Authenticity as a corporate social responsibility platform for building customer loyalty

Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to custo...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Sri Gunawan [verfasserIn] Sri Yunan Budiarsi [verfasserIn] Sri Hartini [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2020

Rechteinformationen:	Open Access Namensnennung 4.0 International ; CC BY 4.0

Schlagwörter:	CSR Authenticity Customer Loyalty Corporate Image Corporate Credibility

Übergeordnetes Werk:	Enthalten in: Cogent business & management - London : Taylor & Francis, 2014, 7(2020), 1, Artikel-ID 1775023, Seite 1-18
Übergeordnetes Werk:	volume:7 ; year:2020 ; number:1 ; elocationid:1775023 ; pages:1-18

Links:	Link aufrufen Link aufrufen Link aufrufen

DOI / URN:	10.1080/23311975.2020.1775023

Katalog-ID:	1772415634

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allfields	10.1080/23311975.2020.1775023 doi 10419/244863 hdl (DE-627)1772415634 (DE-599)KXP1772415634 DE-627 ger DE-627 rda eng M14 M31 jelc Sri Gunawan verfasserin (DE-588)1193062381 (DE-627)1671598849 aut Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206 Sri Yunan Budiarsi verfasserin (DE-588)1245457330 (DE-627)1777077648 aut Sri Hartini verfasserin (DE-588)1193601231 (DE-627)1672338778 aut Enthalten in Cogent business & management London : Taylor & Francis, 2014 7(2020), 1, Artikel-ID 1775023, Seite 1-18 Online-Ressource (DE-627)837953715 (DE-600)2837523-3 (DE-576)446658456 2331-1975 nnns volume:7 year:2020 number:1 elocationid:1775023 pages:1-18 https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true Verlag kostenfrei https://doi.org/10.1080/23311975.2020.1775023 Resolving-System kostenfrei http://hdl.handle.net/10419/244863 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 7 2020 1 1775023 1-18 26 01 0206 3984509383 x1z 05-10-21 2403 01 DE-LFER 3999858907 00 --%%-- --%%-- n --%%-- l01 08-11-21 2403 01 DE-LFER https://doi.org/10.1080/23311975.2020.1775023 2403 01 DE-LFER https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true
spelling	10.1080/23311975.2020.1775023 doi 10419/244863 hdl (DE-627)1772415634 (DE-599)KXP1772415634 DE-627 ger DE-627 rda eng M14 M31 jelc Sri Gunawan verfasserin (DE-588)1193062381 (DE-627)1671598849 aut Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206 Sri Yunan Budiarsi verfasserin (DE-588)1245457330 (DE-627)1777077648 aut Sri Hartini verfasserin (DE-588)1193601231 (DE-627)1672338778 aut Enthalten in Cogent business & management London : Taylor & Francis, 2014 7(2020), 1, Artikel-ID 1775023, Seite 1-18 Online-Ressource (DE-627)837953715 (DE-600)2837523-3 (DE-576)446658456 2331-1975 nnns volume:7 year:2020 number:1 elocationid:1775023 pages:1-18 https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true Verlag kostenfrei https://doi.org/10.1080/23311975.2020.1775023 Resolving-System kostenfrei http://hdl.handle.net/10419/244863 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 7 2020 1 1775023 1-18 26 01 0206 3984509383 x1z 05-10-21 2403 01 DE-LFER 3999858907 00 --%%-- --%%-- n --%%-- l01 08-11-21 2403 01 DE-LFER https://doi.org/10.1080/23311975.2020.1775023 2403 01 DE-LFER https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true
allfields_unstemmed	10.1080/23311975.2020.1775023 doi 10419/244863 hdl (DE-627)1772415634 (DE-599)KXP1772415634 DE-627 ger DE-627 rda eng M14 M31 jelc Sri Gunawan verfasserin (DE-588)1193062381 (DE-627)1671598849 aut Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206 Sri Yunan Budiarsi verfasserin (DE-588)1245457330 (DE-627)1777077648 aut Sri Hartini verfasserin (DE-588)1193601231 (DE-627)1672338778 aut Enthalten in Cogent business & management London : Taylor & Francis, 2014 7(2020), 1, Artikel-ID 1775023, Seite 1-18 Online-Ressource (DE-627)837953715 (DE-600)2837523-3 (DE-576)446658456 2331-1975 nnns volume:7 year:2020 number:1 elocationid:1775023 pages:1-18 https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true Verlag kostenfrei https://doi.org/10.1080/23311975.2020.1775023 Resolving-System kostenfrei http://hdl.handle.net/10419/244863 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 7 2020 1 1775023 1-18 26 01 0206 3984509383 x1z 05-10-21 2403 01 DE-LFER 3999858907 00 --%%-- --%%-- n --%%-- l01 08-11-21 2403 01 DE-LFER https://doi.org/10.1080/23311975.2020.1775023 2403 01 DE-LFER https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true
allfieldsGer	10.1080/23311975.2020.1775023 doi 10419/244863 hdl (DE-627)1772415634 (DE-599)KXP1772415634 DE-627 ger DE-627 rda eng M14 M31 jelc Sri Gunawan verfasserin (DE-588)1193062381 (DE-627)1671598849 aut Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206 Sri Yunan Budiarsi verfasserin (DE-588)1245457330 (DE-627)1777077648 aut Sri Hartini verfasserin (DE-588)1193601231 (DE-627)1672338778 aut Enthalten in Cogent business & management London : Taylor & Francis, 2014 7(2020), 1, Artikel-ID 1775023, Seite 1-18 Online-Ressource (DE-627)837953715 (DE-600)2837523-3 (DE-576)446658456 2331-1975 nnns volume:7 year:2020 number:1 elocationid:1775023 pages:1-18 https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true Verlag kostenfrei https://doi.org/10.1080/23311975.2020.1775023 Resolving-System kostenfrei http://hdl.handle.net/10419/244863 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 7 2020 1 1775023 1-18 26 01 0206 3984509383 x1z 05-10-21 2403 01 DE-LFER 3999858907 00 --%%-- --%%-- n --%%-- l01 08-11-21 2403 01 DE-LFER https://doi.org/10.1080/23311975.2020.1775023 2403 01 DE-LFER https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true
