Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media

Gespeichert in:

Autor*in:	Scheurer, Hans - 1953- [hrsg] Spiller, Ralf - 1973-

Format:	Buch
Sprache:	Deutsch

Erschienen:	Bielefeld: transcript-Verl. ; 2010

Schlagwörter:	Kulturmanagement / Web 2.0-Technologien / Social Web / Social Web / Deutschland Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0
Schlagwörter:	Social media, Congresses Popular culture, Congresses Internet marketing, Congresses Web 2.0, Congresses
Formangabe:	Konferenzschrift

Systematik:	AP 18420

Anmerkung:	Enth. zahlr. Beitr
Umfang:	316 S. ; zahlr. Ill., graph. Darst. ; 225 mm x 148 mm, 408 gr.

Weitere Ausgabe:	Rezensiert in Kohle, Hubertus, 1959 -: [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] - 2011 Rezensiert in Bargmann, Monika: Kunst, Kultur und Kontakte im Web 2.0 - 2011 Erscheint auch als Online-Ausgabe: Kultur 2.0 - Bielefeld : transcript, 2010 Online-Ausg.: Kultur 2.0 - Bielefeld : transcript, 2010

Reihe:	Kultur- und Museumsmanagement

Links:	Inhaltsverzeichnis Ausführliche Beschreibung Rezension Rezension
ISBN:	3-8376-1352-6 978-3-8376-1352-0

Katalog-ID:	613459709

Internformat


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980			\|2 203 \|1 01 \|x 3522 \|b 1291823158 \|c 00 \|f H22 \|d MKGH B 260.53 \|e i \|j --%%-- \|y zm02207 \|z 09-02-12
980			\|2 203 \|1 02 \|x 3522 \|b 1722728345 \|c 00 \|f H16 \|d Mus 54 a \|e c \|j --%%-- \|y zm01608 \|z 13-11-17
980			\|2 285 \|1 01 \|x 0517 \|b 1137329742 \|c 00 \|f 4000 \|d AP 18420 SCHEU \|e u \|j --%%-- \|y z \|z 31-03-10
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980			\|2 688 \|1 01 \|x 4688/0001 \|b 1430926295 \|c 00 \|f KMFH \|d G 4556 \|e f \|j --%%-- \|y nkm \|z 10-07-13
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980			\|2 737 \|1 03 \|x 4737/0010 \|b 4233128933 \|c 00 \|f wfh-bib \|d Cc KUL \|e u \|j --%%-- \|y nwfh \|z 05-12-22
980			\|2 737 \|1 04 \|x 4737/0008 \|b 4233128941 \|c 00 \|f wad-bib \|d A 187 \|e u \|j --%%-- \|y nwad \|z 05-12-22
980			\|2 737 \|1 05 \|x 4737/0015 \|b 423312895X \|c 00 \|f wma-bib \|d B 2 Kul \|e u \|j --%%-- \|y nwma \|z 05-12-22
980			\|2 737 \|1 06 \|x 4737/0005 \|b 4233128968 \|c 00 \|f mfa-ha \|d 40 AP 15900 S328 K95 \|e u \|j --%%-- \|y nmfa \|z 05-12-22
980			\|2 1031 \|1 01 \|x 4031 \|b 459521801X \|c 00 \|f --%%-- \|d KN 68 \|e i \|j --%%-- \|h Kauf Wasmuth \|y n \|z 29-02-24
980			\|2 1036 \|1 01 \|x 4036 \|a 1 \|b 4361442533 \|c 00 \|f Hist.Museum - Bibliothek \|d 4A1,181 \|e g \|j --%%-- \|y n \|z 31-07-20
980			\|2 2003 \|1 01 \|x DE-25 \|b 326017673X \|c 00 \|f --%%-- \|d SW 2010/815 \|e --%%-- \|j --%%-- \|y l01 \|z 26-07-10
980			\|2 2004 \|1 01 \|x DE-25-30d \|b 3260176829 \|c 00 \|f --%%-- \|d Frei 30d: MA/30/27 \|e p \|j --%%-- \|y l01 \|z 08-12-10
980			\|2 2004 \|1 02 \|x DE-25-10 \|b 3260176837 \|c 00 \|f --%%-- \|d Frei 10: V11/50 \|e p \|j --%%-- \|c 01 \|f --%%-- \|d Nur HB \|e --%%-- \|j --%%-- \|k 1 Ex. HB17 \|y l01 \|z 27-11-15
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980			\|2 2005 \|1 02 \|x DE-Sa16-1 \|b 3260176918 \|c 00 \|f --%%-- \|d 8.2.6. Kul [4] \|e p \|j --%%-- \|y l01 \|z 26-10-10
980			\|2 2006 \|1 01 \|x DE-14 \|b 3260177019 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j --%%-- \|y l01 \|z 09-09-10
980			\|2 2007 \|1 01 \|x DE-352 \|b 3260177078 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j --%%-- \|y l01 \|z 05-08-10
980			\|2 2008 \|1 01 \|x DE-24 \|b 3260177175 \|c 00 \|f --%%-- \|d 60/19409 \|e --%%-- \|j --%%-- \|c 01 \|f Freihand \|d AP 18420 60/19409 \|e --%%-- \|j --%%-- \|y l01 \|z 30-11-10
980			\|2 2009 \|1 01 \|x DE-180 \|b 3260177256 \|c 00 \|f WEST_UG \|d 2010 A 3282 \|e --%%-- \|j l \|y l01 \|z 06-01-18
980			\|2 2010 \|1 01 \|x DE-15 \|b 3260177353 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j --%%-- \|y l01 \|z 18-01-10
980			\|2 2011 \|1 01 \|x DE-16 \|b 3260177418 \|c 00 \|f --%%-- \|d 2011 A 10916 \|e --%%-- \|j --%%-- \|y l01 \|z 26-10-11
980			\|2 2012 \|1 01 \|x DE-16-122 \|b 3260177523 \|c 00 \|f --%%-- \|d NX760.K85 \|e --%%-- \|j --%%-- \|y l01 \|z 15-04-10
980			\|2 2018 \|1 01 \|x DE-31 \|b 3260177604 \|c 00 \|f --%%-- \|d 110 A 6936 \|e --%%-- \|j --%%-- \|y l01 \|z 11-05-10
980			\|2 2027 \|1 01 \|x DE-105 \|b 3260177701 \|c 00 \|f --%%-- \|d 11.5772 8. \|e --%%-- \|j --%%-- \|y l01 \|z 25-11-11
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980			\|2 2042 \|1 02 \|x DE-M504160 \|b 3260177965 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j n \|y l01 \|z 11-12-18
980			\|2 2042 \|1 03 \|x DE-M504158 \|b 3260177973 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j n \|y l01 \|z 21-01-19
980			\|2 2042 \|1 06 \|x DE-M504131 \|b 3260178007 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j n \|y l01 \|z 22-01-19
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980			\|2 2042 \|1 14 \|x DE-M504 \|b 3260178082 \|c 00 \|f --%%-- \|d 658 Kul \|e --%%-- \|j n \|y l01 \|z 09-12-10
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980			\|2 2102 \|1 01 \|x DE-Ch103 \|b 3260179143 \|c 00 \|f --%%-- \|d F 300 Kul \|e p \|j l \|y l01 \|z 05-11-13
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980			\|2 2159 \|1 01 \|x DE-984 \|b 3260179402 \|c 00 \|f --%%-- \|d 306 Sch \|e --%%-- \|j n \|y l01 \|z 27-03-18
980			\|2 2188 \|1 01 \|x DE-1147 \|b 3260179534 \|c 00 \|f --%%-- \|d Xw j 1 \|e --%%-- \|j --%%-- \|y l01 \|z 13-07-11
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980			\|2 2222 \|1 01 \|x DE-Stg266 \|b 3260179755 \|c 00 \|f --%%-- \|d Mus IT (Scheu) \|e p \|j --%%-- \|y l01 \|z 14-09-10
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980			\|2 2351 \|1 02 \|x DE-581 \|b 3260180060 \|c 00 \|f --%%-- \|d KUL 2 Kul \|e --%%-- \|j --%%-- \|y l02 \|z 26-07-10
980			\|2 2351 \|1 03 \|x DE-581 \|b 3780418991 \|c 00 \|f --%%-- \|d KUL 2 Kul \|e --%%-- \|j --%%-- \|y l03 \|z 15-10-20
980			\|2 2368 \|1 01 \|x DE-Mh5 \|b 3260180117 \|c 00 \|f Abteilung Kommunikation \|d HB KOMM \|e p \|j --%%-- \|y l01 \|z 03-09-10
980			\|2 2426 \|1 01 \|x DE-Bru1 \|b 3260180184 \|c 00 \|f --%%-- \|d 2010-131 \|e p \|j --%%-- \|k Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz \|y l01 \|z 26-11-12
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980			\|2 2438 \|1 03 \|x DE-1834 \|b 3260180311 \|c 00 \|f --%%-- \|d AP 15965 \|e --%%-- \|j n \|y l01 \|z 22-03-11
980			\|2 2438 \|1 04 \|x DE-1834s \|b 3260180338 \|c 00 \|f --%%-- \|d AP 15965 \|e --%%-- \|j n \|y l01 \|z 30-06-11
980			\|2 2438 \|1 05 \|x DE-1834h \|b 3260180346 \|c 00 \|f --%%-- \|d AP 15965 SCHE \|e --%%-- \|j n \|y l01 \|z 29-09-11
980			\|2 2438 \|1 06 \|x DE-1834h \|b 3260180354 \|c 00 \|f --%%-- \|d AP 15965 \|e --%%-- \|j n \|y l01 \|z 26-05-15
980			\|2 2459 \|1 01 \|x DE-Wlr1 \|b 3260180508 \|c 00 \|f --%%-- \|d --%%-- \|e p \|j --%%-- \|k 26,80 \|y l01 \|z 16-10-13
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980			\|2 2482 \|1 01 \|x DE-1933 \|b 3260180710 \|c 00 \|f --%%-- \|d SKG-KuMa-Sche2010 \|e p \|j --%%-- \|k Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. \|y l01 \|z 24-11-14
980			\|2 2483 \|1 01 \|x DE-16-977 \|b 4156906361 \|c 00 \|f --%%-- \|d --%%-- \|e --%%-- \|j --%%-- \|y l01 \|z 27-06-22
980			\|2 2488 \|1 01 \|x DE-F207 \|b 326018080X \|c 00 \|f --%%-- \|d KG 2193 \|e p \|j --%%-- \|y l01 \|z 09-03-17
980			\|2 2492 \|1 01 \|x DE-Of2 \|b 3849297667 \|c 00 \|f --%%-- \|d Mus 10 Kul \|e p \|j --%%-- \|y l01 \|z 29-01-21
980			\|2 2493 \|1 01 \|x DE-1971 \|b 3260180877 \|c 00 \|f --%%-- \|d Mb IV 314 \|e p \|j --%%-- \|y l01 \|z 06-04-17
980			\|2 2495 \|1 01 \|x DE-1978 \|b 3260180982 \|c 00 \|f Magazin \|d XI I 74 \|e p \|j --%%-- \|y l01 \|z 07-11-17
980			\|2 2547 \|1 01 \|x DE-Bo410 \|b 3972959893 \|c 00 \|f --%%-- \|d 1400 SCH B \|e --%%-- \|j a \|k Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag) \|y l01 \|z 01-09-21
981			\|2 730 \|1 01 \|x 4730 \|w http://deposit.d-nb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm
981			\|2 2547 \|1 01 \|x DE-Bo410 \|r http://d-nb.info/998766445/04
982			\|2 66 \|1 00 \|x DE-Ha125 \|8 00 \|a Kommunikation / Medien / Medienstrategien
982			\|2 152 \|1 00 \|x DE-Shm2 \|8 00 \|a Kulturmanagement
982			\|2 152 \|1 00 \|x DE-Shm2 \|8 01 \|a Online-Marketing
982			\|2 152 \|1 00 \|x DE-Shm2 \|8 02 \|a World Wide Web 2.0
982			\|2 152 \|1 00 \|x DE-Shm2 \|8 03 \|a Social Media
982			\|2 152 \|1 00 \|x DE-Shm2 \|8 04 \|a Kulturpolitik
982			\|2 203 \|1 02 \|x 3522 \|8 00 \|a Museologie
982			\|2 203 \|1 02 \|x 3522 \|8 01 \|a Öffentlichkeitarbeit
982			\|2 203 \|1 02 \|x 3522 \|8 02 \|a Social Media
982			\|2 203 \|1 02 \|x 3522 \|8 03 \|a Kommunikation
982			\|2 203 \|1 02 \|x 3522 \|8 04 \|a Netzwerk
982			\|2 203 \|1 02 \|x 3522 \|8 05 \|a Kultur
982			\|2 203 \|1 02 \|x 3522 \|8 06 \|a Management
982			\|2 203 \|1 02 \|x 3522 \|8 07 \|a Marketing
982			\|2 203 \|1 02 \|x 3522 \|8 08 \|a Kulturpolitik
982			\|2 352 \|1 00 \|x 4352 \|8 00 \|s s \|0 (DE-627)779028198 \|a Kulturmanagement
982			\|2 352 \|1 00 \|x 4352 \|8 01 \|s s \|0 (DE-627)816687056 \|a Internet
982			\|2 356 \|1 00 \|x DE-Bre10 \|8 01 \|a Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0
982			\|2 356 \|1 00 \|x DE-Bre10 \|8 02 \|a "Start 09" <Duisburg> 2009
982			\|2 356 \|1 00 \|x DE-Bre10 \|8 03 \|a Tagungsband
982			\|2 611 \|1 00 \|x DE-2627 \|8 00 \|a Kulturmanagement
982			\|2 611 \|1 00 \|x DE-2627 \|8 01 \|a Social Software
982			\|2 611 \|1 00 \|x DE-2627 \|8 02 \|a Online Netzwerk
982			\|2 611 \|1 00 \|x DE-2627 \|8 03 \|a Web 2.0
982			\|2 611 \|1 00 \|x DE-2627 \|8 04 \|a Deutschland
982			\|2 640 \|1 00 \|x DE-205 \|8 00 \|a Netzwerk / soziales
982			\|2 640 \|1 00 \|x DE-205 \|8 00 \|a Kultur / Internet
982			\|2 688 \|1 00 \|x DE-Ma33 \|8 00 \|a Kulturmanagement
982			\|2 688 \|1 00 \|x DE-Ma33 \|8 01 \|a Social Media
982			\|2 688 \|1 00 \|x DE-Ma33 \|8 02 \|a Marketing
982			\|2 688 \|1 00 \|x DE-Ma33 \|8 03 \|a Werbung
982			\|2 688 \|1 00 \|x DE-Ma33 \|8 04 \|a Kulturpolitik
982			\|2 729 \|1 02 \|x 4729 \|8 03 \|a Volo
982			\|2 730 \|1 01 \|x 4730 \|8 00 \|a Kulturelle Einrichtung
982			\|2 730 \|1 01 \|x 4730 \|8 01 \|a Online-Marketing
982			\|2 730 \|1 01 \|x 4730 \|8 02 \|a World Wide Web 2.0
982			\|2 730 \|1 01 \|x 4730 \|8 03 \|a Kongress
982			\|2 730 \|1 01 \|x 4730 \|8 04 \|a Duisburg <2009>
982			\|2 2459 \|1 01 \|x DE-Wlr1 \|8 00 \|s s \|a Museumskunde
982			\|2 2459 \|1 01 \|x DE-Wlr1 \|8 01 \|s f \|a Reihentitel
982			\|2 2477 \|1 01 \|x DE-Sa27 \|8 00 \|s s \|a Kulturelle Einrichtung / Online-Marketing
982			\|2 2477 \|1 01 \|x DE-Sa27 \|8 01 \|s s \|a Online-Marketing / Kulturmanagement
982			\|2 2477 \|1 01 \|x DE-Sa27 \|8 02 \|s s \|a Kulturmanagement / Online-Marketing
982			\|2 2477 \|1 01 \|x DE-Sa27 \|8 03 \|s s \|a Museum / Online-Marketing
982			\|2 2481 \|1 01 \|x DE-1975 \|8 00 \|s s \|a World Wide Web
982			\|2 2481 \|1 01 \|x DE-1975 \|8 00 \|s s \|a Kulturmanagement
982			\|2 2481 \|1 01 \|x DE-1975 \|8 00 \|s s \|a Kongress
982			\|2 2483 \|1 01 \|x DE-16-977 \|8 00 \|s s \|0 (DE-627)177553961X \|a Rezensiertes Werk
982			\|2 2488 \|1 01 \|x DE-F207 \|8 00 \|s s \|a Kultur
982			\|2 2488 \|1 01 \|x DE-F207 \|8 00 \|s s \|a World Wide Web 2.0
982			\|2 2488 \|1 01 \|x DE-F207 \|8 00 \|s s \|a Aufsatzsammlung
982			\|2 2488 \|1 01 \|x DE-F207 \|8 01 \|s s \|a Kultur
982			\|2 2488 \|1 01 \|x DE-F207 \|8 01 \|s s \|a Soziale Software
982			\|2 2488 \|1 01 \|x DE-F207 \|8 01 \|s s \|a Aufsatzsammlung
982			\|2 2492 \|1 01 \|x DE-Of2 \|8 00 \|s s \|a Online-Marketing
982			\|2 2492 \|1 01 \|x DE-Of2 \|8 00 \|s s \|a Kulturmanagement
982			\|2 2492 \|1 01 \|x DE-Of2 \|8 00 \|s s \|a Social media
982			\|2 2493 \|1 01 \|x DE-1971 \|8 00 \|s s \|a Kulturelle Einrichtung
982			\|2 2493 \|1 01 \|x DE-1971 \|8 00 \|s s \|a Öffentlichkeitsarbeit
982			\|2 2495 \|1 01 \|x DE-1978 \|8 00 \|s s \|a Gemälde
982			\|2 2495 \|1 01 \|x DE-1978 \|8 00 \|s s \|a Internet
982			\|2 2495 \|1 01 \|x DE-1978 \|8 00 \|s s \|a Kulturelle Einrichtung
982			\|2 2495 \|1 01 \|x DE-1978 \|8 00 \|s s \|a Online-Marketing
982			\|2 2495 \|1 01 \|x DE-1978 \|8 00 \|s s \|a World Wide Web 2.0
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Internet
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a World Wide Web 2.0
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Virtuelle Gemeinschaft
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Kulturelle Einrichtung
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Kultur
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Management
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Vernetzung
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Museum
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Theater
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Kongress
982			\|2 2547 \|1 01 \|x DE-Bo410 \|8 00 \|s s \|a Aufsatzsammlung
983			\|2 21 \|1 00 \|x DE-46 \|8 05 \|a Pä II.8
983			\|2 21 \|1 00 \|x DE-46 \|8 20 \|a wir 234.2
983			\|2 21 \|1 00 \|x DE-46 \|8 30 \|a etn 052
983			\|2 21 \|1 00 \|x DE-46 \|8 31 \|a soz 304.7
983			\|2 21 \|1 00 \|x DE-46 \|8 32 \|a soz 252 int
983			\|2 21 \|1 00 \|x DE-46 \|8 99 \|a 27
983			\|2 24 \|1 01 \|x 0008 \|8 50 \|0 (DE-627)057982708 \|a kul 225.2 \|b Kultur \|b Ausbildung \|b Beruf \|b Organisation \|b Kulturmanagement
983			\|2 24 \|1 01 \|x 0008 \|8 70 \|0 (DE-627)501905413 \|a kul 225 \|b Kultur \|b Organisation \|b Institution
983			\|2 32 \|1 00 \|x DE-Ilm1 \|8 00 \|a AP 18420
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983			\|2 110 \|1 00 \|x DE-Luen4 \|8 01 \|a Allg 830
983			\|2 110 \|1 00 \|x DE-Luen4 \|8 02 \|a Allg 840
983			\|2 120 \|1 00 \|x DE-715 \|8 00 \|a bwl 420 kul
983			\|2 120 \|1 01 \|x 0715 \|8 00 \|a bwl 420 kul
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983			\|2 165 \|1 00 \|x DE-834 \|8 01 \|a D 7.44
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983			\|2 285 \|1 00 \|x DE-517 \|8 00 \|a QP 345
983			\|2 352 \|1 01 \|x 4352/0002 \|8 00 \|0 (DE-627)1738118207 \|a BAA 500 \|b Öffentlichkeitsarbeit
983			\|2 611 \|1 00 \|x DE-2627 \|8 00 \|a EB/220
983			\|2 611 \|1 00 \|x DE-2627 \|8 01 \|a EF/300
983			\|2 730 \|1 01 \|x 4730 \|8 00 \|a RLM-B 10
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985			\|2 22 \|1 02 \|x 0018 \|a 068 2010/0731
985			\|2 31 \|1 01 \|x 0027 \|a U423606
985			\|2 32 \|1 02 \|x 3400 \|a 10 A 3989
985			\|2 34 \|1 01 \|x 3551 \|a twigesch11.0139
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985			\|2 62 \|1 02 \|x 0028 \|a 2014.04550
985			\|2 65 \|1 01 \|x 3/10 \|a 10K/2010/00276
985			\|2 65 \|1 02 \|x 3/10 \|a 10T/2011/00498
985			\|2 66 \|1 01 \|x 3066 \|a 11/491
985			\|2 70 \|1 90 \|x 89/19 \|a FBS 2010-1533
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985			\|2 110 \|1 03 \|x 3110 \|a 11-18320
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985			\|2 349 \|1 01 \|x 4349 \|a 2010 0563 K
985			\|2 352 \|1 01 \|x 4352/0002 \|a LB40109
985			\|2 356 \|1 01 \|x 4356 \|a 2011-074
985			\|2 370 \|1 01 \|x 4370 \|a 2013-1760
985			\|2 611 \|1 01 \|x 3611 \|a HVSG
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985			\|2 721 \|1 01 \|x 4721 \|a 2016/1549
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985			\|2 737 \|1 03 \|x 4737/0010 \|a 2010/00137
985			\|2 737 \|1 04 \|x 4737/0008 \|a 321/2011
985			\|2 737 \|1 05 \|x 4737/0015 \|a B 10-2714 x
985			\|2 737 \|1 06 \|x 4737/0005 \|a BV22/1060
985			\|2 1031 \|1 01 \|x 4031 \|a 29140
985			\|2 2005 \|1 02 \|x DE-Sa16-1 \|a B-10/1445
985			\|2 2012 \|1 01 \|x DE-16-122 \|a JC-1000542
985			\|2 2084 \|1 02 \|x DE-Ka23 \|a 2010/1608
985			\|2 2222 \|1 01 \|x DE-Stg266 \|a 2010/852
985			\|2 2368 \|1 01 \|x DE-Mh5 \|a 2010.0523
985			\|2 2459 \|1 01 \|x DE-Wlr1 \|a 06311
985			\|2 2477 \|1 01 \|x DE-Sa27 \|a 43752
985			\|2 2481 \|1 01 \|x DE-1975 \|a 10/06225
985			\|2 2482 \|1 01 \|x DE-1933 \|a 2011/7728
985			\|2 2488 \|1 01 \|x DE-F207 \|a 2010:005851
985			\|2 2492 \|1 01 \|x DE-Of2 \|a 2011/493
985			\|2 2493 \|1 01 \|x DE-1971 \|a 34390/10
985			\|2 2495 \|1 01 \|x DE-1978 \|a A 15528
985			\|2 2495 \|1 01 \|x DE-1978 \|a EK 10/ 159
985			\|2 2547 \|1 01 \|x DE-Bo410 \|a 12/0183
995			\|2 21 \|1 01 \|x 0046 \|a Aufsätze
995			\|2 24 \|1 01 \|x 0008 \|a hk
995			\|2 62 \|1 02 \|x 0028 \|a ACQ
995			\|2 120 \|1 01 \|x 0715 \|a alma
995			\|2 121 \|1 01 \|x 0045 \|a alma
995			\|2 187 \|1 01 \|x 3520/5 \|a ACQ
995			\|2 729 \|1 02 \|x 4729 \|a 33/0196
995			\|2 729 \|1 02 \|x 4729 \|a ZZ
995			\|2 1031 \|1 01 \|x 4031 \|a Kauf Wasmuth
998			\|2 31 \|1 01 \|x 0027 \|a WIR 201202
998			\|2 2004 \|1 02 \|x DE-25-10 \|0 1619
998			\|2 2065 \|1 01 \|x DE-958 \|0 201011

