Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
van den Braber, Helleke [verfasserIn] Dera, Jeroen [herausgeberIn] Joosten, Jos [herausgeberIn] Steenmeijer, Maarten [herausgeberIn] |
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| Format: |
E-Book |
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| Sprache: |
Englisch |
| Erschienen: |
Erscheinungsort nicht ermittelbar: Amsterdam University Press ; 2021 |
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| Rechteinformationen: |
Open Access Creative Commons ; https://creativecommons.org/licenses/by-nc-nd/4.0 |
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| Schlagwörter: |
Literature: history & criticism |
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| Umfang: |
1 Online-Ressource (425 p.) |
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| Links: | |
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| ISBN: |
978-94-6372-391-6 |
| Katalog-ID: |
183646892X |
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9789463723916 978-94-6372-391-6 (DE-627)183646892X (DE-599)KEP077597168 (OCoLC)1371439117 (OAPEN)48378 (EBP)077597168 DE-627 eng DE-627 rda eng 3J bicssc 1DDB bicssc 1DDN bicssc DS bicssc KJS bicssc 3M bicssc van den Braber, Helleke verfasserin aut Branding Books Across the Ages Strategies and Key Concepts in Literary Branding [Erscheinungsort nicht ermittelbar] Amsterdam University Press 2021 1 Online-Ressource (425 p.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Unrestricted online access star As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0 cc English Modern period, c 1500 onwards Literature: history & criticism Sales & marketing Belgium Netherlands c 1500 onwards to present day Literature: history and criticism Sales and marketing Dera, Jeroen herausgeberin edt Joosten, Jos herausgeberin edt Steenmeijer, Maarten herausgeberin edt https://library.oapen.org/bitstream/id/37606174-cd3c-4f0f-b01e-634589e77b2b/9789048544400.pdf X:OAPEN Verlag kostenfrei https://library.oapen.org/handle/20.500.12657/48378 X:OAPEN Verlag kostenfrei ZDB-94-OAL GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_40 ISIL_DE-7 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_70 ISIL_DE-89 GBV_ILN_72 ISIL_DE-35 GBV_ILN_95 ISIL_DE-542 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_161 ISIL_DE-960 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_213 ISIL_DE-551 GBV_ILN_230 ISIL_DE-552 GBV_ILN_283 ISIL_DE-Ha163 GBV_ILN_293 ISIL_DE-960-3 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_603 ISIL_DE-B1556 GBV_ILN_808 GBV_ILN_2403 ISIL_DE-LFER BO 22 01 0018 4280125317 OLR-ZDB-94-OAL OAPEN Library zu 01-03-23 23 01 0830 4280677379 OLR-OAPEN f z 01-03-23 30 01 0104 4281038043 GBV-OAPEN z 01-03-23 31 01 0027 4280320071 z 01-03-23 34 01 3551 4278875592 OLR-OAPEN zi002 01-03-23 39 01 0547 4281229167 GBV-OAPEN ke 01-03-23 40 01 0007 4279944083 OLR-OAPEN xsn 01-03-23 63 01 3401 4281611088 E-Books LF GBV-OAPEN z 01-03-23 65 01 0003 428186105X OLR-OAPEN z 01-03-23 70 01 0089 4280498407 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 72 01 0035 4278698208 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 95 01 3095 4343225550 OLR-OAL Vervielfältigungen (z.B. 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| spelling |
