The impact of social media visual features on acceptance of meat substitute

Gespeichert in:

Autor*in:	Septianto, Felix [verfasserIn] Kemper, Joya A [verfasserIn] Quang, Huy P [verfasserIn] Li, Shuge [verfasserIn] Kwon, Junbum [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2022

Schlagwörter:	consumer acceptance meat substitute plant-based meat social media visual symmetry warm color

Übergeordnetes Werk:	Enthalten in: International journal of market research - Thousand Oaks, CA : Sage Publishing, 1991, 64(2022), 6 vom: Nov., Seite 756-772
Übergeordnetes Werk:	volume:64 ; year:2022 ; number:6 ; month:11 ; pages:756-772

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1177/14707853221107309

Katalog-ID:	1822279534

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allfields	10.1177/14707853221107309 doi (DE-627)1822279534 (DE-599)KXP1822279534 DE-627 ger DE-627 rda eng Septianto, Felix verfasserin aut The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206 Kemper, Joya A verfasserin aut Quang, Huy P verfasserin (DE-588)1274682223 (DE-627)1824450591 aut Li, Shuge verfasserin (DE-588)1274681871 (DE-627)1824450044 aut Kwon, Junbum verfasserin (DE-588)1268441864 (DE-627)1816970735 aut Enthalten in International journal of market research Thousand Oaks, CA : Sage Publishing, 1991 64(2022), 6 vom: Nov., Seite 756-772 Online-Ressource (DE-627)34134012X (DE-600)2066720-6 (DE-576)116331003 2515-2173 nnns volume:64 year:2022 number:6 month:11 pages:756-772 https://journals.sagepub.com/doi/pdf/10.1177/14707853221107309 Verlag lizenzpflichtig https://doi.org/10.1177/14707853221107309 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_293 GBV_ILN_370 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2059 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2119 GBV_ILN_2129 GBV_ILN_2190 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 64 2022 6 11 756-772 26 01 0206 4210282332 x1z 14-11-22 26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media.
spelling	10.1177/14707853221107309 doi (DE-627)1822279534 (DE-599)KXP1822279534 DE-627 ger DE-627 rda eng Septianto, Felix verfasserin aut The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206 Kemper, Joya A verfasserin aut Quang, Huy P verfasserin (DE-588)1274682223 (DE-627)1824450591 aut Li, Shuge verfasserin (DE-588)1274681871 (DE-627)1824450044 aut Kwon, Junbum verfasserin (DE-588)1268441864 (DE-627)1816970735 aut Enthalten in International journal of market research Thousand Oaks, CA : Sage Publishing, 1991 64(2022), 6 vom: Nov., Seite 756-772 Online-Ressource (DE-627)34134012X (DE-600)2066720-6 (DE-576)116331003 2515-2173 nnns volume:64 year:2022 number:6 month:11 pages:756-772 https://journals.sagepub.com/doi/pdf/10.1177/14707853221107309 Verlag lizenzpflichtig https://doi.org/10.1177/14707853221107309 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_293 GBV_ILN_370 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2059 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2119 GBV_ILN_2129 GBV_ILN_2190 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 64 2022 6 11 756-772 26 01 0206 4210282332 x1z 14-11-22 26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media.
allfields_unstemmed	10.1177/14707853221107309 doi (DE-627)1822279534 (DE-599)KXP1822279534 DE-627 ger DE-627 rda eng Septianto, Felix verfasserin aut The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206 Kemper, Joya A verfasserin aut Quang, Huy P verfasserin (DE-588)1274682223 (DE-627)1824450591 aut Li, Shuge verfasserin (DE-588)1274681871 (DE-627)1824450044 aut Kwon, Junbum verfasserin (DE-588)1268441864 (DE-627)1816970735 aut Enthalten in International journal of market research Thousand Oaks, CA : Sage Publishing, 1991 64(2022), 6 vom: Nov., Seite 756-772 Online-Ressource (DE-627)34134012X (DE-600)2066720-6 (DE-576)116331003 2515-2173 nnns volume:64 year:2022 number:6 month:11 pages:756-772 https://journals.sagepub.com/doi/pdf/10.1177/14707853221107309 Verlag lizenzpflichtig https://doi.org/10.1177/14707853221107309 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_293 GBV_ILN_370 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2059 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2119 GBV_ILN_2129 GBV_ILN_2190 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 64 2022 6 11 756-772 26 01 0206 4210282332 x1z 14-11-22 26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media.
