0 10.1515/9789048544400 doi (DE-627)1761831186 (DE-599)KEP06616088X (OCoLC)1433045751 (DE-B1597)576205 (EBP)06616088X DE-627 ger DE-627 rda eng XA-NL BUS043000 bisacsh 18.13 bkl 17.91 bkl 06.25 bkl 85.40 bkl Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer Amsterdam Amsterdam University Press [2021] 1 Online-Ressource (372 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. [Online-Ausgabe] Mode of access: Internet via World Wide Web. This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English Books Marketing History Branding (Marketing) History Publishers and publishing History BUSINESS & ECONOMICS / Marketing / General Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies s (DE-588)4122614-8 (DE-627)105761141 (DE-576)209552883 Niederländisch gnd s (DE-588)4035964-5 (DE-627)106245015 (DE-576)209015608 Literatur gnd s (DE-588)4121857-7 (DE-627)104297557 (DE-576)209546743 Vermarktung gnd (DE-627) g (DE-588)4042203-3 (DE-627)104400765 (DE-576)209049030 Niederlande gnd s (DE-588)4008626-4 (DE-627)106367137 (DE-576)208877371 Buchhandel gnd s (DE-588)4063004-3 (DE-627)10612949X (DE-576)209146893 Verlag gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd (DE-627) Braber, Helleke van den 1970- herausgeberin (DE-588)173532241 (DE-627)698444140 (DE-576)134376803 edt Dera, Jeroen 1986- herausgeberin (DE-588)1105587827 (DE-627)862711266 (DE-576)473639017 edt Joosten, Jos 1964- herausgeberin (DE-588)172806623 (DE-627)673841545 (DE-576)133662934 edt Steenmeijer, Maarten 1954- herausgeberin (DE-588)172384370 (DE-627)697326772 (DE-576)133248445 edt Ackermans, Linda mitwirkender ctb Bax, Sander mitwirkender ctb Debergh, Gwennie mitwirkender ctb Deinsen, Lieke van mitwirkender ctb Franssen, Gaston mitwirkender ctb Geerdink, Nina mitwirkender ctb Ham, Laurens mitwirkender ctb Hulsenboom, Paul mitwirkender ctb Koffeman, Maaike mitwirkender ctb McMartin, Jack mitwirkender ctb Mourits, Bertram mitwirkender ctb Schoor, Rob van de mitwirkender ctb Smeets, Roel mitwirkender ctb 9789463723916 hardcover Erscheint auch als Druckausgabe Branding books across the ages Amsterdam : Amsterdam University Press, 2021 372 Seiten (DE-627)1784918466 9789463723916 9463723919 https://www.degruyter.com/isbn/9789048544400 X:GRUY Verlag Open Access 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9789048544400 978-90-485-4440-0 10.1515/9789048544400 doi (DE-627)1761831186 (DE-599)KEP06616088X (OCoLC)1433045751 (DE-B1597)576205 (EBP)06616088X DE-627 ger DE-627 rda eng XA-NL BUS043000 bisacsh 18.13 bkl 17.91 bkl 06.25 bkl 85.40 bkl Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer Amsterdam Amsterdam University Press [2021] 1 Online-Ressource (372 Seiten) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights https://purl.org/coar/access_right/c_abf2 unrestricted online access star Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. [Online-Ausgabe] Mode of access: Internet via World Wide Web. This eBook is made available Open Access under a CC BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access In English Books Marketing History Branding (Marketing) History Publishers and publishing History BUSINESS & ECONOMICS / Marketing / General Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies s (DE-588)4122614-8 (DE-627)105761141 (DE-576)209552883 Niederländisch gnd s (DE-588)4035964-5 (DE-627)106245015 (DE-576)209015608 Literatur gnd s (DE-588)4121857-7 (DE-627)104297557 (DE-576)209546743 Vermarktung gnd (DE-627) g (DE-588)4042203-3 (DE-627)104400765 (DE-576)209049030 Niederlande gnd s (DE-588)4008626-4 (DE-627)106367137 (DE-576)208877371 Buchhandel gnd s (DE-588)4063004-3 (DE-627)10612949X (DE-576)209146893 Verlag gnd s (DE-588)4037589-4 (DE-627)104364246 (DE-576)209025417 Marketing gnd (DE-627) Braber, Helleke van den 1970- herausgeberin (DE-588)173532241 (DE-627)698444140 (DE-576)134376803 edt Dera, Jeroen 1986- herausgeberin (DE-588)1105587827 (DE-627)862711266 (DE-576)473639017 edt Joosten, Jos 1964- herausgeberin (DE-588)172806623 (DE-627)673841545 (DE-576)133662934 edt Steenmeijer, Maarten 1954- herausgeberin (DE-588)172384370 (DE-627)697326772 (DE-576)133248445 edt Ackermans, Linda mitwirkender ctb Bax, Sander mitwirkender ctb Debergh, Gwennie mitwirkender ctb Deinsen, Lieke van mitwirkender ctb Franssen, Gaston mitwirkender ctb Geerdink, Nina mitwirkender ctb Ham, Laurens mitwirkender ctb Hulsenboom, Paul mitwirkender ctb Koffeman, Maaike mitwirkender ctb McMartin, Jack mitwirkender ctb Mourits, Bertram mitwirkender ctb Schoor, Rob van de mitwirkender ctb Smeets, Roel mitwirkender ctb 9789463723916 hardcover Erscheint auch als Druckausgabe Branding books across the ages Amsterdam : Amsterdam University Press, 2021 372 Seiten (DE-627)1784918466 9789463723916 9463723919 https://www.degruyter.com/isbn/9789048544400 X:GRUY Verlag Open Access 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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000cam a2200265 4500</leader><controlfield tag="001">1761831186</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20240716001732.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">210702s2021 ne |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789048544400</subfield><subfield code="9">978-90-485-4440-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9789048544400</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)1761831186</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP06616088X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1433045751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)576205</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EBP)06616088X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-NL</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">18.13</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17.91</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">06.25</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding books across the ages</subfield><subfield code="b">strategies and key concepts in literary branding</subfield><subfield code="c">edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Amsterdam University Press</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (372 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">Open Access</subfield><subfield code="e">Controlled Vocabulary for Access Rights</subfield><subfield code="u">https://purl.org/coar/access_right/c_abf2</subfield><subfield code="f">unrestricted online access</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">[Online-Ausgabe]</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Mode of access: Internet via World Wide Web.