9789463723916 978-94-6372-391-6 (DE-627)183646892X (DE-599)KEP077597168 (OCoLC)1371439117 (OAPEN)48378 (EBP)077597168 DE-627 eng DE-627 rda eng 3J bicssc 1DDB bicssc 1DDN bicssc DS bicssc KJS bicssc 3M bicssc van den Braber, Helleke verfasserin aut Branding Books Across the Ages Strategies and Key Concepts in Literary Branding [Erscheinungsort nicht ermittelbar] Amsterdam University Press 2021 1 Online-Ressource (425 p.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Unrestricted online access star As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0 cc English Modern period, c 1500 onwards Literature: history & criticism Sales & marketing Belgium Netherlands c 1500 onwards to present day Literature: history and criticism Sales and marketing Dera, Jeroen herausgeberin edt Joosten, Jos herausgeberin edt Steenmeijer, Maarten herausgeberin edt https://library.oapen.org/bitstream/id/37606174-cd3c-4f0f-b01e-634589e77b2b/9789048544400.pdf X:OAPEN Verlag kostenfrei https://library.oapen.org/handle/20.500.12657/48378 X:OAPEN Verlag kostenfrei ZDB-94-OAL GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_40 ISIL_DE-7 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_70 ISIL_DE-89 GBV_ILN_72 ISIL_DE-35 GBV_ILN_95 ISIL_DE-542 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_161 ISIL_DE-960 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_213 ISIL_DE-551 GBV_ILN_230 ISIL_DE-552 GBV_ILN_283 ISIL_DE-Ha163 GBV_ILN_293 ISIL_DE-960-3 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_603 ISIL_DE-B1556 GBV_ILN_808 GBV_ILN_2403 ISIL_DE-LFER BO 22 01 0018 4280125317 OLR-ZDB-94-OAL OAPEN Library zu 01-03-23 23 01 0830 4280677379 OLR-OAPEN f z 01-03-23 30 01 0104 4281038043 GBV-OAPEN z 01-03-23 31 01 0027 4280320071 z 01-03-23 34 01 3551 4278875592 OLR-OAPEN zi002 01-03-23 39 01 0547 4281229167 GBV-OAPEN ke 01-03-23 40 01 0007 4279944083 OLR-OAPEN xsn 01-03-23 63 01 3401 4281611088 E-Books LF GBV-OAPEN z 01-03-23 65 01 0003 428186105X OLR-OAPEN z 01-03-23 70 01 0089 4280498407 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 72 01 0035 4278698208 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 95 01 3095 4343225550 OLR-OAL Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 24-06-23 110 01 3110 4281414142 OLR-GBV-OAPEN Open Access z 01-03-23 136 01 3526 4279585156 OLR-OAPEN z 01-03-23 147 01 3528 4282059567 OLR-OAPEN frei verfügbar für Europa-Universität Flensburg, Hochschule Flensburg und Zentrale Hochschulbibliothek Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 01-03-23 161 01 0960 4278131968 OLR-OAPEN OAPEN Online Library Open Access eBook z 28-02-23 187 01 3520 4278516754 JSTOR Open Access eBook z 28-02-23 213 01 0551 4279230765 OLR-OAPEN OAPEN Online Library Open Access eBook z 01-03-23 230 01 0552 4279407940 OLR-OAPEN OAPEN Online Library Open Access eBook z 01-03-23 283 01 3283 4279766851 OLR-OAL z 01-03-23 293 01 3293 4278310978 OLR-OAPEN OAPEN Online Library Open Access eBook z 28-02-23 370 01 4370 4279053332 OLR-FREE Kostenloser Zugriff z 01-03-23 603 01 4603 4277954006 OLR-OAPEN Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers. z 28-02-23 808 01 4808 428085632X OLR-OAPEN OAPEN Library zg 01-03-23 2403 01 DE-LFER 4307806735 00 --%%-- --%%-- n --%%-- l01 12-04-23 22 01 0018 Volltextzugang https://library.oapen.org/handle/20.500.12657/48378 23 01 0830 https://library.oapen.org/handle/20.500.12657/48378 30 01 0104 Open Access https://library.oapen.org/handle/20.500.12657/48378 31 01 0027 eBook GBV-OAPEN https://library.oapen.org/handle/20.500.12657/48378 34 01 3551 OpenAccess https://library.oapen.org/handle/20.500.12657/48378 40 01 0007 Volltext, Open Access https://library.oapen.org/handle/20.500.12657/48378 63 01 3401 E-Book https://library.oapen.org/handle/20.500.12657/48378 65 01 0003 Open Access https://library.oapen.org/handle/20.500.12657/48378 65 01 0003 Dieser Titel ist Teil einer Datenbank http://www.bibliothek.uni-regensburg.de/dbinfo/detail.php?titel_id=10728&bib_id=ulb_hal 70 01 0089 https://library.oapen.org/handle/20.500.12657/48378 LF 72 01 0035 https://library.oapen.org/handle/20.500.12657/48378 95 01 3095 https://library.oapen.org/handle/20.500.12657/48378 110 01 3110 Open Access