Indexfelder

matchkey_str	book:9783837613520:2010----
oclc_num	655789124 699155665 1021370269
publishDate	2010
building	20 21:z 21:n 21:b 22:u 22:i 24:z 26:1 31 32 34:i 39:e 61 62:a 62 63:f 65:a 66 70:s 90 95:1 98 110:z 120 121 127:t 130:b 132:l 132:w 140 152 164:s 165 181:b 187:z 203:m 285 349 352:M 356 370 611 640 688:k 721 729 730 737:w 737:m 1031 1036 2003:0 2004:0 2005:0 2006:0 2007:0 2008:0 2009:0 2010:0 2011:0 2012:0 2018:0 2027:0 2031:0 2040:0 2042:0 2046:0 2048:0 2050:0 2055:0 2057:0 2061:0 2063:0 2065:0 2068:0 2084:0 2102:0 2118:0 2143:0 2159:0 2188:0 2206:0 2222:0 2225:0 2308:0 2351:0 2368:0 2426:0 2438:0 2459:0 2477:0 2481:0 2482:0 2483:0 2488:0 2492:0 2493:0 2495:0 2547:0
lccn	2010498921
topic_facet	Kulturmanagement Web 2.0-Technologien Social Web Deutschland Social media Popular culture Internet marketing Web 2.0 Kulturelle Einrichtung Online-Marketing World Wide Web 2.0
sw_local_iln_str_mv	66:Kommunikation / Medien / Medienstrategien DE-Ha125:Kommunikation / Medien / Medienstrategien 152:Kulturmanagement DE-Shm2:Kulturmanagement 152:Online-Marketing DE-Shm2:Online-Marketing 152:World Wide Web 2.0 DE-Shm2:World Wide Web 2.0 152:Social Media DE-Shm2:Social Media 152:Kulturpolitik DE-Shm2:Kulturpolitik 203:Museologie 3522:Museologie 203:Öffentlichkeitarbeit 3522:Öffentlichkeitarbeit 203:Social Media 3522:Social Media 203:Kommunikation 3522:Kommunikation 203:Netzwerk 3522:Netzwerk 203:Kultur 3522:Kultur 203:Management 3522:Management 203:Marketing 3522:Marketing 203:Kulturpolitik 3522:Kulturpolitik 352:Kulturmanagement 4352:Kulturmanagement 352:Internet 4352:Internet 356:Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 DE-Bre10:Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356:"Start 09" <Duisburg> 2009 DE-Bre10:"Start 09" <Duisburg> 2009 356:Tagungsband DE-Bre10:Tagungsband 611:Kulturmanagement DE-2627:Kulturmanagement 611:Social Software DE-2627:Social Software 611:Online Netzwerk DE-2627:Online Netzwerk 611:Web 2.0 DE-2627:Web 2.0 611:Deutschland DE-2627:Deutschland 640:Netzwerk / soziales DE-205:Netzwerk / soziales 640:Kultur / Internet DE-205:Kultur / Internet 688:Kulturmanagement DE-Ma33:Kulturmanagement 688:Social Media DE-Ma33:Social Media 688:Marketing DE-Ma33:Marketing 688:Werbung DE-Ma33:Werbung 688:Kulturpolitik DE-Ma33:Kulturpolitik 729:Volo 4729:Volo 730:Kulturelle Einrichtung 4730:Kulturelle Einrichtung 730:Online-Marketing 4730:Online-Marketing 730:World Wide Web 2.0 4730:World Wide Web 2.0 730:Kongress 4730:Kongress 730:Duisburg <2009> 4730:Duisburg <2009> 2459:Museumskunde DE-Wlr1:Museumskunde 2459:Reihentitel DE-Wlr1:Reihentitel 2477:Kulturelle Einrichtung / Online-Marketing DE-Sa27:Kulturelle Einrichtung / Online-Marketing 2477:Online-Marketing / Kulturmanagement DE-Sa27:Online-Marketing / Kulturmanagement 2477:Kulturmanagement / Online-Marketing DE-Sa27:Kulturmanagement / Online-Marketing 2477:Museum / Online-Marketing DE-Sa27:Museum / Online-Marketing 2481:World Wide Web DE-1975:World Wide Web 2481:Kulturmanagement DE-1975:Kulturmanagement 2481:Kongress DE-1975:Kongress 2483:Rezensiertes Werk DE-16-977:Rezensiertes Werk 2488:Kultur DE-F207:Kultur 2488:World Wide Web 2.0 DE-F207:World Wide Web 2.0 2488:Aufsatzsammlung DE-F207:Aufsatzsammlung 2488:Soziale Software DE-F207:Soziale Software 2492:Online-Marketing DE-Of2:Online-Marketing 2492:Kulturmanagement DE-Of2:Kulturmanagement 2492:Social media DE-Of2:Social media 2493:Kulturelle Einrichtung DE-1971:Kulturelle Einrichtung 2493:Öffentlichkeitsarbeit DE-1971:Öffentlichkeitsarbeit 2495:Gemälde DE-1978:Gemälde 2495:Internet DE-1978:Internet 2495:Kulturelle Einrichtung DE-1978:Kulturelle Einrichtung 2495:Online-Marketing DE-1978:Online-Marketing 2495:World Wide Web 2.0 DE-1978:World Wide Web 2.0 2547:Internet DE-Bo410:Internet 2547:World Wide Web 2.0 DE-Bo410:World Wide Web 2.0 2547:Virtuelle Gemeinschaft DE-Bo410:Virtuelle Gemeinschaft 2547:Kulturelle Einrichtung DE-Bo410:Kulturelle Einrichtung 2547:Kultur DE-Bo410:Kultur 2547:Management DE-Bo410:Management 2547:Vernetzung DE-Bo410:Vernetzung 2547:Museum DE-Bo410:Museum 2547:Theater DE-Bo410:Theater 2547:Kongress DE-Bo410:Kongress 2547:Aufsatzsammlung DE-Bo410:Aufsatzsammlung
isfreeaccess_bool	false
publishDateDaySort_date	2010-01-01T00:00:00Z
dewey-sort	3300
id	613459709
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language_de	deutsch
standort_weitere_iln_str_mv	22:04@18/156-m 0018:04@18/156-m 2008:01@Freihand DE-24:01@Freihand
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callnumber-first	H - Social Science
dewey-ones	300 - Social sciences 700 - The arts; fine & decorative arts
delete_txt_mv	keep
publishPlace	Bielefeld
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illustrated	Illustrated
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title_full	Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media Hans Scheurer; Ralf Spiller (Hg.)
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title_sub	neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
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title_auth	Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
abstract	Enth. zahlr. Beitr [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] Kunst, Kultur und Kontakte im Web 2.0
abstractGer	Enth. zahlr. Beitr [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] Kunst, Kultur und Kontakte im Web 2.0
abstract_unstemmed	Enth. zahlr. Beitr [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] Kunst, Kultur und Kontakte im Web 2.0
url	http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm https://swbplus.bsz-bw.de/bsz316116300rez.htm http://www.sehepunkte.de/2011/10/20434.html
author2	Scheurer, Hans 1953- Spiller, Ralf 1973-
author2Str	Scheurer, Hans 1953- Spiller, Ralf 1973-
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Beitr 1.1\x Kulturmanagement (DE-627)091373166 (DE-2867)18923-4 stw 1.2\x Web 2.0-Technologien (DE-627)550010750 (DE-2867)27743-5 stw 1.3\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.4\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.5\x Deutschland (DE-627)091354749 (DE-2867)18012-3 stw Social media Congresses Popular culture Congresses Internet marketing Congresses Web 2.0 Congresses Konferenzschrift 2009 Duisburg (DE-588)1071861417 (DE-627)826484824 (DE-576)433375485 gnd-content s (DE-588)4136812-5 (DE-627)10565471X (DE-576)209672331 Kulturelle Einrichtung gnd s (DE-588)7706419-7 (DE-627)630413053 (DE-576)324952163 Online-Marketing gnd s (DE-588)7548364-6 (DE-627)519752856 (DE-576)258764945 World Wide Web 2.0 gnd DE-101 Scheurer, Hans 1953- hrsg (DE-588)141176822 (DE-627)625137833 (DE-576)32256929X edt Spiller, Ralf 1973- (DE-588)129051160 (DE-627)57246794X (DE-576)187385149 oth Erscheint auch als Online-Ausgabe Kultur 2.0 Bielefeld : transcript, 2010 1 online resource (320 p.) (DE-627)1658712331 (DE-576)448698692 9783839413524 Online-Ausg. Kultur 2.0 Bielefeld : transcript, 2010 1 Online-Ressource (DE-627)877290695 (DE-576)504099809 9783839413524 Rezensiert in Kohle, Hubertus, 1959 - [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] 2011 (DE-627)1806546892 Rezensiert in Bargmann, Monika Kunst, Kultur und Kontakte im Web 2.0 2011 (DE-627)1897702604 http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf V:DE-601 B:DE-Wim2 pdf/application Verlag Inhaltsverzeichnis Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm text/html Verlag Ausführliche Beschreibung https://swbplus.bsz-bw.de/bsz316116300rez.htm B:DE-576;DE-16 application/pdf 20111026133248 Verlag Rezension http://www.sehepunkte.de/2011/10/20434.html V:DE-576;X:Sehepunkte text/html 20180413100624 Rezension GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_21 ISIL_DE-46 GBV_ILN_22 ISIL_DE-18 GBV_ILN_22_i30908 GBV_ILN_24 ISIL_DE-8 GBV_ILN_26 ISIL_DE-206 GBV_ILN_31 ISIL_DE-27 GBV_ILN_32 ISIL_DE-Ilm1 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_61 ISIL_DE-32 GBV_ILN_62 ISIL_DE-28 GBV_ILN_62_a500 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_65_a010 GBV_ILN_66 ISIL_DE-Ha125 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_95 ISIL_DE-542 GBV_ILN_98 ISIL_DE-Wim8 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_121 ISIL_DE-45 GBV_ILN_127 ISIL_DE-18-258 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_140 ISIL_DE-839 GBV_ILN_152 ISIL_DE-Shm2 GBV_ILN_164 ISIL_DE-916 GBV_ILN_165 ISIL_DE-834 GBV_ILN_181 GBV_ILN_181_b050 GBV_ILN_181_b130 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_203 GBV_ILN_203_m02207 GBV_ILN_203_m01608 GBV_ILN_285 ISIL_DE-517 GBV_ILN_349 ISIL_DE-Bre3 GBV_ILN_352 GBV_ILN_356 ISIL_DE-Bre10 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_611 ISIL_DE-2627 GBV_ILN_640 ISIL_DE-205 GBV_ILN_688 ISIL_DE-Ma33 GBV_ILN_721 ISIL_DE-Bo1 GBV_ILN_729 GBV_ILN_730 GBV_ILN_737 GBV_ILN_1031 ISIL_DE-B1575 GBV_ILN_1036 ISIL_DE-Hv130 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2004 ISIL_DE-25-30d ISIL_DE-25-10 GBV_ILN_2005 ISIL_DE-291-307 ISIL_DE-Sa16-1 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2008 ISIL_DE-24 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2010 ISIL_DE-15 GBV_ILN_2011 ISIL_DE-16 GBV_ILN_2012 ISIL_DE-16-122 GBV_ILN_2018 ISIL_DE-31 GBV_ILN_2027 ISIL_DE-105 GBV_ILN_2031 ISIL_DE-Lg1 GBV_ILN_2040 ISIL_DE-212 GBV_ILN_2042 ISIL_DE-M504153 ISIL_DE-M504160 ISIL_DE-M504158 ISIL_DE-M504131 ISIL_DE-M504133 ISIL_DE-M504149 ISIL_DE-M504152 GBV_ILN_2046 ISIL_DE-N1 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2050 ISIL_DE-Zi4 GBV_ILN_2055 ISIL_DE-840-1 GBV_ILN_2057 ISIL_DE-L189 GBV_ILN_2061 ISIL_DE-520 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2065 ISIL_DE-958 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2084 ISIL_DE-Ka23 GBV_ILN_2102 ISIL_DE-Ch103 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2159 ISIL_DE-984 GBV_ILN_2188 ISIL_DE-1147 GBV_ILN_2206 ISIL_DE-1141 GBV_ILN_2222 ISIL_DE-Stg266 GBV_ILN_2225 ISIL_DE-Stg264 GBV_ILN_2308 ISIL_DE-Ch104 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2368 ISIL_DE-Mh5 GBV_ILN_2426 ISIL_DE-Bru1 GBV_ILN_2438 ISIL_DE-1834k ISIL_DE-1834s ISIL_DE-1834h GBV_ILN_2459 ISIL_DE-Wlr1 GBV_ILN_2477 ISIL_DE-Sa27 GBV_ILN_2481 ISIL_DE-1975 GBV_ILN_2482 ISIL_DE-1933 GBV_ILN_2483 ISIL_DE-16-977 GBV_ILN_2488 ISIL_DE-F207 GBV_ILN_2492 ISIL_DE-Of2 GBV_ILN_2493 ISIL_DE-1971 GBV_ILN_2495 ISIL_DE-1978 GBV_ILN_2547 ISIL_DE-Bo410 sf Blocktest AP 18420 Internet Allgemeines Medien- und Kommunikationswissenschaften, Medienkulturwissenschaft, Kommunikationsdesign Arten des Nachrichtenwesens, Medientechnik Internet (DE-627)1311660909 (DE-625)rvk/7052: (DE-576)241660904 02.15 Wissenschaftspolitik Kulturpolitik (DE-627)106412582 71.50 Kultursoziologie: Allgemeines (DE-627)106412612 05.38 Neue elektronische Medien Kommunikationswissenschaft (DE-627)106419579 BO 045F 300 20 01 0084 1192454405 00 --%%-- 2911-7291 --%%-- --%%-- k 01-06-11 21 01 0046 1109333463 00 Magazin 02.C.4997 u --%%-- Aufsätze zza 27-07-10 21 02 0046 1177718642 00 TB Sozialw. 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KUL u --%%-- nwim 05-12-22 737 02 4737/0009 4233128925 00 wfd-bib Cg 39 u --%%-- nwfd 05-12-22 737 03 4737/0010 4233128933 00 wfh-bib Cc KUL u --%%-- nwfh 05-12-22 737 04 4737/0008 4233128941 00 wad-bib A 187 u --%%-- nwad 05-12-22 737 05 4737/0015 423312895X 00 wma-bib B 2 Kul u --%%-- nwma 05-12-22 737 06 4737/0005 4233128968 00 mfa-ha 40 AP 15900 S328 K95 u --%%-- nmfa 05-12-22 1031 01 4031 459521801X 00 --%%-- KN 68 i --%%-- Kauf Wasmuth n 29-02-24 1036 01 4036 1 4361442533 00 Hist.Museum - Bibliothek 4A1,181 g --%%-- n 31-07-20 2003 01 DE-25 326017673X 00 --%%-- SW 2010/815 --%%-- --%%-- l01 26-07-10 2004 01 DE-25-30d 3260176829 00 --%%-- Frei 30d: MA/30/27 p --%%-- l01 08-12-10 2004 02 DE-25-10 3260176837 00 --%%-- Frei 10: V11/50 p --%%-- 01 --%%-- Nur HB --%%-- --%%-- 1 Ex. HB17 l01 27-11-15 2005 01 DE-291-307 326017690X 00 --%%-- IK 36.8 SCH 101 p --%%-- l01 10-08-10 2005 02 DE-Sa16-1 3260176918 00 --%%-- 8.2.6. Kul [4] p --%%-- l01 26-10-10 2006 01 DE-14 3260177019 00 --%%-- --%%-- --%%-- --%%-- l01 09-09-10 2007 01 DE-352 3260177078 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2008 01 DE-24 3260177175 00 --%%-- 60/19409 --%%-- --%%-- 01 Freihand AP 18420 60/19409 --%%-- --%%-- l01 30-11-10 2009 01 DE-180 3260177256 00 WEST_UG 2010 A 3282 --%%-- l l01 06-01-18 2010 01 DE-15 3260177353 00 --%%-- --%%-- --%%-- --%%-- l01 18-01-10 2011 01 DE-16 3260177418 00 --%%-- 2011 A 10916 --%%-- --%%-- l01 26-10-11 2012 01 DE-16-122 3260177523 00 --%%-- NX760.K85 --%%-- --%%-- l01 15-04-10 2018 01 DE-31 3260177604 00 --%%-- 110 A 6936 --%%-- --%%-- l01 11-05-10 2027 01 DE-105 3260177701 00 --%%-- 11.5772 8. --%%-- --%%-- l01 25-11-11 2031 01 DE-Lg1 3260177752 00 --%%-- Soz 2gc Kul --%%-- l l01 26-08-10 2040 01 DE-212 3260177841 00 --%%-- 30/609 --%%-- --%%-- l01 16-09-10 2042 01 DE-M504153 3260177957 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 02 DE-M504160 3260177965 00 --%%-- --%%-- --%%-- n l01 11-12-18 2042 03 DE-M504158 3260177973 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 06 DE-M504131 3260178007 00 --%%-- --%%-- --%%-- n l01 22-01-19 2042 10 DE-M504133 326017804X 00 --%%-- --%%-- --%%-- n l01 30-01-19 2042 12 DE-M504149 3260178066 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 13 DE-M504152 3260178074 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 14 DE-M504 3260178082 00 --%%-- 658 Kul --%%-- n l01 09-12-10 2046 01 DE-N1 3260178325 00 --%%-- 8° Av 201/1 p --%%-- l01 13-08-14 2048 01 DE-Zwi2 3260178384 00 --%%-- 81 021 --%%-- --%%-- l01 31-08-10 2050 01 DE-Zi4 3260178457 00 --%%-- $BZi 4 --%%-- --%%-- l01 12-05-11 2055 01 DE-840-1 3260178597 00 --%%-- 379.29 KUL --%%-- l l01 12-11-10 2057 01 DE-L189 3260178643 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2061 01 DE-520 3260178708 00 --%%-- QR 750-12 2607 --%%-- --%%-- l01 29-10-12 2063 01 DE-951 3260178767 00 --%%-- soz 1.4 2013 1133 --%%-- l l01 24-10-13 2065 01 DE-958 3260178872 00 --%%-- Kal --%%-- --%%-- l01 27-10-10 2068 01 DE-Fn1 3260178961 00 --%%-- --%%-- --%%-- --%%-- l01 21-07-10 2084 02 DE-Ka23 3260179054 00 --%%-- C.1: A, 081 --%%-- --%%-- l01 23-09-10 2102 01 DE-Ch103 3260179143 00 --%%-- F 300 Kul p l l01 05-11-13 2118 01 DE-Mh35 3260179208 00 --%%-- INF T 3200.78 --%%-- l l01 02-07-18 2143 01 DE-Rav1 3260179321 00 --%%-- TBma 31 --%%-- --%%-- l01 22-07-10 2159 01 DE-984 3260179402 00 --%%-- 306 Sch --%%-- n l01 27-03-18 2188 01 DE-1147 3260179534 00 --%%-- Xw j 1 --%%-- --%%-- l01 13-07-11 2206 01 DE-1141 3260179674 00 --%%-- AP 18420 S328 K9 --%%-- l l01 05-08-10 2222 01 DE-Stg266 3260179755 00 --%%-- Mus IT (Scheu) p --%%-- l01 14-09-10 2225 01 DE-Stg264 3260179879 00 --%%-- Add / 148 --%%-- --%%-- l01 11-01-11 2308 01 DE-Ch104 3260179976 00 --%%-- --%%-- p --%%-- l01 19-10-10 2351 01 DE-581 3260180052 00 --%%-- KUL 2 Kul p --%%-- l01 14-07-10 2351 02 DE-581 3260180060 00 --%%-- KUL 2 Kul --%%-- --%%-- l02 26-07-10 2351 03 DE-581 3780418991 00 --%%-- KUL 2 Kul --%%-- --%%-- l03 15-10-20 2368 01 DE-Mh5 3260180117 00 Abteilung Kommunikation HB KOMM p --%%-- l01 03-09-10 2426 01 DE-Bru1 3260180184 00 --%%-- 2010-131 p --%%-- Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz l01 26-11-12 2438 01 DE-1834k 3260180273 00 --%%-- AP 15965 --%%-- n l01 08-03-11 2438 03 DE-1834 3260180311 00 --%%-- AP 15965 --%%-- n l01 22-03-11 2438 04 DE-1834s 3260180338 00 --%%-- AP 15965 --%%-- n l01 30-06-11 2438 05 DE-1834h 3260180346 00 --%%-- AP 15965 SCHE --%%-- n l01 29-09-11 2438 06 DE-1834h 3260180354 00 --%%-- AP 15965 --%%-- n l01 26-05-15 2459 01 DE-Wlr1 3260180508 00 --%%-- --%%-- p --%%-- 26,80 l01 16-10-13 2477 01 DE-Sa27 3260180591 00 --%%-- Mus I 2010/6 p n l01 09-12-13 2481 01 DE-1975 3260180648 00 --%%-- 10/640 p --%%-- l01 22-07-14 2482 01 DE-1933 3260180710 00 --%%-- SKG-KuMa-Sche2010 p --%%-- Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. l01 24-11-14 2483 01 DE-16-977 4156906361 00 --%%-- --%%-- --%%-- --%%-- l01 27-06-22 2488 01 DE-F207 326018080X 00 --%%-- KG 2193 p --%%-- l01 09-03-17 2492 01 DE-Of2 3849297667 00 --%%-- Mus 10 Kul p --%%-- l01 29-01-21 2493 01 DE-1971 3260180877 00 --%%-- Mb IV 314 p --%%-- l01 06-04-17 2495 01 DE-1978 3260180982 00 Magazin XI I 74 p --%%-- l01 07-11-17 2547 01 DE-Bo410 3972959893 00 --%%-- 1400 SCH B --%%-- a Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. 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int 21 00 DE-46 99 27 24 01 0008 50 (DE-627)057982708 kul 225.2 Kultur Ausbildung Beruf Organisation Kulturmanagement 24 01 0008 70 (DE-627)501905413 kul 225 Kultur Organisation Institution 32 00 DE-Ilm1 00 AP 18420 32 00 DE-Ilm1 01 MS 7965 39 00 DE-547 00 AP 18420 39 00 DE-547 01 MS 7965 39 00 DE-547 02 AP 15965 63 00 DE-Wim2 00 Wg 2470 65 02 3/10 00 Wx 70 00 DE-89 40 OC 700 70 00 DE-89 40 TB 50 90 00 DE-Hil2 00 KUL 745 110 00 DE-Luen4 00 KoM 162 110 00 DE-Luen4 01 Allg 830 110 00 DE-Luen4 02 Allg 840 120 00 DE-715 00 bwl 420 kul 120 01 0715 00 bwl 420 kul 127 01 3564 00 Aek 4 130 01 0700 00 AFK 132 01 0959/4 00 QBQ-F 132 01 0959/4 01 QBO-L 132 02 0959/4 00 QBQ-F 132 02 0959/4 01 QBO-L 132 03 0959/1 00 QBQ-A 152 00 DE-Shm2 00 Allg 457 165 00 DE-834 00 A 7.6 165 00 DE-834 01 D 7.44 165 00 DE-834 02 H 7.612 165 00 DE-834 03 A 6.15 203 02 3522 00 Mus 45 285 00 DE-517 00 AP 18420 285 00 DE-517 00 QP 345 352 01 4352/0002 00 (DE-627)1738118207 BAA 500 Öffentlichkeitsarbeit 611 00 DE-2627 00 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06 4737/0005 BV22/1060 1031 01 4031 29140 2005 02 DE-Sa16-1 B-10/1445 2012 01 DE-16-122 JC-1000542 2084 02 DE-Ka23 2010/1608 2222 01 DE-Stg266 2010/852 2368 01 DE-Mh5 2010.0523 2459 01 DE-Wlr1 06311 2477 01 DE-Sa27 43752 2481 01 DE-1975 10/06225 2482 01 DE-1933 2011/7728 2488 01 DE-F207 2010:005851 2492 01 DE-Of2 2011/493 2493 01 DE-1971 34390/10 2495 01 DE-1978 A 15528 2495 01 DE-1978 EK 10/ 159 2547 01 DE-Bo410 12/0183 21 01 0046 Aufsätze 24 01 0008 hk 62 02 0028 ACQ 120 01 0715 alma 121 01 0045 alma 187 01 3520/5 ACQ 729 02 4729 33/0196 729 02 4729 ZZ 1031 01 4031 Kauf Wasmuth 31 01 0027 WIR 201202 2004 02 DE-25-10 1619 2065 01 DE-958 201011
