Exploring the value of educational options in marketing
Gespeichert in:
| Autor*in: |
Bacon, Donald R. [verfasserIn] Stewart, Kim A. [verfasserIn] Hartley, Steven W. [verfasserIn] Paul, Pallab [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2023 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Journal of marketing education - Thousand Oaks, Calif. : Sage, 1979, 45(2023), 2 vom: Aug., Seite 109-122 |
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| Übergeordnetes Werk: |
volume:45 ; year:2023 ; number:2 ; month:08 ; pages:109-122 |
| Links: |
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| DOI / URN: |
10.1177/02734753231170840 |
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| Katalog-ID: |
1856209091 |
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| 982 | |2 26 |1 00 |x DE-206 |b Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. | ||
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10.1177/02734753231170840 doi (DE-627)1856209091 (DE-599)KXP1856209091 DE-627 ger DE-627 rda eng Bacon, Donald R. verfasserin aut Exploring the value of educational options in marketing Donald R. Bacon, Kim A. Stewart, Steven W. Hartley, and Pallab Paul 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier curriculum design (dpeaa)DE-206 employer value (dpeaa)DE-206 Rasch model (dpeaa)DE-206 Stewart, Kim A. verfasserin (DE-588)17095482X (DE-627)061106496 (DE-576)131790110 aut Hartley, Steven W. verfasserin (DE-588)170263142 (DE-627)060325704 (DE-576)131163264 aut Paul, Pallab verfasserin aut Enthalten in Journal of marketing education Thousand Oaks, Calif. : Sage, 1979 45(2023), 2 vom: Aug., Seite 109-122 Online-Ressource (DE-627)320602117 (DE-600)2020298-2 (DE-576)27655616X 1552-6550 nnns volume:45 year:2023 number:2 month:08 pages:109-122 https://journals.sagepub.com/doi/pdf/10.1177/02734753231170840 Verlag lizenzpflichtig https://doi.org/10.1177/02734753231170840 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 45 2023 2 8 109-122 26 01 0206 4366342618 x1z 15-08-23 26 00 DE-206 Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. |
| spelling |
10.1177/02734753231170840 doi (DE-627)1856209091 (DE-599)KXP1856209091 DE-627 ger DE-627 rda eng Bacon, Donald R. verfasserin aut Exploring the value of educational options in marketing Donald R. Bacon, Kim A. Stewart, Steven W. Hartley, and Pallab Paul 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier curriculum design (dpeaa)DE-206 employer value (dpeaa)DE-206 Rasch model (dpeaa)DE-206 Stewart, Kim A. verfasserin (DE-588)17095482X (DE-627)061106496 (DE-576)131790110 aut Hartley, Steven W. verfasserin (DE-588)170263142 (DE-627)060325704 (DE-576)131163264 aut Paul, Pallab verfasserin aut Enthalten in Journal of marketing education Thousand Oaks, Calif. : Sage, 1979 45(2023), 2 vom: Aug., Seite 109-122 Online-Ressource (DE-627)320602117 (DE-600)2020298-2 (DE-576)27655616X 1552-6550 nnns volume:45 year:2023 number:2 month:08 pages:109-122 https://journals.sagepub.com/doi/pdf/10.1177/02734753231170840 Verlag lizenzpflichtig https://doi.org/10.1177/02734753231170840 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 45 2023 2 8 109-122 26 01 0206 4366342618 x1z 15-08-23 26 00 DE-206 Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. |
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10.1177/02734753231170840 doi (DE-627)1856209091 (DE-599)KXP1856209091 DE-627 ger DE-627 rda eng Bacon, Donald R. verfasserin aut Exploring the value of educational options in marketing Donald R. Bacon, Kim A. Stewart, Steven W. Hartley, and Pallab Paul 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier curriculum design (dpeaa)DE-206 employer value (dpeaa)DE-206 Rasch model (dpeaa)DE-206 Stewart, Kim A. verfasserin (DE-588)17095482X (DE-627)061106496 (DE-576)131790110 aut Hartley, Steven W. verfasserin (DE-588)170263142 (DE-627)060325704 (DE-576)131163264 aut Paul, Pallab verfasserin aut Enthalten in Journal of marketing education Thousand Oaks, Calif. : Sage, 1979 45(2023), 2 vom: Aug., Seite 109-122 Online-Ressource (DE-627)320602117 (DE-600)2020298-2 (DE-576)27655616X 1552-6550 nnns volume:45 year:2023 number:2 month:08 pages:109-122 https://journals.sagepub.com/doi/pdf/10.1177/02734753231170840 Verlag lizenzpflichtig https://doi.org/10.1177/02734753231170840 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_31 GBV_ILN_32 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_165 GBV_ILN_171 GBV_ILN_187 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2031 GBV_ILN_2034 GBV_ILN_2036 GBV_ILN_2037 GBV_ILN_2038 GBV_ILN_2039 GBV_ILN_2043 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2070 GBV_ILN_2086 GBV_ILN_2093 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2116 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2125 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2144 GBV_ILN_2145 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2158 GBV_ILN_2190 GBV_ILN_2193 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2446 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_2548 GBV_ILN_2705 GBV_ILN_2889 GBV_ILN_2890 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4277 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4367 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_4753 AR 45 2023 2 8 109-122 26 01 0206 4366342618 x1z 15-08-23 26 00 DE-206 Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. |
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https://journals.sagepub.com/doi/pdf/10.1177/02734753231170840 https://doi.org/10.1177/02734753231170840 |
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Stewart, Kim A. Hartley, Steven W. Paul, Pallab |
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| up_date |
2024-07-04T21:20:13.851Z |
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7.4016542 |