</subfield></datafield><datafield tag="540" ind1=" " ind2=" "><subfield code="a">This eBook is made available Open Access under a CC BY-NC-ND 4.0 license</subfield><subfield code="u">https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Books</subfield><subfield code="x">Marketing</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield 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ind2=" "><subfield code="a">ISIL_DE-953</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2065</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-958</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2068</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-Fn1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2089</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-540</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2111</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-944</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2112</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-1033</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2118</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-Mh35</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2119</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-943</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2143</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-Rav1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2152</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-941</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2153</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-Hed2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2159</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-984</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2161</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-D117</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2206</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-1141</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2403</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ISIL_DE-LFER</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">18.13</subfield><subfield code="j">Niederländische Literatur</subfield><subfield code="0">(DE-627)106415433</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">17.91</subfield><subfield code="j">Literatursoziologie</subfield><subfield code="0">(DE-627)181571706</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">06.25</subfield><subfield code="j">Buchhandel</subfield><subfield code="0">(DE-627)106415204</subfield></datafield><datafield tag="936" ind1="b" ind2="k"><subfield code="a">85.40</subfield><subfield code="j">Marketing</subfield><subfield code="0">(DE-627)106420143</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="953" ind1=" " ind2=" "><subfield code="2">045F</subfield><subfield code="a">070.5029</subfield></datafield><datafield tag="953" ind1=" " ind2=" "><subfield code="2">045F</subfield><subfield code="a">002.09</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">11</subfield><subfield code="1">01</subfield><subfield code="x">0001</subfield><subfield code="b">3956343573</subfield><subfield code="c">00</subfield><subfield code="f">5:LIZFREI</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="y">k</subfield><subfield code="z">20-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">20</subfield><subfield code="1">01</subfield><subfield code="x">0084</subfield><subfield code="b">3945601207</subfield><subfield code="h">OLR-deGruyter-OA</subfield><subfield code="u">CATDESC_DGR-EB-OA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">21</subfield><subfield code="1">01</subfield><subfield code="x">0046</subfield><subfield code="b">3991358115</subfield><subfield code="h">ebook_2021_aup_free</subfield><subfield code="y">zza</subfield><subfield code="z">19-10-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">22</subfield><subfield code="1">01</subfield><subfield code="x">0018</subfield><subfield code="b">3945601525</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="k">DeGruyter Open Access</subfield><subfield code="y">zu</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">23</subfield><subfield code="1">01</subfield><subfield code="x">0830</subfield><subfield code="b">3945601975</subfield><subfield code="h">olr-degruyter-oa</subfield><subfield code="u">f</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">24</subfield><subfield code="1">01</subfield><subfield code="x">0008</subfield><subfield code="b">3945602262</subfield><subfield code="h">olr-dgoafrei</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">30</subfield><subfield code="1">01</subfield><subfield code="x">0104</subfield><subfield code="b">3945602572</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">DeGruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">31</subfield><subfield code="1">01</subfield><subfield code="x">0027</subfield><subfield code="b">3945602882</subfield><subfield code="h">OLR-FREE</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">34</subfield><subfield code="1">01</subfield><subfield code="x">3551</subfield><subfield code="b">3945603196</subfield><subfield code="h">OLR-DG-OA</subfield><subfield code="k">De Gruyter Open Access</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">39</subfield><subfield code="1">01</subfield><subfield code="x">0547</subfield><subfield code="b">3945603498</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="y">ke</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">40</subfield><subfield code="1">01</subfield><subfield code="x">0007</subfield><subfield code="b">394560379X</subfield><subfield