The Management Game of Communication
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of in...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Brønn, Peggy Simcic [verfasserIn] Romenti, Stefania [beteiligter] |
|---|
| Format: |
E-Book |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
Bradford, West Yorkshire: Emerald Group Publishing Limited ; 2016 |
|---|---|
| Zeitschrift/Reihe: |
Advances in public relations and communication management - v.1 |
| Formangabe: |
Electronic books |
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| Anmerkung: |
Description based upon print version of record |
|---|---|
| Umfang: |
1 Online-Ressource (316 p) |
| Weitere Ausgabe: |
Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo): The management game of communication - Bingley, UK : Emerald, 2016 |
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| Reihe: |
Advances in Public Relations and Communication Management ; v.1 |
|---|
| Links: | |
|---|---|
| ISBN: |
978-1-78635-716-8 |
| Katalog-ID: |
869059424 |
|---|
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| 500 | |a Description based upon print version of record | ||
| 520 | |a The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike | ||
| 520 | |a Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study | ||
| 520 | |a Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References | ||
| 520 | |a Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction | ||
| 520 | |a Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) | ||
| 520 | |a Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management | ||
| 520 | |a Internal Consulting Services: Corporate Self-Management | ||
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9781786357168 978-1-78635-716-8 (DE-627)869059424 (DE-599)GBV869059424 DE-627 ger DE-627 rakwb eng 651.7 LOC Brønn, Peggy Simcic verfasserin aut The Management Game of Communication Bradford, West Yorkshire Emerald Group Publishing Limited 2016 1 Online-Ressource (316 p) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Advances in Public Relations and Communication Management v.1 Description based upon print version of record The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Electronic books Romenti, Stefania beteiligter asn 9781786357151 : 97.95 (NL),146.93 (UA),97.95 (1U) Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo) The management game of communication First edition Bingley, UK : Emerald, 2016 xviii, 297 Seiten (DE-627)869945238 9781786357168 Advances in public relations and communication management v.1 1 (DE-627)871451824 (DE-576)478999488 (DE-600)2872937-7 2398-3922 ns http://www.emeraldinsight.com/2398-3914/1 Konsortiallizenz ZBW lizenzpflichtig Volltext https://external.dandelon.com/download/attachments/dandelon/ids/DE0027E31C249D6C5A7C6C12580C0004A0555.pdf V:DE-601 X:AGI pdf/application 2017-12-02 Verlag Inhaltsverzeichnis H-ZDB-1-EPB H-ZDB-55-BME GBV_ILN_34 ISIL_DE-18-302 SYSFLAG_1 GBV_KXP GBV_ILN_70 ISIL_DE-89 GBV_ILN_164 ISIL_DE-916 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_250 ISIL_DE-Ga20 GBV_ILN_281 ISIL_DE-Ei6 GBV_ILN_285 ISIL_DE-517 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_673 ISIL_DE-H376 GBV hybr BO 045F 651.7 34 01 3551 1810018366 00 HIBS-E Nationallizenz --%%-- --%%-- OLR-natlizenz Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. zi002 02-10-18 70 01 0089 1679620231 OLR-NL-EMERALD Campusweiter Zugriff (Universität Hannover). Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 24-04-17 164 01 0916 170683442X OLR-EMERALD-BME-2017 Zugriff nur aus dem Hochschulnetz. Vervielfältigungen nur für den eigenen wissenschaftlichen Gebrauch z 09-08-17 185 01 3519 1799234630 OLR-EBME z 03-09-18 250 01 3250 1799262960 x 03-09-18 281 01 3281 1799265986 x 03-09-18 285 01 0517 1799221539 OLR-EPB Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 03-09-18 370 01 4370 179924721X olr-ebook NL Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 03-09-18 673 01 4673 1670526968 OLR-EMERALD Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed z 10-03-17 34 01 3551 http://www.emeraldinsight.com/2398-3914/1 70 01 0089 http://www.emeraldinsight.com/2398-3914/1 164 01 0916 http://www.emeraldinsight.com/2398-3914/1 