Nurturing an aesthetic tribe : consuming and (re)producing "quarantine art"

Gespeichert in:

Autor*in:	Hietala, Iida [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	aesthetics Arts consumption feminist post-postmodernism reproduction social media

Übergeordnetes Werk:	Enthalten in: Marketing theory - Thousand Oaks, Calif. [u.a.] : Sage, 2001, 23(2023), 2 vom: Juni, Seite 295-320
Übergeordnetes Werk:	volume:23 ; year:2023 ; number:2 ; month:06 ; pages:295-320

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1177/14705931221138613

Katalog-ID:	185073044X

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allfields	10.1177/14705931221138613 doi (DE-627)185073044X (DE-599)KXP185073044X DE-627 ger DE-627 rda eng Hietala, Iida verfasserin aut Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206 Enthalten in Marketing theory Thousand Oaks, Calif. [u.a.] : Sage, 2001 23(2023), 2 vom: Juni, Seite 295-320 Online-Ressource (DE-627)342896059 (DE-600)2072860-8 (DE-576)276557328 1741-301X nnns volume:23 year:2023 number:2 month:06 pages:295-320 https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 Verlag kostenfrei https://doi.org/10.1177/14705931221138613 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 23 2023 2 6 295-320 26 01 0206 4341239287 x1z 21-06-23 2403 01 DE-LFER 4348063974 00 --%%-- --%%-- n --%%-- l01 04-07-23 2403 01 DE-LFER https://doi.org/10.1177/14705931221138613 2403 01 DE-LFER https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics.
spelling	10.1177/14705931221138613 doi (DE-627)185073044X (DE-599)KXP185073044X DE-627 ger DE-627 rda eng Hietala, Iida verfasserin aut Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206 Enthalten in Marketing theory Thousand Oaks, Calif. [u.a.] : Sage, 2001 23(2023), 2 vom: Juni, Seite 295-320 Online-Ressource (DE-627)342896059 (DE-600)2072860-8 (DE-576)276557328 1741-301X nnns volume:23 year:2023 number:2 month:06 pages:295-320 https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 Verlag kostenfrei https://doi.org/10.1177/14705931221138613 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 23 2023 2 6 295-320 26 01 0206 4341239287 x1z 21-06-23 2403 01 DE-LFER 4348063974 00 --%%-- --%%-- n --%%-- l01 04-07-23 2403 01 DE-LFER https://doi.org/10.1177/14705931221138613 2403 01 DE-LFER https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics.
allfields_unstemmed	10.1177/14705931221138613 doi (DE-627)185073044X (DE-599)KXP185073044X DE-627 ger DE-627 rda eng Hietala, Iida verfasserin aut Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206 Enthalten in Marketing theory Thousand Oaks, Calif. [u.a.] : Sage, 2001 23(2023), 2 vom: Juni, Seite 295-320 Online-Ressource (DE-627)342896059 (DE-600)2072860-8 (DE-576)276557328 1741-301X nnns volume:23 year:2023 number:2 month:06 pages:295-320 https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 Verlag kostenfrei https://doi.org/10.1177/14705931221138613 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 23 2023 2 6 295-320 26 01 0206 4341239287 x1z 21-06-23 2403 01 DE-LFER 4348063974 00 --%%-- --%%-- n --%%-- l01 04-07-23 2403 01 DE-LFER https://doi.org/10.1177/14705931221138613 2403 01 DE-LFER https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics.
allfieldsGer	10.1177/14705931221138613 doi (DE-627)185073044X (DE-599)KXP185073044X DE-627 ger DE-627 rda eng Hietala, Iida verfasserin aut Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206 Enthalten in Marketing theory Thousand Oaks, Calif. [u.a.] : Sage, 2001 23(2023), 2 vom: Juni, Seite 295-320 Online-Ressource (DE-627)342896059 (DE-600)2072860-8 (DE-576)276557328 1741-301X nnns volume:23 year:2023 number:2 month:06 pages:295-320 https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 Verlag kostenfrei https://doi.org/10.1177/14705931221138613 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 23 2023 2 6 295-320 26 01 0206 4341239287 x1z 21-06-23 2403 01 DE-LFER 4348063974 00 --%%-- --%%-- n --%%-- l01 04-07-23 2403 01 DE-LFER https://doi.org/10.1177/14705931221138613 2403 01 DE-LFER https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics.
allfieldsSound	10.1177/14705931221138613 doi (DE-627)185073044X (DE-599)KXP185073044X DE-627 ger DE-627 rda eng Hietala, Iida verfasserin aut Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206 Enthalten in Marketing theory Thousand Oaks, Calif. [u.a.] : Sage, 2001 23(2023), 2 vom: Juni, Seite 295-320 Online-Ressource (DE-627)342896059 (DE-600)2072860-8 (DE-576)276557328 1741-301X nnns volume:23 year:2023 number:2 month:06 pages:295-320 https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 Verlag kostenfrei https://doi.org/10.1177/14705931221138613 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 23 2023 2 6 295-320 26 01 0206 4341239287 x1z 21-06-23 2403 01 DE-LFER 4348063974 00 --%%-- --%%-- n --%%-- l01 04-07-23 2403 01 DE-LFER https://doi.org/10.1177/14705931221138613 2403 01 DE-LFER https://journals.sagepub.com/doi/pdf/10.1177/14705931221138613 26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics.
language	English
source	Enthalten in Marketing theory 23(2023), 2 vom: Juni, Seite 295-320 volume:23 year:2023 number:2 month:06 pages:295-320
sourceStr	Enthalten in Marketing theory 23(2023), 2 vom: Juni, Seite 295-320 volume:23 year:2023 number:2 month:06 pages:295-320
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topic_facet	aesthetics Arts consumption feminist post-postmodernism reproduction social media
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container_title	Marketing theory
authorswithroles_txt_mv	Hietala, Iida @@aut@@
publishDateDaySort_date	2023-06-01T00:00:00Z
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spellingShingle	Hietala, Iida misc aesthetics misc Arts consumption misc feminist post-postmodernism misc reproduction misc social media Nurturing an aesthetic tribe consuming and (re)producing "quarantine art"
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topic_title	26 00 DE-206 This article explores "quarantine art" - an Instagram challenge of recreating well-known artworks in self-isolation for the consumption of others - to investigate how people come together on social media to form an aesthetic tribe of consumer-producers. Drawing on a mixed-method qualitative approach, it presents netnographic observations and participant interviews subjected to representational and non-representational analyses. The findings illuminate the broad assemblage of visual arts, crafty practices and social media affordances that allow for a new communal expression, an aesthetic form of being together, and an emancipatory embrace of the ancient "maternal" trope. That is, a new type of female subjectivity is brought to the fore - one that, separated from its ancient predecessors burdened by "caring for others", celebrates aesthetic expression, nurturing and caretaking as a means to break down isolation. Overall, this study offers a feminist post-postmodern reading and elaboration of research into consumer tribes and virtual communities gathered around art, culture and aesthetics Nurturing an aesthetic tribe consuming and (re)producing "quarantine art" Iida Hietala aesthetics (dpeaa)DE-206 Arts consumption (dpeaa)DE-206 feminist post-postmodernism (dpeaa)DE-206 reproduction (dpeaa)DE-206 social media (dpeaa)DE-206
topic	misc aesthetics misc Arts consumption misc feminist post-postmodernism misc reproduction misc social media
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title_short	Nurturing an aesthetic tribe
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Nurturing an aesthetic tribe : consuming and (re)producing "quarantine art"

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