What triggers travel spending? : the impact of prior spending on additional unplanned purchases
Gespeichert in:
| Autor*in: |
Cheng, Yin-Hui [verfasserIn] Chuang, Shih-Chieh [verfasserIn] Huang, Molly Chien-Jung [verfasserIn] Weng, Sang-Ting [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2022 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Journal of travel research - Thousand Oaks, Calif. [u.a.] : Sage, 1968, 61(2022), 6 vom: Juni, Seite 1378-1390 |
|---|---|
| Übergeordnetes Werk: |
volume:61 ; year:2022 ; number:6 ; month:06 ; pages:1378-1390 |
| Links: |
|---|
| DOI / URN: |
10.1177/00472875211030337 |
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| Katalog-ID: |
1807568202 |
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| 982 | |2 26 |1 00 |x DE-206 |b This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. | ||
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10.1177/00472875211030337 doi (DE-627)1807568202 (DE-599)KXP1807568202 DE-627 ger DE-627 rda eng Cheng, Yin-Hui verfasserin aut What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 Chuang, Shih-Chieh verfasserin aut Huang, Molly Chien-Jung verfasserin aut Weng, Sang-Ting verfasserin aut Enthalten in Journal of travel research Thousand Oaks, Calif. [u.a.] : Sage, 1968 61(2022), 6 vom: Juni, Seite 1378-1390 Online-Ressource (DE-627)325488681 (DE-600)2036634-6 (DE-576)253637074 1552-6763 nnns volume:61 year:2022 number:6 month:06 pages:1378-1390 https://journals.sagepub.com/doi/pdf/10.1177/00472875211030337 Verlag lizenzpflichtig https://doi.org/10.1177/00472875211030337 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_121 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_636 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 61 2022 6 6 1378-1390 26 01 0206 415526272X x1z 23-06-22 26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. |
| spelling |
10.1177/00472875211030337 doi (DE-627)1807568202 (DE-599)KXP1807568202 DE-627 ger DE-627 rda eng Cheng, Yin-Hui verfasserin aut What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 Chuang, Shih-Chieh verfasserin aut Huang, Molly Chien-Jung verfasserin aut Weng, Sang-Ting verfasserin aut Enthalten in Journal of travel research Thousand Oaks, Calif. [u.a.] : Sage, 1968 61(2022), 6 vom: Juni, Seite 1378-1390 Online-Ressource (DE-627)325488681 (DE-600)2036634-6 (DE-576)253637074 1552-6763 nnns volume:61 year:2022 number:6 month:06 pages:1378-1390 https://journals.sagepub.com/doi/pdf/10.1177/00472875211030337 Verlag lizenzpflichtig https://doi.org/10.1177/00472875211030337 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_121 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_636 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 61 2022 6 6 1378-1390 26 01 0206 415526272X x1z 23-06-22 26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. |
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10.1177/00472875211030337 doi (DE-627)1807568202 (DE-599)KXP1807568202 DE-627 ger DE-627 rda eng Cheng, Yin-Hui verfasserin aut What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 Chuang, Shih-Chieh verfasserin aut Huang, Molly Chien-Jung verfasserin aut Weng, Sang-Ting verfasserin aut Enthalten in Journal of travel research Thousand Oaks, Calif. [u.a.] : Sage, 1968 61(2022), 6 vom: Juni, Seite 1378-1390 Online-Ressource (DE-627)325488681 (DE-600)2036634-6 (DE-576)253637074 1552-6763 nnns volume:61 year:2022 number:6 month:06 pages:1378-1390 https://journals.sagepub.com/doi/pdf/10.1177/00472875211030337 Verlag lizenzpflichtig https://doi.org/10.1177/00472875211030337 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_121 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_636 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 61 2022 6 6 1378-1390 26 01 0206 415526272X x1z 23-06-22 26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. |
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10.1177/00472875211030337 doi (DE-627)1807568202 (DE-599)KXP1807568202 DE-627 ger DE-627 rda eng Cheng, Yin-Hui verfasserin aut What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 Chuang, Shih-Chieh verfasserin aut Huang, Molly Chien-Jung verfasserin aut Weng, Sang-Ting verfasserin aut Enthalten in Journal of travel research Thousand Oaks, Calif. [u.a.] : Sage, 1968 61(2022), 6 vom: Juni, Seite 1378-1390 Online-Ressource (DE-627)325488681 (DE-600)2036634-6 (DE-576)253637074 1552-6763 nnns volume:61 year:2022 number:6 month:06 pages:1378-1390 https://journals.sagepub.com/doi/pdf/10.1177/00472875211030337 Verlag lizenzpflichtig https://doi.org/10.1177/00472875211030337 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_121 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_636 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 61 2022 6 6 1378-1390 26 01 0206 415526272X x1z 23-06-22 26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. |