185 01 3519 Zugriff im Netz der Hochschule Stralsund http://www.emeraldinsight.com/2398-3914/1 250 01 3250 http://www.emeraldinsight.com/2398-3914/1 281 01 3281 http://www.emeraldinsight.com/2398-3914/1 285 01 0517 E-Book http://www.emeraldinsight.com/2398-3914/1 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich http://www.emeraldinsight.com/2398-3914/1 673 01 4673 Please note: Access to these resources is restricted to KLU members only http://www.emeraldinsight.com/2398-3914/1 673 00 DE-H376 00 Emerald eBook Collection 34 01 3551 OLR-natlizenz 70 01 0089 OLR-NL-EMERALD 164 01 0916 OLR-EMERALD-BME-2017 185 01 3519 OLR-EBME 285 01 0517 OLR-EPB 370 01 4370 olr-ebook NL 673 01 4673 OLR-EMERALD |
| spelling |
9781786357168 978-1-78635-716-8 (DE-627)869059424 (DE-599)GBV869059424 DE-627 ger DE-627 rakwb eng 651.7 LOC Brønn, Peggy Simcic verfasserin aut The Management Game of Communication Bradford, West Yorkshire Emerald Group Publishing Limited 2016 1 Online-Ressource (316 p) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Advances in Public Relations and Communication Management v.1 Description based upon print version of record The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Electronic books Romenti, Stefania beteiligter asn 9781786357151 : 97.95 (NL),146.93 (UA),97.95 (1U) Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo) The management game of communication First edition Bingley, UK : Emerald, 2016 xviii, 297 Seiten (DE-627)869945238 9781786357168 Advances in public relations and communication management v.1 1 (DE-627)871451824 (DE-576)478999488 (DE-600)2872937-7 2398-3922 ns http://www.emeraldinsight.com/2398-3914/1 Konsortiallizenz ZBW lizenzpflichtig Volltext https://external.dandelon.com/download/attachments/dandelon/ids/DE0027E31C249D6C5A7C6C12580C0004A0555.pdf V:DE-601 X:AGI pdf/application 2017-12-02 Verlag Inhaltsverzeichnis H-ZDB-1-EPB H-ZDB-55-BME GBV_ILN_34 ISIL_DE-18-302 SYSFLAG_1 GBV_KXP GBV_ILN_70 ISIL_DE-89 GBV_ILN_164 ISIL_DE-916 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_250 ISIL_DE-Ga20 GBV_ILN_281 ISIL_DE-Ei6 GBV_ILN_285 ISIL_DE-517 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_673 ISIL_DE-H376 GBV hybr BO 045F 651.7 34 01 3551 1810018366 00 HIBS-E Nationallizenz --%%-- --%%-- OLR-natlizenz Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. zi002 02-10-18 70 01 0089 1679620231 OLR-NL-EMERALD Campusweiter Zugriff (Universität Hannover). Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 24-04-17 164 01 0916 170683442X OLR-EMERALD-BME-2017 Zugriff nur aus dem Hochschulnetz. Vervielfältigungen nur für den eigenen wissenschaftlichen Gebrauch z 09-08-17 185 01 3519 1799234630 OLR-EBME z 03-09-18 250 01 3250 1799262960 x 03-09-18 281 01 3281 1799265986 x 03-09-18 285 01 0517 1799221539 OLR-EPB Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 03-09-18 370 01 4370 179924721X olr-ebook NL Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 03-09-18 673 01 4673 1670526968 OLR-EMERALD Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. 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9781786357168 978-1-78635-716-8 (DE-627)869059424 (DE-599)GBV869059424 DE-627 ger DE-627 rakwb eng 651.7 LOC Brønn, Peggy Simcic verfasserin aut The Management Game of Communication Bradford, West Yorkshire Emerald Group Publishing Limited 2016 1 Online-Ressource (316 p) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Advances in Public Relations and Communication Management v.1 Description based upon print version of record The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Electronic books Romenti, Stefania beteiligter asn 9781786357151 : 97.95 (NL),146.93 (UA),97.95 (1U) Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo) The management game of communication First edition Bingley, UK : Emerald, 2016 xviii, 297 Seiten (DE-627)869945238 9781786357168 Advances in public relations and communication management v.1 1 (DE-627)871451824 (DE-576)478999488 (DE-600)2872937-7 2398-3922 ns http://www.emeraldinsight.com/2398-3914/1 Konsortiallizenz ZBW lizenzpflichtig Volltext https://external.dandelon.com/download/attachments/dandelon/ids/DE0027E31C249D6C5A7C6C12580C0004A0555.pdf V:DE-601 X:AGI pdf/application 2017-12-02 Verlag Inhaltsverzeichnis H-ZDB-1-EPB H-ZDB-55-BME GBV_ILN_34 ISIL_DE-18-302 SYSFLAG_1 GBV_KXP GBV_ILN_70 ISIL_DE-89 GBV_ILN_164 ISIL_DE-916 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_250 ISIL_DE-Ga20 GBV_ILN_281 ISIL_DE-Ei6 GBV_ILN_285 ISIL_DE-517 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_673 ISIL_DE-H376 GBV hybr BO 045F 651.7 34 01 3551 1810018366 00 HIBS-E Nationallizenz --%%-- --%%-- OLR-natlizenz Vervielfältigungen (z.B. 