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Licenced electronic media are only accessible within the network of HCU (
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Books & more
Articles
1
Alcohol Messages in Prime‐Time Television Series
by: RUSSELL, CRISTEL ANTONIA
2009, in:
Journal of consumer affairs
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2
A Managerial Investigation into the Product Placement Industry
by: Russell, Cristel Antonia
2005, in:
Journal of advertising research
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3
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
by: Russell, Cristel Antonia
2002, in:
Journal of consumer research
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4
AVANZADO . Para perfeccionistas: El mundo de los sufijos (II) . Ejercicios de traducción: El participio (y 2)
by: Russell, Dale W.
2010, in:
Ecos de España y Latinoamérica
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5
Consumption expression of ideological resistance
by: Russell, Cristel Antonia
2011, in:
European journal of marketing
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6
Experiential Reciprocity: The Role of Direct Experience in Value Perceptions
by: Russell, Dale
2010, in:
Journal of travel and tourism marketing
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7
From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?
by: Lorenzon, Kristian
2012, in:
Journal of marketing communications
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8
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
by: Russell, Dale W.
2006, in:
International journal of research in marketing
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9
Hidden persuasions in soap operas: Damaged heroines and negative consumer effects
by: Stern, Barbara B.
2007, in:
International journal of advertising
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10
Vulnerable Women on Screen and at Home: Soap Opera Consumption
by: Stern, Barbara B.
2005, in:
Journal of macromarketing
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1
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