code="h">OLR-deGruyter-OA</subfield><subfield code="y">xsn</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">50</subfield><subfield code="1">01</subfield><subfield code="x">0023</subfield><subfield code="b">3956377079</subfield><subfield code="h">EBOA21</subfield><subfield code="k">Das Werk ist lizenzfrei im Web zugänglich</subfield><subfield code="y">k</subfield><subfield code="z">20-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">60</subfield><subfield code="1">01</subfield><subfield code="x">0705</subfield><subfield code="b">3945604117</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">Olr-dggoa</subfield><subfield code="u">verv</subfield><subfield code="u">shib</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">62</subfield><subfield code="1">01</subfield><subfield code="x">0028</subfield><subfield code="b">3945605024</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">DeGruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">63</subfield><subfield code="1">01</subfield><subfield code="x">3401</subfield><subfield code="b">3945605423</subfield><subfield code="h">E-Books LF</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">01</subfield><subfield code="x">0003</subfield><subfield code="b">3945605695</subfield><subfield code="c">03</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-GBV-deGruyter-OA</subfield><subfield code="k">DeGruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">69</subfield><subfield code="1">01</subfield><subfield code="x">0009</subfield><subfield code="b">3945606004</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">De Gruyter Open Access</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden.</subfield><subfield code="y">x</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">01</subfield><subfield code="x">0089</subfield><subfield code="b">3945606306</subfield><subfield code="h">OLR-DG-OA</subfield><subfield code="k">De Gruyter Open Access eBook</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">72</subfield><subfield code="1">01</subfield><subfield code="x">0035</subfield><subfield code="b">3945606721</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="k">De Gruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">01</subfield><subfield code="x">3090</subfield><subfield code="b">3945607159</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-HILdegruyter</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">91</subfield><subfield code="1">01</subfield><subfield code="x">3091</subfield><subfield code="b">3945607469</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">92</subfield><subfield code="1">01</subfield><subfield code="x">0033</subfield><subfield code="b">3945641519</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGOA</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Das Ebook ist frei zugänglich.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">100</subfield><subfield code="1">01</subfield><subfield code="x">3100</subfield><subfield code="b">3945641829</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook deGruyter open access</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">101</subfield><subfield code="1">01</subfield><subfield code="x">3101</subfield><subfield code="b">3945642132</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook deGruyter open access</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">105</subfield><subfield code="1">01</subfield><subfield code="x">0841</subfield><subfield code="b">3945642442</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">DeGruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">3945642884</subfield><subfield code="h">OLR-OA-DEGRUYTER</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">118</subfield><subfield code="1">01</subfield><subfield code="x">3329</subfield><subfield code="b">3945643198</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-deg-oa</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z1</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">3970405920</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">21-08-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">122</subfield><subfield code="1">01</subfield><subfield code="x">0897</subfield><subfield code="b">3945643635</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">3945643953</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">131</subfield><subfield code="1">01</subfield><subfield code="x">3131</subfield><subfield code="b">3945644283</subfield><subfield code="h">OLR-OA-DeGruyter</subfield><subfield code="k">Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959</subfield><subfield code="b">3945644593</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="u">Open Access</subfield><subfield code="y">x</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">136</subfield><subfield code="1">01</subfield><subfield code="x">3526</subfield><subfield code="b">3945644909</subfield><subfield code="h">OLR-degruyter-oa</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">01</subfield><subfield code="x">0839</subfield><subfield code="b">3945645344</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">147</subfield><subfield code="1">01</subfield><subfield code="x">3528</subfield><subfield code="b">3945645654</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">frei verfügbar für Europa-Universität Flensburg, Hochschule Flensburg und Zentrale Hochschulbibliothek</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">151</subfield><subfield code="1">01</subfield><subfield code="x">0546</subfield><subfield code="b">3945645972</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="k">De Gruyter Open Access</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">161</subfield><subfield code="1">01</subfield><subfield code="x">0960</subfield><subfield code="b">3945646294</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">01</subfield><subfield code="x">0916</subfield><subfield code="b">3974319964</subfield><subfield code="h">OLR-DEGRUYTER</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">06-09-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">187</subfield><subfield