Recent developments in the economics of advertising : an Edward Elgar Research Review

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signa...
Ausführliche Beschreibung

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 (7), September, 907-30 -- Edward L. Glaeser and Gergely Ujhelyi (2010), 'Regulating Misinformation', Journal of Public Economics, 94 (3-4), April, 247-57 -- Ivan Pastine and Tuvana Pastine (2002), 'Consumption Externalities, Coordination, and Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005), 'The Targeting of Advertising', Marketing Science, 24 (3), Summer, 461-76 -- Greg Shaffer and Florian Zettelmeyer (2004), 'Advertising in a Distribution Channel', Marketing Science, 23 (4), Fall, 619-28 -- Kurt R. Brekke and Michael Kuhn (2006), 'Direct to Consumer Advertising in Pharmaceutical Markets', Journal of Health Economics, 25 (1), January, 102-30 -- Simon P. Anderson and Régis Renault (2006), 'Advertising Content', American Economic Review, 96 (1), March, 93-113 -- Justin P. Johnson and David P. Myatt (2006), 'On the Simple Economics of Advertising, Marketing, and Product Design', American Economic Review, 96 (3), June, 756-84 -- Simon P. Anderson and Régis Renault (2013), 'The Advertising Mix for a Search Good', Management Science, 59 (1), January, 69-83 -- Oliver Board (2009), 'Competition and Disclosure', Journal of Industrial Economics, LVII (1), March, 197-213 -- Monic Sun (2011), 'Disclosing Multiple Product Attributes', Journal of Economics and Management Strategy, 20 (1), Spring, 195-224 -- Archishman Chakraborty and Rick Harbaugh (2014), 'Persuasive Puffery', Marketing Science, 33 (3), May-June, 382-400 -- Simon P. Anderson and Régis Renault (2009), 'Comparative Advertising: Disclosing Horizontal Match Information', RAND Journal of Economics, 40 (3), Autumn, 558-81 -- Francesca Barigozzi, Paolo G. Garella and Martin Peitz (2009), 'With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality', Journal of Economics and Management Strategy, 18 (4), Winter, 1071-94 -- Winand Emons and Claude Fluet (2012), 'Non-comparative versus Comparative Advertising of Quality', International Journal of Industrial Organization, 30 (4), July, 352-60 -- Timothy Van Zandt (2004), 'Information Overload in a Network of Targeted Communication', RAND Journal of Economics, 35 (3), Autumn, 542-60 -- Simon P. Anderson and André de Palma (2012), 'Competition for Attention in the Information (overload) Age', RAND Journal of Economics, 43 (1), Spring, 1-25 -- Simon P. Anderson and André de Palma (2013), 'Shouting to Be Heard in Advertising', Management Science, 59 (7), July, 1545-56 Ausführliche Beschreibung