spelling	2010498921 09,N52,0409 dnb 998766445 DE-101 3837613526 : EUR 26,80 3-8376-1352-6 9783837613520 : EUR 26,80 978-3-8376-1352-0 9783837613520 (DE-627)613459709 (DE-576)316116300 (DE-599)GBV613459709 (OCoLC)655789124 (OCoLC)699155665 (OCoLC)1021370269 (DE-478)952543476 DE-627 ger DE-627 rakwb ger XA-DE-NW HM851 300 700 BSZ 300 DNB 4A1 asb AP 18420 BVB rvk (DE-625)rvk/7052: 02.15 bkl 71.50 bkl 05.38 bkl a Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media Hans Scheurer; Ralf Spiller (Hg.) zwei punkt null Bielefeld transcript-Verl. 2010 316 S. zahlr. Ill., graph. Darst. 225 mm x 148 mm, 408 gr. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Kultur- und Museumsmanagement Enth. zahlr. Beitr 1.1\x Kulturmanagement (DE-627)091373166 (DE-2867)18923-4 stw 1.2\x Web 2.0-Technologien (DE-627)550010750 (DE-2867)27743-5 stw 1.3\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.4\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.5\x Deutschland (DE-627)091354749 (DE-2867)18012-3 stw Social media Congresses Popular culture Congresses Internet marketing Congresses Web 2.0 Congresses Konferenzschrift 2009 Duisburg (DE-588)1071861417 (DE-627)826484824 (DE-576)433375485 gnd-content s (DE-588)4136812-5 (DE-627)10565471X (DE-576)209672331 Kulturelle Einrichtung gnd s (DE-588)7706419-7 (DE-627)630413053 (DE-576)324952163 Online-Marketing gnd s (DE-588)7548364-6 (DE-627)519752856 (DE-576)258764945 World Wide Web 2.0 gnd DE-101 Scheurer, Hans 1953- hrsg (DE-588)141176822 (DE-627)625137833 (DE-576)32256929X edt Spiller, Ralf 1973- (DE-588)129051160 (DE-627)57246794X (DE-576)187385149 oth Erscheint auch als Online-Ausgabe Kultur 2.0 Bielefeld : transcript, 2010 1 online resource (320 p.) (DE-627)1658712331 (DE-576)448698692 9783839413524 Online-Ausg. Kultur 2.0 Bielefeld : transcript, 2010 1 Online-Ressource (DE-627)877290695 (DE-576)504099809 9783839413524 Rezensiert in Kohle, Hubertus, 1959 - [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] 2011 (DE-627)1806546892 Rezensiert in Bargmann, Monika Kunst, Kultur und Kontakte im Web 2.0 2011 (DE-627)1897702604 http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf V:DE-601 B:DE-Wim2 pdf/application Verlag Inhaltsverzeichnis Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm text/html Verlag Ausführliche Beschreibung https://swbplus.bsz-bw.de/bsz316116300rez.htm B:DE-576;DE-16 application/pdf 20111026133248 Verlag Rezension http://www.sehepunkte.de/2011/10/20434.html V:DE-576;X:Sehepunkte text/html 20180413100624 Rezension GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_21 ISIL_DE-46 GBV_ILN_22 ISIL_DE-18 GBV_ILN_22_i30908 GBV_ILN_24 ISIL_DE-8 GBV_ILN_26 ISIL_DE-206 GBV_ILN_31 ISIL_DE-27 GBV_ILN_32 ISIL_DE-Ilm1 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_61 ISIL_DE-32 GBV_ILN_62 ISIL_DE-28 GBV_ILN_62_a500 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_65_a010 GBV_ILN_66 ISIL_DE-Ha125 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_95 ISIL_DE-542 GBV_ILN_98 ISIL_DE-Wim8 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_121 ISIL_DE-45 GBV_ILN_127 ISIL_DE-18-258 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_140 ISIL_DE-839 GBV_ILN_152 ISIL_DE-Shm2 GBV_ILN_164 ISIL_DE-916 GBV_ILN_165 ISIL_DE-834 GBV_ILN_181 GBV_ILN_181_b050 GBV_ILN_181_b130 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_203 GBV_ILN_203_m02207 GBV_ILN_203_m01608 GBV_ILN_285 ISIL_DE-517 GBV_ILN_349 ISIL_DE-Bre3 GBV_ILN_352 GBV_ILN_356 ISIL_DE-Bre10 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_611 ISIL_DE-2627 GBV_ILN_640 ISIL_DE-205 GBV_ILN_688 ISIL_DE-Ma33 GBV_ILN_721 ISIL_DE-Bo1 GBV_ILN_729 GBV_ILN_730 GBV_ILN_737 GBV_ILN_1031 ISIL_DE-B1575 GBV_ILN_1036 ISIL_DE-Hv130 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2004 ISIL_DE-25-30d ISIL_DE-25-10 GBV_ILN_2005 ISIL_DE-291-307 ISIL_DE-Sa16-1 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2008 ISIL_DE-24 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2010 ISIL_DE-15 GBV_ILN_2011 ISIL_DE-16 GBV_ILN_2012 ISIL_DE-16-122 GBV_ILN_2018 ISIL_DE-31 GBV_ILN_2027 ISIL_DE-105 GBV_ILN_2031 ISIL_DE-Lg1 GBV_ILN_2040 ISIL_DE-212 GBV_ILN_2042 ISIL_DE-M504153 ISIL_DE-M504160 ISIL_DE-M504158 ISIL_DE-M504131 ISIL_DE-M504133 ISIL_DE-M504149 ISIL_DE-M504152 GBV_ILN_2046 ISIL_DE-N1 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2050 ISIL_DE-Zi4 GBV_ILN_2055 ISIL_DE-840-1 GBV_ILN_2057 ISIL_DE-L189 GBV_ILN_2061 ISIL_DE-520 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2065 ISIL_DE-958 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2084 ISIL_DE-Ka23 GBV_ILN_2102 ISIL_DE-Ch103 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2159 ISIL_DE-984 GBV_ILN_2188 ISIL_DE-1147 GBV_ILN_2206 ISIL_DE-1141 GBV_ILN_2222 ISIL_DE-Stg266 GBV_ILN_2225 ISIL_DE-Stg264 GBV_ILN_2308 ISIL_DE-Ch104 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2368 ISIL_DE-Mh5 GBV_ILN_2426 ISIL_DE-Bru1 GBV_ILN_2438 ISIL_DE-1834k ISIL_DE-1834s ISIL_DE-1834h GBV_ILN_2459 ISIL_DE-Wlr1 GBV_ILN_2477 ISIL_DE-Sa27 GBV_ILN_2481 ISIL_DE-1975 GBV_ILN_2482 ISIL_DE-1933 GBV_ILN_2483 ISIL_DE-16-977 GBV_ILN_2488 ISIL_DE-F207 GBV_ILN_2492 ISIL_DE-Of2 GBV_ILN_2493 ISIL_DE-1971 GBV_ILN_2495 ISIL_DE-1978 GBV_ILN_2547 ISIL_DE-Bo410 sf Blocktest AP 18420 Internet Allgemeines Medien- und Kommunikationswissenschaften, Medienkulturwissenschaft, Kommunikationsdesign Arten des Nachrichtenwesens, Medientechnik Internet (DE-627)1311660909 (DE-625)rvk/7052: (DE-576)241660904 02.15 Wissenschaftspolitik Kulturpolitik (DE-627)106412582 71.50 Kultursoziologie: Allgemeines (DE-627)106412612 05.38 Neue elektronische Medien Kommunikationswissenschaft (DE-627)106419579 BO 045F 300 20 01 0084 1192454405 00 --%%-- 2911-7291 --%%-- --%%-- k 01-06-11 21 01 0046 1109333463 00 Magazin 02.C.4997 u --%%-- Aufsätze zza 27-07-10 21 02 0046 1177718642 00 TB Sozialw. 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Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. l01 24-11-14 2483 01 DE-16-977 4156906361 00 --%%-- --%%-- --%%-- --%%-- l01 27-06-22 2488 01 DE-F207 326018080X 00 --%%-- KG 2193 p --%%-- l01 09-03-17 2492 01 DE-Of2 3849297667 00 --%%-- Mus 10 Kul p --%%-- l01 29-01-21 2493 01 DE-1971 3260180877 00 --%%-- Mb IV 314 p --%%-- l01 06-04-17 2495 01 DE-1978 3260180982 00 Magazin XI I 74 p --%%-- l01 07-11-17 2547 01 DE-Bo410 3972959893 00 --%%-- 1400 SCH B --%%-- a Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag) l01 01-09-21 730 01 4730 http://deposit.d-nb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm 2547 01 DE-Bo410 http://d-nb.info/998766445/04 66 00 DE-Ha125 00 Kommunikation / Medien / Medienstrategien 152 00 DE-Shm2 00 Kulturmanagement 152 00 DE-Shm2 01 Online-Marketing 152 00 DE-Shm2 02 World Wide Web 2.0 152 00 DE-Shm2 03 Social Media 152 00 DE-Shm2 04 Kulturpolitik 203 02 3522 00 Museologie 203 02 3522 01 Öffentlichkeitarbeit 203 02 3522 02 Social Media 203 02 3522 03 Kommunikation 203 02 3522 04 Netzwerk 203 02 3522 05 Kultur 203 02 3522 06 Management 203 02 3522 07 Marketing 203 02 3522 08 Kulturpolitik 352 00 4352 00 s (DE-627)779028198 Kulturmanagement 352 00 4352 01 s (DE-627)816687056 Internet 356 00 DE-Bre10 01 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 00 DE-Bre10 02 "Start 09" <Duisburg> 2009 356 00 DE-Bre10 03 Tagungsband 611 00 DE-2627 00 Kulturmanagement 611 00 DE-2627 01 Social Software 611 00 DE-2627 02 Online Netzwerk 611 00 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allfields_unstemmed	2010498921 09,N52,0409 dnb 998766445 DE-101 3837613526 : EUR 26,80 3-8376-1352-6 9783837613520 : EUR 26,80 978-3-8376-1352-0 9783837613520 (DE-627)613459709 (DE-576)316116300 (DE-599)GBV613459709 (OCoLC)655789124 (OCoLC)699155665 (OCoLC)1021370269 (DE-478)952543476 DE-627 ger DE-627 rakwb ger XA-DE-NW HM851 300 700 BSZ 300 DNB 4A1 asb AP 18420 BVB rvk (DE-625)rvk/7052: 02.15 bkl 71.50 bkl 05.38 bkl a Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media Hans Scheurer; Ralf Spiller (Hg.) zwei punkt null Bielefeld transcript-Verl. 2010 316 S. zahlr. Ill., graph. Darst. 225 mm x 148 mm, 408 gr. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Kultur- und Museumsmanagement Enth. zahlr. Beitr 1.1\x Kulturmanagement (DE-627)091373166 (DE-2867)18923-4 stw 1.2\x Web 2.0-Technologien (DE-627)550010750 (DE-2867)27743-5 stw 1.3\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.4\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.5\x Deutschland (DE-627)091354749 (DE-2867)18012-3 stw Social media Congresses Popular culture Congresses Internet marketing Congresses Web 2.0 Congresses Konferenzschrift 2009 Duisburg (DE-588)1071861417 (DE-627)826484824 (DE-576)433375485 gnd-content s (DE-588)4136812-5 (DE-627)10565471X (DE-576)209672331 Kulturelle Einrichtung gnd s (DE-588)7706419-7 (DE-627)630413053 (DE-576)324952163 Online-Marketing gnd s (DE-588)7548364-6 (DE-627)519752856 (DE-576)258764945 World Wide Web 2.0 gnd DE-101 Scheurer, Hans 1953- hrsg (DE-588)141176822 (DE-627)625137833 (DE-576)32256929X edt Spiller, Ralf 1973- (DE-588)129051160 (DE-627)57246794X (DE-576)187385149 oth Erscheint auch als Online-Ausgabe Kultur 2.0 Bielefeld : transcript, 2010 1 online resource (320 p.) (DE-627)1658712331 (DE-576)448698692 9783839413524 Online-Ausg. Kultur 2.0 Bielefeld : transcript, 2010 1 Online-Ressource (DE-627)877290695 (DE-576)504099809 9783839413524 Rezensiert in Kohle, Hubertus, 1959 - [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] 2011 (DE-627)1806546892 Rezensiert in Bargmann, Monika Kunst, Kultur und Kontakte im Web 2.0 2011 (DE-627)1897702604 http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf V:DE-601 B:DE-Wim2 pdf/application Verlag Inhaltsverzeichnis Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm text/html Verlag Ausführliche Beschreibung https://swbplus.bsz-bw.de/bsz316116300rez.htm B:DE-576;DE-16 application/pdf 20111026133248 Verlag Rezension http://www.sehepunkte.de/2011/10/20434.html V:DE-576;X:Sehepunkte text/html 20180413100624 Rezension GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_21 ISIL_DE-46 GBV_ILN_22 ISIL_DE-18 GBV_ILN_22_i30908 GBV_ILN_24 ISIL_DE-8 GBV_ILN_26 ISIL_DE-206 GBV_ILN_31 ISIL_DE-27 GBV_ILN_32 ISIL_DE-Ilm1 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_61 ISIL_DE-32 GBV_ILN_62 ISIL_DE-28 GBV_ILN_62_a500 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_65_a010 GBV_ILN_66 ISIL_DE-Ha125 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_95 ISIL_DE-542 GBV_ILN_98 ISIL_DE-Wim8 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_121 ISIL_DE-45 GBV_ILN_127 ISIL_DE-18-258 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_140 ISIL_DE-839 GBV_ILN_152 ISIL_DE-Shm2 GBV_ILN_164 ISIL_DE-916 GBV_ILN_165 ISIL_DE-834 GBV_ILN_181 GBV_ILN_181_b050 GBV_ILN_181_b130 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_203 GBV_ILN_203_m02207 GBV_ILN_203_m01608 GBV_ILN_285 ISIL_DE-517 GBV_ILN_349 ISIL_DE-Bre3 GBV_ILN_352 GBV_ILN_356 ISIL_DE-Bre10 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_611 ISIL_DE-2627 GBV_ILN_640 ISIL_DE-205 GBV_ILN_688 ISIL_DE-Ma33 GBV_ILN_721 ISIL_DE-Bo1 GBV_ILN_729 GBV_ILN_730 GBV_ILN_737 GBV_ILN_1031 ISIL_DE-B1575 GBV_ILN_1036 ISIL_DE-Hv130 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2004 ISIL_DE-25-30d ISIL_DE-25-10 GBV_ILN_2005 ISIL_DE-291-307 ISIL_DE-Sa16-1 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2008 ISIL_DE-24 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2010 ISIL_DE-15 GBV_ILN_2011 ISIL_DE-16 GBV_ILN_2012 ISIL_DE-16-122 GBV_ILN_2018 ISIL_DE-31 GBV_ILN_2027 ISIL_DE-105 GBV_ILN_2031 ISIL_DE-Lg1 GBV_ILN_2040 ISIL_DE-212 GBV_ILN_2042 ISIL_DE-M504153 ISIL_DE-M504160 ISIL_DE-M504158 ISIL_DE-M504131 ISIL_DE-M504133 ISIL_DE-M504149 ISIL_DE-M504152 GBV_ILN_2046 ISIL_DE-N1 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2050 ISIL_DE-Zi4 GBV_ILN_2055 ISIL_DE-840-1 GBV_ILN_2057 ISIL_DE-L189 GBV_ILN_2061 ISIL_DE-520 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2065 ISIL_DE-958 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2084 ISIL_DE-Ka23 GBV_ILN_2102 ISIL_DE-Ch103 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2159 ISIL_DE-984 GBV_ILN_2188 ISIL_DE-1147 GBV_ILN_2206 ISIL_DE-1141 GBV_ILN_2222 ISIL_DE-Stg266 GBV_ILN_2225 ISIL_DE-Stg264 GBV_ILN_2308 ISIL_DE-Ch104 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2368 ISIL_DE-Mh5 GBV_ILN_2426 ISIL_DE-Bru1 GBV_ILN_2438 ISIL_DE-1834k ISIL_DE-1834s ISIL_DE-1834h GBV_ILN_2459 ISIL_DE-Wlr1 GBV_ILN_2477 ISIL_DE-Sa27 GBV_ILN_2481 ISIL_DE-1975 GBV_ILN_2482 ISIL_DE-1933 GBV_ILN_2483 ISIL_DE-16-977 GBV_ILN_2488 ISIL_DE-F207 GBV_ILN_2492 ISIL_DE-Of2 GBV_ILN_2493 ISIL_DE-1971 GBV_ILN_2495 ISIL_DE-1978 GBV_ILN_2547 ISIL_DE-Bo410 sf Blocktest AP 18420 Internet Allgemeines Medien- und Kommunikationswissenschaften, Medienkulturwissenschaft, Kommunikationsdesign Arten des Nachrichtenwesens, Medientechnik Internet (DE-627)1311660909 (DE-625)rvk/7052: (DE-576)241660904 02.15 Wissenschaftspolitik Kulturpolitik (DE-627)106412582 71.50 Kultursoziologie: Allgemeines (DE-627)106412612 05.38 Neue elektronische Medien Kommunikationswissenschaft (DE-627)106419579 BO 045F 300 20 01 0084 1192454405 00 --%%-- 2911-7291 --%%-- --%%-- k 01-06-11 21 01 0046 1109333463 00 Magazin 02.C.4997 u --%%-- Aufsätze zza 27-07-10 21 02 0046 1177718642 00 TB Sozialw. 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Kul [4] p --%%-- l01 26-10-10 2006 01 DE-14 3260177019 00 --%%-- --%%-- --%%-- --%%-- l01 09-09-10 2007 01 DE-352 3260177078 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2008 01 DE-24 3260177175 00 --%%-- 60/19409 --%%-- --%%-- 01 Freihand AP 18420 60/19409 --%%-- --%%-- l01 30-11-10 2009 01 DE-180 3260177256 00 WEST_UG 2010 A 3282 --%%-- l l01 06-01-18 2010 01 DE-15 3260177353 00 --%%-- --%%-- --%%-- --%%-- l01 18-01-10 2011 01 DE-16 3260177418 00 --%%-- 2011 A 10916 --%%-- --%%-- l01 26-10-11 2012 01 DE-16-122 3260177523 00 --%%-- NX760.K85 --%%-- --%%-- l01 15-04-10 2018 01 DE-31 3260177604 00 --%%-- 110 A 6936 --%%-- --%%-- l01 11-05-10 2027 01 DE-105 3260177701 00 --%%-- 11.5772 8. --%%-- --%%-- l01 25-11-11 2031 01 DE-Lg1 3260177752 00 --%%-- Soz 2gc Kul --%%-- l l01 26-08-10 2040 01 DE-212 3260177841 00 --%%-- 30/609 --%%-- --%%-- l01 16-09-10 2042 01 DE-M504153 3260177957 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 02 DE-M504160 3260177965 00 --%%-- --%%-- --%%-- n l01 11-12-18 2042 03 DE-M504158 3260177973 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 06 DE-M504131 3260178007 00 --%%-- --%%-- --%%-- n l01 22-01-19 2042 10 DE-M504133 326017804X 00 --%%-- --%%-- --%%-- n l01 30-01-19 2042 12 DE-M504149 3260178066 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 13 DE-M504152 3260178074 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 14 DE-M504 3260178082 00 --%%-- 658 Kul --%%-- n l01 09-12-10 2046 01 DE-N1 3260178325 00 --%%-- 8° Av 201/1 p --%%-- l01 13-08-14 2048 01 DE-Zwi2 3260178384 00 --%%-- 81 021 --%%-- --%%-- l01 31-08-10 2050 01 DE-Zi4 3260178457 00 --%%-- $BZi 4 --%%-- --%%-- l01 12-05-11 2055 01 DE-840-1 3260178597 00 --%%-- 379.29 KUL --%%-- l l01 12-11-10 2057 01 DE-L189 3260178643 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2061 01 DE-520 3260178708 00 --%%-- QR 750-12 2607 --%%-- --%%-- l01 29-10-12 2063 01 DE-951 3260178767 00 --%%-- soz 1.4 2013 1133 --%%-- l l01 24-10-13 2065 01 DE-958 3260178872 00 --%%-- Kal --%%-- --%%-- l01 27-10-10 2068 01 DE-Fn1 3260178961 00 --%%-- --%%-- --%%-- --%%-- l01 21-07-10 2084 02 DE-Ka23 3260179054 00 --%%-- C.1: A, 081 --%%-- --%%-- l01 23-09-10 2102 01 DE-Ch103 3260179143 00 --%%-- F 300 Kul p l l01 05-11-13 2118 01 DE-Mh35 3260179208 00 --%%-- INF T 3200.78 --%%-- l l01 02-07-18 2143 01 DE-Rav1 3260179321 00 --%%-- TBma 31 --%%-- --%%-- l01 22-07-10 2159 01 DE-984 3260179402 00 --%%-- 306 Sch --%%-- n l01 27-03-18 2188 01 DE-1147 3260179534 00 --%%-- Xw j 1 --%%-- --%%-- l01 13-07-11 2206 01 DE-1141 3260179674 00 --%%-- AP 18420 S328 K9 --%%-- l l01 05-08-10 2222 01 DE-Stg266 3260179755 00 --%%-- Mus IT (Scheu) p --%%-- l01 14-09-10 2225 01 DE-Stg264 3260179879 00 --%%-- Add / 148 --%%-- --%%-- l01 11-01-11 2308 01 DE-Ch104 3260179976 00 --%%-- --%%-- p --%%-- l01 19-10-10 2351 01 DE-581 3260180052 00 --%%-- KUL 2 Kul p --%%-- l01 14-07-10 2351 02 DE-581 3260180060 00 --%%-- KUL 2 Kul --%%-- --%%-- l02 26-07-10 2351 03 DE-581 3780418991 00 --%%-- KUL 2 Kul --%%-- --%%-- l03 15-10-20 2368 01 DE-Mh5 3260180117 00 Abteilung Kommunikation HB KOMM p --%%-- l01 03-09-10 2426 01 DE-Bru1 3260180184 00 --%%-- 2010-131 p --%%-- Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz l01 26-11-12 2438 01 DE-1834k 3260180273 00 --%%-- AP 15965 --%%-- n l01 08-03-11 2438 03 DE-1834 3260180311 00 --%%-- AP 15965 --%%-- n l01 22-03-11 2438 04 DE-1834s 3260180338 00 --%%-- AP 15965 --%%-- n l01 30-06-11 2438 05 DE-1834h 3260180346 00 --%%-- AP 15965 SCHE --%%-- n l01 29-09-11 2438 06 DE-1834h 3260180354 00 --%%-- AP 15965 --%%-- n l01 26-05-15 2459 01 DE-Wlr1 3260180508 00 --%%-- --%%-- p --%%-- 26,80 l01 16-10-13 2477 01 DE-Sa27 3260180591 00 --%%-- Mus I 2010/6 p n l01 09-12-13 2481 01 DE-1975 3260180648 00 --%%-- 10/640 p --%%-- l01 22-07-14 2482 01 DE-1933 3260180710 00 --%%-- SKG-KuMa-Sche2010 p --%%-- Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. l01 24-11-14 2483 01 DE-16-977 4156906361 00 --%%-- --%%-- --%%-- --%%-- l01 27-06-22 2488 01 DE-F207 326018080X 00 --%%-- KG 2193 p --%%-- l01 09-03-17 2492 01 DE-Of2 3849297667 00 --%%-- Mus 10 Kul p --%%-- l01 29-01-21 2493 01 DE-1971 3260180877 00 --%%-- Mb IV 314 p --%%-- l01 06-04-17 2495 01 DE-1978 3260180982 00 Magazin XI I 74 p --%%-- l01 07-11-17 2547 01 DE-Bo410 3972959893 00 --%%-- 1400 SCH B --%%-- a Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. 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allfieldsGer	2010498921 09,N52,0409 dnb 998766445 DE-101 3837613526 : EUR 26,80 3-8376-1352-6 9783837613520 : EUR 26,80 978-3-8376-1352-0 9783837613520 (DE-627)613459709 (DE-576)316116300 (DE-599)GBV613459709 (OCoLC)655789124 (OCoLC)699155665 (OCoLC)1021370269 (DE-478)952543476 DE-627 ger DE-627 rakwb ger XA-DE-NW HM851 300 700 BSZ 300 DNB 4A1 asb AP 18420 BVB rvk (DE-625)rvk/7052: 02.15 bkl 71.50 bkl 05.38 bkl a Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media Hans Scheurer; Ralf Spiller (Hg.) zwei punkt null Bielefeld transcript-Verl. 2010 316 S. zahlr. Ill., graph. Darst. 225 mm x 148 mm, 408 gr. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Kultur- und Museumsmanagement Enth. zahlr. Beitr 1.1\x Kulturmanagement (DE-627)091373166 (DE-2867)18923-4 stw 1.2\x Web 2.0-Technologien (DE-627)550010750 (DE-2867)27743-5 stw 1.3\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.4\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.5\x Deutschland (DE-627)091354749 (DE-2867)18012-3 stw Social media Congresses Popular culture Congresses Internet marketing Congresses Web 2.0 Congresses Konferenzschrift 2009 Duisburg (DE-588)1071861417 (DE-627)826484824 (DE-576)433375485 gnd-content s (DE-588)4136812-5 (DE-627)10565471X (DE-576)209672331 Kulturelle Einrichtung gnd s (DE-588)7706419-7 (DE-627)630413053 (DE-576)324952163 Online-Marketing gnd s (DE-588)7548364-6 (DE-627)519752856 (DE-576)258764945 World Wide Web 2.0 gnd DE-101 Scheurer, Hans 1953- hrsg (DE-588)141176822 (DE-627)625137833 (DE-576)32256929X edt Spiller, Ralf 1973- (DE-588)129051160 (DE-627)57246794X (DE-576)187385149 oth Erscheint auch als Online-Ausgabe Kultur 2.0 Bielefeld : transcript, 2010 1 online resource (320 p.) (DE-627)1658712331 (DE-576)448698692 9783839413524 Online-Ausg. Kultur 2.0 Bielefeld : transcript, 2010 1 Online-Ressource (DE-627)877290695 (DE-576)504099809 9783839413524 Rezensiert in Kohle, Hubertus, 1959 - [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] 2011 (DE-627)1806546892 Rezensiert in Bargmann, Monika Kunst, Kultur und Kontakte im Web 2.0 2011 (DE-627)1897702604 http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf V:DE-601 B:DE-Wim2 pdf/application Verlag Inhaltsverzeichnis Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm text/html Verlag Ausführliche Beschreibung https://swbplus.bsz-bw.de/bsz316116300rez.htm B:DE-576;DE-16 application/pdf 20111026133248 Verlag Rezension http://www.sehepunkte.de/2011/10/20434.html V:DE-576;X:Sehepunkte text/html 20180413100624 Rezension GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_21 ISIL_DE-46 GBV_ILN_22 ISIL_DE-18 GBV_ILN_22_i30908 GBV_ILN_24 ISIL_DE-8 GBV_ILN_26 ISIL_DE-206 GBV_ILN_31 ISIL_DE-27 GBV_ILN_32 ISIL_DE-Ilm1 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_61 ISIL_DE-32 GBV_ILN_62 ISIL_DE-28 GBV_ILN_62_a500 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_65_a010 GBV_ILN_66 ISIL_DE-Ha125 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_95 ISIL_DE-542 GBV_ILN_98 ISIL_DE-Wim8 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_121 ISIL_DE-45 GBV_ILN_127 ISIL_DE-18-258 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_140 ISIL_DE-839 GBV_ILN_152 ISIL_DE-Shm2 GBV_ILN_164 ISIL_DE-916 GBV_ILN_165 ISIL_DE-834 GBV_ILN_181 GBV_ILN_181_b050 GBV_ILN_181_b130 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_203 GBV_ILN_203_m02207 GBV_ILN_203_m01608 GBV_ILN_285 ISIL_DE-517 GBV_ILN_349 ISIL_DE-Bre3 GBV_ILN_352 GBV_ILN_356 ISIL_DE-Bre10 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_611 ISIL_DE-2627 GBV_ILN_640 ISIL_DE-205 GBV_ILN_688 ISIL_DE-Ma33 GBV_ILN_721 ISIL_DE-Bo1 GBV_ILN_729 GBV_ILN_730 GBV_ILN_737 GBV_ILN_1031 ISIL_DE-B1575 GBV_ILN_1036 ISIL_DE-Hv130 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2004 ISIL_DE-25-30d ISIL_DE-25-10 GBV_ILN_2005 ISIL_DE-291-307 ISIL_DE-Sa16-1 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2008 ISIL_DE-24 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2010 ISIL_DE-15 GBV_ILN_2011 ISIL_DE-16 GBV_ILN_2012 ISIL_DE-16-122 GBV_ILN_2018 ISIL_DE-31 GBV_ILN_2027 ISIL_DE-105 GBV_ILN_2031 ISIL_DE-Lg1 GBV_ILN_2040 ISIL_DE-212 GBV_ILN_2042 ISIL_DE-M504153 ISIL_DE-M504160 ISIL_DE-M504158 ISIL_DE-M504131 ISIL_DE-M504133 ISIL_DE-M504149 ISIL_DE-M504152 GBV_ILN_2046 ISIL_DE-N1 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2050 ISIL_DE-Zi4 GBV_ILN_2055 ISIL_DE-840-1 GBV_ILN_2057 ISIL_DE-L189 GBV_ILN_2061 ISIL_DE-520 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2065 ISIL_DE-958 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2084 ISIL_DE-Ka23 GBV_ILN_2102 ISIL_DE-Ch103 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2159 ISIL_DE-984 GBV_ILN_2188 ISIL_DE-1147 GBV_ILN_2206 ISIL_DE-1141 GBV_ILN_2222 ISIL_DE-Stg266 GBV_ILN_2225 ISIL_DE-Stg264 GBV_ILN_2308 ISIL_DE-Ch104 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2368 ISIL_DE-Mh5 GBV_ILN_2426 ISIL_DE-Bru1 GBV_ILN_2438 ISIL_DE-1834k ISIL_DE-1834s ISIL_DE-1834h GBV_ILN_2459 ISIL_DE-Wlr1 GBV_ILN_2477 ISIL_DE-Sa27 GBV_ILN_2481 ISIL_DE-1975 GBV_ILN_2482 ISIL_DE-1933 GBV_ILN_2483 ISIL_DE-16-977 GBV_ILN_2488 ISIL_DE-F207 GBV_ILN_2492 ISIL_DE-Of2 GBV_ILN_2493 ISIL_DE-1971 GBV_ILN_2495 ISIL_DE-1978 GBV_ILN_2547 ISIL_DE-Bo410 sf Blocktest AP 18420 Internet Allgemeines Medien- und Kommunikationswissenschaften, Medienkulturwissenschaft, Kommunikationsdesign Arten des Nachrichtenwesens, Medientechnik Internet (DE-627)1311660909 (DE-625)rvk/7052: (DE-576)241660904 02.15 Wissenschaftspolitik Kulturpolitik (DE-627)106412582 71.50 Kultursoziologie: Allgemeines (DE-627)106412612 05.38 Neue elektronische Medien Kommunikationswissenschaft (DE-627)106419579 BO 045F 300 20 01 0084 1192454405 00 --%%-- 2911-7291 --%%-- --%%-- k 01-06-11 21 01 0046 1109333463 00 Magazin 02.C.4997 u --%%-- Aufsätze zza 27-07-10 21 02 0046 1177718642 00 TB Sozialw. 