A hybrid approach to discern customer experience for facilitating the adoption of smartwatches

Gespeichert in:

Autor*in:	Han, Mintak [verfasserIn] Lee, Sungjoo [verfasserIn] Kim, Jeeeun [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2022

Schlagwörter:	customer experience human desire Smartwatch adoption strategic planning

Übergeordnetes Werk:	Enthalten in: Technology analysis & strategic management - London : Taylor & Francis Group, 1989, 34(2022), 5, Seite 535-549
Übergeordnetes Werk:	volume:34 ; year:2022 ; number:5 ; pages:535-549

Links:	Link aufrufen Link aufrufen Link aufrufen

DOI / URN:	10.1080/09537325.2021.1912318

Katalog-ID:	1820023214

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allfields	10.1080/09537325.2021.1912318 doi (DE-627)1820023214 (DE-599)KXP1820023214 DE-627 ger DE-627 rda eng Han, Mintak verfasserin (DE-588)1209492881 (DE-627)1697013937 aut A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206 Lee, Sungjoo verfasserin (DE-588)138685401 (DE-627)604907680 (DE-576)308594258 aut Kim, Jeeeun verfasserin (DE-588)1273016874 (DE-627)1822849195 aut Enthalten in Technology analysis & strategic management London : Taylor & Francis Group, 1989 34(2022), 5, Seite 535-549 Online-Ressource (DE-627)301516219 (DE-600)1485021-7 (DE-576)263253015 1465-3990 nnns volume:34 year:2022 number:5 pages:535-549 https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig https://doi.org/10.1080/09537325.2021.1912318 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 34 2022 5 535-549 26 01 0206 4202083660 x1z 26-10-22 26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.
spelling	10.1080/09537325.2021.1912318 doi (DE-627)1820023214 (DE-599)KXP1820023214 DE-627 ger DE-627 rda eng Han, Mintak verfasserin (DE-588)1209492881 (DE-627)1697013937 aut A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206 Lee, Sungjoo verfasserin (DE-588)138685401 (DE-627)604907680 (DE-576)308594258 aut Kim, Jeeeun verfasserin (DE-588)1273016874 (DE-627)1822849195 aut Enthalten in Technology analysis & strategic management London : Taylor & Francis Group, 1989 34(2022), 5, Seite 535-549 Online-Ressource (DE-627)301516219 (DE-600)1485021-7 (DE-576)263253015 1465-3990 nnns volume:34 year:2022 number:5 pages:535-549 https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig https://doi.org/10.1080/09537325.2021.1912318 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 34 2022 5 535-549 26 01 0206 4202083660 x1z 26-10-22 26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.
allfields_unstemmed	10.1080/09537325.2021.1912318 doi (DE-627)1820023214 (DE-599)KXP1820023214 DE-627 ger DE-627 rda eng Han, Mintak verfasserin (DE-588)1209492881 (DE-627)1697013937 aut A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206 Lee, Sungjoo verfasserin (DE-588)138685401 (DE-627)604907680 (DE-576)308594258 aut Kim, Jeeeun verfasserin (DE-588)1273016874 (DE-627)1822849195 aut Enthalten in Technology analysis & strategic management London : Taylor & Francis Group, 1989 34(2022), 5, Seite 535-549 Online-Ressource (DE-627)301516219 (DE-600)1485021-7 (DE-576)263253015 1465-3990 nnns volume:34 year:2022 number:5 pages:535-549 https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig https://doi.org/10.1080/09537325.2021.1912318 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 34 2022 5 535-549 26 01 0206 4202083660 x1z 26-10-22 26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.
allfieldsGer	10.1080/09537325.2021.1912318 doi (DE-627)1820023214 (DE-599)KXP1820023214 DE-627 ger DE-627 rda eng Han, Mintak verfasserin (DE-588)1209492881 (DE-627)1697013937 aut A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206 Lee, Sungjoo verfasserin (DE-588)138685401 (DE-627)604907680 (DE-576)308594258 aut Kim, Jeeeun verfasserin (DE-588)1273016874 (DE-627)1822849195 aut Enthalten in Technology analysis & strategic management London : Taylor & Francis Group, 1989 34(2022), 5, Seite 535-549 Online-Ressource (DE-627)301516219 (DE-600)1485021-7 (DE-576)263253015 1465-3990 nnns volume:34 year:2022 number:5 pages:535-549 https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig https://doi.org/10.1080/09537325.2021.1912318 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 34 2022 5 535-549 26 01 0206 4202083660 x1z 26-10-22 26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.
