Impact of price and regional factors on the word-of-mouth in the food delivery sector

Gespeichert in:

Autor*in:	Luo, Hang (Robin) [verfasserIn] Yan, Dawei [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	Food delivery price regional factor valence word of mouth (WOM)

Übergeordnetes Werk:	Enthalten in: Applied economics letters - New York, NY : Routledge, 1994, 30(2023), 17, Seite 2469-2472
Übergeordnetes Werk:	volume:30 ; year:2023 ; number:17 ; pages:2469-2472

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1080/13504851.2022.2098233

Katalog-ID:	1860435718

Internformat


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982			\|2 26 \|1 00 \|x DE-206 \|b This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.

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allfields	10.1080/13504851.2022.2098233 doi (DE-627)1860435718 (DE-599)KXP1860435718 DE-627 ger DE-627 rda eng Luo, Hang (Robin) verfasserin aut Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206 Yan, Dawei verfasserin aut Enthalten in Applied economics letters New York, NY : Routledge, 1994 30(2023), 17, Seite 2469-2472 Online-Ressource (DE-627)301514062 (DE-600)1484783-8 (DE-576)08870467X 1466-4291 nnns volume:30 year:2023 number:17 pages:2469-2472 https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 Verlag lizenzpflichtig https://doi.org/10.1080/13504851.2022.2098233 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2023 17 2469-2472 26 01 0206 4379702480 x1z 28-09-23 26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.
spelling	10.1080/13504851.2022.2098233 doi (DE-627)1860435718 (DE-599)KXP1860435718 DE-627 ger DE-627 rda eng Luo, Hang (Robin) verfasserin aut Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206 Yan, Dawei verfasserin aut Enthalten in Applied economics letters New York, NY : Routledge, 1994 30(2023), 17, Seite 2469-2472 Online-Ressource (DE-627)301514062 (DE-600)1484783-8 (DE-576)08870467X 1466-4291 nnns volume:30 year:2023 number:17 pages:2469-2472 https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 Verlag lizenzpflichtig https://doi.org/10.1080/13504851.2022.2098233 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2023 17 2469-2472 26 01 0206 4379702480 x1z 28-09-23 26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.
allfields_unstemmed	10.1080/13504851.2022.2098233 doi (DE-627)1860435718 (DE-599)KXP1860435718 DE-627 ger DE-627 rda eng Luo, Hang (Robin) verfasserin aut Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206 Yan, Dawei verfasserin aut Enthalten in Applied economics letters New York, NY : Routledge, 1994 30(2023), 17, Seite 2469-2472 Online-Ressource (DE-627)301514062 (DE-600)1484783-8 (DE-576)08870467X 1466-4291 nnns volume:30 year:2023 number:17 pages:2469-2472 https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 Verlag lizenzpflichtig https://doi.org/10.1080/13504851.2022.2098233 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2023 17 2469-2472 26 01 0206 4379702480 x1z 28-09-23 26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.
allfieldsGer	10.1080/13504851.2022.2098233 doi (DE-627)1860435718 (DE-599)KXP1860435718 DE-627 ger DE-627 rda eng Luo, Hang (Robin) verfasserin aut Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206 Yan, Dawei verfasserin aut Enthalten in Applied economics letters New York, NY : Routledge, 1994 30(2023), 17, Seite 2469-2472 Online-Ressource (DE-627)301514062 (DE-600)1484783-8 (DE-576)08870467X 1466-4291 nnns volume:30 year:2023 number:17 pages:2469-2472 https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 Verlag lizenzpflichtig https://doi.org/10.1080/13504851.2022.2098233 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2023 17 2469-2472 26 01 0206 4379702480 x1z 28-09-23 26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.
allfieldsSound	10.1080/13504851.2022.2098233 doi (DE-627)1860435718 (DE-599)KXP1860435718 DE-627 ger DE-627 rda eng Luo, Hang (Robin) verfasserin aut Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206 Yan, Dawei verfasserin aut Enthalten in Applied economics letters New York, NY : Routledge, 1994 30(2023), 17, Seite 2469-2472 Online-Ressource (DE-627)301514062 (DE-600)1484783-8 (DE-576)08870467X 1466-4291 nnns volume:30 year:2023 number:17 pages:2469-2472 https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 Verlag lizenzpflichtig https://doi.org/10.1080/13504851.2022.2098233 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_151 GBV_ILN_152 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 30 2023 17 2469-2472 26 01 0206 4379702480 x1z 28-09-23 26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.
language	English
source	Enthalten in Applied economics letters 30(2023), 17, Seite 2469-2472 volume:30 year:2023 number:17 pages:2469-2472
sourceStr	Enthalten in Applied economics letters 30(2023), 17, Seite 2469-2472 volume:30 year:2023 number:17 pages:2469-2472
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topic_facet	Food delivery price regional factor valence word of mouth (WOM)
sw_local_iln_str_mv	26: DE-206:
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container_title	Applied economics letters
authorswithroles_txt_mv	Luo, Hang (Robin) @@aut@@ Yan, Dawei @@aut@@
publishDateDaySort_date	2023-01-01T00:00:00Z
hierarchy_top_id	301514062
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language_de	englisch
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Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.</subfield></datafield></record></collection>
author	Luo, Hang (Robin)
spellingShingle	Luo, Hang (Robin) misc Food delivery misc price misc regional factor misc valence misc word of mouth (WOM) Impact of price and regional factors on the word-of-mouth in the food delivery sector
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topic_title	26 00 DE-206 This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan Food delivery (dpeaa)DE-206 price (dpeaa)DE-206 regional factor (dpeaa)DE-206 valence (dpeaa)DE-206 word of mouth (WOM) (dpeaa)DE-206
topic	misc Food delivery misc price misc regional factor misc valence misc word of mouth (WOM)
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title	Impact of price and regional factors on the word-of-mouth in the food delivery sector
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title_full	Impact of price and regional factors on the word-of-mouth in the food delivery sector Hang (Robin) Luo, Dawei Yan
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title_sort	impact of price and regional factors on the word-of-mouth in the food delivery sector
title_auth	Impact of price and regional factors on the word-of-mouth in the food delivery sector
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title_short	Impact of price and regional factors on the word-of-mouth in the food delivery sector
url	https://www.tandfonline.com/doi/pdf/10.1080/13504851.2022.209823 https://doi.org/10.1080/13504851.2022.2098233
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up_date	2024-07-04T20:54:05.717Z
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ind1=" " ind2=" "><subfield code="a">GBV_ILN_4246</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4307</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4313</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4323</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4324</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4325</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4326</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4335</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4338</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">30</subfield><subfield code="j">2023</subfield><subfield code="e">17</subfield><subfield code="h">2469-2472</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">4379702480</subfield><subfield code="y">x1z</subfield><subfield code="z">28-09-23</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">This paper investigates price and regional effects on the word-of-mouth (WOM) valence and sales in the food delivery sector. Using 56,939 food delivery merchants' data from a food delivery giant in China, our results show that the impact of price on WOM valence is significantly positive, while the regional effect is negative. And the price effect varies according to consumers' preferences. Price threshold is determined as 53 Yuan and 100 Yuan to examine the impact on valence and sales, respectively. This suggests that in the food delivery sector, price and regional factors have different effects on merchants' WOM valence and sales.</subfield></datafield></record></collection>
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Impact of price and regional factors on the word-of-mouth in the food delivery sector

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