Consumer Goods Subscriptions : How to Win in Retail in the 21st Century

Frontmatter -- Contents -- Preface -- 1 Introduction -- 2 Four basic types of subscriptions -- 3 Customer behavior and subscription types -- 4 Recommendations for developing subscription services -- 5 Case studies: Prime examples of the international subscription industry -- 6 Outlook -- Key takeawa...
Ausführliche Beschreibung

Frontmatter -- Contents -- Preface -- 1 Introduction -- 2 Four basic types of subscriptions -- 3 Customer behavior and subscription types -- 4 Recommendations for developing subscription services -- 5 Case studies: Prime examples of the international subscription industry -- 6 Outlook -- Key takeaways -- About the authors -- References -- List of figures -- Glossary -- Index Ausführliche Beschreibung