| allfieldsSound |
10.1177/00472875211030337 doi (DE-627)1807568202 (DE-599)KXP1807568202 DE-627 ger DE-627 rda eng Cheng, Yin-Hui verfasserin aut What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 Chuang, Shih-Chieh verfasserin aut Huang, Molly Chien-Jung verfasserin aut Weng, Sang-Ting verfasserin aut Enthalten in Journal of travel research Thousand Oaks, Calif. [u.a.] : Sage, 1968 61(2022), 6 vom: Juni, Seite 1378-1390 Online-Ressource (DE-627)325488681 (DE-600)2036634-6 (DE-576)253637074 1552-6763 nnns volume:61 year:2022 number:6 month:06 pages:1378-1390 https://journals.sagepub.com/doi/pdf/10.1177/00472875211030337 Verlag lizenzpflichtig https://doi.org/10.1177/00472875211030337 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_121 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_206 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_250 GBV_ILN_281 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_636 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 61 2022 6 6 1378-1390 26 01 0206 415526272X x1z 23-06-22 26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed. |
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Enthalten in Journal of travel research 61(2022), 6 vom: Juni, Seite 1378-1390 volume:61 year:2022 number:6 month:06 pages:1378-1390 |
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Enthalten in Journal of travel research 61(2022), 6 vom: Juni, Seite 1378-1390 volume:61 year:2022 number:6 month:06 pages:1378-1390 |
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Cheng, Yin-Hui @@aut@@ Chuang, Shih-Chieh @@aut@@ Huang, Molly Chien-Jung @@aut@@ Weng, Sang-Ting @@aut@@ |
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The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.</subfield></datafield></record></collection>
|
| author |
Cheng, Yin-Hui |
| spellingShingle |
Cheng, Yin-Hui misc effect of PBP on additional UBIs misc mental budget theory misc prior buying price (PBP) misc reference price theory misc tourist shopping behavior misc unplanned buying intention (UBI) What triggers travel spending? the impact of prior spending on additional unplanned purchases |
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Cheng, Yin-Hui |
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26@23-06-22 |
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26 00 DE-206 This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed What triggers travel spending? the impact of prior spending on additional unplanned purchases Yin-Hui Cheng, Shih-Chieh Chuang, Molly Chien-Jung Huang, and Sang-Ting Weng effect of PBP on additional UBIs (dpeaa)DE-206 mental budget theory (dpeaa)DE-206 prior buying price (PBP) (dpeaa)DE-206 reference price theory (dpeaa)DE-206 tourist shopping behavior (dpeaa)DE-206 unplanned buying intention (UBI) (dpeaa)DE-206 |
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ind1=" " ind2=" "><subfield code="a">GBV_ILN_4333</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4335</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4338</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4346</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4367</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4753</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">61</subfield><subfield code="j">2022</subfield><subfield code="e">6</subfield><subfield code="c">6</subfield><subfield code="h">1378-1390</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">415526272X</subfield><subfield code="y">x1z</subfield><subfield code="z">23-06-22</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">This study brings together prior and subsequent unplanned buying behaviors by investigating the large, albeit implicit, effect of the former on the latter in the tourism shopping context. The results of five experiments suggest that prior buying prices form a reference point that stimulates tourists' unplanned buying intentions because of the contrast between prior and additional unplanned buying prices. The bigger (smaller) the former is, the bigger (smaller) the latter will be. However, once the illusion is eliminated, the contrast effect disappears. The study offers several theoretical contributions. It posits that prior buying prices affect the price evaluation of additional unplanned buying behaviors and intentions. The elimination of the illusion removes the effect of the former on the latter. The marketing and managerial implications of persuasive strategies to promote tourism consumption are discussed.</subfield></datafield></record></collection>
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| score |
7.3998213 |