Data-driven marketing content : a practical guide

Cover; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Praise for Data-driven Marketing Content: A Practical Guide; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven...
Ausführliche Beschreibung

Cover; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Praise for Data-driven Marketing Content: A Practical Guide; DATA-DRIVEN MARKETING CONTENT: A PRACTICAL GUIDE; Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven Content; Data-driven Content; The Data-driven Content Process; Needs: Data Discovery, Opportunity and Consolidating Needs; Collection: Data Collection, Assessment and Labelling; Processing: Data Processing, Storage and Distribution; Management: Data Managing, Integrity and Usefulness Ausführliche Beschreibung