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Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. l01 24-11-14 2483 01 DE-16-977 4156906361 00 --%%-- --%%-- --%%-- --%%-- l01 27-06-22 2488 01 DE-F207 326018080X 00 --%%-- KG 2193 p --%%-- l01 09-03-17 2492 01 DE-Of2 3849297667 00 --%%-- Mus 10 Kul p --%%-- l01 29-01-21 2493 01 DE-1971 3260180877 00 --%%-- Mb IV 314 p --%%-- l01 06-04-17 2495 01 DE-1978 3260180982 00 Magazin XI I 74 p --%%-- l01 07-11-17 2547 01 DE-Bo410 3972959893 00 --%%-- 1400 SCH B --%%-- a Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag) l01 01-09-21 730 01 4730 http://deposit.d-nb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm 2547 01 DE-Bo410 http://d-nb.info/998766445/04 66 00 DE-Ha125 00 Kommunikation / Medien / Medienstrategien 152 00 DE-Shm2 00 Kulturmanagement 152 00 DE-Shm2 01 Online-Marketing 152 00 DE-Shm2 02 World Wide Web 2.0 152 00 DE-Shm2 03 Social Media 152 00 DE-Shm2 04 Kulturpolitik 203 02 3522 00 Museologie 203 02 3522 01 Öffentlichkeitarbeit 203 02 3522 02 Social Media 203 02 3522 03 Kommunikation 203 02 3522 04 Netzwerk 203 02 3522 05 Kultur 203 02 3522 06 Management 203 02 3522 07 Marketing 203 02 3522 08 Kulturpolitik 352 00 4352 00 s (DE-627)779028198 Kulturmanagement 352 00 4352 01 s (DE-627)816687056 Internet 356 00 DE-Bre10 01 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 00 DE-Bre10 02 "Start 09" <Duisburg> 2009 356 00 DE-Bre10 03 Tagungsband 611 00 DE-2627 00 Kulturmanagement 611 00 DE-2627 01 Social Software 611 00 DE-2627 02 Online Netzwerk 611 00 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allfieldsSound	2010498921 09,N52,0409 dnb 998766445 DE-101 3837613526 : EUR 26,80 3-8376-1352-6 9783837613520 : EUR 26,80 978-3-8376-1352-0 9783837613520 (DE-627)613459709 (DE-576)316116300 (DE-599)GBV613459709 (OCoLC)655789124 (OCoLC)699155665 (OCoLC)1021370269 (DE-478)952543476 DE-627 ger DE-627 rakwb ger XA-DE-NW HM851 300 700 BSZ 300 DNB 4A1 asb AP 18420 BVB rvk (DE-625)rvk/7052: 02.15 bkl 71.50 bkl 05.38 bkl a Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media Hans Scheurer; Ralf Spiller (Hg.) zwei punkt null Bielefeld transcript-Verl. 2010 316 S. zahlr. Ill., graph. Darst. 225 mm x 148 mm, 408 gr. Text txt rdacontent ohne Hilfsmittel zu benutzen n rdamedia Band nc rdacarrier Kultur- und Museumsmanagement Enth. zahlr. Beitr 1.1\x Kulturmanagement (DE-627)091373166 (DE-2867)18923-4 stw 1.2\x Web 2.0-Technologien (DE-627)550010750 (DE-2867)27743-5 stw 1.3\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.4\x Social Web (DE-627)550010556 (DE-2867)29182-2 stw 1.5\x Deutschland (DE-627)091354749 (DE-2867)18012-3 stw Social media Congresses Popular culture Congresses Internet marketing Congresses Web 2.0 Congresses Konferenzschrift 2009 Duisburg (DE-588)1071861417 (DE-627)826484824 (DE-576)433375485 gnd-content s (DE-588)4136812-5 (DE-627)10565471X (DE-576)209672331 Kulturelle Einrichtung gnd s (DE-588)7706419-7 (DE-627)630413053 (DE-576)324952163 Online-Marketing gnd s (DE-588)7548364-6 (DE-627)519752856 (DE-576)258764945 World Wide Web 2.0 gnd DE-101 Scheurer, Hans 1953- hrsg (DE-588)141176822 (DE-627)625137833 (DE-576)32256929X edt Spiller, Ralf 1973- (DE-588)129051160 (DE-627)57246794X (DE-576)187385149 oth Erscheint auch als Online-Ausgabe Kultur 2.0 Bielefeld : transcript, 2010 1 online resource (320 p.) (DE-627)1658712331 (DE-576)448698692 9783839413524 Online-Ausg. Kultur 2.0 Bielefeld : transcript, 2010 1 Online-Ressource (DE-627)877290695 (DE-576)504099809 9783839413524 Rezensiert in Kohle, Hubertus, 1959 - [Rezension von: Hans Scheurer / Ralf Spiller (Hrsg.), Kultur 2.0. Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media] 2011 (DE-627)1806546892 Rezensiert in Bargmann, Monika Kunst, Kultur und Kontakte im Web 2.0 2011 (DE-627)1897702604 http://www.gbv.de/dms/weimar/toc/613459709_toc.pdf V:DE-601 B:DE-Wim2 pdf/application Verlag Inhaltsverzeichnis Inhaltsverzeichnis http://deposit.dnb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm text/html Verlag Ausführliche Beschreibung https://swbplus.bsz-bw.de/bsz316116300rez.htm B:DE-576;DE-16 application/pdf 20111026133248 Verlag Rezension http://www.sehepunkte.de/2011/10/20434.html V:DE-576;X:Sehepunkte text/html 20180413100624 Rezension GBV_ILN_20 ISIL_DE-84 SYSFLAG_1 GBV_KXP GBV_ILN_21 ISIL_DE-46 GBV_ILN_22 ISIL_DE-18 GBV_ILN_22_i30908 GBV_ILN_24 ISIL_DE-8 GBV_ILN_26 ISIL_DE-206 GBV_ILN_31 ISIL_DE-27 GBV_ILN_32 ISIL_DE-Ilm1 GBV_ILN_34 ISIL_DE-18-302 GBV_ILN_39 ISIL_DE-547 GBV_ILN_61 ISIL_DE-32 GBV_ILN_62 ISIL_DE-28 GBV_ILN_62_a500 GBV_ILN_63 ISIL_DE-Wim2 GBV_ILN_65 ISIL_DE-3 GBV_ILN_65_a010 GBV_ILN_66 ISIL_DE-Ha125 GBV_ILN_70 ISIL_DE-89 GBV_ILN_90 ISIL_DE-Hil2 GBV_ILN_95 ISIL_DE-542 GBV_ILN_98 ISIL_DE-Wim8 GBV_ILN_110 ISIL_DE-Luen4 GBV_ILN_120 ISIL_DE-715 GBV_ILN_121 ISIL_DE-45 GBV_ILN_127 ISIL_DE-18-258 GBV_ILN_130 ISIL_DE-700 GBV_ILN_132 ISIL_DE-959 GBV_ILN_140 ISIL_DE-839 GBV_ILN_152 ISIL_DE-Shm2 GBV_ILN_164 ISIL_DE-916 GBV_ILN_165 ISIL_DE-834 GBV_ILN_181 GBV_ILN_181_b050 GBV_ILN_181_b130 GBV_ILN_187 ISIL_DE-Ki95 GBV_ILN_203 GBV_ILN_203_m02207 GBV_ILN_203_m01608 GBV_ILN_285 ISIL_DE-517 GBV_ILN_349 ISIL_DE-Bre3 GBV_ILN_352 GBV_ILN_356 ISIL_DE-Bre10 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_611 ISIL_DE-2627 GBV_ILN_640 ISIL_DE-205 GBV_ILN_688 ISIL_DE-Ma33 GBV_ILN_721 ISIL_DE-Bo1 GBV_ILN_729 GBV_ILN_730 GBV_ILN_737 GBV_ILN_1031 ISIL_DE-B1575 GBV_ILN_1036 ISIL_DE-Hv130 GBV_ILN_2003 ISIL_DE-25 GBV_ILN_2004 ISIL_DE-25-30d ISIL_DE-25-10 GBV_ILN_2005 ISIL_DE-291-307 ISIL_DE-Sa16-1 GBV_ILN_2006 ISIL_DE-14 GBV_ILN_2007 ISIL_DE-352 GBV_ILN_2008 ISIL_DE-24 GBV_ILN_2009 ISIL_DE-180 GBV_ILN_2010 ISIL_DE-15 GBV_ILN_2011 ISIL_DE-16 GBV_ILN_2012 ISIL_DE-16-122 GBV_ILN_2018 ISIL_DE-31 GBV_ILN_2027 ISIL_DE-105 GBV_ILN_2031 ISIL_DE-Lg1 GBV_ILN_2040 ISIL_DE-212 GBV_ILN_2042 ISIL_DE-M504153 ISIL_DE-M504160 ISIL_DE-M504158 ISIL_DE-M504131 ISIL_DE-M504133 ISIL_DE-M504149 ISIL_DE-M504152 GBV_ILN_2046 ISIL_DE-N1 GBV_ILN_2048 ISIL_DE-Zwi2 GBV_ILN_2050 ISIL_DE-Zi4 GBV_ILN_2055 ISIL_DE-840-1 GBV_ILN_2057 ISIL_DE-L189 GBV_ILN_2061 ISIL_DE-520 GBV_ILN_2063 ISIL_DE-951 GBV_ILN_2065 ISIL_DE-958 GBV_ILN_2068 ISIL_DE-Fn1 GBV_ILN_2084 ISIL_DE-Ka23 GBV_ILN_2102 ISIL_DE-Ch103 GBV_ILN_2118 ISIL_DE-Mh35 GBV_ILN_2143 ISIL_DE-Rav1 GBV_ILN_2159 ISIL_DE-984 GBV_ILN_2188 ISIL_DE-1147 GBV_ILN_2206 ISIL_DE-1141 GBV_ILN_2222 ISIL_DE-Stg266 GBV_ILN_2225 ISIL_DE-Stg264 GBV_ILN_2308 ISIL_DE-Ch104 GBV_ILN_2351 ISIL_DE-581 GBV_ILN_2368 ISIL_DE-Mh5 GBV_ILN_2426 ISIL_DE-Bru1 GBV_ILN_2438 ISIL_DE-1834k ISIL_DE-1834s ISIL_DE-1834h GBV_ILN_2459 ISIL_DE-Wlr1 GBV_ILN_2477 ISIL_DE-Sa27 GBV_ILN_2481 ISIL_DE-1975 GBV_ILN_2482 ISIL_DE-1933 GBV_ILN_2483 ISIL_DE-16-977 GBV_ILN_2488 ISIL_DE-F207 GBV_ILN_2492 ISIL_DE-Of2 GBV_ILN_2493 ISIL_DE-1971 GBV_ILN_2495 ISIL_DE-1978 GBV_ILN_2547 ISIL_DE-Bo410 sf Blocktest AP 18420 Internet Allgemeines Medien- und Kommunikationswissenschaften, Medienkulturwissenschaft, Kommunikationsdesign Arten des Nachrichtenwesens, Medientechnik Internet (DE-627)1311660909 (DE-625)rvk/7052: (DE-576)241660904 02.15 Wissenschaftspolitik Kulturpolitik (DE-627)106412582 71.50 Kultursoziologie: Allgemeines (DE-627)106412612 05.38 Neue elektronische Medien Kommunikationswissenschaft (DE-627)106419579 BO 045F 300 20 01 0084 1192454405 00 --%%-- 2911-7291 --%%-- --%%-- k 01-06-11 21 01 0046 1109333463 00 Magazin 02.C.4997 u --%%-- Aufsätze zza 27-07-10 21 02 0046 1177718642 00 TB Sozialw. 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Kul [4] p --%%-- l01 26-10-10 2006 01 DE-14 3260177019 00 --%%-- --%%-- --%%-- --%%-- l01 09-09-10 2007 01 DE-352 3260177078 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2008 01 DE-24 3260177175 00 --%%-- 60/19409 --%%-- --%%-- 01 Freihand AP 18420 60/19409 --%%-- --%%-- l01 30-11-10 2009 01 DE-180 3260177256 00 WEST_UG 2010 A 3282 --%%-- l l01 06-01-18 2010 01 DE-15 3260177353 00 --%%-- --%%-- --%%-- --%%-- l01 18-01-10 2011 01 DE-16 3260177418 00 --%%-- 2011 A 10916 --%%-- --%%-- l01 26-10-11 2012 01 DE-16-122 3260177523 00 --%%-- NX760.K85 --%%-- --%%-- l01 15-04-10 2018 01 DE-31 3260177604 00 --%%-- 110 A 6936 --%%-- --%%-- l01 11-05-10 2027 01 DE-105 3260177701 00 --%%-- 11.5772 8. --%%-- --%%-- l01 25-11-11 2031 01 DE-Lg1 3260177752 00 --%%-- Soz 2gc Kul --%%-- l l01 26-08-10 2040 01 DE-212 3260177841 00 --%%-- 30/609 --%%-- --%%-- l01 16-09-10 2042 01 DE-M504153 3260177957 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 02 DE-M504160 3260177965 00 --%%-- --%%-- --%%-- n l01 11-12-18 2042 03 DE-M504158 3260177973 00 --%%-- --%%-- --%%-- n l01 21-01-19 2042 06 DE-M504131 3260178007 00 --%%-- --%%-- --%%-- n l01 22-01-19 2042 10 DE-M504133 326017804X 00 --%%-- --%%-- --%%-- n l01 30-01-19 2042 12 DE-M504149 3260178066 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 13 DE-M504152 3260178074 00 --%%-- --%%-- --%%-- n l01 31-01-19 2042 14 DE-M504 3260178082 00 --%%-- 658 Kul --%%-- n l01 09-12-10 2046 01 DE-N1 3260178325 00 --%%-- 8° Av 201/1 p --%%-- l01 13-08-14 2048 01 DE-Zwi2 3260178384 00 --%%-- 81 021 --%%-- --%%-- l01 31-08-10 2050 01 DE-Zi4 3260178457 00 --%%-- $BZi 4 --%%-- --%%-- l01 12-05-11 2055 01 DE-840-1 3260178597 00 --%%-- 379.29 KUL --%%-- l l01 12-11-10 2057 01 DE-L189 3260178643 00 --%%-- --%%-- --%%-- --%%-- l01 05-08-10 2061 01 DE-520 3260178708 00 --%%-- QR 750-12 2607 --%%-- --%%-- l01 29-10-12 2063 01 DE-951 3260178767 00 --%%-- soz 1.4 2013 1133 --%%-- l l01 24-10-13 2065 01 DE-958 3260178872 00 --%%-- Kal --%%-- --%%-- l01 27-10-10 2068 01 DE-Fn1 3260178961 00 --%%-- --%%-- --%%-- --%%-- l01 21-07-10 2084 02 DE-Ka23 3260179054 00 --%%-- C.1: A, 081 --%%-- --%%-- l01 23-09-10 2102 01 DE-Ch103 3260179143 00 --%%-- F 300 Kul p l l01 05-11-13 2118 01 DE-Mh35 3260179208 00 --%%-- INF T 3200.78 --%%-- l l01 02-07-18 2143 01 DE-Rav1 3260179321 00 --%%-- TBma 31 --%%-- --%%-- l01 22-07-10 2159 01 DE-984 3260179402 00 --%%-- 306 Sch --%%-- n l01 27-03-18 2188 01 DE-1147 3260179534 00 --%%-- Xw j 1 --%%-- --%%-- l01 13-07-11 2206 01 DE-1141 3260179674 00 --%%-- AP 18420 S328 K9 --%%-- l l01 05-08-10 2222 01 DE-Stg266 3260179755 00 --%%-- Mus IT (Scheu) p --%%-- l01 14-09-10 2225 01 DE-Stg264 3260179879 00 --%%-- Add / 148 --%%-- --%%-- l01 11-01-11 2308 01 DE-Ch104 3260179976 00 --%%-- --%%-- p --%%-- l01 19-10-10 2351 01 DE-581 3260180052 00 --%%-- KUL 2 Kul p --%%-- l01 14-07-10 2351 02 DE-581 3260180060 00 --%%-- KUL 2 Kul --%%-- --%%-- l02 26-07-10 2351 03 DE-581 3780418991 00 --%%-- KUL 2 Kul --%%-- --%%-- l03 15-10-20 2368 01 DE-Mh5 3260180117 00 Abteilung Kommunikation HB KOMM p --%%-- l01 03-09-10 2426 01 DE-Bru1 3260180184 00 --%%-- 2010-131 p --%%-- Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz l01 26-11-12 2438 01 DE-1834k 3260180273 00 --%%-- AP 15965 --%%-- n l01 08-03-11 2438 03 DE-1834 3260180311 00 --%%-- AP 15965 --%%-- n l01 22-03-11 2438 04 DE-1834s 3260180338 00 --%%-- AP 15965 --%%-- n l01 30-06-11 2438 05 DE-1834h 3260180346 00 --%%-- AP 15965 SCHE --%%-- n l01 29-09-11 2438 06 DE-1834h 3260180354 00 --%%-- AP 15965 --%%-- n l01 26-05-15 2459 01 DE-Wlr1 3260180508 00 --%%-- --%%-- p --%%-- 26,80 l01 16-10-13 2477 01 DE-Sa27 3260180591 00 --%%-- Mus I 2010/6 p n l01 09-12-13 2481 01 DE-1975 3260180648 00 --%%-- 10/640 p --%%-- l01 22-07-14 2482 01 DE-1933 3260180710 00 --%%-- SKG-KuMa-Sche2010 p --%%-- Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. l01 24-11-14 2483 01 DE-16-977 4156906361 00 --%%-- --%%-- --%%-- --%%-- l01 27-06-22 2488 01 DE-F207 326018080X 00 --%%-- KG 2193 p --%%-- l01 09-03-17 2492 01 DE-Of2 3849297667 00 --%%-- Mus 10 Kul p --%%-- l01 29-01-21 2493 01 DE-1971 3260180877 00 --%%-- Mb IV 314 p --%%-- l01 06-04-17 2495 01 DE-1978 3260180982 00 Magazin XI I 74 p --%%-- l01 07-11-17 2547 01 DE-Bo410 3972959893 00 --%%-- 1400 SCH B --%%-- a Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. 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topic	misc HM851 ddc 300 asb 4A1 rvk AP 18420 bkl 02.15 bkl 71.50 bkl 05.38 stw Kulturmanagement stw Web 2.0-Technologien stw Social Web stw Deutschland misc Social media misc Popular culture misc Internet marketing misc Web 2.0 gnd Kulturelle Einrichtung gnd Online-Marketing gnd World Wide Web 2.0 66 Kommunikation / Medien / Medienstrategien 152 Kulturmanagement 152 Online-Marketing 152 World Wide Web 2.0 152 Social Media 152 Kulturpolitik 203 Museologie 203 Öffentlichkeitarbeit 203 Social Media 203 Kommunikation 203 Netzwerk 203 Kultur 203 Management 203 Marketing 203 Kulturpolitik 352 Kulturmanagement 352 Internet 356 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 "Start 09" <Duisburg> 2009 356 Tagungsband 611 Kulturmanagement 611 Social Software 611 Online Netzwerk 611 Web 2.0 611 Deutschland 640 Netzwerk / soziales 640 Kultur / Internet 688 Kulturmanagement 688 Social Media 688 Marketing 688 Werbung 688 Kulturpolitik 729 Volo 730 Kulturelle Einrichtung 730 Online-Marketing 730 World Wide Web 2.0 730 Kongress 730 Duisburg <2009> 2459 Museumskunde 2459 Reihentitel 2477 Kulturelle Einrichtung / Online-Marketing 2477 Online-Marketing / Kulturmanagement 2477 Kulturmanagement / Online-Marketing 2477 Museum / Online-Marketing 2481 World Wide Web 2481 Kulturmanagement 2481 Kongress 2483 Rezensiertes Werk 2488 Kultur 2488 World Wide Web 2.0 2488 Aufsatzsammlung 2488 Soziale Software 2492 Online-Marketing 2492 Kulturmanagement 2492 Social media 2493 Kulturelle Einrichtung 2493 Öffentlichkeitsarbeit 2495 Gemälde 2495 Internet 2495 Kulturelle Einrichtung 2495 Online-Marketing 2495 World Wide Web 2.0 2547 Internet 2547 World Wide Web 2.0 2547 Virtuelle Gemeinschaft 2547 Kulturelle Einrichtung 2547 Kultur 2547 Management 2547 Vernetzung 2547 Museum 2547 Theater 2547 Kongress 2547 Aufsatzsammlung
spellingShingle	misc HM851 ddc 300 asb 4A1 rvk AP 18420 bkl 02.15 bkl 71.50 bkl 05.38 stw Kulturmanagement stw Web 2.0-Technologien stw Social Web stw Deutschland misc Social media misc Popular culture misc Internet marketing misc Web 2.0 gnd Kulturelle Einrichtung gnd Online-Marketing gnd World Wide Web 2.0 66 Kommunikation / Medien / Medienstrategien 152 Kulturmanagement 152 Online-Marketing 152 World Wide Web 2.0 152 Social Media 152 Kulturpolitik 203 Museologie 203 Öffentlichkeitarbeit 203 Social Media 203 Kommunikation 203 Netzwerk 203 Kultur 203 Management 203 Marketing 203 Kulturpolitik 352 Kulturmanagement 352 Internet 356 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 "Start 09" <Duisburg> 2009 356 Tagungsband 611 Kulturmanagement 611 Social Software 611 Online Netzwerk 611 Web 2.0 611 Deutschland 640 Netzwerk / soziales 640 Kultur / Internet 688 Kulturmanagement 688 Social Media 688 Marketing 688 Werbung 688 Kulturpolitik 729 Volo 730 Kulturelle Einrichtung 730 Online-Marketing 730 World Wide Web 2.0 730 Kongress 730 Duisburg <2009> 2459 Museumskunde 2459 Reihentitel 2477 Kulturelle Einrichtung / Online-Marketing 2477 Online-Marketing / Kulturmanagement 2477 Kulturmanagement / Online-Marketing 2477 Museum / Online-Marketing 2481 World Wide Web 2481 Kulturmanagement 2481 Kongress 2483 Rezensiertes Werk 2488 Kultur 2488 World Wide Web 2.0 2488 Aufsatzsammlung 2488 Soziale Software 2492 Online-Marketing 2492 Kulturmanagement 2492 Social media 2493 Kulturelle Einrichtung 2493 Öffentlichkeitsarbeit 2495 Gemälde 2495 Internet 2495 Kulturelle Einrichtung 2495 Online-Marketing 2495 World Wide Web 2.0 2547 Internet 2547 World Wide Web 2.0 2547 Virtuelle Gemeinschaft 2547 Kulturelle Einrichtung 2547 Kultur 2547 Management 2547 Vernetzung 2547 Museum 2547 Theater 2547 Kongress 2547 Aufsatzsammlung Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
topic_unstemmed	misc HM851 ddc 300 asb 4A1 rvk AP 18420 bkl 02.15 bkl 71.50 bkl 05.38 stw Kulturmanagement stw Web 2.0-Technologien stw Social Web stw Deutschland misc Social media misc Popular culture misc Internet marketing misc Web 2.0 gnd Kulturelle Einrichtung gnd Online-Marketing gnd World Wide Web 2.0 66 Kommunikation / Medien / Medienstrategien 152 Kulturmanagement 152 Online-Marketing 152 World Wide Web 2.0 152 Social Media 152 Kulturpolitik 203 Museologie 203 Öffentlichkeitarbeit 203 Social Media 203 Kommunikation 203 Netzwerk 203 Kultur 203 Management 203 Marketing 203 Kulturpolitik 352 Kulturmanagement 352 Internet 356 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 "Start 09" <Duisburg> 2009 356 Tagungsband 611 Kulturmanagement 611 Social Software 611 Online Netzwerk 611 Web 2.0 611 Deutschland 640 Netzwerk / soziales 640 Kultur / Internet 688 Kulturmanagement 688 Social Media 688 Marketing 688 Werbung 688 Kulturpolitik 729 Volo 730 Kulturelle Einrichtung 730 Online-Marketing 730 World Wide Web 2.0 730 Kongress 730 Duisburg <2009> 2459 Museumskunde 2459 Reihentitel 2477 Kulturelle Einrichtung / Online-Marketing 2477 Online-Marketing / Kulturmanagement 2477 Kulturmanagement / Online-Marketing 2477 Museum / Online-Marketing 2481 World Wide Web 2481 Kulturmanagement 2481 Kongress 2483 Rezensiertes Werk 2488 Kultur 2488 World Wide Web 2.0 2488 Aufsatzsammlung 2488 Soziale Software 2492 Online-Marketing 2492 Kulturmanagement 2492 Social media 2493 Kulturelle Einrichtung 2493 Öffentlichkeitsarbeit 2495 Gemälde 2495 Internet 2495 Kulturelle Einrichtung 2495 Online-Marketing 2495 World Wide Web 2.0 2547 Internet 2547 World Wide Web 2.0 2547 Virtuelle Gemeinschaft 2547 Kulturelle Einrichtung 2547 Kultur 2547 Management 2547 Vernetzung 2547 Museum 2547 Theater 2547 Kongress 2547 Aufsatzsammlung
topic_browse	misc HM851 ddc 300 asb 4A1 rvk AP 18420 bkl 02.15 bkl 71.50 bkl 05.38 stw Kulturmanagement stw Web 2.0-Technologien stw Social Web stw Deutschland misc Social media misc Popular culture misc Internet marketing misc Web 2.0 gnd Kulturelle Einrichtung gnd Online-Marketing gnd World Wide Web 2.0 66 Kommunikation / Medien / Medienstrategien 152 Kulturmanagement 152 Online-Marketing 152 World Wide Web 2.0 152 Social Media 152 Kulturpolitik 203 Museologie 203 Öffentlichkeitarbeit 203 Social Media 203 Kommunikation 203 Netzwerk 203 Kultur 203 Management 203 Marketing 203 Kulturpolitik 352 Kulturmanagement 352 Internet 356 Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0 356 "Start 09" <Duisburg> 2009 356 Tagungsband 611 Kulturmanagement 611 Social Software 611 Online Netzwerk 611 Web 2.0 611 Deutschland 640 Netzwerk / soziales 640 Kultur / Internet 688 Kulturmanagement 688 Social Media 688 Marketing 688 Werbung 688 Kulturpolitik 729 Volo 730 Kulturelle Einrichtung 730 Online-Marketing 730 World Wide Web 2.0 730 Kongress 730 Duisburg <2009> 2459 Museumskunde 2459 Reihentitel 2477 Kulturelle Einrichtung / Online-Marketing 2477 Online-Marketing / Kulturmanagement 2477 Kulturmanagement / Online-Marketing 2477 Museum / Online-Marketing 2481 World Wide Web 2481 Kulturmanagement 2481 Kongress 2483 Rezensiertes Werk 2488 Kultur 2488 World Wide Web 2.0 2488 Aufsatzsammlung 2488 Soziale Software 2492 Online-Marketing 2492 Kulturmanagement 2492 Social media 2493 Kulturelle Einrichtung 2493 Öffentlichkeitsarbeit 2495 Gemälde 2495 Internet 2495 Kulturelle Einrichtung 2495 Online-Marketing 2495 World Wide Web 2.0 2547 Internet 2547 World Wide Web 2.0 2547 Virtuelle Gemeinschaft 2547 Kulturelle Einrichtung 2547 Kultur 2547 Management 2547 Vernetzung 2547 Museum 2547 Theater 2547 Kongress 2547 Aufsatzsammlung
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isbn	3837613526 9783837613520 9783839413524 3839413524
title	Kultur 2.0 neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
geographic_facet	Duisburg
exemplarkommentar_str_mv	62@Zugangsnummer 483/2011 98@Aufs. erfasst 132@Finanziert aus Studienqualitätsmitteln 2004@1 Ex. HB17 2426@Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz 2459@26,80 2482@Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. 2547@Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag)
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title_short	Kultur 2.0
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title_alt	zwei punkt null
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up_date	2024-10-16T11:31:38.662Z
