Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention

Gespeichert in:

Autor*in:	Huang, Songshan [verfasserIn] Wang, Xuequn [verfasserIn] Qu, Hua [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2023

Schlagwörter:	Corporate social responsibility cue utilization theory peer-to-peer accommodation platform privacy risk repurchase intention switching intention trust

Übergeordnetes Werk:	Enthalten in: Journal of hospitality marketing & management - London [u.a.] : Routledge, Taylor and Francis Group, 2009, 32(2023), 7, Seite 893-916
Übergeordnetes Werk:	volume:32 ; year:2023 ; number:7 ; pages:893-916

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1080/19368623.2023.2214549

Katalog-ID:	1860767400

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982			\|2 26 \|1 00 \|x DE-206 \|b The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.

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allfields	10.1080/19368623.2023.2214549 doi (DE-627)1860767400 (DE-599)KXP1860767400 DE-627 ger DE-627 rda eng Huang, Songshan verfasserin (DE-588)1026379954 (DE-627)726665711 (DE-576)371720567 aut Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206 Wang, Xuequn verfasserin (DE-588)1025647459 (DE-627)723719152 (DE-576)370581628 aut Qu, Hua verfasserin (DE-588)1306465591 (DE-627)186620050X aut Enthalten in Journal of hospitality marketing & management London [u.a.] : Routledge, Taylor and Francis Group, 2009 32(2023), 7, Seite 893-916 Online-Ressource (DE-627)595710859 (DE-600)2486892-9 (DE-576)306838524 1936-8631 nnns volume:32 year:2023 number:7 pages:893-916 https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 Verlag lizenzpflichtig https://doi.org/10.1080/19368623.2023.2214549 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_101 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2111 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 32 2023 7 893-916 26 01 0206 438144065X x1z 05-10-23 26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.
spelling	10.1080/19368623.2023.2214549 doi (DE-627)1860767400 (DE-599)KXP1860767400 DE-627 ger DE-627 rda eng Huang, Songshan verfasserin (DE-588)1026379954 (DE-627)726665711 (DE-576)371720567 aut Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206 Wang, Xuequn verfasserin (DE-588)1025647459 (DE-627)723719152 (DE-576)370581628 aut Qu, Hua verfasserin (DE-588)1306465591 (DE-627)186620050X aut Enthalten in Journal of hospitality marketing & management London [u.a.] : Routledge, Taylor and Francis Group, 2009 32(2023), 7, Seite 893-916 Online-Ressource (DE-627)595710859 (DE-600)2486892-9 (DE-576)306838524 1936-8631 nnns volume:32 year:2023 number:7 pages:893-916 https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 Verlag lizenzpflichtig https://doi.org/10.1080/19368623.2023.2214549 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_101 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2111 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 32 2023 7 893-916 26 01 0206 438144065X x1z 05-10-23 26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.
allfields_unstemmed	10.1080/19368623.2023.2214549 doi (DE-627)1860767400 (DE-599)KXP1860767400 DE-627 ger DE-627 rda eng Huang, Songshan verfasserin (DE-588)1026379954 (DE-627)726665711 (DE-576)371720567 aut Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206 Wang, Xuequn verfasserin (DE-588)1025647459 (DE-627)723719152 (DE-576)370581628 aut Qu, Hua verfasserin (DE-588)1306465591 (DE-627)186620050X aut Enthalten in Journal of hospitality marketing & management London [u.a.] : Routledge, Taylor and Francis Group, 2009 32(2023), 7, Seite 893-916 Online-Ressource (DE-627)595710859 (DE-600)2486892-9 (DE-576)306838524 1936-8631 nnns volume:32 year:2023 number:7 pages:893-916 https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 Verlag lizenzpflichtig https://doi.org/10.1080/19368623.2023.2214549 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_101 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2111 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 32 2023 7 893-916 26 01 0206 438144065X x1z 05-10-23 26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.
allfieldsGer	10.1080/19368623.2023.2214549 doi (DE-627)1860767400 (DE-599)KXP1860767400 DE-627 ger DE-627 rda eng Huang, Songshan verfasserin (DE-588)1026379954 (DE-627)726665711 (DE-576)371720567 aut Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206 Wang, Xuequn verfasserin (DE-588)1025647459 (DE-627)723719152 (DE-576)370581628 aut Qu, Hua verfasserin (DE-588)1306465591 (DE-627)186620050X aut Enthalten in Journal of hospitality marketing & management London [u.a.] : Routledge, Taylor and Francis Group, 2009 32(2023), 7, Seite 893-916 Online-Ressource (DE-627)595710859 (DE-600)2486892-9 (DE-576)306838524 1936-8631 nnns volume:32 year:2023 number:7 pages:893-916 https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 Verlag lizenzpflichtig https://doi.org/10.1080/19368623.2023.2214549 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_101 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2111 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 32 2023 7 893-916 26 01 0206 438144065X x1z 05-10-23 26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.