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Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 03-09-18 370 01 4370 179924721X olr-ebook NL Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 03-09-18 673 01 4673 1670526968 OLR-EMERALD Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. 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9781786357168 978-1-78635-716-8 (DE-627)869059424 (DE-599)GBV869059424 DE-627 ger DE-627 rakwb eng 651.7 LOC Brønn, Peggy Simcic verfasserin aut The Management Game of Communication Bradford, West Yorkshire Emerald Group Publishing Limited 2016 1 Online-Ressource (316 p) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Advances in Public Relations and Communication Management v.1 Description based upon print version of record The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Electronic books Romenti, Stefania beteiligter asn 9781786357151 : 97.95 (NL),146.93 (UA),97.95 (1U) Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo) The management game of communication First edition Bingley, UK : Emerald, 2016 xviii, 297 Seiten (DE-627)869945238 9781786357168 Advances in public relations and communication management v.1 1 (DE-627)871451824 (DE-576)478999488 (DE-600)2872937-7 2398-3922 ns http://www.emeraldinsight.com/2398-3914/1 Konsortiallizenz ZBW lizenzpflichtig Volltext https://external.dandelon.com/download/attachments/dandelon/ids/DE0027E31C249D6C5A7C6C12580C0004A0555.pdf V:DE-601 X:AGI pdf/application 2017-12-02 Verlag Inhaltsverzeichnis H-ZDB-1-EPB H-ZDB-55-BME GBV_ILN_34 ISIL_DE-18-302 SYSFLAG_1 GBV_KXP GBV_ILN_70 ISIL_DE-89 GBV_ILN_164 ISIL_DE-916 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_250 ISIL_DE-Ga20 GBV_ILN_281 ISIL_DE-Ei6 GBV_ILN_285 ISIL_DE-517 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_673 ISIL_DE-H376 GBV hybr BO 045F 651.7 34 01 3551 1810018366 00 HIBS-E Nationallizenz --%%-- --%%-- OLR-natlizenz Vervielfältigungen (z.B. 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Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 03-09-18 370 01 4370 179924721X olr-ebook NL Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 03-09-18 673 01 4673 1670526968 OLR-EMERALD Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed z 10-03-17 34 01 3551 http://www.emeraldinsight.com/2398-3914/1 70 01 0089 http://www.emeraldinsight.com/2398-3914/1 164 01 0916 http://www.emeraldinsight.com/2398-3914/1 185 01 3519 Zugriff im Netz der Hochschule Stralsund http://www.emeraldinsight.com/2398-3914/1 250 01 3250 http://www.emeraldinsight.com/2398-3914/1 281 01 3281 http://www.emeraldinsight.com/2398-3914/1 285 01 0517 E-Book http://www.emeraldinsight.com/2398-3914/1 370 01 4370 E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich http://www.emeraldinsight.com/2398-3914/1 673 01 4673 Please note: Access to these resources is restricted to KLU members only http://www.emeraldinsight.com/2398-3914/1 673 00 DE-H376 00 Emerald eBook Collection 34 01 3551 OLR-natlizenz 70 01 0089 OLR-NL-EMERALD 164 01 0916 OLR-EMERALD-BME-2017 185 01 3519 OLR-EBME 285 01 0517 OLR-EPB 370 01 4370 olr-ebook NL 673 01 4673 OLR-EMERALD |
