Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development

Gespeichert in:

Autor*in:	Syed Shah Alam [verfasserIn] Masukujjaman, Mohammad [verfasserIn] Sayeed, Md Shohel [verfasserIn] Nor Asiah Omar [verfasserIn] Ayob, Abu H. [verfasserIn] Wan Mohd Hirwani Wan Hussain [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	Augmented reality empirical study online buying

Übergeordnetes Werk:	Enthalten in: Journal of global marketing - Philadelphia, PA : Routledge, Taylor & Francis Group, 1987, 36(2023), 1, Seite 1-24
Übergeordnetes Werk:	volume:36 ; year:2023 ; number:1 ; pages:1-24

Links:	Link aufrufen Link aufrufen Link aufrufen

DOI / URN:	10.1080/08911762.2022.2087580

Katalog-ID:	1837308357

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982			\|2 26 \|1 00 \|x DE-206 \|b The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.

Indexfelder

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allfields	10.1080/08911762.2022.2087580 doi (DE-627)1837308357 (DE-599)KXP1837308357 DE-627 ger DE-627 rda eng Syed Shah Alam verfasserin (DE-588)142760293 (DE-627)638772567 (DE-576)33321918X aut Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206 Masukujjaman, Mohammad verfasserin aut Sayeed, Md Shohel verfasserin (DE-588)1282795236 (DE-627)1838579168 aut Nor Asiah Omar verfasserin (DE-588)1016904134 (DE-627)671698257 (DE-576)352829796 aut Ayob, Abu H. verfasserin (DE-588)125587970X (DE-627)1800063369 aut Wan Mohd Hirwani Wan Hussain verfasserin (DE-588)102184036X (DE-627)702676403 (DE-576)364297336 aut Enthalten in Journal of global marketing Philadelphia, PA : Routledge, Taylor & Francis Group, 1987 36(2023), 1, Seite 1-24 Online-Ressource (DE-627)341361038 (DE-600)2068833-7 (DE-576)284039470 1528-6975 nnns volume:36 year:2023 number:1 pages:1-24 https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig https://doi.org/10.1080/08911762.2022.2087580 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 36 2023 1 1-24 26 01 0206 4275602323 x1z 22-02-23 26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.
spelling	10.1080/08911762.2022.2087580 doi (DE-627)1837308357 (DE-599)KXP1837308357 DE-627 ger DE-627 rda eng Syed Shah Alam verfasserin (DE-588)142760293 (DE-627)638772567 (DE-576)33321918X aut Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206 Masukujjaman, Mohammad verfasserin aut Sayeed, Md Shohel verfasserin (DE-588)1282795236 (DE-627)1838579168 aut Nor Asiah Omar verfasserin (DE-588)1016904134 (DE-627)671698257 (DE-576)352829796 aut Ayob, Abu H. verfasserin (DE-588)125587970X (DE-627)1800063369 aut Wan Mohd Hirwani Wan Hussain verfasserin (DE-588)102184036X (DE-627)702676403 (DE-576)364297336 aut Enthalten in Journal of global marketing Philadelphia, PA : Routledge, Taylor & Francis Group, 1987 36(2023), 1, Seite 1-24 Online-Ressource (DE-627)341361038 (DE-600)2068833-7 (DE-576)284039470 1528-6975 nnns volume:36 year:2023 number:1 pages:1-24 https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig https://doi.org/10.1080/08911762.2022.2087580 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 36 2023 1 1-24 26 01 0206 4275602323 x1z 22-02-23 26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.
allfields_unstemmed	10.1080/08911762.2022.2087580 doi (DE-627)1837308357 (DE-599)KXP1837308357 DE-627 ger DE-627 rda eng Syed Shah Alam verfasserin (DE-588)142760293 (DE-627)638772567 (DE-576)33321918X aut Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206 Masukujjaman, Mohammad verfasserin aut Sayeed, Md Shohel verfasserin (DE-588)1282795236 (DE-627)1838579168 aut Nor Asiah Omar verfasserin (DE-588)1016904134 (DE-627)671698257 (DE-576)352829796 aut Ayob, Abu H. verfasserin (DE-588)125587970X (DE-627)1800063369 aut Wan Mohd Hirwani Wan Hussain verfasserin (DE-588)102184036X (DE-627)702676403 (DE-576)364297336 aut Enthalten in Journal of global marketing Philadelphia, PA : Routledge, Taylor & Francis Group, 1987 36(2023), 1, Seite 1-24 Online-Ressource (DE-627)341361038 (DE-600)2068833-7 (DE-576)284039470 1528-6975 nnns volume:36 year:2023 number:1 pages:1-24 https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig https://doi.org/10.1080/08911762.2022.2087580 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 36 2023 1 1-24 26 01 0206 4275602323 x1z 22-02-23 26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.
allfieldsGer	10.1080/08911762.2022.2087580 doi (DE-627)1837308357 (DE-599)KXP1837308357 DE-627 ger DE-627 rda eng Syed Shah Alam verfasserin (DE-588)142760293 (DE-627)638772567 (DE-576)33321918X aut Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206 Masukujjaman, Mohammad verfasserin aut Sayeed, Md Shohel verfasserin (DE-588)1282795236 (DE-627)1838579168 aut Nor Asiah Omar verfasserin (DE-588)1016904134 (DE-627)671698257 (DE-576)352829796 aut Ayob, Abu H. verfasserin (DE-588)125587970X (DE-627)1800063369 aut Wan Mohd Hirwani Wan Hussain verfasserin (DE-588)102184036X (DE-627)702676403 (DE-576)364297336 aut Enthalten in Journal of global marketing Philadelphia, PA : Routledge, Taylor & Francis Group, 1987 36(2023), 1, Seite 1-24 Online-Ressource (DE-627)341361038 (DE-600)2068833-7 (DE-576)284039470 1528-6975 nnns volume:36 year:2023 number:1 pages:1-24 https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig https://doi.org/10.1080/08911762.2022.2087580 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 36 2023 1 1-24 26 01 0206 4275602323 x1z 22-02-23 26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.