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2010/7</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="c">04</subfield><subfield code="f">18/156-m</subfield><subfield code="d">AP 15950 S328</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zi30908</subfield><subfield code="z">09-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">24</subfield><subfield code="1">01</subfield><subfield code="x">0008</subfield><subfield code="b">1183010028</subfield><subfield code="c">00</subfield><subfield code="f">10 kul 225</subfield><subfield code="d">Bm 4896</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">hk</subfield><subfield code="y">zz1</subfield><subfield code="z">21-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">206/1</subfield><subfield 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code="z">20-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">01</subfield><subfield code="x">3/10</subfield><subfield code="b">1185515852</subfield><subfield code="c">00</subfield><subfield code="f">Ha 10</subfield><subfield code="d">K MK 185-11</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">za010</subfield><subfield code="z">05-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">02</subfield><subfield code="x">3/10</subfield><subfield code="b">1239898886</subfield><subfield code="c">00</subfield><subfield code="f">Ha 10</subfield><subfield code="d">T Wx 121</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">za010</subfield><subfield code="z">02-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">66</subfield><subfield code="1">01</subfield><subfield code="x">3066</subfield><subfield code="b">1237214637</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SB 4 Kul</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">A 30099</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">07-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">90</subfield><subfield code="x">89/19</subfield><subfield code="b">1178927571</subfield><subfield code="c">00</subfield><subfield code="f">FBS</subfield><subfield code="d">OC 700 137</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="y">zsa</subfield><subfield code="z">24-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">01</subfield><subfield code="x">3090</subfield><subfield code="b">1175821616</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">23-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">03</subfield><subfield code="x">3090</subfield><subfield code="b">1248458354</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,c</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">08-06-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">04</subfield><subfield code="x">3090</subfield><subfield code="b">1248458362</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,d</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">r</subfield><subfield code="z">09-10-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">05</subfield><subfield code="x">3090</subfield><subfield code="b">1297502019</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,e</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">05-03-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">95</subfield><subfield code="1">01</subfield><subfield code="x">3095/1</subfield><subfield code="b">1236321871</subfield><subfield code="c">00</subfield><subfield code="f">FH</subfield><subfield code="d">02.00 429<1>/1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">2011:733</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">k1</subfield><subfield code="z">05-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">98</subfield><subfield code="1">01</subfield><subfield code="x">3402</subfield><subfield code="b">1104367084</subfield><subfield code="c">00</subfield><subfield code="f">MW</subfield><subfield code="d">YkMt 86</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">T 42.552</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="k">Aufs. erfasst</subfield><subfield code="y">z</subfield><subfield code="z">25-11-09</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">1104138158</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">02-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">02</subfield><subfield code="x">3110</subfield><subfield code="b">1184878145</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041 a</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">30-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">03</subfield><subfield code="x">3110</subfield><subfield code="b">1272985881</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041 b</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">18-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">1590861566</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">bwl 420 kul DD 3222</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">28-12-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">121</subfield><subfield code="1">01</subfield><subfield code="x">0045</subfield><subfield code="b">1164798596</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">10-4524</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">04-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">127</subfield><subfield code="1">01</subfield><subfield code="x">3564</subfield><subfield code="b">1177414236</subfield><subfield code="c">00</subfield><subfield code="f">18/258-XBib</subfield><subfield code="d">Aek 4, Scheu, Kult</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">zt25801</subfield><subfield code="z">18-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">1287625584</subfield><subfield code="c">00</subfield><subfield code="f">B</subfield><subfield code="d">AFK 5085-013 2</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kb</subfield><subfield code="z">25-01-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959/4</subfield><subfield code="b">1194413226</subfield><subfield code="c">00</subfield><subfield code="f">L</subfield><subfield code="d">QBQ-F 11</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kl</subfield><subfield code="z">10-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">02</subfield><subfield code="x">0959/4</subfield><subfield code="b">1237580048</subfield><subfield code="c">00</subfield><subfield code="f">L</subfield><subfield code="d">QBQ-F 11+1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kl</subfield><subfield code="z">11-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">03</subfield><subfield code="x">0959/1</subfield><subfield code="b">1568594739</subfield><subfield code="c">00</subfield><subfield code="f">W</subfield><subfield code="d">QBQ-A 159 648</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="k">Finanziert aus Studienqualitätsmitteln</subfield><subfield code="y">kw</subfield><subfield code="z">01-10-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">01</subfield><subfield code="x">0839</subfield><subfield code="b">1217092412</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QP 005</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">06-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">02</subfield><subfield code="x">0839</subfield><subfield code="b">1221211803</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QP 005a</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">06-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">01</subfield><subfield code="x">3405</subfield><subfield code="b">124151626X</subfield><subfield code="c">00</subfield><subfield code="f">A</subfield><subfield code="d">Allg 457 0218/11</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">k</subfield><subfield code="z">17-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">04</subfield><subfield code="x">0916</subfield><subfield code="b">1193823250</subfield><subfield code="c">00</subfield><subfield code="f">SZ</subfield><subfield code="d">KM Qs 058</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">zs</subfield><subfield code="z">17-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">165</subfield><subfield code="1">01</subfield><subfield code="x">0834</subfield><subfield code="b">1206294353</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">A 7.6 Kul 14</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">03-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">181</subfield><subfield code="1">35</subfield><subfield code="x">3181/050</subfield><subfield code="b">1157828604</subfield><subfield code="c">00</subfield><subfield code="f">IFM</subfield><subfield code="d">C.8.2.Scheu</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zb050</subfield><subfield code="z">30-04-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">181</subfield><subfield code="1">40</subfield><subfield code="x">3181/130</subfield><subfield code="b">1230759808</subfield><subfield code="c">00</subfield><subfield code="f">ISL</subfield><subfield code="d">Kongress/Dui</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zb130</subfield><subfield code="z">14-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">187</subfield><subfield code="1">01</subfield><subfield code="x">3520/5</subfield><subfield code="b">1179920112</subfield><subfield code="c">00</subfield><subfield code="f">Ki 95</subfield><subfield code="d">Wis 15-3/1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">ACQ</subfield><subfield code="y">zz</subfield><subfield code="z">30-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">01</subfield><subfield code="x">3522</subfield><subfield code="b">1291823158</subfield><subfield code="c">00</subfield><subfield code="f">H22</subfield><subfield code="d">MKGH B 260.53</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zm02207</subfield><subfield code="z">09-02-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="b">1722728345</subfield><subfield code="c">00</subfield><subfield code="f">H16</subfield><subfield code="d">Mus 54 a</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">zm01608</subfield><subfield code="z">13-11-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="b">1137329742</subfield><subfield code="c">00</subfield><subfield code="f">4000</subfield><subfield code="d">AP 18420 SCHEU</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">31-03-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">349</subfield><subfield code="1">01</subfield><subfield code="x">4349</subfield><subfield code="b">117739927X</subfield><subfield code="c">00</subfield><subfield code="f">Ebene 1</subfield><subfield code="d">I.B.0425</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">x</subfield><subfield code="z">18-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">01</subfield><subfield code="x">4352/0002</subfield><subfield code="b">1230703500</subfield><subfield code="c">00</subfield><subfield code="f">M02:Magazin</subfield><subfield code="d">BAA 515</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">kM02</subfield><subfield code="z">02-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">01</subfield><subfield code="x">4356</subfield><subfield code="b">1811998003</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8.A.35.362</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">30-08-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">1440757542</subfield><subfield code="c">00</subfield><subfield code="f">EG</subfield><subfield code="d">AK 86700 001</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">15-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">01</subfield><subfield code="x">3611</subfield><subfield code="b">1279962054</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">EB 220 25</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">01-12-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">01</subfield><subfield code="x">0205</subfield><subfield code="b">127685725X</subfield><subfield code="c">00</subfield><subfield code="f">Magazin</subfield><subfield code="d">2010/545</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">21-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">01</subfield><subfield code="x">4688/0001</subfield><subfield code="b">1430926295</subfield><subfield code="c">00</subfield><subfield code="f">KMFH</subfield><subfield code="d">G 4556</subfield><subfield code="e">f</subfield><subfield code="j">--%%--</subfield><subfield code="y">nkm</subfield><subfield code="z">10-07-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">721</subfield><subfield code="1">01</subfield><subfield code="x">4721</subfield><subfield code="b">1690850027</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">B 10/474</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">28-06-16</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">729</subfield><subfield code="1">02</subfield><subfield code="x">4729</subfield><subfield code="b">4164646004</subfield><subfield code="c">00</subfield><subfield code="f">OB</subfield><subfield code="d">33/196</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">33/0196</subfield><subfield code="y">z</subfield><subfield code="z">12-07-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">730</subfield><subfield code="1">01</subfield><subfield code="x">4730</subfield><subfield code="b">1693432218</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">K-B 11/6</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">15-10-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">01</subfield><subfield code="x">4737/0012</subfield><subfield code="b">4233128917</subfield><subfield code="c">00</subfield><subfield code="f">wim-bib</subfield><subfield code="d">C. KUL</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwim</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">02</subfield><subfield code="x">4737/0009</subfield><subfield code="b">4233128925</subfield><subfield code="c">00</subfield><subfield code="f">wfd-bib</subfield><subfield code="d">Cg 39</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwfd</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">03</subfield><subfield code="x">4737/0010</subfield><subfield code="b">4233128933</subfield><subfield code="c">00</subfield><subfield code="f">wfh-bib</subfield><subfield code="d">Cc KUL</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwfh</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">04</subfield><subfield code="x">4737/0008</subfield><subfield code="b">4233128941</subfield><subfield code="c">00</subfield><subfield code="f">wad-bib</subfield><subfield code="d">A 187</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwad</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">05</subfield><subfield code="x">4737/0015</subfield><subfield code="b">423312895X</subfield><subfield code="c">00</subfield><subfield code="f">wma-bib</subfield><subfield code="d">B 2 Kul</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwma</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">06</subfield><subfield code="x">4737/0005</subfield><subfield code="b">4233128968</subfield><subfield code="c">00</subfield><subfield code="f">mfa-ha</subfield><subfield code="d">40 AP 15900 S328 K95</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nmfa</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">1031</subfield><subfield code="1">01</subfield><subfield code="x">4031</subfield><subfield code="b">459521801X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KN 68</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="h">Kauf Wasmuth</subfield><subfield code="y">n</subfield><subfield code="z">29-02-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">1036</subfield><subfield code="1">01</subfield><subfield code="x">4036</subfield><subfield code="a">1</subfield><subfield code="b">4361442533</subfield><subfield code="c">00</subfield><subfield code="f">Hist.Museum - Bibliothek</subfield><subfield code="d">4A1,181</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">31-07-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2003</subfield><subfield code="1">01</subfield><subfield code="x">DE-25</subfield><subfield code="b">326017673X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SW 2010/815</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2004</subfield><subfield code="1">01</subfield><subfield code="x">DE-25-30d</subfield><subfield code="b">3260176829</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Frei 30d: MA/30/27</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">08-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2004</subfield><subfield code="1">02</subfield><subfield code="x">DE-25-10</subfield><subfield code="b">3260176837</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Frei 10: V11/50</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="c">01</subfield><subfield code="f">--%%--</subfield><subfield code="d">Nur HB</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="k">1 Ex. HB17</subfield><subfield code="y">l01</subfield><subfield code="z">27-11-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">01</subfield><subfield code="x">DE-291-307</subfield><subfield code="b">326017690X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">IK 36.8 SCH 101</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">10-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">02</subfield><subfield code="x">DE-Sa16-1</subfield><subfield code="b">3260176918</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8.2.6. Kul [4]</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2006</subfield><subfield code="1">01</subfield><subfield code="x">DE-14</subfield><subfield code="b">3260177019</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">09-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2007</subfield><subfield code="1">01</subfield><subfield code="x">DE-352</subfield><subfield code="b">3260177078</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2008</subfield><subfield code="1">01</subfield><subfield code="x">DE-24</subfield><subfield code="b">3260177175</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">60/19409</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="c">01</subfield><subfield code="f">Freihand</subfield><subfield code="d">AP 18420 60/19409</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">30-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">3260177256</subfield><subfield code="c">00</subfield><subfield code="f">WEST_UG</subfield><subfield code="d">2010 A 3282</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">06-01-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2010</subfield><subfield code="1">01</subfield><subfield code="x">DE-15</subfield><subfield code="b">3260177353</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">18-01-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2011</subfield><subfield code="1">01</subfield><subfield code="x">DE-16</subfield><subfield code="b">3260177418</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">2011 A 10916</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2012</subfield><subfield code="1">01</subfield><subfield code="x">DE-16-122</subfield><subfield code="b">3260177523</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">NX760.K85</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">15-04-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2018</subfield><subfield code="1">01</subfield><subfield code="x">DE-31</subfield><subfield code="b">3260177604</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">110 A 6936</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">11-05-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2027</subfield><subfield code="1">01</subfield><subfield code="x">DE-105</subfield><subfield code="b">3260177701</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">11.5772 8.