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9781786357168 978-1-78635-716-8 (DE-627)869059424 (DE-599)GBV869059424 DE-627 ger DE-627 rakwb eng 651.7 LOC Brønn, Peggy Simcic verfasserin aut The Management Game of Communication Bradford, West Yorkshire Emerald Group Publishing Limited 2016 1 Online-Ressource (316 p) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Advances in Public Relations and Communication Management v.1 Description based upon print version of record The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Electronic books Romenti, Stefania beteiligter asn 9781786357151 : 97.95 (NL),146.93 (UA),97.95 (1U) Erscheint auch als Druck-Ausgabe EUPRERA Annual Congress (2015 : Oslo) The management game of communication First edition Bingley, UK : Emerald, 2016 xviii, 297 Seiten (DE-627)869945238 9781786357168 Advances in public relations and communication management v.1 1 (DE-627)871451824 (DE-576)478999488 (DE-600)2872937-7 2398-3922 ns http://www.emeraldinsight.com/2398-3914/1 Konsortiallizenz ZBW lizenzpflichtig Volltext https://external.dandelon.com/download/attachments/dandelon/ids/DE0027E31C249D6C5A7C6C12580C0004A0555.pdf V:DE-601 X:AGI pdf/application 2017-12-02 Verlag Inhaltsverzeichnis H-ZDB-1-EPB H-ZDB-55-BME GBV_ILN_34 ISIL_DE-18-302 SYSFLAG_1 GBV_KXP GBV_ILN_70 ISIL_DE-89 GBV_ILN_164 ISIL_DE-916 GBV_ILN_185 ISIL_DE-Sra5 GBV_ILN_250 ISIL_DE-Ga20 GBV_ILN_281 ISIL_DE-Ei6 GBV_ILN_285 ISIL_DE-517 GBV_ILN_370 ISIL_DE-1373 GBV_ILN_673 ISIL_DE-H376 GBV hybr BO 045F 651.7 34 01 3551 1810018366 00 HIBS-E Nationallizenz --%%-- --%%-- OLR-natlizenz Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. zi002 02-10-18 70 01 0089 1679620231 OLR-NL-EMERALD Campusweiter Zugriff (Universität Hannover). Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. z 24-04-17 164 01 0916 170683442X OLR-EMERALD-BME-2017 Zugriff nur aus dem Hochschulnetz. Vervielfältigungen nur für den eigenen wissenschaftlichen Gebrauch z 09-08-17 185 01 3519 1799234630 OLR-EBME z 03-09-18 250 01 3250 1799262960 x 03-09-18 281 01 3281 1799265986 x 03-09-18 285 01 0517 1799221539 OLR-EPB Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. z 03-09-18 370 01 4370 179924721X olr-ebook NL Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. i z 03-09-18 673 01 4673 1670526968 OLR-EMERALD Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. 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34@Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. 70@Campusweiter Zugriff (Universität Hannover). Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. 164@Zugriff nur aus dem Hochschulnetz. Vervielfältigungen nur für den eigenen wissenschaftlichen Gebrauch 285@Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt. 370@Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert. 370@Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots. 673@Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed |
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Description based upon print version of record |
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Description based upon print version of record |
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The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike Front Cover -- The Management Game of Communication -- Copyright Page -- Contents -- List of Contributors -- Series Preface -- Introduction -- Structure of the Volume -- Part I: Linking Communication and Business -- Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context -- Introduction -- Current State of Research with a Focus on Germany -- Design, Methodology, and Approach -- Methodological Overview -- Five "Propositions" -- Qualitative Pre-Study -- Quantitative Main Study -- Selected Results -- Qualitative Pre-Study Quantitative (Main) Study -- Some General Results -- Comparative Overall Results for Proposition P1 -- Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5 -- Conclusion and Outlook -- Notes -- References -- Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations -- Introduction -- Theoretical Considerations, Research Questions, Hypotheses, and Method -- Results -- Educational Data -- Economics versus Communication Science and Practice -- Conclusion -- Notes -- References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders -- Introduction -- Literature Review -- Communication in Business Programmes: Evidence -- Management in Communication Programmes: An Unknown -- Definition of Communication Management -- Methodology -- Findings -- Curriculum Analysis -- The Perspective of CCOs -- Discussion -- Conclusion -- Notes -- References -- Appendix A -- Appendix B: Interview Guide -- Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School -- Introduction Business and Communication Before the 2000s -- Communication Programmes Combining Business and