code="1">01</subfield><subfield code="x">3520</subfield><subfield code="b">394564660X</subfield><subfield code="k">De Gruyter Open Access eBook</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">206</subfield><subfield code="1">01</subfield><subfield code="x">3350</subfield><subfield code="b">4128237973</subfield><subfield code="h">OLR-OA-</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">02-05-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">213</subfield><subfield code="1">01</subfield><subfield code="x">0551</subfield><subfield code="b">394564691X</subfield><subfield code="h">OLR-OA-Degruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">230</subfield><subfield code="1">01</subfield><subfield code="x">0552</subfield><subfield code="b">3945647223</subfield><subfield code="h">OLR-OA-Degruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">250</subfield><subfield code="1">01</subfield><subfield code="x">3250</subfield><subfield code="b">3945647533</subfield><subfield code="h">OLR-DEG</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">264</subfield><subfield code="1">01</subfield><subfield code="x">3264</subfield><subfield code="b">3945647975</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="b">3945648599</subfield><subfield code="h">OLR-GRUY-OA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">293</subfield><subfield code="1">01</subfield><subfield code="x">3293</subfield><subfield code="b">3945648289</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">xf</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">3945648912</subfield><subfield code="h">OLR-FREE</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">496</subfield><subfield code="1">01</subfield><subfield code="x">3496</subfield><subfield code="b">4323210574</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Online</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-EBC</subfield><subfield code="k">Open Access</subfield><subfield code="y">z</subfield><subfield code="z">17-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">603</subfield><subfield code="1">01</subfield><subfield code="x">4603</subfield><subfield code="b">3945649226</subfield><subfield code="c">00</subfield><subfield code="f">Online-Publikation</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-deGruyter-OA</subfield><subfield code="k">Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers!</subfield><subfield code="k">Elektronischer Volltext, Link anklicken</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">635</subfield><subfield code="1">01</subfield><subfield code="x">3635</subfield><subfield code="b">4509323328</subfield><subfield code="h">OLR-GOA</subfield><subfield code="k">Open Access. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">09-04-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2007</subfield><subfield code="1">01</subfield><subfield code="x">DE-352E</subfield><subfield code="b">4473962504</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">02-02-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">394592555X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">02</subfield><subfield code="x">DE-180</subfield><subfield code="b">3971421385</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">27-08-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2010</subfield><subfield code="1">01</subfield><subfield code="x">DE-15</subfield><subfield code="b">3945925584</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2011</subfield><subfield code="1">01</subfield><subfield code="x">DE-16</subfield><subfield code="b">3945906946</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2015</subfield><subfield code="1">01</subfield><subfield code="x">DE-93</subfield><subfield code="b">3945925606</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">lizenzfrei</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2021</subfield><subfield code="1">01</subfield><subfield code="x">DE-289</subfield><subfield code="b">3988438111</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">12-10-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2034</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rt2</subfield><subfield code="b">3945906954</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook</subfield><subfield code="e">n</subfield><subfield code="j">n</subfield><subfield code="k">frei zugänglich</subfield><subfield code="y">l01</subfield><subfield code="z">04-04-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2037</subfield><subfield code="1">01</subfield><subfield code="x">DE-747</subfield><subfield code="b">426168523X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter OpenAccess</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Im Internet frei verfügbar</subfield><subfield code="y">l01</subfield><subfield code="z">01-02-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2039</subfield><subfield code="1">01</subfield><subfield code="x">DE-He76</subfield><subfield code="b">4433173169</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext</subfield><subfield code="y">l01</subfield><subfield code="z">12-12-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2044</subfield><subfield code="1">01</subfield><subfield code="x">DE-751</subfield><subfield code="b">4128768189</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook de Gruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Bitte beachten Sie auch die Nutzungshinweise auf unserer Homepage</subfield><subfield code="y">l01</subfield><subfield code="z">03-05-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2045</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mit1</subfield><subfield code="b">3945925622</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2050</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zi4</subfield><subfield code="b">3945925630</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840</subfield><subfield code="b">3994951720</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">de Gruyter Wirtschaftswiss.