</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">25-11-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2031</subfield><subfield code="1">01</subfield><subfield code="x">DE-Lg1</subfield><subfield code="b">3260177752</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Soz 2gc Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">26-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2040</subfield><subfield code="1">01</subfield><subfield code="x">DE-212</subfield><subfield code="b">3260177841</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">30/609</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">16-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">01</subfield><subfield code="x">DE-M504153</subfield><subfield code="b">3260177957</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">21-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">02</subfield><subfield code="x">DE-M504160</subfield><subfield code="b">3260177965</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">11-12-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">03</subfield><subfield code="x">DE-M504158</subfield><subfield code="b">3260177973</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">21-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">06</subfield><subfield code="x">DE-M504131</subfield><subfield code="b">3260178007</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">22-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">10</subfield><subfield code="x">DE-M504133</subfield><subfield code="b">326017804X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">30-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">12</subfield><subfield code="x">DE-M504149</subfield><subfield code="b">3260178066</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">31-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">13</subfield><subfield code="x">DE-M504152</subfield><subfield code="b">3260178074</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">31-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">14</subfield><subfield code="x">DE-M504</subfield><subfield code="b">3260178082</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">658 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">09-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2046</subfield><subfield code="1">01</subfield><subfield code="x">DE-N1</subfield><subfield code="b">3260178325</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8° Av 201/1</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">13-08-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2048</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zwi2</subfield><subfield code="b">3260178384</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">81 021</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">31-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2050</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zi4</subfield><subfield code="b">3260178457</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">$BZi 4</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">12-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840-1</subfield><subfield code="b">3260178597</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">379.29 KUL</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">12-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2057</subfield><subfield code="1">01</subfield><subfield code="x">DE-L189</subfield><subfield code="b">3260178643</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2061</subfield><subfield code="1">01</subfield><subfield code="x">DE-520</subfield><subfield code="b">3260178708</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QR 750-12 2607</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">29-10-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3260178767</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">soz 1.4 2013 1133</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">24-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2065</subfield><subfield code="1">01</subfield><subfield code="x">DE-958</subfield><subfield code="b">3260178872</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Kal</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">27-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2068</subfield><subfield code="1">01</subfield><subfield code="x">DE-Fn1</subfield><subfield code="b">3260178961</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">21-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2084</subfield><subfield code="1">02</subfield><subfield code="x">DE-Ka23</subfield><subfield code="b">3260179054</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">C.1: A, 081</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">23-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2102</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch103</subfield><subfield code="b">3260179143</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">F 300 Kul</subfield><subfield code="e">p</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">05-11-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2118</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh35</subfield><subfield code="b">3260179208</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">INF T 3200.78</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">02-07-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2143</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rav1</subfield><subfield code="b">3260179321</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">TBma 31</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">22-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2159</subfield><subfield code="1">01</subfield><subfield code="x">DE-984</subfield><subfield code="b">3260179402</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">306 Sch</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">27-03-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2188</subfield><subfield code="1">01</subfield><subfield code="x">DE-1147</subfield><subfield code="b">3260179534</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Xw j 1</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">13-07-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2206</subfield><subfield code="1">01</subfield><subfield code="x">DE-1141</subfield><subfield code="b">3260179674</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 18420 S328 K9</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2222</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg266</subfield><subfield code="b">3260179755</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus IT (Scheu)</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">14-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2225</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg264</subfield><subfield code="b">3260179879</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Add / 148</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">11-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2308</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch104</subfield><subfield code="b">3260179976</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">19-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">01</subfield><subfield code="x">DE-581</subfield><subfield code="b">3260180052</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">14-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">02</subfield><subfield code="x">DE-581</subfield><subfield code="b">3260180060</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l02</subfield><subfield code="z">26-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">03</subfield><subfield code="x">DE-581</subfield><subfield code="b">3780418991</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l03</subfield><subfield code="z">15-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2368</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh5</subfield><subfield code="b">3260180117</subfield><subfield code="c">00</subfield><subfield code="f">Abteilung Kommunikation</subfield><subfield code="d">HB KOMM</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">03-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2426</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bru1</subfield><subfield code="b">3260180184</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">2010-131</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz</subfield><subfield code="y">l01</subfield><subfield code="z">26-11-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">01</subfield><subfield code="x">DE-1834k</subfield><subfield code="b">3260180273</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">08-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">03</subfield><subfield code="x">DE-1834</subfield><subfield code="b">3260180311</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">22-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">04</subfield><subfield code="x">DE-1834s</subfield><subfield code="b">3260180338</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">30-06-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">05</subfield><subfield code="x">DE-1834h</subfield><subfield code="b">3260180346</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965 SCHE</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">29-09-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">06</subfield><subfield code="x">DE-1834h</subfield><subfield code="b">3260180354</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">26-05-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2459</subfield><subfield code="1">01</subfield><subfield code="x">DE-Wlr1</subfield><subfield code="b">3260180508</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">26,80</subfield><subfield code="y">l01</subfield><subfield code="z">16-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2477</subfield><subfield code="1">01</subfield><subfield code="x">DE-Sa27</subfield><subfield code="b">3260180591</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus I 2010/6</subfield><subfield code="e">p</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">09-12-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2481</subfield><subfield code="1">01</subfield><subfield code="x">DE-1975</subfield><subfield code="b">3260180648</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">10/640</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">22-07-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2482</subfield><subfield code="1">01</subfield><subfield code="x">DE-1933</subfield><subfield code="b">3260180710</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SKG-KuMa-Sche2010</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können.</subfield><subfield code="y">l01</subfield><subfield code="z">24-11-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2483</subfield><subfield code="1">01</subfield><subfield code="x">DE-16-977</subfield><subfield code="b">4156906361</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">27-06-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2488</subfield><subfield code="1">01</subfield><subfield code="x">DE-F207</subfield><subfield code="b">326018080X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KG 2193</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">09-03-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2492</subfield><subfield code="1">01</subfield><subfield code="x">DE-Of2</subfield><subfield code="b">3849297667</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus 10 Kul</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">29-01-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2493</subfield><subfield code="1">01</subfield><subfield code="x">DE-1971</subfield><subfield code="b">3260180877</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mb IV 314</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-04-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2495</subfield><subfield code="1">01</subfield><subfield code="x">DE-1978</subfield><subfield code="b">3260180982</subfield><subfield code="c">00</subfield><subfield code="f">Magazin</subfield><subfield code="d">XI I 74</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">07-11-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2547</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bo410</subfield><subfield code="b">3972959893</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">1400 SCH B</subfield><subfield code="e">--%%--</subfield><subfield code="j">a</subfield><subfield code="k">Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag)</subfield><subfield code="y">l01</subfield><subfield code="z">01-09-21</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">730</subfield><subfield code="1">01</subfield><subfield code="x">4730</subfield><subfield code="w">http://deposit.d-nb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">2547</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bo410</subfield><subfield code="r">http://d-nb.info/998766445/04</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">66</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ha125</subfield><subfield code="8">00</subfield><subfield code="a">Kommunikation / Medien / Medienstrategien</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">01</subfield><subfield code="a">Online-Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">02</subfield><subfield code="a">World Wide Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">03</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">04</subfield><subfield code="a">Kulturpolitik</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">00</subfield><subfield code="a">Museologie</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">01</subfield><subfield code="a">Öffentlichkeitarbeit</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">02</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">03</subfield><subfield code="a">Kommunikation</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">04</subfield><subfield code="a">Netzwerk</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">05</subfield><subfield code="a">Kultur</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">06</subfield><subfield code="a">Management</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">07</subfield><subfield code="a">Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">08</subfield><subfield code="a">Kulturpolitik</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">00</subfield><subfield code="x">4352</subfield><subfield code="8">00</subfield><subfield code="s">s</subfield><subfield code="0">(DE-627)779028198</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">00</subfield><subfield code="x">4352</subfield><subfield code="8">01</subfield><subfield code="s">s</subfield><subfield code="0">(DE-627)816687056</subfield><subfield code="a">Internet</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">01</subfield><subfield code="a">Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">02</subfield><subfield code="a">"Start 09" <Duisburg> 2009</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">03</subfield><subfield code="a">Tagungsband</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">01</subfield><subfield code="a">Social Software</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">02</subfield><subfield code="a">Online Netzwerk</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">03</subfield><subfield code="a">Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">04</subfield><subfield code="a">Deutschland</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">00</subfield><subfield code="x">DE-205</subfield><subfield code="8">00</subfield><subfield code="a">Netzwerk / soziales</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">00</subfield><subfield code="x">DE-205</subfield><subfield code="8">00</subfield><subfield code="a">Kultur / Internet</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">01</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">02</subfield><subfield code="a">Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">03</subfield><subfield code="a">Werbung</subfield></datafield><datafield 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fulltext	HANS SCHEURER, RALF SPILLER (HG.) Kultur … Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media [ tranScriPt] Inhalt Vorwort Hans Scheurer, Ralf Spiller Seite … Geleitwort Christian Henner-Fehr, Christian Holst, Kann Janner, Frank TentIer Seite Oll Seite … Seite … I. Theorie/Grundlagen User-generated Cu ltu re Die inhärente Kompatibilität von Internetpraxis, Kunst- und Kulturtheorie als Fundament zukünftiger Kulturangebote Simon A. Frank Zur Genese offener Werke: Rotkäppchen … Medienwandel und schriftliche Mündlichkeit Sabria David Die zerstärerische Kraft des Internets Woher nimmt das Internet seine Schumpeter'sche Kraft der "kreativen Zerstörung" und was folgt daraus? Gregor Hopf Seite … Am Rubikon zwischen Realität und Virtualität Andreas Mertens, Michael Wald Seite … Der Preis der Freiheit Die Neuerfindung der Online-Wirtschaft: Warum sich kostenlose Inhalte langfristig auszahlen Gerd Leonhard Seite … Erinnerungskultur … Kommemorative Kommunikation und Aufmerksamkeitsökonomie Erik Meyer Seite … Kultur zu vernetzen Ein Plädoyer zur digitalen Vernetzung von Kultur Patrick Breitenbach Seite … Wie kommen die neuen Medien in die alten Menschen? Ästhetik, Gestaltung und Internet im Spiegel der Kultur- und Kunstgeschichte Christof Breidenich Seite … Praxis/Anwendungen Kulturmarketing … Karin Janner Seite H9 "Ein ungeheures Kanalsystem" Podcasts im Medienmix von Kultureinrichtungen Christian Holst Seite … Herausforderung Weblog Christian Henner-Fehr Seite … Online·(ommunities Theoretische und praktische Grundlagen für Kulturschaffende Anna-Carolin Weber, Tobias Kopka Seite … Werbekampagne unter … Euro? Webinstrumente wirkungsvoll miteinander kombinieren eine Gebrauchsanleitung Christian Dingenotto Seite … Effiziente Kultur-PR in einer vernetzten Welt Kerstin Hoffmann Seite … Case Studies Web … und Sodal Networking am Beispiel des Städel Museums Daniela Bamberger Seite … Die Social-Media-Aktivitäten der Kronberg Academy Ulrike Schmid Seite … Vom bedruckten Papier zum Web … Die Berliner Festspiele und "Le rendez-vous de BerlinDas Wiedersehen von Berlin" … .- … Oktober 2009) Kerstin Schilling Seite … Ein Beispiel aus der Praxis: theaterblogs.de Sören Fenner Seite … Museum … Die virtuelle Gemäldegalerie Dresden in Second Life Matthias Eichhoff, Michael Schumann Seite … stART now - Fundrasing … Am Beispiel von Aktion Deutschland Hilft Thilo Reichenbach Seite … Kommunikation und Besucherbindung mittels Web … Wie macht das ein kleines Theater, was kostet's und was bringt's? Seite … Heinz Koch Classic goes Web … Ein Jahr Philharmonie … Frank Tentler Seite … Ausblick Was kommt nach der stART. … Christian Henner-Fehr, Christian Holst, Karin Tanner, Frank TentJer Autoren Seite … Seite … sehepunkte … (2011), Nr. … Hans Scheurer / Ralf Spiller (Hgg.): Kultur … Es wird inzwischen nicht mehr viele Kulturinstitutionen im Allgemeinen und Museen im Besonderen geben, die keine Internet-Präsenz aufweisen können. Kaum ein anderes Instrument erlaubt es, mit so wenig Aufwand und Kosten eine effektive und weitreichende Informationspolitik zu betreiben. Das fängt bei dem Hinweis auf die gültigen Öffnungszeiten an und hört mit hochauflösenden Reproduktionen der am Ort zu sehenden Kunstwerke noch lange nicht auf. Das WWW aber lässt sich nicht nur als Verkündigungsmedium nutzen, sondern erlaubt den Museen auch einen weitreichenden, in seinen Potentialen noch bei Weitem nicht hinreichend erschlossenen Austausch mit dem Besucher. Denn es ist im Gegensatz zu klassischen Massenmedien wie dem Fernsehen kein Einwegemedium, sondern bietet Rückkanäle an. Damit scheint die Utopie Bertolt Brechts von einem demokratischen Massenmedium Wirklichkeit geworden zu sein. Auf Brechts Hoffnung beziehen sich auch die Autoren des vorliegenden Bandes immer wieder einmal, und dies mit großer Emphase, verstehen sie sich doch durch die Bank als begeisterte Propagatoren des neuen Webs, das man Web … zu nennen pflegt. Nichts ist zu spüren von den dystopischen Visionen, die sich mit Blick auf das Internet zuletzt immer mehr Bahn gebrochen haben. Alles dreht sich um die Chancen, die das Web … den Kulturinstitutionen zum Aufbau und zur Pflege einer treuen Besucherschaft bietet. Die einzigen Missklänge stellen sich dort ein, wo immer wieder einmal die Zurückhaltung der Protagonisten des Kulturbetriebes beklagt wird, deren Technik- und Zukunftsskepsis eine offensivere Auseinandersetzung mit dem Medium verhindere. Eingeteilt ist der Sammelband, der auf einen 2009 in Duisburg abgehaltenen Kongress zurückgeht, in drei Kapitel. Das erste widmet sich der Theorie, das zweite der Praxis und das dritte den "case studies". In der Theorie steht die "user-generated culture" im Vordergrund (Techno-Sprech wird in dem Buch zwar allgemein gepflegt, aber doch vergleichsweise zurückhaltend), und es wird auf zentrale Ansätze der neueren Kulturtheorie verwiesen, die das Rhizomatische, das Plurale und das Alineare einer zeitgemäßen kulturellen Praxis betonen -alles Faktoren, die der Mehrkanaligkeit des interaktiven Netzes entgegenkommen. Von besonderem Interesse für Praktiker dürfte das zweite Kapitel sein, beschreibt es doch in den Grundzügen die Elemente des Web … also insbesondere Weblogs, Podcasts, Twitter, Bookmarking-Systeme, Social Tagging (Letzteres weniger), Social Networks etc. pp. Zu Recht wird dort die Notwendigkeit betont, sich erst einmal eine kohärente Strategie zurechtzulegen, anstatt etwa irgendeinen begeisterten Museumsangestellten anzuweisen, wild drauflos zu twittern. Dass z.B. ein Blog nicht dafür da ist, Pressemitteilungen ex cathedra zu verbreiten, sondern dass er viel eher für Persönliches und Erlebtes genutzt werden sollte, dürfte hoffentlich auch gerade diejenigen interessieren, die zurzeit - wenn überhaupt - das Gegenteil praktizieren. Insgesamt ist aus der Lektüre mitzunehmen, dass nicht nur Überlegungen wichtig sind, wenn man sich als Kulturinstitution auf das Feld begeben will, sondern dass derartige Aktivitäten auch Zeit kosten und nicht nebenher betrieben werden sollten. A propos: Im Gegensatz zur angelsächsischen Welt hinken deutsche Museen bei der Einführung des Web … tatsächlich noch deutlich hinterher. Eine Initiative wie die englische, mit der der gesamte öffentliche Kunstbesitz im Netz gezeigt und von der Öffentlichkeit auch inhaltlich annotiert werden soll … /arts/vourpaintings/), dürfte hier auch in absehbarer Zukunft nicht zu erwarten sein - sofern man die Deutsche Digitale Bibliothek nicht für etwas Entsprechendes hält. Indirekt verweist auch der dritte Teil des Buches, in dem es um Beispiele geht, auf die bestehenden Defizite: Mit dem Frankfurter Stadel und der Dresdener Gemäldegalerie sind nur zwei Institutionen aus der Museumswelt vertreten, wenn auch gewichtige. Dabei scheint Dresden besonders avanciert. Hier nämlich hat man das ganze Museum - übrigens lange vor Google, das mit einem ähnlichen Versuch … große Aufmerksamkeit erregt hat - in Second Life … nachgebaut und dem virtuellen Besucher sogar das Gespräch mit einem anderen Besucher erlaubt, der (bzw. dessen Avatar) sich vor dem gleichen Bild aufhält. Es bleibt zu hoffen, dass solche hochtechnologischen Versuche nicht irgendwann einmal dazu führen, dass sich die Nutzerinnen über die Existenz des dahinterstehenden wirklichen Museums gar nicht mehr im Klaren sind. Das Dresdener Experiment ist typischerweise vom sächsischen Wirtschaftministerium angeregt worden. Ob es bei den Museumsleuten wohl auf große Resonanz gestoßen ist? Ich wage das zu bezweifeln. Damit sind wir zuletzt bei einem zentralen Punkt, der Akzeptanzfähigkeit des "Mitmachnetzes" bei den Entscheidern in den Museen. Man wird sich klar machen müssen, dass die Einbindung von Web … -Strategien nicht einfach nur ein modernes Marketing-Bewusstsein voraussetzt. Viel wichtiger ist, dass das Museum aufhört, sich als autoritativen Wissens-Gral zu verstehen, dass es andersherum den Besucher nicht nur als zu Unterweisenden, sondern auch als Produzenten ernst nimmt. Hier wird es noch einiger Überzeugungsarbeit bedürfen. Selbst wenn bei dem zu besprechenden Band vielleicht zu beklagen ist, dass die Verfasserinnen fast alle nicht aus den Kulturinstitutionen selber kommen, sondern als Wissenschaftlerinnen und Beraterinnen tätig sind, liefert er doch einige wichtige Bausteine für ein besseres Verständnis von Chancen und Anforderungen des Web … für den Kulturbetrieb. Rezension über: Hans Scheurer / Ralf Spiller (Hgg.): Kultur … Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media (= Schriften zum Kultur- und Museumsmanagement), Bielefeld: transcript 2010, … S., ISBN … -8376-1352- … Rezension von: Hubertus Kohle Institut für Kunstgeschichte, Ludwig-Maximilians-Universität, München Empfohlene Zitierweise: Hubertus Kohle: Rezension von: Hans Scheurer / Ralf Spiller (Hgg.): Kultur … Neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media, Bielefeld: transcript 2010, in: sehepunkte … (2011), Nr. … 2011], URL: … /2011/ … 20434.html Bitte geben Sie beim Zitieren dieser Rezension die exakte URL und das Datum Ihres letzten Besuchs dieser Online-Adresse an.