allfieldsSound	10.1080/19368623.2023.2214549 doi (DE-627)1860767400 (DE-599)KXP1860767400 DE-627 ger DE-627 rda eng Huang, Songshan verfasserin (DE-588)1026379954 (DE-627)726665711 (DE-576)371720567 aut Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206 Wang, Xuequn verfasserin (DE-588)1025647459 (DE-627)723719152 (DE-576)370581628 aut Qu, Hua verfasserin (DE-588)1306465591 (DE-627)186620050X aut Enthalten in Journal of hospitality marketing & management London [u.a.] : Routledge, Taylor and Francis Group, 2009 32(2023), 7, Seite 893-916 Online-Ressource (DE-627)595710859 (DE-600)2486892-9 (DE-576)306838524 1936-8631 nnns volume:32 year:2023 number:7 pages:893-916 https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 Verlag lizenzpflichtig https://doi.org/10.1080/19368623.2023.2214549 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_101 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2111 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4046 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4313 GBV_ILN_4393 GBV_ILN_4700 AR 32 2023 7 893-916 26 01 0206 438144065X x1z 05-10-23 26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.
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As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. 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author	Huang, Songshan
spellingShingle	Huang, Songshan misc Corporate social responsibility misc cue utilization theory misc peer-to-peer accommodation platform misc privacy risk misc repurchase intention misc switching intention misc trust Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention
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topic_title	26 00 DE-206 The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu Corporate social responsibility (dpeaa)DE-206 cue utilization theory (dpeaa)DE-206 peer-to-peer accommodation platform (dpeaa)DE-206 privacy risk (dpeaa)DE-206 repurchase intention (dpeaa)DE-206 switching intention (dpeaa)DE-206 trust (dpeaa)DE-206
topic	misc Corporate social responsibility misc cue utilization theory misc peer-to-peer accommodation platform misc privacy risk misc repurchase intention misc switching intention misc trust
topic_unstemmed	misc Corporate social responsibility misc cue utilization theory misc peer-to-peer accommodation platform misc privacy risk misc repurchase intention misc switching intention misc trust
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title	Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention
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title_full	Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention Songshan (Sam) Huang, Xuequn Wang, and Hua Qu
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title_sort	impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention
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title_short	Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention
url	https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2214549 https://doi.org/10.1080/19368623.2023.2214549
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" ind2=" "><subfield code="a">GBV_ILN_702</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2001</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2006</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2007</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2025</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2026</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2034</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2055</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2088</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2093</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2111</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2143</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2147</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2148</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2336</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2470</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2507</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2548</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4035</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4046</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4246</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4313</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">32</subfield><subfield code="j">2023</subfield><subfield code="e">7</subfield><subfield code="h">893-916</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">438144065X</subfield><subfield code="y">x1z</subfield><subfield code="z">05-10-23</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">The development of peer-to-peer (P2P) accommodation market has seen multiple platforms providing booking services to consumers. As such consumers' switching intention is equally important as repurchase intention to platform operators. This study applies cue utilization theory to study the effects of perceived corporate social responsibility (CSR) on P2P accommodation consumers' repurchase intention and switching intention through trust and privacy risk. The study results show that the three dimensions (i.e. environmental, economic, and ethical) of perceived CSR have positive effects on trust, which increases repurchase intention but reduces switching intention; the environmental dimension of perceived CSR has a negative effect on privacy risk, which reduces repurchase intention but increases switching intention. Trust and privacy risk both mediate the effects of perceived CSR on repurchase/switching intention, but the indirect effects through trust are larger. The study demonstrates the utility of CSR in P2P accommodation platforms' marketing and customer relationship management strategies.</subfield></datafield></record></collection>
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Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers' repurchase intention and switching intention

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