How to measure omnichannel? : marketing indicator-based approach : theory fundamentals

Gespeichert in:

Autor*in:	Domański, Roman [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2021

Schlagwörter:	omni-channel marketing mix benchmarking omnichannel indicators systematic literature review expert research

Übergeordnetes Werk:	Enthalten in: LogForum - Poznan : Wyzsza Szkola Logistyki, 2005, 17(2021), 3, Artikel-ID 5, Seite 373-385
Übergeordnetes Werk:	volume:17 ; year:2021 ; number:3 ; elocationid:5 ; pages:373-385

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.17270/J.LOG.2021.610

Katalog-ID:	1769980466

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topic_title	How to measure omnichannel? marketing indicator-based approach : theory fundamentals Roman Domański omni-channel (dpeaa)DE-206 marketing mix (dpeaa)DE-206 benchmarking (dpeaa)DE-206 omnichannel indicators (dpeaa)DE-206 systematic literature review (dpeaa)DE-206 expert research (dpeaa)DE-206
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