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz HHN</subfield><subfield code="y">l01</subfield><subfield code="z">24-07-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2059</subfield><subfield code="1">01</subfield><subfield code="x">DE-Kon4</subfield><subfield code="b">3945906962</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook deGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Zugang über WWW</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3945906970</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">De Gruyter (Open Access)</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2064</subfield><subfield code="1">01</subfield><subfield code="x">DE-953</subfield><subfield code="b">3945906989</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2065</subfield><subfield code="1">01</subfield><subfield code="x">DE-958</subfield><subfield code="b">3945906997</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2068</subfield><subfield code="1">01</subfield><subfield code="x">DE-Fn1</subfield><subfield code="b">3945907004</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2089</subfield><subfield code="1">01</subfield><subfield code="x">DE-540</subfield><subfield code="b">3945925649</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2111</subfield><subfield code="1">01</subfield><subfield code="x">DE-944</subfield><subfield code="b">3945907012</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book De Gruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2112</subfield><subfield code="1">01</subfield><subfield code="x">DE-1033</subfield><subfield code="b">4352180807</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">deGruyter OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">11-07-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2118</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh35</subfield><subfield code="b">3945907020</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2119</subfield><subfield code="1">01</subfield><subfield code="x">DE-943</subfield><subfield code="b">4340126357</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter Oldenbourg</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">17-06-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2143</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rav1</subfield><subfield code="b">4247899619</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">13-01-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2152</subfield><subfield code="1">01</subfield><subfield code="x">DE-941</subfield><subfield code="b">3945907039</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book deGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield 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5:LIZFREI --%%-- Online-Publikation |
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E - United States History |
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keep |
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KXP GVK SWB |
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Amsterdam |
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branding books across the agesstrategies and key concepts in literary branding |
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Branding books across the ages strategies and key concepts in literary branding |
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Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. |
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Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. |
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Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. |
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<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000cam a2200265 4500</leader><controlfield tag="001">1761831186</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20240716001732.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">210702s2021 ne |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789048544400</subfield><subfield code="9">978-90-485-4440-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9789048544400</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)1761831186</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP06616088X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1433045751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-B1597)576205</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EBP)06616088X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="c">XA-NL</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">18.13</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17.91</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">06.25</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bkl</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding books across the ages</subfield><subfield code="b">strategies and key concepts in literary branding</subfield><subfield code="c">edited by Helleke van den Braber, Jeroen Dera, Jos Joosten and Maarten Steenmeijer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Amsterdam University Press</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (372 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">Open Access</subfield><subfield code="e">Controlled Vocabulary for Access Rights</subfield><subfield code="u">https://purl.org/coar/access_right/c_abf2</subfield><subfield code="f">unrestricted online access</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. 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Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden.</subfield><subfield code="y">x</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">01</subfield><subfield code="x">0089</subfield><subfield code="b">3945606306</subfield><subfield code="h">OLR-DG-OA</subfield><subfield code="k">De Gruyter Open Access eBook</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">72</subfield><subfield code="1">01</subfield><subfield code="x">0035</subfield><subfield code="b">3945606721</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="k">De Gruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">01</subfield><subfield code="x">3090</subfield><subfield code="b">3945607159</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-HILdegruyter</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">91</subfield><subfield code="1">01</subfield><subfield code="x">3091</subfield><subfield code="b">3945607469</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">92</subfield><subfield code="1">01</subfield><subfield code="x">0033</subfield><subfield code="b">3945641519</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGOA</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. Das Ebook ist frei zugänglich.