Cardless banking system in Malaysia : an extended TAM

The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong...
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Autor*in:	Qaisar Ali [verfasserIn] Shazia Parveen [verfasserIn] Yaacob, Hakimah [verfasserIn] Zaki Zaini [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2021

Rechteinformationen:	Open Access Namensnennung 4.0 International ; CC BY 4.0

Schlagwörter:	cardless banking customer intention fraud protection Malaysia TAM

Übergeordnetes Werk:	Enthalten in: Risks - Basel : MDPI, 2013, 9(2021), 2/41 vom: Feb., Seite 1-16
Übergeordnetes Werk:	volume:9 ; year:2021 ; number:2/41 ; month:02 ; pages:1-16

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.3390/risks9020041

Katalog-ID:	175117400X

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allfields	10.3390/risks9020041 doi 10419/258130 hdl (DE-627)175117400X (DE-599)KXP175117400X DE-627 ger DE-627 rda eng Qaisar Ali verfasserin (DE-588)1249441838 (DE-627)1785998315 aut Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206 Shazia Parveen verfasserin (DE-588)113786169X (DE-627)895141957 (DE-576)49182436X aut Yaacob, Hakimah verfasserin (DE-588)1053359977 (DE-627)789858266 (DE-576)409112763 aut Zaki Zaini verfasserin (DE-588)1249442133 (DE-627)1785999060 aut Enthalten in Risks Basel : MDPI, 2013 9(2021), 2/41 vom: Feb., Seite 1-16 Online-Ressource (DE-627)737288485 (DE-600)2704357-5 (DE-576)379467852 2227-9091 nnns volume:9 year:2021 number:2/41 month:02 pages:1-16 https://doi.org/10.3390/risks9020041 Resolving-System kostenfrei http://hdl.handle.net/10419/258130 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 9 2021 2/41 2 1-16 26 01 0206 3885735970 x1z 12-03-21 2403 01 DE-LFER 3906610004 00 --%%-- --%%-- n --%%-- l01 12-04-21 2403 01 DE-LFER https://doi.org/10.3390/risks9020041
spelling	10.3390/risks9020041 doi 10419/258130 hdl (DE-627)175117400X (DE-599)KXP175117400X DE-627 ger DE-627 rda eng Qaisar Ali verfasserin (DE-588)1249441838 (DE-627)1785998315 aut Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206 Shazia Parveen verfasserin (DE-588)113786169X (DE-627)895141957 (DE-576)49182436X aut Yaacob, Hakimah verfasserin (DE-588)1053359977 (DE-627)789858266 (DE-576)409112763 aut Zaki Zaini verfasserin (DE-588)1249442133 (DE-627)1785999060 aut Enthalten in Risks Basel : MDPI, 2013 9(2021), 2/41 vom: Feb., Seite 1-16 Online-Ressource (DE-627)737288485 (DE-600)2704357-5 (DE-576)379467852 2227-9091 nnns volume:9 year:2021 number:2/41 month:02 pages:1-16 https://doi.org/10.3390/risks9020041 Resolving-System kostenfrei http://hdl.handle.net/10419/258130 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 9 2021 2/41 2 1-16 26 01 0206 3885735970 x1z 12-03-21 2403 01 DE-LFER 3906610004 00 --%%-- --%%-- n --%%-- l01 12-04-21 2403 01 DE-LFER https://doi.org/10.3390/risks9020041
allfields_unstemmed	10.3390/risks9020041 doi 10419/258130 hdl (DE-627)175117400X (DE-599)KXP175117400X DE-627 ger DE-627 rda eng Qaisar Ali verfasserin (DE-588)1249441838 (DE-627)1785998315 aut Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206 Shazia Parveen verfasserin (DE-588)113786169X (DE-627)895141957 (DE-576)49182436X aut Yaacob, Hakimah verfasserin (DE-588)1053359977 (DE-627)789858266 (DE-576)409112763 aut Zaki Zaini verfasserin (DE-588)1249442133 (DE-627)1785999060 aut Enthalten in Risks Basel : MDPI, 2013 9(2021), 2/41 vom: Feb., Seite 1-16 Online-Ressource (DE-627)737288485 (DE-600)2704357-5 (DE-576)379467852 2227-9091 nnns volume:9 year:2021 number:2/41 month:02 pages:1-16 https://doi.org/10.3390/risks9020041 Resolving-System kostenfrei http://hdl.handle.net/10419/258130 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 9 2021 2/41 2 1-16 26 01 0206 3885735970 x1z 12-03-21 2403 01 DE-LFER 3906610004 00 --%%-- --%%-- n --%%-- l01 12-04-21 2403 01 DE-LFER https://doi.org/10.3390/risks9020041
