150 Years Continental : The Skill of Transformation

Frontmatter -- Content -- 1 Anniversary dates and transformation phases in the company’s history -- 2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History -- 3 The People of Continental Identities and Interests in Times of Upheav...
Ausführliche Beschreibung

Frontmatter -- Content -- 1 Anniversary dates and transformation phases in the company’s history -- 2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History -- 3 The People of Continental Identities and Interests in Times of Upheaval in the Working World -- 4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material -- 5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio -- 6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market -- 7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History -- 8 Continental as a Global Company The Long Road Toward Internationalization -- 9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company -- Annex -- Image credits Ausführliche Beschreibung