A Token of My Affection : Greeting Cards and American Business Culture

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, A Token of My Affection follows the evolution of the modern greeting card industry from a traditi...
Ausführliche Beschreibung

For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, A Token of My Affection follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, A Token of My Affection shows what an industry devoted to emotional sincerity means for the lives of all Americans. Ausführliche Beschreibung