Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis
The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Liker...
Ausführliche Beschreibung
Gespeichert in:
| Autor*in: |
Wongnaa, Camillus Abawiera [verfasserIn] Adams, Faizal [verfasserIn] Bannor, Richard Kwasi [verfasserIn] Awunyo-Vitor, Dadson [verfasserIn] Mahama, Isaac [verfasserIn] Osei, Bismark Afoakwa [verfasserIn] Owusu-Ansah, Yaw [verfasserIn] Ackon, Angelina [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2019 |
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| Übergeordnetes Werk: |
Enthalten in: Journal of Global Entrepreneurship Research - Berlin : SpringerOpen, 2014, 9(2019), 4, Seite 1-16 |
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| Übergeordnetes Werk: |
volume:9 ; year:2019 ; number:4 ; pages:1-16 |
| Links: |
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| DOI / URN: |
10.1186/s40497-018-0139-x |
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| Katalog-ID: |
1067869263 |
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| 520 | |a The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. | ||
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10.1186/s40497-018-0139-x doi 10419/196975 hdl (DE-627)1067869263 (DE-599)GBV1067869263 DE-627 ger DE-627 rda eng Wongnaa, Camillus Abawiera verfasserin aut Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. Adams, Faizal verfasserin aut Bannor, Richard Kwasi verfasserin (DE-588)119418734X (DE-627)1675997705 aut Awunyo-Vitor, Dadson verfasserin aut Mahama, Isaac verfasserin aut Osei, Bismark Afoakwa verfasserin aut Owusu-Ansah, Yaw verfasserin aut Ackon, Angelina verfasserin aut Enthalten in Journal of Global Entrepreneurship Research Berlin : SpringerOpen, 2014 9(2019), 4, Seite 1-16 Online-Ressource (DE-627)779400933 (DE-600)2758698-4 (DE-576)401715248 2251-7316 nnns volume:9 year:2019 number:4 pages:1-16 https://doi.org/10.1186/s40497-018-0139-x Resolving-System kostenfrei Volltext https://journal-jger.springeropen.com/track/pdf/10.1186/s40497-018-0139-x Verlag kostenfrei Volltext http://hdl.handle.net/10419/196975 Resolving-System kostenfrei Volltext http://creativecommons.org/licenses/by/4.0/ Verlag Terms of use 46 GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2019 4 1-16 26 01 0206 1870363760 x1z 15-03-19 26 00 DE-206 56 Attributes 26 00 DE-206 56 Perception 26 00 DE-206 56 Willingness to pay 26 00 DE-206 56 Tiger nut yoghurt |
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10.1186/s40497-018-0139-x doi 10419/196975 hdl (DE-627)1067869263 (DE-599)GBV1067869263 DE-627 ger DE-627 rda eng Wongnaa, Camillus Abawiera verfasserin aut Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. Adams, Faizal verfasserin aut Bannor, Richard Kwasi verfasserin (DE-588)119418734X (DE-627)1675997705 aut Awunyo-Vitor, Dadson verfasserin aut Mahama, Isaac verfasserin aut Osei, Bismark Afoakwa verfasserin aut Owusu-Ansah, Yaw verfasserin aut Ackon, Angelina verfasserin aut Enthalten in Journal of Global Entrepreneurship Research Berlin : SpringerOpen, 2014 9(2019), 4, Seite 1-16 Online-Ressource (DE-627)779400933 (DE-600)2758698-4 (DE-576)401715248 2251-7316 nnns volume:9 year:2019 number:4 pages:1-16 https://doi.org/10.1186/s40497-018-0139-x Resolving-System kostenfrei Volltext https://journal-jger.springeropen.com/track/pdf/10.1186/s40497-018-0139-x Verlag kostenfrei Volltext http://hdl.handle.net/10419/196975 Resolving-System kostenfrei Volltext http://creativecommons.org/licenses/by/4.0/ Verlag Terms of use 46 GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2019 4 1-16 26 01 0206 1870363760 x1z 15-03-19 26 00 DE-206 56 Attributes 26 00 DE-206 56 Perception 26 00 DE-206 56 Willingness to pay 26 00 DE-206 56 Tiger nut yoghurt |
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10.1186/s40497-018-0139-x doi 10419/196975 hdl (DE-627)1067869263 (DE-599)GBV1067869263 DE-627 ger DE-627 rda eng Wongnaa, Camillus Abawiera verfasserin aut Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. Adams, Faizal verfasserin aut Bannor, Richard Kwasi verfasserin (DE-588)119418734X (DE-627)1675997705 aut Awunyo-Vitor, Dadson verfasserin aut Mahama, Isaac verfasserin aut Osei, Bismark Afoakwa verfasserin aut Owusu-Ansah, Yaw verfasserin aut Ackon, Angelina verfasserin aut Enthalten in Journal of Global Entrepreneurship Research Berlin : SpringerOpen, 2014 9(2019), 4, Seite 1-16 Online-Ressource (DE-627)779400933 (DE-600)2758698-4 (DE-576)401715248 2251-7316 nnns volume:9 year:2019 number:4 pages:1-16 https://doi.org/10.1186/s40497-018-0139-x Resolving-System kostenfrei Volltext https://journal-jger.springeropen.com/track/pdf/10.1186/s40497-018-0139-x Verlag kostenfrei Volltext http://hdl.handle.net/10419/196975 Resolving-System kostenfrei Volltext http://creativecommons.org/licenses/by/4.0/ Verlag Terms of use 46 GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2019 4 1-16 26 01 0206 1870363760 x1z 15-03-19 26 00 DE-206 56 Attributes 26 00 DE-206 56 Perception 26 00 DE-206 56 Willingness to pay 26 00 DE-206 56 Tiger nut yoghurt |