https://library.oapen.org/handle/20.500.12657/48378 136 01 3526 Open Access https://library.oapen.org/handle/20.500.12657/48378 147 01 3528 https://library.oapen.org/handle/20.500.12657/48378 161 01 0960 https://library.oapen.org/handle/20.500.12657/48378 LF 187 01 3520 https://library.oapen.org/handle/20.500.12657/48378 213 01 0551 https://library.oapen.org/handle/20.500.12657/48378 230 01 0552 https://library.oapen.org/handle/20.500.12657/48378 283 01 3283 https://library.oapen.org/handle/20.500.12657/48378 293 01 3293 https://library.oapen.org/handle/20.500.12657/48378 LF 370 01 4370 https://library.oapen.org/handle/20.500.12657/48378 603 01 4603 https://library.oapen.org/handle/20.500.12657/48378 808 01 4808 Volltextzugang https://library.oapen.org/handle/20.500.12657/48378 2403 01 DE-LFER https://library.oapen.org/bitstream/id/37606174-cd3c-4f0f-b01e-634589e77b2b/9789048544400.pdf 31 01 0027 00 eBook GBV-OAPEN 22 01 0018 OLR-ZDB-94-OAL 23 01 0830 OLR-OAPEN 30 01 0104 GBV-OAPEN 34 01 3551 OLR-OAPEN 39 01 0547 GBV-OAPEN 39 01 0547 LF 40 01 0007 OLR-OAPEN 63 01 3401 E-Books LF GBV-OAPEN 65 01 0003 OLR-OAPEN 70 01 0089 OLR-OAPEN-OA 72 01 0035 OLR-OAPEN-OA 95 01 3095 OLR-OAL 110 01 3110 OLR-GBV-OAPEN 136 01 3526 OLR-OAPEN 147 01 3528 OLR-OAPEN 161 01 0960 OLR-OAPEN 213 01 0551 OLR-OAPEN 230 01 0552 OLR-OAPEN 283 01 3283 OLR-OAL 293 01 3293 OLR-OAPEN 370 01 4370 OLR-FREE 370 01 4370 olr-ebook GBV-OAPEN 603 01 4603 OLR-OAPEN 808 01 4808 OLR-OAPEN |
| allfields_unstemmed |
9789463723916 978-94-6372-391-6 (DE-627)183646892X (DE-599)KEP077597168 (OCoLC)1371439117 (OAPEN)48378 (EBP)077597168 DE-627 eng DE-627 rda eng 3J bicssc 1DDB bicssc 1DDN bicssc DS bicssc KJS bicssc 3M bicssc van den Braber, Helleke verfasserin aut Branding Books Across the Ages Strategies and Key Concepts in Literary Branding [Erscheinungsort nicht ermittelbar] Amsterdam University Press 2021 1 Online-Ressource (425 p.) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Unrestricted online access star As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding Creative Commons https://creativecommons.org/licenses/by-nc-nd/4.0 cc English Modern period, c 1500 onwards Literature: history & criticism Sales & marketing Belgium Netherlands c 1500 onwards to present day Literature: history and criticism Sales and marketing Dera, Jeroen herausgeberin edt Joosten, Jos herausgeberin edt Steenmeijer, Maarten herausgeberin edt https://library.oapen.org/bitstream/id/37606174-cd3c-4f0f-b01e-634589e77b2b/9789048544400.pdf X:OAPEN Verlag kostenfrei https://library.oapen.org/handle/20.500.12657/48378 X:OAPEN Verlag kostenfrei ZDB-94-OAL GBV_ILN_22 ISIL_DE-18 SYSFLAG_1 GBV_KXP GBV_ILN_23 ISIL_DE-830 GBV_ILN_30 ISIL_DE-104 GBV_ILN_31 ISIL_DE-27 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_40 ISIL_DE-7 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_70 ISIL_DE-89 GBV_ILN_72 ISIL_DE-35 GBV_ILN_95 ISIL_DE-542 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_136 ISIL_DE-Wis1 GBV_ILN_147 ISIL_DE-Fl3 GBV_ILN_161 ISIL_DE-960 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_213 ISIL_DE-551 GBV_ILN_230 ISIL_DE-552 GBV_ILN_283 ISIL_DE-Ha163 GBV_ILN_293 ISIL_DE-960-3 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_603 ISIL_DE-B1556 GBV_ILN_808 GBV_ILN_2403 ISIL_DE-LFER BO 22 01 0018 4280125317 OLR-ZDB-94-OAL OAPEN Library zu 01-03-23 23 01 0830 4280677379 OLR-OAPEN f z 01-03-23 30 01 0104 4281038043 GBV-OAPEN z 01-03-23 31 01 0027 4280320071 z 01-03-23 34 01 3551 4278875592 OLR-OAPEN zi002 01-03-23 39 01 0547 4281229167 GBV-OAPEN ke 01-03-23 40 01 0007 4279944083 OLR-OAPEN xsn 01-03-23 63 01 3401 4281611088 E-Books LF GBV-OAPEN z 01-03-23 65 01 0003 428186105X OLR-OAPEN z 01-03-23 70 01 0089 4280498407 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 