Are the Hungarians on the right track toward sustainable consumption?

Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation. However,...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Rodek, Nóra [verfasserIn] Marton, Zsuzsanna [verfasserIn] Ernszt, Ildikó [verfasserIn] Birkner, Zoltán [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2019

Übergeordnetes Werk:	Enthalten in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) - ENTerprise REsearch InNOVAtion Conference, [Zagreb, Croatia] : [IRENET, Society for Advancing Innovation and Research in Economy], 2015, 5(2019), 1 vom: Sept., Seite 433-440
Übergeordnetes Werk:	volume:5 ; year:2019 ; number:1 ; month:09 ; pages:433-440

Links:	Link aufrufen

Katalog-ID:	1700561146

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topic_title	M14 M31 jelc 26 00 DE-206 56 CSR 26 00 DE-206 56 sustainable consumption 26 00 DE-206 56 sustainable operation 26 00 DE-206 56 conscious consumers Are the Hungarians on the right track toward sustainable consumption? Nóra Rodek, Zsuzsanna Marton, Ildikó Ernszt, Zoltán Birkner
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title_full	Are the Hungarians on the right track toward sustainable consumption? Nóra Rodek, Zsuzsanna Marton, Ildikó Ernszt, Zoltán Birkner
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title_sort	are the hungarians on the right track toward sustainable consumption?
title_auth	Are the Hungarians on the right track toward sustainable consumption?
abstract	Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation. However, in our days not only companies are expected to operate in a sustainable and responsible way, but it is indispensable that the demand and aspirations in this direction should be reflected in society as well, since besides processes applied in production, it is the consumption that can contribute most to the realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they visit, as well as to highlight the aspects influencing their choice. Furthermore, the study also reveals the socially responsible activities that would be supported by them. The customers of an international food chain company – is a leader in CSR activities - were involved in the questionnaire survey.
abstractGer	Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation. However, in our days not only companies are expected to operate in a sustainable and responsible way, but it is indispensable that the demand and aspirations in this direction should be reflected in society as well, since besides processes applied in production, it is the consumption that can contribute most to the realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they visit, as well as to highlight the aspects influencing their choice. Furthermore, the study also reveals the socially responsible activities that would be supported by them. The customers of an international food chain company – is a leader in CSR activities - were involved in the questionnaire survey.
abstract_unstemmed	Business operation in Corporate Social Responsibility (CSR) approach supports competitiveness and sustainable development. In Hungary the approaches of social responsibility and sustainability started to develop after the change of regime, mainly through international corporate cooperation. However, in our days not only companies are expected to operate in a sustainable and responsible way, but it is indispensable that the demand and aspirations in this direction should be reflected in society as well, since besides processes applied in production, it is the consumption that can contribute most to the realization of sustainability. The purpose of this study is to examine whether consumers know the CSR activity of the shop they visit, as well as to highlight the aspects influencing their choice. Furthermore, the study also reveals the socially responsible activities that would be supported by them. The customers of an international food chain company – is a leader in CSR activities - were involved in the questionnaire survey.
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title_short	Are the Hungarians on the right track toward sustainable consumption?
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