The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

Gespeichert in:

Autor*in:	Kim, Soojin [verfasserIn] Jung, A-Reum [verfasserIn] Kim, Yoojung [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2021

Schlagwörter:	ad effectiveness communicator's power congruence effect message engagement psychological perceptions Typeface

Übergeordnetes Werk:	Enthalten in: Journal of marketing communications - London : Routledge, 1995, 27(2021), 7, Seite 716-741
Übergeordnetes Werk:	volume:27 ; year:2021 ; number:7 ; pages:716-741

Links:	Link aufrufen Link aufrufen Link aufrufen

DOI / URN:	10.1080/13527266.2020.1765407

Katalog-ID:	1775838102

Internformat


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allfields	10.1080/13527266.2020.1765407 doi (DE-627)1775838102 (DE-599)KXP1775838102 DE-627 ger DE-627 rda eng Kim, Soojin verfasserin (DE-588)1156808049 (DE-627)1019743859 (DE-576)502448393 aut The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206 Jung, A-Reum verfasserin aut Kim, Yoojung verfasserin (DE-588)14347314X (DE-627)646051040 (DE-576)337250227 aut Enthalten in Journal of marketing communications London : Routledge, 1995 27(2021), 7, Seite 716-741 Online-Ressource (DE-627)320602044 (DE-600)2020291-X (DE-576)263253457 1466-4445 nnns volume:27 year:2021 number:7 pages:716-741 https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig https://doi.org/10.1080/13527266.2020.1765407 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 27 2021 7 716-741 26 01 0206 3998237410 x1z 02-11-21
spelling	10.1080/13527266.2020.1765407 doi (DE-627)1775838102 (DE-599)KXP1775838102 DE-627 ger DE-627 rda eng Kim, Soojin verfasserin (DE-588)1156808049 (DE-627)1019743859 (DE-576)502448393 aut The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206 Jung, A-Reum verfasserin aut Kim, Yoojung verfasserin (DE-588)14347314X (DE-627)646051040 (DE-576)337250227 aut Enthalten in Journal of marketing communications London : Routledge, 1995 27(2021), 7, Seite 716-741 Online-Ressource (DE-627)320602044 (DE-600)2020291-X (DE-576)263253457 1466-4445 nnns volume:27 year:2021 number:7 pages:716-741 https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig https://doi.org/10.1080/13527266.2020.1765407 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 27 2021 7 716-741 26 01 0206 3998237410 x1z 02-11-21
allfields_unstemmed	10.1080/13527266.2020.1765407 doi (DE-627)1775838102 (DE-599)KXP1775838102 DE-627 ger DE-627 rda eng Kim, Soojin verfasserin (DE-588)1156808049 (DE-627)1019743859 (DE-576)502448393 aut The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206 Jung, A-Reum verfasserin aut Kim, Yoojung verfasserin (DE-588)14347314X (DE-627)646051040 (DE-576)337250227 aut Enthalten in Journal of marketing communications London : Routledge, 1995 27(2021), 7, Seite 716-741 Online-Ressource (DE-627)320602044 (DE-600)2020291-X (DE-576)263253457 1466-4445 nnns volume:27 year:2021 number:7 pages:716-741 https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig https://doi.org/10.1080/13527266.2020.1765407 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 27 2021 7 716-741 26 01 0206 3998237410 x1z 02-11-21
allfieldsGer	10.1080/13527266.2020.1765407 doi (DE-627)1775838102 (DE-599)KXP1775838102 DE-627 ger DE-627 rda eng Kim, Soojin verfasserin (DE-588)1156808049 (DE-627)1019743859 (DE-576)502448393 aut The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206 Jung, A-Reum verfasserin aut Kim, Yoojung verfasserin (DE-588)14347314X (DE-627)646051040 (DE-576)337250227 aut Enthalten in Journal of marketing communications London : Routledge, 1995 27(2021), 7, Seite 716-741 Online-Ressource (DE-627)320602044 (DE-600)2020291-X (DE-576)263253457 1466-4445 nnns volume:27 year:2021 number:7 pages:716-741 https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig https://doi.org/10.1080/13527266.2020.1765407 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 27 2021 7 716-741 26 01 0206 3998237410 x1z 02-11-21
allfieldsSound	10.1080/13527266.2020.1765407 doi (DE-627)1775838102 (DE-599)KXP1775838102 DE-627 ger DE-627 rda eng Kim, Soojin verfasserin (DE-588)1156808049 (DE-627)1019743859 (DE-576)502448393 aut The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206 Jung, A-Reum verfasserin aut Kim, Yoojung verfasserin (DE-588)14347314X (DE-627)646051040 (DE-576)337250227 aut Enthalten in Journal of marketing communications London : Routledge, 1995 27(2021), 7, Seite 716-741 Online-Ressource (DE-627)320602044 (DE-600)2020291-X (DE-576)263253457 1466-4445 nnns volume:27 year:2021 number:7 pages:716-741 https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig https://doi.org/10.1080/13527266.2020.1765407 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 27 2021 7 716-741 26 01 0206 3998237410 x1z 02-11-21
language	English
source	Enthalten in Journal of marketing communications 27(2021), 7, Seite 716-741 volume:27 year:2021 number:7 pages:716-741
sourceStr	Enthalten in Journal of marketing communications 27(2021), 7, Seite 716-741 volume:27 year:2021 number:7 pages:716-741
format_phy_str_mv	Article
building	26:1
institution	findex.gbv.de
selectbib_iln_str_mv	26@1z
topic_facet	ad effectiveness communicator's power congruence effect message engagement psychological perceptions Typeface
isfreeaccess_bool	false
container_title	Journal of marketing communications
authorswithroles_txt_mv	Kim, Soojin @@aut@@ Jung, A-Reum @@aut@@ Kim, Yoojung @@aut@@
publishDateDaySort_date	2021-01-01T00:00:00Z
hierarchy_top_id	320602044
id	1775838102
language_de	englisch
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spellingShingle	Kim, Soojin misc ad effectiveness misc communicator's power misc congruence effect misc message engagement misc psychological perceptions misc Typeface The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
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topic_title	The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power Soojin Kim, A-Reum Jung and Yoojung Kim ad effectiveness (dpeaa)DE-206 communicator's power (dpeaa)DE-206 congruence effect (dpeaa)DE-206 message engagement (dpeaa)DE-206 psychological perceptions (dpeaa)DE-206 Typeface (dpeaa)DE-206
topic	misc ad effectiveness misc communicator's power misc congruence effect misc message engagement misc psychological perceptions misc Typeface
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title_short	The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
url	https://www.tandfonline.com/doi/pdf/10.1080/13527266.2020.1765407 https://doi.org/10.1080/13527266.2020.1765407 https://www.tandfonline.com/doi/epub/10.1080/13527266.2020.1765407
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The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

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