allfieldsSound	10.1080/23311975.2020.1775023 doi 10419/244863 hdl (DE-627)1772415634 (DE-599)KXP1772415634 DE-627 ger DE-627 rda eng M14 M31 jelc Sri Gunawan verfasserin (DE-588)1193062381 (DE-627)1671598849 aut Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini 2020 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty. DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206 Sri Yunan Budiarsi verfasserin (DE-588)1245457330 (DE-627)1777077648 aut Sri Hartini verfasserin (DE-588)1193601231 (DE-627)1672338778 aut Enthalten in Cogent business & management London : Taylor & Francis, 2014 7(2020), 1, Artikel-ID 1775023, Seite 1-18 Online-Ressource (DE-627)837953715 (DE-600)2837523-3 (DE-576)446658456 2331-1975 nnns volume:7 year:2020 number:1 elocationid:1775023 pages:1-18 https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true Verlag kostenfrei https://doi.org/10.1080/23311975.2020.1775023 Resolving-System kostenfrei http://hdl.handle.net/10419/244863 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 7 2020 1 1775023 1-18 26 01 0206 3984509383 x1z 05-10-21 2403 01 DE-LFER 3999858907 00 --%%-- --%%-- n --%%-- l01 08-11-21 2403 01 DE-LFER https://doi.org/10.1080/23311975.2020.1775023 2403 01 DE-LFER https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1775023?needAccess=true
language	English
source	Enthalten in Cogent business & management 7(2020), 1, Artikel-ID 1775023, Seite 1-18 volume:7 year:2020 number:1 elocationid:1775023 pages:1-18
sourceStr	Enthalten in Cogent business & management 7(2020), 1, Artikel-ID 1775023, Seite 1-18 volume:7 year:2020 number:1 elocationid:1775023 pages:1-18
format_phy_str_mv	Article
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selectbib_iln_str_mv	26@1z 2403@01
topic_facet	CSR Authenticity Customer Loyalty Corporate Image Corporate Credibility
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container_title	Cogent business & management
authorswithroles_txt_mv	Sri Gunawan @@aut@@ Sri Yunan Budiarsi @@aut@@ Sri Hartini @@aut@@
publishDateDaySort_date	2020-01-01T00:00:00Z
hierarchy_top_id	837953715
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topic_title	M14 M31 jelc Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini CSR Authenticity (dpeaa)DE-206 Customer Loyalty (dpeaa)DE-206 Corporate Image (dpeaa)DE-206 Corporate Credibility (dpeaa)DE-206
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title	Authenticity as a corporate social responsibility platform for building customer loyalty
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title_full	Authenticity as a corporate social responsibility platform for building customer loyalty Sri Gunawan, Sri Yunan Budiarsi and Sri Hartini
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title_sort	authenticity as a corporate social responsibility platform for building customer loyalty
title_auth	Authenticity as a corporate social responsibility platform for building customer loyalty
abstract	Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty.
abstractGer	Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty.
abstract_unstemmed	Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to customer loyalty. This research aims to expand the line of studies based on CSR-loyalty, through the concept of sincerity motivating Corporate Social Responsibility activities. Therefore, field research was conducted to investigate whether CSR Authenticity affects Corporate Image, Corporate Credibility and Customer Loyalty among Indonesian consumers. The proposed model was examined using questionnaire with a data set of 257 valid responses. Statistical analysis was based on PLS-SEM approach with the use of Smart PLS 3.0. Findings showed that the hypothesis associated with the relationship between Corporate Image and Customer Loyalty was supported. The relationship between Corporate Credibility and Customer Loyalty was also supported; however, the relationship between CSR Authenticity and Customer Loyalty was not supported. Result further showed a mediating effect of Corporate Image and Corporate Credibility on the relationship between CSR Authenticity and Customer Loyalty. Finally, the findings of this study are used to advance managerial implications of CSR Authenticity as a strategic activities of companies in creating its customer loyalty.
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title_short	Authenticity as a corporate social responsibility platform for building customer loyalty
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