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2010/7</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="c">04</subfield><subfield code="f">18/156-m</subfield><subfield code="d">AP 15950 S328</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zi30908</subfield><subfield code="z">09-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">24</subfield><subfield code="1">01</subfield><subfield code="x">0008</subfield><subfield code="b">1183010028</subfield><subfield code="c">00</subfield><subfield code="f">10 kul 225</subfield><subfield code="d">Bm 4896</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">hk</subfield><subfield code="y">zz1</subfield><subfield code="z">21-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">206/1</subfield><subfield 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code="z">20-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">01</subfield><subfield code="x">3/10</subfield><subfield code="b">1185515852</subfield><subfield code="c">00</subfield><subfield code="f">Ha 10</subfield><subfield code="d">K MK 185-11</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">za010</subfield><subfield code="z">05-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">65</subfield><subfield code="1">02</subfield><subfield code="x">3/10</subfield><subfield code="b">1239898886</subfield><subfield code="c">00</subfield><subfield code="f">Ha 10</subfield><subfield code="d">T Wx 121</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">za010</subfield><subfield code="z">02-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">66</subfield><subfield code="1">01</subfield><subfield code="x">3066</subfield><subfield code="b">1237214637</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SB 4 Kul</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">A 30099</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">07-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">90</subfield><subfield code="x">89/19</subfield><subfield code="b">1178927571</subfield><subfield code="c">00</subfield><subfield code="f">FBS</subfield><subfield code="d">OC 700 137</subfield><subfield code="e">s</subfield><subfield code="j">--%%--</subfield><subfield code="y">zsa</subfield><subfield code="z">24-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">01</subfield><subfield code="x">3090</subfield><subfield code="b">1175821616</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">23-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">03</subfield><subfield code="x">3090</subfield><subfield code="b">1248458354</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,c</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">08-06-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">04</subfield><subfield code="x">3090</subfield><subfield code="b">1248458362</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,d</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">r</subfield><subfield code="z">09-10-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">90</subfield><subfield code="1">05</subfield><subfield code="x">3090</subfield><subfield code="b">1297502019</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 745 : K72,e</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">05-03-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">95</subfield><subfield code="1">01</subfield><subfield code="x">3095/1</subfield><subfield code="b">1236321871</subfield><subfield code="c">00</subfield><subfield code="f">FH</subfield><subfield code="d">02.00 429<1>/1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">2011:733</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">k1</subfield><subfield code="z">05-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">98</subfield><subfield code="1">01</subfield><subfield code="x">3402</subfield><subfield code="b">1104367084</subfield><subfield code="c">00</subfield><subfield code="f">MW</subfield><subfield code="d">YkMt 86</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="c">09</subfield><subfield code="f">--%%--</subfield><subfield code="d">T 42.552</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="k">Aufs. erfasst</subfield><subfield code="y">z</subfield><subfield code="z">25-11-09</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">01</subfield><subfield code="x">3110</subfield><subfield code="b">1104138158</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">02-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">02</subfield><subfield code="x">3110</subfield><subfield code="b">1184878145</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041 a</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">30-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">110</subfield><subfield code="1">03</subfield><subfield code="x">3110</subfield><subfield code="b">1272985881</subfield><subfield code="c">00</subfield><subfield code="f">CAM</subfield><subfield code="d">KoM 162.041 b</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kz</subfield><subfield code="z">18-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">120</subfield><subfield code="1">01</subfield><subfield code="x">0715</subfield><subfield code="b">1590861566</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">bwl 420 kul DD 3222</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">28-12-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">121</subfield><subfield code="1">01</subfield><subfield code="x">0045</subfield><subfield code="b">1164798596</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">10-4524</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">alma</subfield><subfield code="y">z</subfield><subfield code="z">04-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">127</subfield><subfield code="1">01</subfield><subfield code="x">3564</subfield><subfield code="b">1177414236</subfield><subfield code="c">00</subfield><subfield code="f">18/258-XBib</subfield><subfield code="d">Aek 4, Scheu, Kult</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">zt25801</subfield><subfield code="z">18-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">130</subfield><subfield code="1">01</subfield><subfield code="x">0700</subfield><subfield code="b">1287625584</subfield><subfield code="c">00</subfield><subfield code="f">B</subfield><subfield code="d">AFK 5085-013 2</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kb</subfield><subfield code="z">25-01-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">01</subfield><subfield code="x">0959/4</subfield><subfield code="b">1194413226</subfield><subfield code="c">00</subfield><subfield code="f">L</subfield><subfield code="d">QBQ-F 11</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kl</subfield><subfield code="z">10-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">02</subfield><subfield code="x">0959/4</subfield><subfield code="b">1237580048</subfield><subfield code="c">00</subfield><subfield code="f">L</subfield><subfield code="d">QBQ-F 11+1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">kl</subfield><subfield code="z">11-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">132</subfield><subfield code="1">03</subfield><subfield code="x">0959/1</subfield><subfield code="b">1568594739</subfield><subfield code="c">00</subfield><subfield code="f">W</subfield><subfield code="d">QBQ-A 159 648</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="k">Finanziert aus Studienqualitätsmitteln</subfield><subfield code="y">kw</subfield><subfield code="z">01-10-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">01</subfield><subfield code="x">0839</subfield><subfield code="b">1217092412</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QP 005</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">06-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">140</subfield><subfield code="1">02</subfield><subfield code="x">0839</subfield><subfield code="b">1221211803</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QP 005a</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">06-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">01</subfield><subfield code="x">3405</subfield><subfield code="b">124151626X</subfield><subfield code="c">00</subfield><subfield code="f">A</subfield><subfield code="d">Allg 457 0218/11</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">k</subfield><subfield code="z">17-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">04</subfield><subfield code="x">0916</subfield><subfield code="b">1193823250</subfield><subfield code="c">00</subfield><subfield code="f">SZ</subfield><subfield code="d">KM Qs 058</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">zs</subfield><subfield code="z">17-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">165</subfield><subfield code="1">01</subfield><subfield code="x">0834</subfield><subfield code="b">1206294353</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">A 7.6 Kul 14</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">03-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">181</subfield><subfield code="1">35</subfield><subfield code="x">3181/050</subfield><subfield code="b">1157828604</subfield><subfield code="c">00</subfield><subfield code="f">IFM</subfield><subfield code="d">C.8.2.Scheu</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zb050</subfield><subfield code="z">30-04-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">181</subfield><subfield code="1">40</subfield><subfield code="x">3181/130</subfield><subfield code="b">1230759808</subfield><subfield code="c">00</subfield><subfield code="f">ISL</subfield><subfield code="d">Kongress/Dui</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zb130</subfield><subfield code="z">14-04-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">187</subfield><subfield code="1">01</subfield><subfield code="x">3520/5</subfield><subfield code="b">1179920112</subfield><subfield code="c">00</subfield><subfield code="f">Ki 95</subfield><subfield code="d">Wis 15-3/1</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">ACQ</subfield><subfield code="y">zz</subfield><subfield code="z">30-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">01</subfield><subfield code="x">3522</subfield><subfield code="b">1291823158</subfield><subfield code="c">00</subfield><subfield code="f">H22</subfield><subfield code="d">MKGH B 260.53</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">zm02207</subfield><subfield code="z">09-02-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="b">1722728345</subfield><subfield code="c">00</subfield><subfield code="f">H16</subfield><subfield code="d">Mus 54 a</subfield><subfield code="e">c</subfield><subfield code="j">--%%--</subfield><subfield code="y">zm01608</subfield><subfield code="z">13-11-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="b">1137329742</subfield><subfield code="c">00</subfield><subfield code="f">4000</subfield><subfield code="d">AP 18420 SCHEU</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">31-03-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">349</subfield><subfield code="1">01</subfield><subfield code="x">4349</subfield><subfield code="b">117739927X</subfield><subfield code="c">00</subfield><subfield code="f">Ebene 1</subfield><subfield code="d">I.B.0425</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">x</subfield><subfield code="z">18-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">01</subfield><subfield code="x">4352/0002</subfield><subfield code="b">1230703500</subfield><subfield code="c">00</subfield><subfield code="f">M02:Magazin</subfield><subfield code="d">BAA 515</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">kM02</subfield><subfield code="z">02-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">01</subfield><subfield code="x">4356</subfield><subfield code="b">1811998003</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8.A.35.362</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">30-08-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">1440757542</subfield><subfield code="c">00</subfield><subfield code="f">EG</subfield><subfield code="d">AK 86700 001</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">15-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">01</subfield><subfield code="x">3611</subfield><subfield code="b">1279962054</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">EB 220 25</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">z</subfield><subfield code="z">01-12-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">01</subfield><subfield code="x">0205</subfield><subfield code="b">127685725X</subfield><subfield code="c">00</subfield><subfield code="f">Magazin</subfield><subfield code="d">2010/545</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">21-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">01</subfield><subfield code="x">4688/0001</subfield><subfield code="b">1430926295</subfield><subfield code="c">00</subfield><subfield code="f">KMFH</subfield><subfield code="d">G 4556</subfield><subfield code="e">f</subfield><subfield code="j">--%%--</subfield><subfield code="y">nkm</subfield><subfield code="z">10-07-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">721</subfield><subfield code="1">01</subfield><subfield code="x">4721</subfield><subfield code="b">1690850027</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">B 10/474</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">28-06-16</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">729</subfield><subfield code="1">02</subfield><subfield code="x">4729</subfield><subfield code="b">4164646004</subfield><subfield code="c">00</subfield><subfield code="f">OB</subfield><subfield code="d">33/196</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="h">33/0196</subfield><subfield code="y">z</subfield><subfield code="z">12-07-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">730</subfield><subfield code="1">01</subfield><subfield code="x">4730</subfield><subfield code="b">1693432218</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">K-B 11/6</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">15-10-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">01</subfield><subfield code="x">4737/0012</subfield><subfield code="b">4233128917</subfield><subfield code="c">00</subfield><subfield code="f">wim-bib</subfield><subfield code="d">C. KUL</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwim</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">02</subfield><subfield code="x">4737/0009</subfield><subfield code="b">4233128925</subfield><subfield code="c">00</subfield><subfield code="f">wfd-bib</subfield><subfield code="d">Cg 39</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwfd</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">03</subfield><subfield code="x">4737/0010</subfield><subfield code="b">4233128933</subfield><subfield code="c">00</subfield><subfield code="f">wfh-bib</subfield><subfield code="d">Cc KUL</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwfh</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">04</subfield><subfield code="x">4737/0008</subfield><subfield code="b">4233128941</subfield><subfield code="c">00</subfield><subfield code="f">wad-bib</subfield><subfield code="d">A 187</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwad</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">05</subfield><subfield code="x">4737/0015</subfield><subfield code="b">423312895X</subfield><subfield code="c">00</subfield><subfield code="f">wma-bib</subfield><subfield code="d">B 2 Kul</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nwma</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">737</subfield><subfield code="1">06</subfield><subfield code="x">4737/0005</subfield><subfield code="b">4233128968</subfield><subfield code="c">00</subfield><subfield code="f">mfa-ha</subfield><subfield code="d">40 AP 15900 S328 K95</subfield><subfield code="e">u</subfield><subfield code="j">--%%--</subfield><subfield code="y">nmfa</subfield><subfield code="z">05-12-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">1031</subfield><subfield code="1">01</subfield><subfield code="x">4031</subfield><subfield code="b">459521801X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KN 68</subfield><subfield code="e">i</subfield><subfield code="j">--%%--</subfield><subfield code="h">Kauf Wasmuth</subfield><subfield code="y">n</subfield><subfield code="z">29-02-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">1036</subfield><subfield code="1">01</subfield><subfield code="x">4036</subfield><subfield code="a">1</subfield><subfield code="b">4361442533</subfield><subfield code="c">00</subfield><subfield code="f">Hist.Museum - Bibliothek</subfield><subfield code="d">4A1,181</subfield><subfield code="e">g</subfield><subfield code="j">--%%--</subfield><subfield code="y">n</subfield><subfield code="z">31-07-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2003</subfield><subfield code="1">01</subfield><subfield code="x">DE-25</subfield><subfield code="b">326017673X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SW 2010/815</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2004</subfield><subfield code="1">01</subfield><subfield code="x">DE-25-30d</subfield><subfield code="b">3260176829</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Frei 30d: MA/30/27</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">08-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2004</subfield><subfield code="1">02</subfield><subfield code="x">DE-25-10</subfield><subfield code="b">3260176837</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Frei 10: V11/50</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="c">01</subfield><subfield code="f">--%%--</subfield><subfield code="d">Nur HB</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="k">1 Ex. HB17</subfield><subfield code="y">l01</subfield><subfield code="z">27-11-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">01</subfield><subfield code="x">DE-291-307</subfield><subfield code="b">326017690X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">IK 36.8 SCH 101</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">10-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2005</subfield><subfield code="1">02</subfield><subfield code="x">DE-Sa16-1</subfield><subfield code="b">3260176918</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8.2.6. Kul [4]</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2006</subfield><subfield code="1">01</subfield><subfield code="x">DE-14</subfield><subfield code="b">3260177019</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">09-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2007</subfield><subfield code="1">01</subfield><subfield code="x">DE-352</subfield><subfield code="b">3260177078</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2008</subfield><subfield code="1">01</subfield><subfield code="x">DE-24</subfield><subfield code="b">3260177175</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">60/19409</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="c">01</subfield><subfield code="f">Freihand</subfield><subfield code="d">AP 18420 60/19409</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">30-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2009</subfield><subfield code="1">01</subfield><subfield code="x">DE-180</subfield><subfield code="b">3260177256</subfield><subfield code="c">00</subfield><subfield code="f">WEST_UG</subfield><subfield code="d">2010 A 3282</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">06-01-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2010</subfield><subfield code="1">01</subfield><subfield code="x">DE-15</subfield><subfield code="b">3260177353</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">18-01-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2011</subfield><subfield code="1">01</subfield><subfield code="x">DE-16</subfield><subfield code="b">3260177418</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">2011 A 10916</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">26-10-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2012</subfield><subfield code="1">01</subfield><subfield code="x">DE-16-122</subfield><subfield code="b">3260177523</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">NX760.K85</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">15-04-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2018</subfield><subfield code="1">01</subfield><subfield code="x">DE-31</subfield><subfield code="b">3260177604</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">110 A 6936</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">11-05-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2027</subfield><subfield code="1">01</subfield><subfield code="x">DE-105</subfield><subfield code="b">3260177701</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">11.5772 8.