allfieldsGer	10.3390/risks9020041 doi 10419/258130 hdl (DE-627)175117400X (DE-599)KXP175117400X DE-627 ger DE-627 rda eng Qaisar Ali verfasserin (DE-588)1249441838 (DE-627)1785998315 aut Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206 Shazia Parveen verfasserin (DE-588)113786169X (DE-627)895141957 (DE-576)49182436X aut Yaacob, Hakimah verfasserin (DE-588)1053359977 (DE-627)789858266 (DE-576)409112763 aut Zaki Zaini verfasserin (DE-588)1249442133 (DE-627)1785999060 aut Enthalten in Risks Basel : MDPI, 2013 9(2021), 2/41 vom: Feb., Seite 1-16 Online-Ressource (DE-627)737288485 (DE-600)2704357-5 (DE-576)379467852 2227-9091 nnns volume:9 year:2021 number:2/41 month:02 pages:1-16 https://doi.org/10.3390/risks9020041 Resolving-System kostenfrei http://hdl.handle.net/10419/258130 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 9 2021 2/41 2 1-16 26 01 0206 3885735970 x1z 12-03-21 2403 01 DE-LFER 3906610004 00 --%%-- --%%-- n --%%-- l01 12-04-21 2403 01 DE-LFER https://doi.org/10.3390/risks9020041
allfieldsSound	10.3390/risks9020041 doi 10419/258130 hdl (DE-627)175117400X (DE-599)KXP175117400X DE-627 ger DE-627 rda eng Qaisar Ali verfasserin (DE-588)1249441838 (DE-627)1785998315 aut Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206 Shazia Parveen verfasserin (DE-588)113786169X (DE-627)895141957 (DE-576)49182436X aut Yaacob, Hakimah verfasserin (DE-588)1053359977 (DE-627)789858266 (DE-576)409112763 aut Zaki Zaini verfasserin (DE-588)1249442133 (DE-627)1785999060 aut Enthalten in Risks Basel : MDPI, 2013 9(2021), 2/41 vom: Feb., Seite 1-16 Online-Ressource (DE-627)737288485 (DE-600)2704357-5 (DE-576)379467852 2227-9091 nnns volume:9 year:2021 number:2/41 month:02 pages:1-16 https://doi.org/10.3390/risks9020041 Resolving-System kostenfrei http://hdl.handle.net/10419/258130 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 9 2021 2/41 2 1-16 26 01 0206 3885735970 x1z 12-03-21 2403 01 DE-LFER 3906610004 00 --%%-- --%%-- n --%%-- l01 12-04-21 2403 01 DE-LFER https://doi.org/10.3390/risks9020041
language	English
source	Enthalten in Risks 9(2021), 2/41 vom: Feb., Seite 1-16 volume:9 year:2021 number:2/41 month:02 pages:1-16
sourceStr	Enthalten in Risks 9(2021), 2/41 vom: Feb., Seite 1-16 volume:9 year:2021 number:2/41 month:02 pages:1-16
format_phy_str_mv	Article
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institution	findex.gbv.de
selectbib_iln_str_mv	26@1z 2403@01
topic_facet	cardless banking customer intention fraud protection Malaysia TAM
isfreeaccess_bool	true
container_title	Risks
authorswithroles_txt_mv	Qaisar Ali @@aut@@ Shazia Parveen @@aut@@ Yaacob, Hakimah @@aut@@ Zaki Zaini @@aut@@
publishDateDaySort_date	2021-02-01T00:00:00Z
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topic_title	Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini cardless banking (dpeaa)DE-206 customer intention (dpeaa)DE-206 fraud protection (dpeaa)DE-206 Malaysia (dpeaa)DE-206 TAM (dpeaa)DE-206
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title_full	Cardless banking system in Malaysia an extended TAM Qaisar Ali, Shazia Parveen, Hakimah Yaacob and Zaki Zaini
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title_auth	Cardless banking system in Malaysia an extended TAM
abstract	The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.
abstractGer	The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.
abstract_unstemmed	The main objective of this study is to analyse consumers' behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers' intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.
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