Communicating social value : an experimental study on credible communication and social enterprises

Gespeichert in:

Autor*in:	Becker, Annika [verfasserIn] Waldner, Carolin - 1988- [verfasserIn] Nitsch, Laura J. [verfasserIn] Trautwein, Stefan [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	communication experimental design message credibility social enterprise source credibility theory theory of planned behavior

Übergeordnetes Werk:	Enthalten in: Nonprofit management & leadership - Hoboken, NJ : Wiley, 1990, 33(2023), 3 vom: Frühjahr, Seite 511-533
Übergeordnetes Werk:	volume:33 ; year:2023 ; number:3 ; month:21 ; pages:511-533

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1002/nml.21529

Katalog-ID:	1845776607

Internformat


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Indexfelder

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allfields	10.1002/nml.21529 doi (DE-627)1845776607 (DE-599)KXP1845776607 DE-627 ger DE-627 rda eng Becker, Annika verfasserin aut Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206 Waldner, Carolin 1988- verfasserin (DE-588)1217257993 (DE-627)1729047653 aut Nitsch, Laura J. verfasserin aut Trautwein, Stefan verfasserin (DE-588)1206900318 (DE-627)1693146894 aut Enthalten in Nonprofit management & leadership Hoboken, NJ : Wiley, 1990 33(2023), 3 vom: Frühjahr, Seite 511-533 Online-Ressource (DE-627)341899771 (DE-600)2069718-1 (DE-576)114617910 1542-7854 nnns volume:33 year:2023 number:3 month:21 pages:511-533 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/nml.21529 Verlag kostenfrei https://doi.org/10.1002/nml.21529 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_224 GBV_ILN_266 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER 33 2023 3 21 511-533 AR 33 2023 3 21 511-533 26 01 0206 4323754019 x1z 19-05-23 2403 01 DE-LFER 4339785768 00 --%%-- --%%-- n --%%-- l01 16-06-23 2403 01 DE-LFER https://doi.org/10.1002/nml.21529 26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.
spelling	10.1002/nml.21529 doi (DE-627)1845776607 (DE-599)KXP1845776607 DE-627 ger DE-627 rda eng Becker, Annika verfasserin aut Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206 Waldner, Carolin 1988- verfasserin (DE-588)1217257993 (DE-627)1729047653 aut Nitsch, Laura J. verfasserin aut Trautwein, Stefan verfasserin (DE-588)1206900318 (DE-627)1693146894 aut Enthalten in Nonprofit management & leadership Hoboken, NJ : Wiley, 1990 33(2023), 3 vom: Frühjahr, Seite 511-533 Online-Ressource (DE-627)341899771 (DE-600)2069718-1 (DE-576)114617910 1542-7854 nnns volume:33 year:2023 number:3 month:21 pages:511-533 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/nml.21529 Verlag kostenfrei https://doi.org/10.1002/nml.21529 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_224 GBV_ILN_266 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER 33 2023 3 21 511-533 AR 33 2023 3 21 511-533 26 01 0206 4323754019 x1z 19-05-23 2403 01 DE-LFER 4339785768 00 --%%-- --%%-- n --%%-- l01 16-06-23 2403 01 DE-LFER https://doi.org/10.1002/nml.21529 26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.
allfields_unstemmed	10.1002/nml.21529 doi (DE-627)1845776607 (DE-599)KXP1845776607 DE-627 ger DE-627 rda eng Becker, Annika verfasserin aut Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206 Waldner, Carolin 1988- verfasserin (DE-588)1217257993 (DE-627)1729047653 aut Nitsch, Laura J. verfasserin aut Trautwein, Stefan verfasserin (DE-588)1206900318 (DE-627)1693146894 aut Enthalten in Nonprofit management & leadership Hoboken, NJ : Wiley, 1990 33(2023), 3 vom: Frühjahr, Seite 511-533 Online-Ressource (DE-627)341899771 (DE-600)2069718-1 (DE-576)114617910 1542-7854 nnns volume:33 year:2023 number:3 month:21 pages:511-533 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/nml.21529 Verlag kostenfrei https://doi.org/10.1002/nml.21529 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_224 GBV_ILN_266 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER 33 2023 3 21 511-533 AR 33 2023 3 21 511-533 26 01 0206 4323754019 x1z 19-05-23 2403 01 DE-LFER 4339785768 00 --%%-- --%%-- n --%%-- l01 16-06-23 2403 01 DE-LFER https://doi.org/10.1002/nml.21529 26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.
allfieldsGer	10.1002/nml.21529 doi (DE-627)1845776607 (DE-599)KXP1845776607 DE-627 ger DE-627 rda eng Becker, Annika verfasserin aut Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206 Waldner, Carolin 1988- verfasserin (DE-588)1217257993 (DE-627)1729047653 aut Nitsch, Laura J. verfasserin aut Trautwein, Stefan verfasserin (DE-588)1206900318 (DE-627)1693146894 aut Enthalten in Nonprofit management & leadership Hoboken, NJ : Wiley, 1990 33(2023), 3 vom: Frühjahr, Seite 511-533 Online-Ressource (DE-627)341899771 (DE-600)2069718-1 (DE-576)114617910 1542-7854 nnns volume:33 year:2023 number:3 month:21 pages:511-533 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/nml.21529 Verlag kostenfrei https://doi.org/10.1002/nml.21529 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_224 GBV_ILN_266 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER 33 2023 3 21 511-533 AR 33 2023 3 21 511-533 26 01 0206 4323754019 x1z 19-05-23 2403 01 DE-LFER 4339785768 00 --%%-- --%%-- n --%%-- l01 16-06-23 2403 01 DE-LFER https://doi.org/10.1002/nml.21529 26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.
