Branding New York : how a city in crisis was sold to the world
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Greenberg, Miriam [verfasserIn] |
|---|
| Format: |
Buch |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
New York u.a.: Routledge ; 2008 |
|---|---|
| Ausgabe: |
1. publ. |
| Schlagwörter: |
New York, NY / Image / Stadtmarketing / Geschichte 1975-1985 |
|---|---|
| Schlagwörter: |
Corrective advertising, New York Advocacy advertising, New York Mass media and business, New York |
| Systematik: |
|
|---|
| Anmerkung: |
Includes bibliographical references and index |
|---|---|
| Umfang: |
XV, 326 S ; Ill., graph. Darst ; 23 cm |
| Reihe: |
Cultural spaces series |
|---|
| Links: | |
|---|---|
| ISBN: |
0-415-95441-X 0-415-95442-8 978-0-415-95441-9 978-0-415-95442-6 |
| Katalog-ID: |
54000443X |
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| 505 | 8 | 0 | |a List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. |
| 520 | |a From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives | ||
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List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. |
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Branding New York how a city in crisis was sold to the world |
| abstract |
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Includes bibliographical references and index |
| abstractGer |
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Includes bibliographical references and index |
| abstract_unstemmed |
From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Includes bibliographical references and index |
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Darst 23 cm Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Cultural spaces series Includes bibliographical references and index List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Archivierung prüfen 20200919 DE-640 3 pdager Archivierung prüfen 20240324 DE-4165 2 pdager Corrective advertising New York Advocacy advertising New York Mass media and business New York New York (N.Y.) Public relations New York (N.Y.) Press coverage g (DE-588)4042011-5 (DE-627)106216457 (DE-576)209048166 New York, NY gnd s (DE-588)4026574-2 (DE-627)106287729 (DE-576)208967133 Image gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd z gnd Geschichte 1975-1985 (DE-627) 0203931971 e-book 9780203931974 : e-book http://www.gbv.de/dms/bowker/toc/9780415954419.pdf V:DE-601 X:Bowker pdf/application 2017-02-24 Verlag Inhaltsverzeichnis Inhaltsverzeichnis GBV_ILN_21 ISIL_DE-46 SYSFLAG_1 GBV_KXP SSG-OPC-ANG GBV_ILN_24 ISIL_DE-8 GBV_ILN_24_f070 GBV_ILN_40 ISIL_DE-7 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_390 ISIL_DE-579 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2011 ISIL_DE-16 Blocktest RU 20633 Groß- und Weltstädte Geografie Regionale Geografie Amerika Nordamerika USA USA / Mittelatlantische Staaten, Megalopolis (New York, New Jersey, Pennsylvania, District of Columbia, Maryland, Delaware) Allgemeine Geografie Anthropogeografie Siedlungsgeografie Teilgebiete und Einzelfragen Städte Groß- und Weltstädte (DE-627)1271769913 (DE-625)rvk/142510:12803 (DE-576)201769913 NR 9160 New York (NY) Geschichte Landes- und Stadtgeschichte (Allgemeine, Deutsche und Österreichische Landes- und Stadtgeschichte, Ausländische Stadtgeschichte, Geschichte der Auslanddeutschen) Geschichte ausländischer Städte Außereuropäische Städte Städte N New York (NY) (DE-627)1271601109 (DE-625)rvk/130254: (DE-576)201601109 15.87 USA Geschichte (DE-627)181569760 BO 045F 659.19/97491 045F 659.1997491 21 01 0046 868209023 00 E02 a sow 374 7ih/627 u --%%-- unc_201402 rza 17-02-14 24 01 0008 943965160 00 8/70 PC-II-851 i --%%-- kd zf070 11-08-09 40 01 0007 892255196 00 FMAG 2008 A 17652 u --%%-- ksn 12-11-08 110 01 3110 1102426970 00 CAM 10-10218 u --%%-- kz 17-02-10 370 01 4370 1607102544 00 EG NR 9160 003 u --%%-- z 21-03-16 390 01 0579 1806772078 00 --%%-- HF5827.6 .G74 2008 u --%%-- n 31-10-11 2007 01 DE-352 3170205080 00 --%%-- --%%-- --%%-- --%%-- l01 06-05-08 2009 01 DE-180 317020517X 00 MAG02 300 RU 20633 G798 --%%-- l l01 02-03-16 2011 01 DE-16 3170205242 00 --%%-- 2009 A 9822 --%%-- --%%-- l01 25-08-09 21 00 DE-46 30 sow 374 7ih 21 00 DE-46 99 29 40 00 DE-7 00 (DE-627)62137850X PVP 700 Stadt- und Ortsgeschichte {Geschichte der USA : 1945-} 110 00 DE-Luen4 00 BWL 648 21 01 0046 46$0004043413 40 01 0007 7$222078855 110 01 3110 LUN4$06107176 370 01 4370 HC041065 390 01 0579 31111000520435 00 2011 01 DE-16 103067435 21 01 0046 xg 7627 24 01 0008 09/A 41277 110 01 3110 10-10218 370 01 4370 2016-0694 21 01 0046 unc_201402 24 01 0008 kd 40 01 0007 2008-11 d 370 01 4370 2016.04.12 |
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2007031856 041595441X hbk 0-415-95441-X 0415954428 pbk 0-415-95442-8 9780415954419 : hbk 978-0-415-95441-9 9780415954426 : pbk 978-0-415-95442-6 9780415954426 (DE-627)54000443X (DE-576)279730152 (DE-599)GBV54000443X (OCoLC)237241581 (OCoLC)165081811 (JUB)b11234490 DE-627 ger DE-627 rakwb eng XD-US XA-GB HF5827.6 659.19/97491 LOC 22 659.1997491 7,26 ssgn RU 20633 rvk (DE-625)rvk/142510:12803 NR 9160 rvk (DE-625)rvk/130254: 15.87 bkl Greenberg, Miriam verfasserin aut Branding New York how a city in crisis was sold to the world by Miriam Greenberg 1. publ. 0802 New York [u.a.] Routledge 2008 XV, 326 S Ill., graph. Darst 23 cm Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Cultural spaces series Includes bibliographical references and index List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Archivierung prüfen 20200919 DE-640 3 pdager Archivierung prüfen 20240324 DE-4165 2 pdager Corrective advertising New York Advocacy advertising New York Mass media and business New York New York (N.Y.) Public relations New York (N.Y.) Press coverage g (DE-588)4042011-5 (DE-627)106216457 (DE-576)209048166 New York, NY gnd s (DE-588)4026574-2 (DE-627)106287729 (DE-576)208967133 Image gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd z gnd Geschichte 1975-1985 (DE-627) 0203931971 e-book 9780203931974 : e-book http://www.gbv.de/dms/bowker/toc/9780415954419.pdf V:DE-601 X:Bowker pdf/application 2017-02-24 Verlag Inhaltsverzeichnis Inhaltsverzeichnis GBV_ILN_21 ISIL_DE-46 SYSFLAG_1 GBV_KXP SSG-OPC-ANG GBV_ILN_24 ISIL_DE-8 GBV_ILN_24_f070 GBV_ILN_40 ISIL_DE-7 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_390 ISIL_DE-579 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2011 ISIL_DE-16 Blocktest RU 20633 Groß- und Weltstädte Geografie Regionale Geografie Amerika Nordamerika USA USA / Mittelatlantische Staaten, Megalopolis (New York, New Jersey, Pennsylvania, District of Columbia, Maryland, Delaware) Allgemeine Geografie Anthropogeografie Siedlungsgeografie Teilgebiete und Einzelfragen Städte Groß- und Weltstädte (DE-627)1271769913 (DE-625)rvk/142510:12803 (DE-576)201769913 NR 9160 New York (NY) Geschichte Landes- und Stadtgeschichte (Allgemeine, Deutsche und Österreichische Landes- und Stadtgeschichte, Ausländische Stadtgeschichte, Geschichte der Auslanddeutschen) Geschichte ausländischer Städte Außereuropäische Städte Städte N New York (NY) (DE-627)1271601109 (DE-625)rvk/130254: (DE-576)201601109 15.87 USA Geschichte (DE-627)181569760 BO 045F 659.19/97491 045F 659.1997491 21 01 0046 868209023 00 E02 a sow 374 7ih/627 u --%%-- unc_201402 rza 17-02-14 24 01 0008 943965160 00 8/70 PC-II-851 i --%%-- kd zf070 11-08-09 40 01 0007 892255196 00 FMAG 2008 A 17652 u --%%-- ksn 12-11-08 110 01 3110 1102426970 00 CAM 10-10218 u --%%-- kz 17-02-10 370 01 4370 1607102544 