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">100</subfield><subfield code="1">01</subfield><subfield code="x">3100</subfield><subfield code="b">3945641829</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook deGruyter open access</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">101</subfield><subfield code="1">01</subfield><subfield code="x">3101</subfield><subfield code="b">3945642132</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">ebook deGruyter open access</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">105</subfield><subfield code="1">01</subfield><subfield code="x">0841</subfield><subfield code="b">3945642442</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">DeGruyter Open Access Titel</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">3945642884</subfield><subfield code="h">OLR-OA-DEGRUYTER</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">118</subfield><subfield code="1">01</subfield><subfield code="x">3329</subfield><subfield code="b">3945643198</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-deg-oa</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z1</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">3970405920</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">21-08-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">122</subfield><subfield code="1">01</subfield><subfield code="x">0897</subfield><subfield code="b">3945643635</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">3945643953</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">131</subfield><subfield code="1">01</subfield><subfield code="x">3131</subfield><subfield code="b">3945644283</subfield><subfield code="h">OLR-OA-DeGruyter</subfield><subfield code="k">Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959</subfield><subfield code="b">3945644593</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="u">Open Access</subfield><subfield code="y">x</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">136</subfield><subfield code="1">01</subfield><subfield code="x">3526</subfield><subfield code="b">3945644909</subfield><subfield code="h">OLR-degruyter-oa</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">01</subfield><subfield code="x">0839</subfield><subfield code="b">3945645344</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">147</subfield><subfield code="1">01</subfield><subfield code="x">3528</subfield><subfield code="b">3945645654</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="k">frei verfügbar für Europa-Universität Flensburg, Hochschule Flensburg und Zentrale Hochschulbibliothek</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">151</subfield><subfield code="1">01</subfield><subfield code="x">0546</subfield><subfield code="b">3945645972</subfield><subfield code="h">OLR-ZDB-23-GOA</subfield><subfield code="k">De Gruyter Open Access</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">161</subfield><subfield code="1">01</subfield><subfield code="x">0960</subfield><subfield code="b">3945646294</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">01</subfield><subfield code="x">0916</subfield><subfield code="b">3974319964</subfield><subfield code="h">OLR-DEGRUYTER</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">06-09-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">187</subfield><subfield code="1">01</subfield><subfield code="x">3520</subfield><subfield code="b">394564660X</subfield><subfield code="k">De Gruyter Open Access eBook</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">206</subfield><subfield code="1">01</subfield><subfield code="x">3350</subfield><subfield code="b">4128237973</subfield><subfield code="h">OLR-OA-</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">02-05-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">213</subfield><subfield code="1">01</subfield><subfield code="x">0551</subfield><subfield code="b">394564691X</subfield><subfield code="h">OLR-OA-Degruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">230</subfield><subfield code="1">01</subfield><subfield code="x">0552</subfield><subfield code="b">3945647223</subfield><subfield code="h">OLR-OA-Degruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">250</subfield><subfield code="1">01</subfield><subfield code="x">3250</subfield><subfield code="b">3945647533</subfield><subfield code="h">OLR-DEG</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">264</subfield><subfield code="1">01</subfield><subfield code="x">3264</subfield><subfield code="b">3945647975</subfield><subfield code="h">OLR-OA-deGruyter</subfield><subfield code="k">Dieser Volltext ist kostenlos und unbeschränkt zur wissenschaftlichen Information im Internet zugänglich</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="b">3945648599</subfield><subfield code="h">OLR-GRUY-OA</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">293</subfield><subfield code="1">01</subfield><subfield code="x">3293</subfield><subfield code="b">3945648289</subfield><subfield code="h">OLR-DGGOA</subfield><subfield code="y">xf</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">3945648912</subfield><subfield code="h">OLR-FREE</subfield><subfield code="k">Kostenloser Zugriff</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">496</subfield><subfield code="1">01</subfield><subfield code="x">3496</subfield><subfield code="b">4323210574</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Online</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-EBC</subfield><subfield code="k">Open Access</subfield><subfield code="y">z</subfield><subfield code="z">17-05-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">603</subfield><subfield code="1">01</subfield><subfield code="x">4603</subfield><subfield code="b">3945649226</subfield><subfield code="c">00</subfield><subfield code="f">Online-Publikation</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="h">OLR-deGruyter-OA</subfield><subfield code="k">Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers!</subfield><subfield code="k">Elektronischer Volltext, Link anklicken</subfield><subfield code="y">z</subfield><subfield code="z">05-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">635</subfield><subfield code="1">01</subfield><subfield code="x">3635</subfield><subfield code="b">4509323328</subfield><subfield code="h">OLR-GOA</subfield><subfield code="k">Open Access. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">09-04-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2007</subfield><subfield code="1">01</subfield><subfield code="x">DE-352E</subfield><subfield code="b">4473962504</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">n</subfield><subfield code="j">--%%--</subfield><subfield code="k">Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">02-02-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">394592555X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">02</subfield><subfield code="x">DE-180</subfield><subfield code="b">3971421385</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">27-08-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2010</subfield><subfield code="1">01</subfield><subfield code="x">DE-15</subfield><subfield code="b">3945925584</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2011</subfield><subfield code="1">01</subfield><subfield code="x">DE-16</subfield><subfield code="b">3945906946</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2015</subfield><subfield code="1">01</subfield><subfield code="x">DE-93</subfield><subfield code="b">3945925606</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">lizenzfrei</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2021</subfield><subfield code="1">01</subfield><subfield code="x">DE-289</subfield><subfield code="b">3988438111</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">12-10-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2034</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rt2</subfield><subfield code="b">3945906954</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook</subfield><subfield code="e">n</subfield><subfield code="j">n</subfield><subfield code="k">frei zugänglich</subfield><subfield code="y">l01</subfield><subfield code="z">04-04-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2037</subfield><subfield code="1">01</subfield><subfield code="x">DE-747</subfield><subfield code="b">426168523X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter OpenAccess</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Im Internet frei verfügbar</subfield><subfield code="y">l01</subfield><subfield code="z">01-02-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2039</subfield><subfield code="1">01</subfield><subfield code="x">DE-He76</subfield><subfield code="b">4433173169</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">E-Book OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext</subfield><subfield code="y">l01</subfield><subfield code="z">12-12-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2044</subfield><subfield code="1">01</subfield><subfield code="x">DE-751</subfield><subfield code="b">4128768189</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook de Gruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Bitte beachten Sie auch die Nutzungshinweise auf unserer Homepage</subfield><subfield code="y">l01</subfield><subfield code="z">03-05-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2045</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mit1</subfield><subfield code="b">3945925622</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2050</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zi4</subfield><subfield code="b">3945925630</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840</subfield><subfield code="b">3994951720</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">de Gruyter Wirtschaftswiss.</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Campuslizenz HHN</subfield><subfield code="y">l01</subfield><subfield code="z">24-07-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2059</subfield><subfield code="1">01</subfield><subfield code="x">DE-Kon4</subfield><subfield code="b">3945906962</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook deGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Zugang über WWW</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3945906970</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">De Gruyter (Open Access)</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2064</subfield><subfield code="1">01</subfield><subfield code="x">DE-953</subfield><subfield code="b">3945906989</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook OA</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Open Access</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2065</subfield><subfield code="1">01</subfield><subfield code="x">DE-958</subfield><subfield code="b">3945906997</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield 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code="y">l01</subfield><subfield code="z">11-07-23</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2118</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh35</subfield><subfield code="b">3945907020</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - Campuslizenz</subfield><subfield code="y">l01</subfield><subfield code="z">06-07-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2119</subfield><subfield code="1">01</subfield><subfield code="x">DE-943</subfield><subfield code="b">4340126357</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">eBook DeGruyter Oldenbourg</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="k">Elektronischer Volltext - 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|
| score |
6.90028 |