72 01 0035 4278698208 OLR-OAPEN-OA OAPEN Online Library Open Access eBook z 01-03-23 95 01 3095 4343225550 OLR-OAL Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 24-06-23 110 01 3110 4281414142 OLR-GBV-OAPEN Open Access z 01-03-23 136 01 3526 4279585156 OLR-OAPEN z 01-03-23 147 01 3528 4282059567 OLR-OAPEN frei verfügbar für Europa-Universität Flensburg, Hochschule Flensburg und Zentrale Hochschulbibliothek Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 01-03-23 161 01 0960 4278131968 OLR-OAPEN OAPEN Online Library Open Access eBook z 28-02-23 187 01 3520 4278516754 JSTOR Open Access eBook z 28-02-23 213 01 0551 4279230765 OLR-OAPEN OAPEN Online Library Open Access eBook z 01-03-23 230 01 0552 4279407940 OLR-OAPEN OAPEN Online Library Open Access eBook z 01-03-23 283 01 3283 4279766851 OLR-OAL z 01-03-23 293 01 3293 4278310978 OLR-OAPEN OAPEN Online Library Open Access eBook z 28-02-23 370 01 4370 4279053332 OLR-FREE Kostenloser Zugriff z 01-03-23 603 01 4603 4277954006 OLR-OAPEN Bitte beachten Sie die Nutzungsbedingungen und Copyright-Bestimmungen des Verlages/Herausgebers. z 28-02-23 808 01 4808 428085632X OLR-OAPEN OAPEN Library zg 01-03-23 2403 01 DE-LFER 4307806735 00 --%%-- --%%-- n --%%-- l01 12-04-23 22 01 0018 Volltextzugang https://library.oapen.org/handle/20.500.12657/48378 23 01 0830 https://library.oapen.org/handle/20.500.12657/48378 30 01 0104 Open Access https://library.oapen.org/handle/20.500.12657/48378 31 01 0027 eBook GBV-OAPEN https://library.oapen.org/handle/20.500.12657/48378 34 01 3551 OpenAccess https://library.oapen.org/handle/20.500.12657/48378 40 01 0007 Volltext, Open Access https://library.oapen.org/handle/20.500.12657/48378 63 01 3401 E-Book https://library.oapen.org/handle/20.500.12657/48378 65 01 0003 Open Access https://library.oapen.org/handle/20.500.12657/48378 65 01 0003 Dieser Titel ist Teil einer Datenbank http://www.bibliothek.uni-regensburg.de/dbinfo/detail.php?titel_id=10728&bib_id=ulb_hal 70 01 0089 https://library.oapen.org/handle/20.500.12657/48378 LF 72 01 0035 https://library.oapen.org/handle/20.500.12657/48378 95 01 3095 https://library.oapen.org/handle/20.500.12657/48378 110 01 3110 Open Access https://library.oapen.org/handle/20.500.12657/48378 136 01 3526 Open Access https://library.oapen.org/handle/20.500.12657/48378 147 01 3528 https://library.oapen.org/handle/20.500.12657/48378 161 01 0960 https://library.oapen.org/handle/20.500.12657/48378 LF 187 01 3520 https://library.oapen.org/handle/20.500.12657/48378 213 01 0551 https://library.oapen.org/handle/20.500.12657/48378 230 01 0552 https://library.oapen.org/handle/20.500.12657/48378 283 01 3283 https://library.oapen.org/handle/20.500.12657/48378 293 01 3293 https://library.oapen.org/handle/20.500.12657/48378 LF 370 01 4370 https://library.oapen.org/handle/20.500.12657/48378 603 01 4603 https://library.oapen.org/handle/20.500.12657/48378 808 01 4808 Volltextzugang https://library.oapen.org/handle/20.500.12657/48378 2403 01 DE-LFER https://library.oapen.org/bitstream/id/37606174-cd3c-4f0f-b01e-634589e77b2b/9789048544400.pdf 31 01 0027 00 eBook GBV-OAPEN 22 01 0018 OLR-ZDB-94-OAL 23 01 0830 OLR-OAPEN 30 01 0104 GBV-OAPEN 34 01 3551 OLR-OAPEN 39 01 0547 GBV-OAPEN 39 01 0547 LF 40 01 0007 OLR-OAPEN 63 01 3401 E-Books LF GBV-OAPEN 65 01 0003 OLR-OAPEN 70 01 0089 OLR-OAPEN-OA 72 01 0035 OLR-OAPEN-OA 95 01 3095 OLR-OAL 110 01 3110 OLR-GBV-OAPEN 136 01 3526 OLR-OAPEN 147 01 3528 OLR-OAPEN 161 01 0960 OLR-OAPEN 213 01 0551 OLR-OAPEN 230 01 0552 OLR-OAPEN 283 01 3283 OLR-OAL 293 01 3293 OLR-OAPEN 370 01 4370 OLR-FREE 370 01 4370 olr-ebook GBV-OAPEN 603 01 4603 OLR-OAPEN 808 01 4808 OLR-OAPEN |
| allfieldsGer |
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7.1651134 |