00 EG NR 9160 003 u --%%-- z 21-03-16 390 01 0579 1806772078 00 --%%-- HF5827.6 .G74 2008 u --%%-- n 31-10-11 2007 01 DE-352 3170205080 00 --%%-- --%%-- --%%-- --%%-- l01 06-05-08 2009 01 DE-180 317020517X 00 MAG02 300 RU 20633 G798 --%%-- l l01 02-03-16 2011 01 DE-16 3170205242 00 --%%-- 2009 A 9822 --%%-- --%%-- l01 25-08-09 21 00 DE-46 30 sow 374 7ih 21 00 DE-46 99 29 40 00 DE-7 00 (DE-627)62137850X PVP 700 Stadt- und Ortsgeschichte {Geschichte der USA : 1945-} 110 00 DE-Luen4 00 BWL 648 21 01 0046 46$0004043413 40 01 0007 7$222078855 110 01 3110 LUN4$06107176 370 01 4370 HC041065 390 01 0579 31111000520435 00 2011 01 DE-16 103067435 21 01 0046 xg 7627 24 01 0008 09/A 41277 110 01 3110 10-10218 370 01 4370 2016-0694 21 01 0046 unc_201402 24 01 0008 kd 40 01 0007 2008-11 d 370 01 4370 2016.04.12 |
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Darst 23 cm Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Cultural spaces series Includes bibliographical references and index List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Archivierung prüfen 20200919 DE-640 3 pdager Archivierung prüfen 20240324 DE-4165 2 pdager Corrective advertising New York Advocacy advertising New York Mass media and business New York New York (N.Y.) Public relations New York (N.Y.) 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2007031856 041595441X hbk 0-415-95441-X 0415954428 pbk 0-415-95442-8 9780415954419 : hbk 978-0-415-95441-9 9780415954426 : pbk 978-0-415-95442-6 9780415954426 (DE-627)54000443X (DE-576)279730152 (DE-599)GBV54000443X (OCoLC)237241581 (OCoLC)165081811 (JUB)b11234490 DE-627 ger DE-627 rakwb eng XD-US XA-GB HF5827.6 659.19/97491 LOC 22 659.1997491 7,26 ssgn RU 20633 rvk (DE-625)rvk/142510:12803 NR 9160 rvk (DE-625)rvk/130254: 15.87 bkl Greenberg, Miriam verfasserin aut Branding New York how a city in crisis was sold to the world by Miriam Greenberg 1. publ. 0802 New York [u.a.] Routledge 2008 XV, 326 S Ill., graph. Darst 23 cm Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Cultural spaces series Includes bibliographical references and index List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives Archivierung prüfen 20200919 DE-640 3 pdager Archivierung prüfen 20240324 DE-4165 2 pdager Corrective advertising New York Advocacy advertising New York Mass media and business New York New York (N.Y.) Public relations New York (N.Y.) Press coverage g (DE-588)4042011-5 (DE-627)106216457 (DE-576)209048166 New York, NY gnd s (DE-588)4026574-2 (DE-627)106287729 (DE-576)208967133 Image gnd s (DE-588)4330651-2 (DE-627)13321883X (DE-576)211314641 Stadtmarketing gnd z gnd Geschichte 1975-1985 (DE-627) 0203931971 e-book 9780203931974 : e-book http://www.gbv.de/dms/bowker/toc/9780415954419.pdf V:DE-601 X:Bowker pdf/application 2017-02-24 Verlag Inhaltsverzeichnis Inhaltsverzeichnis GBV_ILN_21 ISIL_DE-46 SYSFLAG_1 GBV_KXP SSG-OPC-ANG GBV_ILN_24 ISIL_DE-8 GBV_ILN_24_f070 GBV_ILN_40 ISIL_DE-7 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_390 ISIL_DE-579 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2011 ISIL_DE-16 Blocktest RU 20633 Groß- und Weltstädte Geografie Regionale Geografie Amerika Nordamerika USA USA / Mittelatlantische Staaten, Megalopolis (New York, New Jersey, Pennsylvania, District of Columbia, Maryland, Delaware) Allgemeine Geografie Anthropogeografie Siedlungsgeografie Teilgebiete und Einzelfragen Städte Groß- und Weltstädte (DE-627)1271769913 (DE-625)rvk/142510:12803 (DE-576)201769913 NR 9160 New York (NY) Geschichte Landes- und Stadtgeschichte (Allgemeine, Deutsche und Österreichische Landes- und Stadtgeschichte, Ausländische Stadtgeschichte, Geschichte der Auslanddeutschen) Geschichte ausländischer Städte Außereuropäische Städte Städte N New York (NY) (DE-627)1271601109 (DE-625)rvk/130254: (DE-576)201601109 15.87 USA Geschichte (DE-627)181569760 BO 045F 659.19/97491 045F 659.1997491 21 01 0046 868209023 00 E02 a sow 374 7ih/627 u --%%-- unc_201402 rza 17-02-14 24 01 0008 943965160 00 8/70 PC-II-851 i --%%-- kd zf070 11-08-09 40 01 0007 892255196 00 FMAG 2008 A 17652 u --%%-- ksn 12-11-08 110 01 3110 1102426970 00 CAM 10-10218 u --%%-- kz 17-02-10 370 01 4370 1607102544 00 EG NR 9160 003 u --%%-- z 21-03-16 390 01 0579 1806772078 00 --%%-- HF5827.6 .G74 2008 u --%%-- n 31-10-11 2007 01 DE-352 3170205080 00 --%%-- --%%-- --%%-- --%%-- l01 06-05-08 2009 01 DE-180 317020517X 00 MAG02 300 RU 20633 G798 --%%-- l l01 02-03-16 2011 01 DE-16 3170205242 00 --%%-- 2009 A 9822 --%%-- --%%-- l01 25-08-09 21 00 DE-46 30 sow 374 7ih 21 00 DE-46 99 29 40 00 DE-7 00 (DE-627)62137850X PVP 700 Stadt- und Ortsgeschichte {Geschichte der USA : 1945-} 110 00 DE-Luen4 00 BWL 648 21 01 0046 46$0004043413 40 01 0007 7$222078855 110 01 3110 LUN4$06107176 370 01 4370 HC041065 390 01 0579 31111000520435 00 2011 01 DE-16 103067435 21 01 0046 xg 7627 24 01 0008 09/A 41277 110 01 3110 10-10218 370 01 4370 2016-0694 21 01 0046 unc_201402 24 01 0008 kd 40 01 0007 2008-11 d 370 01 4370 2016.04.12 |
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2007031856 041595441X hbk 0-415-95441-X 0415954428 pbk 0-415-95442-8 9780415954419 : hbk 978-0-415-95441-9 9780415954426 : pbk 978-0-415-95442-6 9780415954426 (DE-627)54000443X (DE-576)279730152 (DE-599)GBV54000443X (OCoLC)237241581 (OCoLC)165081811 (JUB)b11234490 DE-627 ger DE-627 rakwb eng XD-US XA-GB HF5827.6 659.19/97491 LOC 22 659.1997491 7,26 ssgn RU 20633 rvk (DE-625)rvk/142510:12803 NR 9160 rvk (DE-625)rvk/130254: 15.87 bkl Greenberg, Miriam verfasserin aut Branding New York how a city in crisis was sold to the world by Miriam Greenberg 1. publ. 0802 New York [u.a.] Routledge 2008 XV, 326 S Ill., graph. Darst 23 cm Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Cultural spaces series Includes bibliographical references and index List of illustrations -- Acknowledgments -- Introduction: New York, capital of the 1970s -- Prologue: From the standpoint of the out-of-towner -- 1: Branding and the neoliberal city -- Part 1: From Image Crisis To Fiscal Crisis: 1964-1974 -- 2: It's a small world after all: image crisis and the end of New York City Boosterism -- 3: Style and power: the common sense of New York Magazine -- 4: Selling the city in crisis: corporate exodus and the Big Apple campaign -- Part 2: Battle To Brand New York: 1975-1985 -- 5: Welcome to fear city -- 6: From Big Apple to the Summer of Sam -- 7: Purging New York through I love NY -- Conclusion: Legacy of the 1970s -- 8: New York City as a symbol of neoliberalism -- Epilogue: Re-branding the wounded city -- Appendix -- Notes -- Selected bibliography -- Index. From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. 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List of illustrations p. xi Acknowledgments p. xiii Introduction: New York, Capital of the 1970s … Prologue: From the Standpoint of the Out-of-Towner … Branding and the Neoliberal City … From Image Crisis to Fiscal Crisis: 1964-1974 … It's a Small World After All: Image Crisis and the End of New York City Boosterism … Style and Power: The Common Sense of New York Magazine … Selling the City in Crisis: Corporate Exodus and the Big Apple Campaign … The Battle to Brand New York: 1975-1985 … Welcome to Fear City … From Big Apple to the Summer of Sam … Purging New York through I Love NY … Conclusion: The Legacy of the 1970s … New York City as a Symbol of Neoliberalism … Epilogue: Re-branding the Wounded City … Appendix … Notes … Selected Bibliography … Index … |
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