From Mars to Venus : alteration of trust and reputation in online shopping
How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in...
Ausführliche Beschreibung
Autor*in: |
Oghazi, Pejvak [verfasserIn] Karlsson, Stefan [verfasserIn] Hellström, Daniel [verfasserIn] Mostaghel, Rana [verfasserIn] Sattari, Setayesh [verfasserIn] |
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Format: |
E-Artikel |
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Sprache: |
Englisch |
Erschienen: |
2021 |
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Rechteinformationen: |
Open Access Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International ; CC BY-NC-ND 4.0 |
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Schlagwörter: |
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Übergeordnetes Werk: |
Enthalten in: Journal of innovation & knowledge - Amsterdam : Elsevier, 2016, 6(2021), 4 vom: Okt./Dez., Seite 197-202 |
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Übergeordnetes Werk: |
volume:6 ; year:2021 ; number:4 ; month:10/12 ; pages:197-202 |
Links: |
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DOI / URN: |
10.1016/j.jik.2020.06.002 |
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Katalog-ID: |
178017991X |
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10.1016/j.jik.2020.06.002 doi 10419/260965 hdl (DE-627)178017991X (DE-599)KXP178017991X DE-627 ger DE-627 rda eng Oghazi, Pejvak verfasserin aut From Mars to Venus alteration of trust and reputation in online shopping Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. DE-206 Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International CC BY-NC-ND 4.0 cc https://creativecommons.org/licenses/by-nc-nd/4.0/ Gender (dpeaa)DE-206 Online purchase (dpeaa)DE-206 Online retail (dpeaa)DE-206 Reputation (dpeaa)DE-206 Trust (dpeaa)DE-206 Karlsson, Stefan verfasserin (DE-588)1125549092 (DE-627)880205806 (DE-576)483470481 aut Hellström, Daniel verfasserin (DE-588)1124418407 (DE-627)878100156 (DE-576)482506261 aut Mostaghel, Rana verfasserin aut Sattari, Setayesh verfasserin aut Enthalten in Journal of innovation & knowledge Amsterdam : Elsevier, 2016 6(2021), 4 vom: Okt./Dez., Seite 197-202 Online-Ressource (DE-627)880796871 (DE-600)2885454-8 (DE-576)483751294 2444-569X nnns volume:6 year:2021 number:4 month:10/12 pages:197-202 https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.jik.2020.06.002 Resolving-System kostenfrei http://hdl.handle.net/10419/260965 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 6 2021 4 10/12 197-202 26 01 0206 4013252694 x1z 03-12-21 2403 01 DE-LFER 4021745882 00 --%%-- --%%-- n --%%-- l01 17-12-21 2403 01 DE-LFER https://doi.org/10.1016/j.jik.2020.06.002 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf |
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10.1016/j.jik.2020.06.002 doi 10419/260965 hdl (DE-627)178017991X (DE-599)KXP178017991X DE-627 ger DE-627 rda eng Oghazi, Pejvak verfasserin aut From Mars to Venus alteration of trust and reputation in online shopping Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. DE-206 Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International CC BY-NC-ND 4.0 cc https://creativecommons.org/licenses/by-nc-nd/4.0/ Gender (dpeaa)DE-206 Online purchase (dpeaa)DE-206 Online retail (dpeaa)DE-206 Reputation (dpeaa)DE-206 Trust (dpeaa)DE-206 Karlsson, Stefan verfasserin (DE-588)1125549092 (DE-627)880205806 (DE-576)483470481 aut Hellström, Daniel verfasserin (DE-588)1124418407 (DE-627)878100156 (DE-576)482506261 aut Mostaghel, Rana verfasserin aut Sattari, Setayesh verfasserin aut Enthalten in Journal of innovation & knowledge Amsterdam : Elsevier, 2016 6(2021), 4 vom: Okt./Dez., Seite 197-202 Online-Ressource (DE-627)880796871 (DE-600)2885454-8 (DE-576)483751294 2444-569X nnns volume:6 year:2021 number:4 month:10/12 pages:197-202 https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.jik.2020.06.002 Resolving-System kostenfrei http://hdl.handle.net/10419/260965 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 6 2021 4 10/12 197-202 26 01 0206 4013252694 x1z 03-12-21 2403 01 DE-LFER 4021745882 00 --%%-- --%%-- n --%%-- l01 17-12-21 2403 01 DE-LFER https://doi.org/10.1016/j.jik.2020.06.002 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf |
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10.1016/j.jik.2020.06.002 doi 10419/260965 hdl (DE-627)178017991X (DE-599)KXP178017991X DE-627 ger DE-627 rda eng Oghazi, Pejvak verfasserin aut From Mars to Venus alteration of trust and reputation in online shopping Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. DE-206 Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International CC BY-NC-ND 4.0 cc https://creativecommons.org/licenses/by-nc-nd/4.0/ Gender (dpeaa)DE-206 Online purchase (dpeaa)DE-206 Online retail (dpeaa)DE-206 Reputation (dpeaa)DE-206 Trust (dpeaa)DE-206 Karlsson, Stefan verfasserin (DE-588)1125549092 (DE-627)880205806 (DE-576)483470481 aut Hellström, Daniel verfasserin (DE-588)1124418407 (DE-627)878100156 (DE-576)482506261 aut Mostaghel, Rana verfasserin aut Sattari, Setayesh verfasserin aut Enthalten in Journal of innovation & knowledge Amsterdam : Elsevier, 2016 6(2021), 4 vom: Okt./Dez., Seite 197-202 Online-Ressource (DE-627)880796871 (DE-600)2885454-8 (DE-576)483751294 2444-569X nnns volume:6 year:2021 number:4 month:10/12 pages:197-202 https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.jik.2020.06.002 Resolving-System kostenfrei http://hdl.handle.net/10419/260965 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 6 2021 4 10/12 197-202 26 01 0206 4013252694 x1z 03-12-21 2403 01 DE-LFER 4021745882 00 --%%-- --%%-- n --%%-- l01 17-12-21 2403 01 DE-LFER https://doi.org/10.1016/j.jik.2020.06.002 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf |
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10.1016/j.jik.2020.06.002 doi 10419/260965 hdl (DE-627)178017991X (DE-599)KXP178017991X DE-627 ger DE-627 rda eng Oghazi, Pejvak verfasserin aut From Mars to Venus alteration of trust and reputation in online shopping Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2 How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. DE-206 Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International CC BY-NC-ND 4.0 cc https://creativecommons.org/licenses/by-nc-nd/4.0/ Gender (dpeaa)DE-206 Online purchase (dpeaa)DE-206 Online retail (dpeaa)DE-206 Reputation (dpeaa)DE-206 Trust (dpeaa)DE-206 Karlsson, Stefan verfasserin (DE-588)1125549092 (DE-627)880205806 (DE-576)483470481 aut Hellström, Daniel verfasserin (DE-588)1124418407 (DE-627)878100156 (DE-576)482506261 aut Mostaghel, Rana verfasserin aut Sattari, Setayesh verfasserin aut Enthalten in Journal of innovation & knowledge Amsterdam : Elsevier, 2016 6(2021), 4 vom: Okt./Dez., Seite 197-202 Online-Ressource (DE-627)880796871 (DE-600)2885454-8 (DE-576)483751294 2444-569X nnns volume:6 year:2021 number:4 month:10/12 pages:197-202 https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.jik.2020.06.002 Resolving-System kostenfrei http://hdl.handle.net/10419/260965 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4392 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 6 2021 4 10/12 197-202 26 01 0206 4013252694 x1z 03-12-21 2403 01 DE-LFER 4021745882 00 --%%-- --%%-- n --%%-- l01 17-12-21 2403 01 DE-LFER https://doi.org/10.1016/j.jik.2020.06.002 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf |
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From Mars to Venus alteration of trust and reputation in online shopping Pejvak Oghazi, Stefan Karlsson, Daniel Hellström, Rana Mostaghel, Setayesh Sattari Gender (dpeaa)DE-206 Online purchase (dpeaa)DE-206 Online retail (dpeaa)DE-206 Reputation (dpeaa)DE-206 Trust (dpeaa)DE-206 |
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from mars to venusalteration of trust and reputation in online shopping |
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From Mars to Venus alteration of trust and reputation in online shopping |
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How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. |
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How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. |
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How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed. |
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container_issue |
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title_short |
From Mars to Venus |
url |
https://www.sciencedirect.com/science/article/pii/S2444569X20300263/pdfft?md5=0a3a30d45e6fc52c2ef807b2425273aa&pid=1-s2.0-S2444569X20300263-main.pdf https://doi.org/10.1016/j.jik.2020.06.002 http://hdl.handle.net/10419/260965 |
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Karlsson, Stefan Hellström, Daniel Mostaghel, Rana Sattari, Setayesh |
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