allfieldsSound	10.1002/nml.21529 doi (DE-627)1845776607 (DE-599)KXP1845776607 DE-627 ger DE-627 rda eng Becker, Annika verfasserin aut Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206 Waldner, Carolin 1988- verfasserin (DE-588)1217257993 (DE-627)1729047653 aut Nitsch, Laura J. verfasserin aut Trautwein, Stefan verfasserin (DE-588)1206900318 (DE-627)1693146894 aut Enthalten in Nonprofit management & leadership Hoboken, NJ : Wiley, 1990 33(2023), 3 vom: Frühjahr, Seite 511-533 Online-Ressource (DE-627)341899771 (DE-600)2069718-1 (DE-576)114617910 1542-7854 nnns volume:33 year:2023 number:3 month:21 pages:511-533 https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/nml.21529 Verlag kostenfrei https://doi.org/10.1002/nml.21529 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_101 GBV_ILN_105 GBV_ILN_110 GBV_ILN_120 GBV_ILN_138 GBV_ILN_150 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_170 GBV_ILN_171 GBV_ILN_224 GBV_ILN_266 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4335 GBV_ILN_4336 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER 33 2023 3 21 511-533 AR 33 2023 3 21 511-533 26 01 0206 4323754019 x1z 19-05-23 2403 01 DE-LFER 4339785768 00 --%%-- --%%-- n --%%-- l01 16-06-23 2403 01 DE-LFER https://doi.org/10.1002/nml.21529 26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings.
language	English
source	Enthalten in Nonprofit management & leadership 33(2023), 3 vom: Frühjahr, Seite 511-533 volume:33 year:2023 number:3 month:21 pages:511-533
sourceStr	Enthalten in Nonprofit management & leadership 33(2023), 3 vom: Frühjahr, Seite 511-533 volume:33 year:2023 number:3 month:21 pages:511-533
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topic_facet	communication experimental design message credibility social enterprise source credibility theory theory of planned behavior
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container_title	Nonprofit management & leadership
authorswithroles_txt_mv	Becker, Annika @@aut@@ Waldner, Carolin @@aut@@ Nitsch, Laura J. @@aut@@ Trautwein, Stefan @@aut@@
publishDateDaySort_date	2023-01-01T00:00:00Z
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spellingShingle	Becker, Annika misc communication misc experimental design misc message credibility misc social enterprise misc source credibility theory misc theory of planned behavior Communicating social value an experimental study on credible communication and social enterprises
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topic_title	26 00 DE-206 The management of marketing and communication strategies involves a complex mix of different requirements, particularly for social enterprises, which try to fulfill both social and business aims while operating in a resource-constrained context. Although social enterprises are a rising phenomenon, the research on how these businesses communicate their activities remains in its infancy. This study builds on the theory of planned behavior and the source credibility theory, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise's communication, to analyze its effects on potential customers' behavioral intentions. Through an online experiment with 260 subjects, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise's message credibility. The authors also present practical implications and avenues for future research on the communication of social enterprises based on the empirical findings Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein communication (dpeaa)DE-206 experimental design (dpeaa)DE-206 message credibility (dpeaa)DE-206 social enterprise (dpeaa)DE-206 source credibility theory (dpeaa)DE-206 theory of planned behavior (dpeaa)DE-206
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title	Communicating social value an experimental study on credible communication and social enterprises
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title_full	Communicating social value an experimental study on credible communication and social enterprises Annika Becker, Carolin J. Waldner, Laura J. Nitsch, Stefan Trautwein
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title_short	Communicating social value
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Communicating social value : an experimental study on credible communication and social enterprises

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