</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">25-11-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2031</subfield><subfield code="1">01</subfield><subfield code="x">DE-Lg1</subfield><subfield code="b">3260177752</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Soz 2gc Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">26-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2040</subfield><subfield code="1">01</subfield><subfield code="x">DE-212</subfield><subfield code="b">3260177841</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">30/609</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">16-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">01</subfield><subfield code="x">DE-M504153</subfield><subfield code="b">3260177957</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">21-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">02</subfield><subfield code="x">DE-M504160</subfield><subfield code="b">3260177965</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">11-12-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">03</subfield><subfield code="x">DE-M504158</subfield><subfield code="b">3260177973</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">21-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">06</subfield><subfield code="x">DE-M504131</subfield><subfield code="b">3260178007</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">22-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">10</subfield><subfield code="x">DE-M504133</subfield><subfield code="b">326017804X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">30-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">12</subfield><subfield code="x">DE-M504149</subfield><subfield code="b">3260178066</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">31-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">13</subfield><subfield code="x">DE-M504152</subfield><subfield code="b">3260178074</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">31-01-19</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2042</subfield><subfield code="1">14</subfield><subfield code="x">DE-M504</subfield><subfield code="b">3260178082</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">658 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">09-12-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2046</subfield><subfield code="1">01</subfield><subfield code="x">DE-N1</subfield><subfield code="b">3260178325</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">8° Av 201/1</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">13-08-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2048</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zwi2</subfield><subfield code="b">3260178384</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">81 021</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">31-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2050</subfield><subfield code="1">01</subfield><subfield code="x">DE-Zi4</subfield><subfield code="b">3260178457</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">$BZi 4</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">12-05-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2055</subfield><subfield code="1">01</subfield><subfield code="x">DE-840-1</subfield><subfield code="b">3260178597</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">379.29 KUL</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">12-11-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2057</subfield><subfield code="1">01</subfield><subfield code="x">DE-L189</subfield><subfield code="b">3260178643</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2061</subfield><subfield code="1">01</subfield><subfield code="x">DE-520</subfield><subfield code="b">3260178708</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">QR 750-12 2607</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">29-10-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2063</subfield><subfield code="1">01</subfield><subfield code="x">DE-951</subfield><subfield code="b">3260178767</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">soz 1.4 2013 1133</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">24-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2065</subfield><subfield code="1">01</subfield><subfield code="x">DE-958</subfield><subfield code="b">3260178872</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Kal</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">27-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2068</subfield><subfield code="1">01</subfield><subfield code="x">DE-Fn1</subfield><subfield code="b">3260178961</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">21-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2084</subfield><subfield code="1">02</subfield><subfield code="x">DE-Ka23</subfield><subfield code="b">3260179054</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">C.1: A, 081</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">23-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2102</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch103</subfield><subfield code="b">3260179143</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">F 300 Kul</subfield><subfield code="e">p</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">05-11-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2118</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh35</subfield><subfield code="b">3260179208</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">INF T 3200.78</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">02-07-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2143</subfield><subfield code="1">01</subfield><subfield code="x">DE-Rav1</subfield><subfield code="b">3260179321</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">TBma 31</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">22-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2159</subfield><subfield code="1">01</subfield><subfield code="x">DE-984</subfield><subfield code="b">3260179402</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">306 Sch</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">27-03-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2188</subfield><subfield code="1">01</subfield><subfield code="x">DE-1147</subfield><subfield code="b">3260179534</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Xw j 1</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">13-07-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2206</subfield><subfield code="1">01</subfield><subfield code="x">DE-1141</subfield><subfield code="b">3260179674</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 18420 S328 K9</subfield><subfield code="e">--%%--</subfield><subfield code="j">l</subfield><subfield code="y">l01</subfield><subfield code="z">05-08-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2222</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg266</subfield><subfield code="b">3260179755</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus IT (Scheu)</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">14-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2225</subfield><subfield code="1">01</subfield><subfield code="x">DE-Stg264</subfield><subfield code="b">3260179879</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Add / 148</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">11-01-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2308</subfield><subfield code="1">01</subfield><subfield code="x">DE-Ch104</subfield><subfield code="b">3260179976</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">19-10-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">01</subfield><subfield code="x">DE-581</subfield><subfield code="b">3260180052</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">14-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">02</subfield><subfield code="x">DE-581</subfield><subfield code="b">3260180060</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l02</subfield><subfield code="z">26-07-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2351</subfield><subfield code="1">03</subfield><subfield code="x">DE-581</subfield><subfield code="b">3780418991</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KUL 2 Kul</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l03</subfield><subfield code="z">15-10-20</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2368</subfield><subfield code="1">01</subfield><subfield code="x">DE-Mh5</subfield><subfield code="b">3260180117</subfield><subfield code="c">00</subfield><subfield code="f">Abteilung Kommunikation</subfield><subfield code="d">HB KOMM</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">03-09-10</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2426</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bru1</subfield><subfield code="b">3260180184</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">2010-131</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Einsicht nur in besonderen Ausnahmefällen bei Alleinbesitz</subfield><subfield code="y">l01</subfield><subfield code="z">26-11-12</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">01</subfield><subfield code="x">DE-1834k</subfield><subfield code="b">3260180273</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">08-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">03</subfield><subfield code="x">DE-1834</subfield><subfield code="b">3260180311</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">22-03-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">04</subfield><subfield code="x">DE-1834s</subfield><subfield code="b">3260180338</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">30-06-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">05</subfield><subfield code="x">DE-1834h</subfield><subfield code="b">3260180346</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965 SCHE</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">29-09-11</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2438</subfield><subfield code="1">06</subfield><subfield code="x">DE-1834h</subfield><subfield code="b">3260180354</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">AP 15965</subfield><subfield code="e">--%%--</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">26-05-15</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2459</subfield><subfield code="1">01</subfield><subfield code="x">DE-Wlr1</subfield><subfield code="b">3260180508</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">26,80</subfield><subfield code="y">l01</subfield><subfield code="z">16-10-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2477</subfield><subfield code="1">01</subfield><subfield code="x">DE-Sa27</subfield><subfield code="b">3260180591</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus I 2010/6</subfield><subfield code="e">p</subfield><subfield code="j">n</subfield><subfield code="y">l01</subfield><subfield code="z">09-12-13</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2481</subfield><subfield code="1">01</subfield><subfield code="x">DE-1975</subfield><subfield code="b">3260180648</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">10/640</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">22-07-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2482</subfield><subfield code="1">01</subfield><subfield code="x">DE-1933</subfield><subfield code="b">3260180710</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">SKG-KuMa-Sche2010</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="k">Interactive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel hinter vollzogen. Die bisher praktizierte, klasische Einweg-Kommunikation verliert an Bedeutung, Stattdessen sammeln sich Interessierte in sozialen Netzwerken, u sich auszutauschen. Dies eröffnet neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschsprachigen Raum führt dieser Band in die kultur- und medientheoretische Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich ud praxisnah wird gezeigt, wie Kulturmanager/innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können.</subfield><subfield code="y">l01</subfield><subfield code="z">24-11-14</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2483</subfield><subfield code="1">01</subfield><subfield code="x">DE-16-977</subfield><subfield code="b">4156906361</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">--%%--</subfield><subfield code="e">--%%--</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">27-06-22</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2488</subfield><subfield code="1">01</subfield><subfield code="x">DE-F207</subfield><subfield code="b">326018080X</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">KG 2193</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">09-03-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2492</subfield><subfield code="1">01</subfield><subfield code="x">DE-Of2</subfield><subfield code="b">3849297667</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mus 10 Kul</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">29-01-21</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2493</subfield><subfield code="1">01</subfield><subfield code="x">DE-1971</subfield><subfield code="b">3260180877</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">Mb IV 314</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">06-04-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2495</subfield><subfield code="1">01</subfield><subfield code="x">DE-1978</subfield><subfield code="b">3260180982</subfield><subfield code="c">00</subfield><subfield code="f">Magazin</subfield><subfield code="d">XI I 74</subfield><subfield code="e">p</subfield><subfield code="j">--%%--</subfield><subfield code="y">l01</subfield><subfield code="z">07-11-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">2547</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bo410</subfield><subfield code="b">3972959893</subfield><subfield code="c">00</subfield><subfield code="f">--%%--</subfield><subfield code="d">1400 SCH B</subfield><subfield code="e">--%%--</subfield><subfield code="j">a</subfield><subfield code="k">Interaktive Web-2.0-Tools wie Blogs oder Twitter haben einen Paradigmenwechsel vollzogen: Die bisher praktizierte, klassische Einweg-Kommunikation verliert an Bedeutung. Stattdessen sammeln sich Interessierte in sozialen Netzwerken, um sich auszutauschen. Dies eröffnet auch ganz neue Möglichkeiten für das Kulturmarketing. Erstmalig für den deutschen Raum führt dieser Band in die kultur- und medientheoretischen Grundlagen ein und stellt aktuelle Entwicklungen sowie Trends vor. Am Beispiel bestehender Projekte werden die Erfolgspotenziale von Web-2.0-Strategien für Kultureinrichtungen verdeutlicht. Anschaulich und praxisnah wird gezeigt, wie Kulturmanager/-innen mithilfe von Online-Tools Beziehungen zu neuen Zielgruppen knüpfen und vertiefen können. (Verlag)</subfield><subfield code="y">l01</subfield><subfield code="z">01-09-21</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">730</subfield><subfield code="1">01</subfield><subfield code="x">4730</subfield><subfield code="w">http://deposit.d-nb.de/cgi-bin/dokserv?id=3391387&prov=M&dok_var=1&dok_ext=htm</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">2547</subfield><subfield code="1">01</subfield><subfield code="x">DE-Bo410</subfield><subfield code="r">http://d-nb.info/998766445/04</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">66</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ha125</subfield><subfield code="8">00</subfield><subfield code="a">Kommunikation / Medien / Medienstrategien</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">01</subfield><subfield code="a">Online-Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">02</subfield><subfield code="a">World Wide Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">03</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">152</subfield><subfield code="1">00</subfield><subfield code="x">DE-Shm2</subfield><subfield code="8">04</subfield><subfield code="a">Kulturpolitik</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">00</subfield><subfield code="a">Museologie</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">01</subfield><subfield code="a">Öffentlichkeitarbeit</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">02</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">03</subfield><subfield code="a">Kommunikation</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">04</subfield><subfield code="a">Netzwerk</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">05</subfield><subfield code="a">Kultur</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">06</subfield><subfield code="a">Management</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">07</subfield><subfield code="a">Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">203</subfield><subfield code="1">02</subfield><subfield code="x">3522</subfield><subfield code="8">08</subfield><subfield code="a">Kulturpolitik</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">00</subfield><subfield code="x">4352</subfield><subfield code="8">00</subfield><subfield code="s">s</subfield><subfield code="0">(DE-627)779028198</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">352</subfield><subfield code="1">00</subfield><subfield code="x">4352</subfield><subfield code="8">01</subfield><subfield code="s">s</subfield><subfield code="0">(DE-627)816687056</subfield><subfield code="a">Internet</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">01</subfield><subfield code="a">Kulturelle Einrichtung / Online-Marketing / World Wide Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">02</subfield><subfield code="a">"Start 09" <Duisburg> 2009</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">356</subfield><subfield code="1">00</subfield><subfield code="x">DE-Bre10</subfield><subfield code="8">03</subfield><subfield code="a">Tagungsband</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">01</subfield><subfield code="a">Social Software</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">02</subfield><subfield code="a">Online Netzwerk</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">03</subfield><subfield code="a">Web 2.0</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">611</subfield><subfield code="1">00</subfield><subfield code="x">DE-2627</subfield><subfield code="8">04</subfield><subfield code="a">Deutschland</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">00</subfield><subfield code="x">DE-205</subfield><subfield code="8">00</subfield><subfield code="a">Netzwerk / soziales</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">640</subfield><subfield code="1">00</subfield><subfield code="x">DE-205</subfield><subfield code="8">00</subfield><subfield code="a">Kultur / Internet</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">00</subfield><subfield code="a">Kulturmanagement</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">01</subfield><subfield code="a">Social Media</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">02</subfield><subfield code="a">Marketing</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">688</subfield><subfield code="1">00</subfield><subfield code="x">DE-Ma33</subfield><subfield code="8">03</subfield><subfield code="a">Werbung</subfield></datafield><datafield 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