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10.1186/s40497-018-0139-x doi 10419/196975 hdl (DE-627)1067869263 (DE-599)GBV1067869263 DE-627 ger DE-627 rda eng Wongnaa, Camillus Abawiera verfasserin aut Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. Adams, Faizal verfasserin aut Bannor, Richard Kwasi verfasserin (DE-588)119418734X (DE-627)1675997705 aut Awunyo-Vitor, Dadson verfasserin aut Mahama, Isaac verfasserin aut Osei, Bismark Afoakwa verfasserin aut Owusu-Ansah, Yaw verfasserin aut Ackon, Angelina verfasserin aut Enthalten in Journal of Global Entrepreneurship Research Berlin : SpringerOpen, 2014 9(2019), 4, Seite 1-16 Online-Ressource (DE-627)779400933 (DE-600)2758698-4 (DE-576)401715248 2251-7316 nnns volume:9 year:2019 number:4 pages:1-16 https://doi.org/10.1186/s40497-018-0139-x Resolving-System kostenfrei Volltext https://journal-jger.springeropen.com/track/pdf/10.1186/s40497-018-0139-x Verlag kostenfrei Volltext http://hdl.handle.net/10419/196975 Resolving-System kostenfrei Volltext http://creativecommons.org/licenses/by/4.0/ Verlag Terms of use 46 GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2019 4 1-16 26 01 0206 1870363760 x1z 15-03-19 26 00 DE-206 56 Attributes 26 00 DE-206 56 Perception 26 00 DE-206 56 Willingness to pay 26 00 DE-206 56 Tiger nut yoghurt |
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10.1186/s40497-018-0139-x doi 10419/196975 hdl (DE-627)1067869263 (DE-599)GBV1067869263 DE-627 ger DE-627 rda eng Wongnaa, Camillus Abawiera verfasserin aut Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon 2019 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. Adams, Faizal verfasserin aut Bannor, Richard Kwasi verfasserin (DE-588)119418734X (DE-627)1675997705 aut Awunyo-Vitor, Dadson verfasserin aut Mahama, Isaac verfasserin aut Osei, Bismark Afoakwa verfasserin aut Owusu-Ansah, Yaw verfasserin aut Ackon, Angelina verfasserin aut Enthalten in Journal of Global Entrepreneurship Research Berlin : SpringerOpen, 2014 9(2019), 4, Seite 1-16 Online-Ressource (DE-627)779400933 (DE-600)2758698-4 (DE-576)401715248 2251-7316 nnns volume:9 year:2019 number:4 pages:1-16 https://doi.org/10.1186/s40497-018-0139-x Resolving-System kostenfrei Volltext https://journal-jger.springeropen.com/track/pdf/10.1186/s40497-018-0139-x Verlag kostenfrei Volltext http://hdl.handle.net/10419/196975 Resolving-System kostenfrei Volltext http://creativecommons.org/licenses/by/4.0/ Verlag Terms of use 46 GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_138 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 9 2019 4 1-16 26 01 0206 1870363760 x1z 15-03-19 26 00 DE-206 56 Attributes 26 00 DE-206 56 Perception 26 00 DE-206 56 Willingness to pay 26 00 DE-206 56 Tiger nut yoghurt |
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Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis Camillus Abawiera Wongnaa, Faizal Adams, Richard Kwasi Bannor, Dadson Awunyo-Vitor, Isaac Mahama, Bismark Afoakwa Osei, Yaw Owusu-Ansah and Angelina Ackon |
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Job creation and improved consumer health through commercialisation of tiger nut yoghurt: a willingness to pay analysis |
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The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. |
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The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. |
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The study assessed consumers’ perception and willingness to pay for tiger nut yoghurt developed by Sanful (Pak J Nutr 6:755-758, 2009) in Ghana. It used cross-sectional data collected from 315 yoghurt consumers from five (5) communities in the Kumasi metropolis. Descriptive statistics, 3-point Likert scale, perception index and the tobit regression model were the analytical tools employed. The results showed that while consumers considered nutritional benefits as the most important attribute, they considered appearance as the least. The overall mean perception index was 0.67, indicating that consumers had a positive perception for tiger nut yoghurt. Even though the price of 500 ml of ‘normal’ yoghurt was Gh¢2.50 (US$0.57), consumers were willing to pay Gh¢3.50 (US$0.79) for the same volume. Finally, the results revealed that, consumers’ willingness to pay (WTP) for tiger nut yoghurt was influenced by age, sex, educational level, household size, monthly income and price of the product. The study concludes that Sanful’s tiger nut yoghurt has bright market prospects in the Kumasi metropolis and similar urban settings. Entrepreneurs, the unemployed and investors are therefore encouraged to consider a business in tiger nut yoghurt production even though there is also the need for a profitability analysis of tiger nut yoghurt production. In addition, there is the need to increase awareness and education on the nutritional and health benefits of tiger nut since education has a positive influence on consumers’ willingness to pay for the product. |
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