allfieldsGer	10.1177/14707853221107309 doi (DE-627)1822279534 (DE-599)KXP1822279534 DE-627 ger DE-627 rda eng Septianto, Felix verfasserin aut The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206 Kemper, Joya A verfasserin aut Quang, Huy P verfasserin (DE-588)1274682223 (DE-627)1824450591 aut Li, Shuge verfasserin (DE-588)1274681871 (DE-627)1824450044 aut Kwon, Junbum verfasserin (DE-588)1268441864 (DE-627)1816970735 aut Enthalten in International journal of market research Thousand Oaks, CA : Sage Publishing, 1991 64(2022), 6 vom: Nov., Seite 756-772 Online-Ressource (DE-627)34134012X (DE-600)2066720-6 (DE-576)116331003 2515-2173 nnns volume:64 year:2022 number:6 month:11 pages:756-772 https://journals.sagepub.com/doi/pdf/10.1177/14707853221107309 Verlag lizenzpflichtig https://doi.org/10.1177/14707853221107309 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_293 GBV_ILN_370 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2059 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2119 GBV_ILN_2129 GBV_ILN_2190 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 64 2022 6 11 756-772 26 01 0206 4210282332 x1z 14-11-22 26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media.
allfieldsSound	10.1177/14707853221107309 doi (DE-627)1822279534 (DE-599)KXP1822279534 DE-627 ger DE-627 rda eng Septianto, Felix verfasserin aut The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon 2022 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206 Kemper, Joya A verfasserin aut Quang, Huy P verfasserin (DE-588)1274682223 (DE-627)1824450591 aut Li, Shuge verfasserin (DE-588)1274681871 (DE-627)1824450044 aut Kwon, Junbum verfasserin (DE-588)1268441864 (DE-627)1816970735 aut Enthalten in International journal of market research Thousand Oaks, CA : Sage Publishing, 1991 64(2022), 6 vom: Nov., Seite 756-772 Online-Ressource (DE-627)34134012X (DE-600)2066720-6 (DE-576)116331003 2515-2173 nnns volume:64 year:2022 number:6 month:11 pages:756-772 https://journals.sagepub.com/doi/pdf/10.1177/14707853221107309 Verlag lizenzpflichtig https://doi.org/10.1177/14707853221107309 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_293 GBV_ILN_370 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2059 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2119 GBV_ILN_2129 GBV_ILN_2190 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4305 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 64 2022 6 11 756-772 26 01 0206 4210282332 x1z 14-11-22 26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media.
language	English
source	Enthalten in International journal of market research 64(2022), 6 vom: Nov., Seite 756-772 volume:64 year:2022 number:6 month:11 pages:756-772
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topic_title	26 00 DE-206 There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, thus highlighting the need to further investigate how to increase consumer acceptance of meat substitutes. The present research investigates social media data of plant-based meat brands and explores how visual features could lead to a high number of likes, which is a numerical representation of social acceptance. The findings of this research show that social media posts with warm color, vertical symmetry, and horizontal symmetry receive a higher number of likes. Further, there is a joint effect between warm color and vertical symmetry, such that vertical symmetry would strengthen the positive effect of warm color on the number of likes. These findings offer a more nuanced understanding of how to increase consumer acceptance of meat substitutes and how to promote plant-based meat brands in social media The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon consumer acceptance (dpeaa)DE-206 meat substitute (dpeaa)DE-206 plant-based meat (dpeaa)DE-206 social media (dpeaa)DE-206 visual symmetry (dpeaa)DE-206 warm color (dpeaa)DE-206
topic	misc consumer acceptance misc meat substitute misc plant-based meat misc social media misc visual symmetry misc warm color
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title_full	The impact of social media visual features on acceptance of meat substitute Felix Septianto, Joya A Kemper, Huy P Quang, Shuge Li and Junbum Kwon
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code="x">DE-206</subfield><subfield code="b">There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. 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