allfieldsSound	10.1080/09537325.2021.1912318 doi (DE-627)1820023214 (DE-599)KXP1820023214 DE-627 ger DE-627 rda eng Han, Mintak verfasserin (DE-588)1209492881 (DE-627)1697013937 aut A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206 Lee, Sungjoo verfasserin (DE-588)138685401 (DE-627)604907680 (DE-576)308594258 aut Kim, Jeeeun verfasserin (DE-588)1273016874 (DE-627)1822849195 aut Enthalten in Technology analysis & strategic management London : Taylor & Francis Group, 1989 34(2022), 5, Seite 535-549 Online-Ressource (DE-627)301516219 (DE-600)1485021-7 (DE-576)263253015 1465-3990 nnns volume:34 year:2022 number:5 pages:535-549 https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig https://doi.org/10.1080/09537325.2021.1912318 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 34 2022 5 535-549 26 01 0206 4202083660 x1z 26-10-22 26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.
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author	Han, Mintak
spellingShingle	Han, Mintak misc customer experience misc human desire misc Smartwatch adoption misc strategic planning A hybrid approach to discern customer experience for facilitating the adoption of smartwatches
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topic_title	26 00 DE-206 Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim customer experience (dpeaa)DE-206 human desire (dpeaa)DE-206 Smartwatch adoption (dpeaa)DE-206 strategic planning (dpeaa)DE-206
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title_full	A hybrid approach to discern customer experience for facilitating the adoption of smartwatches Mintak Han, Sungjoo Lee and Jeeeun Kim
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title_short	A hybrid approach to discern customer experience for facilitating the adoption of smartwatches
url	https://www.tandfonline.com/doi/pdf/10.1080/09537325.2021.1912318 https://doi.org/10.1080/09537325.2021.1912318 https://www.tandfonline.com/doi/epub/10.1080/09537325.2021.1912318
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ind2=" "><subfield code="a">GBV_ILN_2007</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2009</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2025</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2026</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2034</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2055</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2088</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2093</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2108</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2111</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2336</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2470</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2507</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2548</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4035</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4246</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4313</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">34</subfield><subfield code="j">2022</subfield><subfield code="e">5</subfield><subfield code="h">535-549</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">4202083660</subfield><subfield code="y">x1z</subfield><subfield code="z">26-10-22</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">Smartwatches had been anticipated to gain momentum as a daily device regarded as a fashion accessory. Contrary to expectations, the pace of adoption rate is slowing down and no one can deny that smartwatches currently fall into a "chasm". This research focuses on the customer experiences accumulated in textual form on "Amazon.com" and attempts to reorganise the influential constructs affecting the adoption of smartwatches. To this end, we conduct a hybrid approach that integrates a qualitative and quantitative approach. First, the apparent constructs are identified and categorised through an exhaustive review of the latest research. Second, LDA-based topic modelling is applied to uncover customers' topics consisting of contextually associated terms. Comparing with the apparent constructs, we discover two newly emerging constructs: "relative superiority" and "consumer rights". Third, ex-post analysis is performed to acquire greater depth and breadth in understanding human desires inherent in each construct. Based on a total of 12 key constructs, 5 human desires are proposed as a result and discussed to support the establishment of R&D planning and marketing strategies.</subfield></datafield></record></collection>
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A hybrid approach to discern customer experience for facilitating the adoption of smartwatches

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