Communication -- Master's Programme in Corporate Communication Since 2013 -- Eligibility to the Programme -- Structure of the Corporate Communication Programme -- Learning Outcomes -- Conclusion -- References -- Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe -- Introduction -- Literature Review -- Methods -- Findings -- US Business Schools - Full-Time MBA (Two Years) -- European Business Schools Full-Time MBA (One or Two Years) Reasons for the Current Shape of the Curricula -- Discussion -- Limitations of the Study and Conclusion -- Notes -- References -- Part II: Communication, Leadership and Organisational Goals -- Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting -- Introduction -- Literature Review -- Theoretical Framework -- Legitimation as the Function of PR -- Legitimisation through External Communication Services and Internal Consulting Services -- External Communication Services: External Context Management Internal Consulting Services: Corporate Self-Management Description based upon print version of record |
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ADVANCES IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT VOLUME … THE MANAGEMENT GAME OF COMMUNICATION EDITED BY PEGGY SIMCIC BR0NN BI Norwegian Business School, Oslo, Norway STEFANIA ROMENTI IULM University, Milan, Italy ANSGAR ZERFASS University of Leipzig, Leipzig, Germany; BI Norwegian Business School, Oslo, Norway United Kingdom — North America — Japan India — Malaysia — China CONTENTS LIST OF CONTRIBUTORS SERIES PREFACE INTRODUCTION PARTI LINKING COMMUNICATION AND BUSINESS BUSINESS KNOWLEDGE AS A LIMITED SUCCESS FACTOR FOR COMMUNICATION MANAGERS: RESULTS OF A SURVEY IN THE GERMAN-SPEAKING CONTEXT Holger Sievert, Lars Rademacher and Anna Weber … PUBLIC RELATIONS: ECONOMICS VS. COMMUNICATION SCIENCE - EFFECTS OF EDUCATION ON THE PRACTICE IN AUSTRIAN NON-PROFIT ORGANISATIONS Astrid Spatzier … COMMUNICATION AND MANAGEMENT: AN OBVIOUS RELATIONSHIP? THE BA CURRICULA IN COMMUNICATION MANAGEMENT IN FLANDERS Anne-Marie Cotton and Els Van Betsbrugge … SILO THINKING IS OUT, FORTRESS INVADED: RUNNING A COMMUNICATION PROGRAMME AT A BUSINESS SCHOOL Anne Kankaanranta and Leena Louhiala-Salminen V … CONTENTS COMMUNICATION COURSES IN MBA PROGRAMMES: AN ANALYSIS OF CURRICULA OF BUSINESS SCHOOLS IN THE UNITED STATES AND EUROPE Ralf Spiller, Stefan Weinacht and Andreas Kohler … PART II COMMUNICATION, LEADERSHIP AND ORGANISATIONAL GOALS BULWARK OF THE COMPANY OR ADVOCATE OF STAKEHOLDERS? PUBLIC RELATIONS STRATEGIES BETWEEN INFLUENCING AND CONSULTING Olaf Hoffjann and Philine Hachmeister … COMMUNICATING THE LEADERSHIP STATUS OF ORGANISATIONS: A CROSS-NATIONAL STUDY IN … EUROPEAN COUNTRIES Ansgar Zerfass and Markus Wiesenberg … COMMUNICATION PROFESSIONALS AND ORGANISATIONAL DECISION-MAKING: A FINNISH STUDY OF PRACTITIONER ROLES Markus Mykkanen … PUTTING COMMUNICATION AND SOFT TOOLS INTO MANAGERIAL SCORING SCOPE: HURDLES AND OPPORTUNITIES FOR COMBINING COMMUNICATION AND MANAGERIAL INSIGHTS (KPIS) Ton Baetens and Jan Maessen … CREATING SHARED VALUE THROUGH COMMUNICATION: A CASE STUDY ANALYSIS OF BARILLA Emanuele Invernizzi, Stefania Romenti and Grazia Murtarelli … vii Contents PART III NEW AND EMERGENT THINKING AROUND THE PRACTICE EXPLORING THE MAGIC OF MENTORING: CAREER PLANNING FOR THE PUBLIC RELATIONS PROFESSION Ralph Tench, Lucy Laville and Juliane Kiesenbauer … CHANGE COMMUNICATION: EMERGING PERSPECTIVES FOR ORGANISATIONS AND PRACTITIONERS Ivana Crestani … DIALOGUE FOR STRATEGIC DECISION-MAKING PROCESSES: AN IDEA MODEL Elena Gutierrez-Garcia and Monica Recalde … CORPORATE COMMUNICATION IN SMEs: UNVEILING AN IGNORED FIELD OF PRACTICE Ansgar Zerfass and Luisa Winkler … ABOUT THE CONTRIBUTORS … |
