An empirical investigation of adopters' perceptions toward m-commerce : the case of Bulgarian University students

Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase...
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Gespeichert in:

Autor*in:	Milanova, Nora [verfasserIn] Saprikis, Vaggelis [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2018

Übergeordnetes Werk:	Enthalten in: Journal of marketing and consumer behaviour in emerging markets - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015, (2018), 1, Seite 66-83
Übergeordnetes Werk:	year:2018 ; number:1 ; pages:66-83

Links:	Link aufrufen Link aufrufen Terms of use

DOI / URN:	10.7172/2449-6634.jmcbem.2018.1.4

Katalog-ID:	1681637359

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allfields	10.7172/2449-6634.jmcbem.2018.1.4 doi (DE-627)1681637359 (DE-599)KXP1681637359 DE-627 ger DE-627 rda eng M15 M390 jelc Milanova, Nora verfasserin aut An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy. Saprikis, Vaggelis verfasserin aut Enthalten in Journal of marketing and consumer behaviour in emerging markets Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015 (2018), 1, Seite 66-83 Online-Ressource (DE-627)1017724253 (DE-600)2925409-7 (DE-576)501644881 2449-6634 nnns year:2018 number:1 pages:66-83 https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 Resolving-System kostenfrei http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf Verlag kostenfrei https://creativecommons.org/licenses/by-nc-nd/3.0/ Verlag Terms of use GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 2018 1 66-83 26 01 0206 3539076379 x1z 12-11-19 2403 01 DE-LFER 3596664772 00 --%%-- --%%-- n --%%-- l01 18-02-20 2403 01 DE-LFER https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 2403 01 DE-LFER http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf 26 00 DE-206 56 mobile commerce 26 00 DE-206 56 m-commerce intention 26 00 DE-206 56 mobile shopping adoption
spelling	10.7172/2449-6634.jmcbem.2018.1.4 doi (DE-627)1681637359 (DE-599)KXP1681637359 DE-627 ger DE-627 rda eng M15 M390 jelc Milanova, Nora verfasserin aut An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy. Saprikis, Vaggelis verfasserin aut Enthalten in Journal of marketing and consumer behaviour in emerging markets Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015 (2018), 1, Seite 66-83 Online-Ressource (DE-627)1017724253 (DE-600)2925409-7 (DE-576)501644881 2449-6634 nnns year:2018 number:1 pages:66-83 https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 Resolving-System kostenfrei http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf Verlag kostenfrei https://creativecommons.org/licenses/by-nc-nd/3.0/ Verlag Terms of use GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 2018 1 66-83 26 01 0206 3539076379 x1z 12-11-19 2403 01 DE-LFER 3596664772 00 --%%-- --%%-- n --%%-- l01 18-02-20 2403 01 DE-LFER https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 2403 01 DE-LFER http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf 26 00 DE-206 56 mobile commerce 26 00 DE-206 56 m-commerce intention 26 00 DE-206 56 mobile shopping adoption
allfields_unstemmed	10.7172/2449-6634.jmcbem.2018.1.4 doi (DE-627)1681637359 (DE-599)KXP1681637359 DE-627 ger DE-627 rda eng M15 M390 jelc Milanova, Nora verfasserin aut An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy. Saprikis, Vaggelis verfasserin aut Enthalten in Journal of marketing and consumer behaviour in emerging markets Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015 (2018), 1, Seite 66-83 Online-Ressource (DE-627)1017724253 (DE-600)2925409-7 (DE-576)501644881 2449-6634 nnns year:2018 number:1 pages:66-83 https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 Resolving-System kostenfrei http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf Verlag kostenfrei https://creativecommons.org/licenses/by-nc-nd/3.0/ Verlag Terms of use GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 2018 1 66-83 26 01 0206 3539076379 x1z 12-11-19 2403 01 DE-LFER 3596664772 00 --%%-- --%%-- n --%%-- l01 18-02-20 2403 01 DE-LFER https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 2403 01 DE-LFER http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf 26 00 DE-206 56 mobile commerce 26 00 DE-206 56 m-commerce intention 26 00 DE-206 56 mobile shopping adoption
allfieldsGer	10.7172/2449-6634.jmcbem.2018.1.4 doi (DE-627)1681637359 (DE-599)KXP1681637359 DE-627 ger DE-627 rda eng M15 M390 jelc Milanova, Nora verfasserin aut An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy. Saprikis, Vaggelis verfasserin aut Enthalten in Journal of marketing and consumer behaviour in emerging markets Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015 (2018), 1, Seite 66-83 Online-Ressource (DE-627)1017724253 (DE-600)2925409-7 (DE-576)501644881 2449-6634 nnns year:2018 number:1 pages:66-83 https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 Resolving-System kostenfrei http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf Verlag kostenfrei https://creativecommons.org/licenses/by-nc-nd/3.0/ Verlag Terms of use GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 2018 1 66-83 26 01 0206 3539076379 x1z 12-11-19 2403 01 DE-LFER 3596664772 00 --%%-- --%%-- n --%%-- l01 18-02-20 2403 01 DE-LFER https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 2403 01 DE-LFER http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf 26 00 DE-206 56 mobile commerce 26 00 DE-206 56 m-commerce intention 26 00 DE-206 56 mobile shopping adoption
allfieldsSound	10.7172/2449-6634.jmcbem.2018.1.4 doi (DE-627)1681637359 (DE-599)KXP1681637359 DE-627 ger DE-627 rda eng M15 M390 jelc Milanova, Nora verfasserin aut An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy. Saprikis, Vaggelis verfasserin aut Enthalten in Journal of marketing and consumer behaviour in emerging markets Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015 (2018), 1, Seite 66-83 Online-Ressource (DE-627)1017724253 (DE-600)2925409-7 (DE-576)501644881 2449-6634 nnns year:2018 number:1 pages:66-83 https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 Resolving-System kostenfrei http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf Verlag kostenfrei https://creativecommons.org/licenses/by-nc-nd/3.0/ Verlag Terms of use GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2050 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 2018 1 66-83 26 01 0206 3539076379 x1z 12-11-19 2403 01 DE-LFER 3596664772 00 --%%-- --%%-- n --%%-- l01 18-02-20 2403 01 DE-LFER https://doi.org/10.7172/2449-6634.jmcbem.2018.1.4 2403 01 DE-LFER http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_7/JMCBEM_1(7)2018_art_4.pdf 26 00 DE-206 56 mobile commerce 26 00 DE-206 56 m-commerce intention 26 00 DE-206 56 mobile shopping adoption
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title_sort	empirical investigation of adopters' perceptions toward m-commercethe case of bulgarian university students
title_auth	An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students
abstract	Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy.
abstractGer	Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy.
abstract_unstemmed	Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy.
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title_short	An empirical investigation of adopters' perceptions toward m-commerce
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Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. 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An empirical investigation of adopters' perceptions toward m-commerce : the case of Bulgarian University students

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