Suchergebnisse - "De Bruyn, Arnaud"

1

A multi-stage model of word-of-mouth influence through viral marketing

von: De Bruyn, Arnaud

2008, in: International journal of research in marketing

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2

Assimilation-Contrast Theory in Action: Operationalization and Managerial Impact in A Fundraising Context

von: De Bruyn, Arnaud

2016, in: International journal of research in marketing

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3

A multi-stage model of word-of-mouth influence through viral marketing

von: De Bruyn, Arnaud

2008, in: International journal of research in marketing

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4

Estimating the Influence of Fairness on Bargaining Behavior

von: De Bruyn, Arnaud

2008, in: Management science

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5

Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation

von: De Bruyn, Arnaud

2013, in: Journal of consumer psychology

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6

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

von: De Bruyn, Arnaud

2016, in: International journal of research in marketing

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7

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

von: De Bruyn, Arnaud

2008, in: Marketing science

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8

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

von: De Bruyn, Arnaud

2017transfer abstract, in: Prise en charge de la Fièvre Q–restons simples ! Retours sur une épidémie humaine survenue en 2017

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9

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

von: Butori, Raphaëlle

2013, in: International journal of research in marketing

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10

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

von: Butori, Raphaëlle

2013transfer abstract, in: Prise en charge de la Fièvre Q–restons simples ! Retours sur une épidémie humaine survenue en 2017

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11

Bayesian consumer profiling : how to estimate consumer characteristics from aggregate data

von: De Bruyn, Arnaud

2022, in: Journal of marketing research

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12

Did clickbait crack the code on virality?

von: Mukherjee, Prithwiraj

2022, in: Journal of the Academy of Marketing Science

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13

Silently killing your panelists one email at a time: The true cost of email solicitations

von: Ferecatu, Alina

2024, in: Journal of the Academy of Marketing Science

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14

Did clickbait crack the code on virality?

von: Mukherjee, Prithwiraj

2022, in: Journal of the Academy of Marketing Science

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15

Silently killing your panelists one email at a time : the true cost of email solicitations

von: Ferecatu, Alina

2024, in: Journal of the Academy of Marketing Science

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16

Did clickbait crack the code on virality?

von: Mukherjee, Prithwiraj

2022, in: Journal of the Academy of Marketing Science

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17

Modeling voter choice to predict the final outcome of two-stage elections

von: Kamakura, Wagner A.

2006, in: International journal of forecasting

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18

Horizontal referrals in B2B markets

von: Hada, Mahima

2024, in: Journal of marketing research

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19

Hierarchical Bayesian conjoint models incorporating measurement uncertainty

von: Liechty, John C.

2008, in: Marketing letters

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20

Hierarchical Bayesian conjoint models incorporating measurement uncertainty

von: Liechty, John C.

2008, in: Marketing letters

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