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Kein systematisches Downloaden durch Robots.</subfield><subfield code="y">z</subfield><subfield code="z">24-04-17</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">01</subfield><subfield code="x">0916</subfield><subfield code="b">170683442X</subfield><subfield code="h">OLR-EMERALD-BME-2017</subfield><subfield code="k">Zugriff nur aus dem Hochschulnetz. 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Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Die Weitergabe an Dritte sowie systematisches Downloaden sind untersagt.</subfield><subfield code="y">z</subfield><subfield code="z">03-09-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="b">179924721X</subfield><subfield code="h">olr-ebook NL</subfield><subfield code="k">Der deutschlandweite Zugriff auf dieses Produkt wird im Rahmen der Allianz-Initiative Digitale Information mit finanzieller Unterstützung der Deutschen Forschungsgemeinschaft (DFG) bereitgestellt und durch die ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften organisiert.</subfield><subfield code="k">Vervielfältigungen (z.B. Kopien, Downloads) sind nur von einzelnen Kapiteln oder Seiten und nur zum eigenen wissenschaftlichen Gebrauch erlaubt. Keine Weitergabe an Dritte. Kein systematisches Downloaden durch Robots.</subfield><subfield code="u">i</subfield><subfield code="y">z</subfield><subfield code="z">03-09-18</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">01</subfield><subfield code="x">4673</subfield><subfield code="b">1670526968</subfield><subfield code="h">OLR-EMERALD</subfield><subfield code="k">Readers at the KLU Library are reminded that reproduction (copying or download) is restricted to single chapters of books or single articles of journals for the purpose of research or private study only. Circulation to third parties or systematic downloads through Robots is not allowed</subfield><subfield code="y">z</subfield><subfield code="z">10-03-17</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">34</subfield><subfield code="1">01</subfield><subfield code="x">3551</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">01</subfield><subfield code="x">0089</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">01</subfield><subfield code="x">0916</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">185</subfield><subfield code="1">01</subfield><subfield code="x">3519</subfield><subfield code="y">Zugriff im Netz der Hochschule Stralsund</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">250</subfield><subfield code="1">01</subfield><subfield code="x">3250</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">281</subfield><subfield code="1">01</subfield><subfield code="x">3281</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="y">E-Book</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="y">E-Book: Zugriff im HCU-Netz. Zugriff von außerhalb nur für HCU-Angehörige möglich</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="981" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">01</subfield><subfield code="x">4673</subfield><subfield code="y">Please note: Access to these resources is restricted to KLU members only</subfield><subfield code="r">http://www.emeraldinsight.com/2398-3914/1</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">00</subfield><subfield code="x">DE-H376</subfield><subfield code="8">00</subfield><subfield code="a">Emerald eBook Collection</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">34</subfield><subfield code="1">01</subfield><subfield code="x">3551</subfield><subfield code="a">OLR-natlizenz</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">70</subfield><subfield code="1">01</subfield><subfield code="x">0089</subfield><subfield code="a">OLR-NL-EMERALD</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">164</subfield><subfield code="1">01</subfield><subfield code="x">0916</subfield><subfield code="a">OLR-EMERALD-BME-2017</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">185</subfield><subfield code="1">01</subfield><subfield code="x">3519</subfield><subfield code="a">OLR-EBME</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">285</subfield><subfield code="1">01</subfield><subfield code="x">0517</subfield><subfield code="a">OLR-EPB</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">370</subfield><subfield code="1">01</subfield><subfield code="x">4370</subfield><subfield code="a">olr-ebook NL</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">673</subfield><subfield code="1">01</subfield><subfield code="x">4673</subfield><subfield code="a">OLR-EMERALD</subfield></datafield></record></collection>
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