allfieldsSound	10.1080/08911762.2022.2087580 doi (DE-627)1837308357 (DE-599)KXP1837308357 DE-627 ger DE-627 rda eng Syed Shah Alam verfasserin (DE-588)142760293 (DE-627)638772567 (DE-576)33321918X aut Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206 Masukujjaman, Mohammad verfasserin aut Sayeed, Md Shohel verfasserin (DE-588)1282795236 (DE-627)1838579168 aut Nor Asiah Omar verfasserin (DE-588)1016904134 (DE-627)671698257 (DE-576)352829796 aut Ayob, Abu H. verfasserin (DE-588)125587970X (DE-627)1800063369 aut Wan Mohd Hirwani Wan Hussain verfasserin (DE-588)102184036X (DE-627)702676403 (DE-576)364297336 aut Enthalten in Journal of global marketing Philadelphia, PA : Routledge, Taylor & Francis Group, 1987 36(2023), 1, Seite 1-24 Online-Ressource (DE-627)341361038 (DE-600)2068833-7 (DE-576)284039470 1528-6975 nnns volume:36 year:2023 number:1 pages:1-24 https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig https://doi.org/10.1080/08911762.2022.2087580 Resolving-System lizenzpflichtig https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580 Verlag lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4393 GBV_ILN_4700 AR 36 2023 1 1-24 26 01 0206 4275602323 x1z 22-02-23 26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.
language	English
source	Enthalten in Journal of global marketing 36(2023), 1, Seite 1-24 volume:36 year:2023 number:1 pages:1-24
sourceStr	Enthalten in Journal of global marketing 36(2023), 1, Seite 1-24 volume:36 year:2023 number:1 pages:1-24
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topic_facet	Augmented reality empirical study online buying
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authorswithroles_txt_mv	Syed Shah Alam @@aut@@ Masukujjaman, Mohammad @@aut@@ Sayeed, Md Shohel @@aut@@ Nor Asiah Omar @@aut@@ Ayob, Abu H. @@aut@@ Wan Mohd Hirwani Wan Hussain @@aut@@
publishDateDaySort_date	2023-01-01T00:00:00Z
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author	Syed Shah Alam
spellingShingle	Syed Shah Alam misc Augmented reality misc empirical study misc online buying Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development
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topic_title	26 00 DE-206 The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain Augmented reality (dpeaa)DE-206 empirical study (dpeaa)DE-206 online buying (dpeaa)DE-206
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title_full	Modeling consumers' usage intention of augmented reality in online buying context empirical setting with measurement development Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob and Wan Mohd Hirwani Wan Hussain
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title_short	Modeling consumers' usage intention of augmented reality in online buying context
url	https://www.tandfonline.com/doi/pdf/10.1080/08911762.2022.2087580 https://doi.org/10.1080/08911762.2022.2087580 https://www.tandfonline.com/doi/epub/10.1080/08911762.2022.2087580
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ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">36</subfield><subfield code="j">2023</subfield><subfield code="e">1</subfield><subfield code="h">1-24</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">4275602323</subfield><subfield code="y">x1z</subfield><subfield code="z">22-02-23</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">The main objective of this study is to identify the factors that affect consumers’ intention to use AR for their online buying context. This study integrated three theories with additional constructs of perceived enjoyment and personal innovativeness. Data was collected through a personal-administered questionnaire from 265 respondents. In this study, PLS based Structural Equation Modeling was used to analyze the data. The study results show that all the estimated relationships were found significant and positive except the relationship between social identity and attitude, social identity and perceived usefulness, and personal innovativeness and perceived ease of use. Attitude significantly and positively mediates the association between two constructs of the Technology Acceptance Model (TAM) and behavioral intention. The findings of this study also reveal that self-efficacy significantly moderates the association between attitude and behavioral intention. This study validated a new model developed for examining the intention to use augmented reality in the online buying context. Here, a model is developed by integrating the Technology Acceptance Model (TAM), Social Identity Theory, and Self-identity Theory with additional constructs of perceived enjoyment and personal innovativeness. This study will contribute to the knowledge extension of using augmented reality in the online buying context.</subfield></datafield></record></collection>
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Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development

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