Determination of the relationship between lifestyle and impulsive purchasing behaviour
Gespeichert in:
| Autor*in: |
Ocel, Yusuf [verfasserIn] Mutlu, Hakan Tahiri [verfasserIn] Bayat, Murat [verfasserIn] |
|---|
| Format: |
E-Artikel |
|---|---|
| Sprache: |
Englisch |
| Erschienen: |
2023 |
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| Rechteinformationen: |
Open Access Namensnennung 4.0 International ; CC BY 4.0 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Marketing i menedžment innovacij - Sumy : [Verlag nicht ermittelbar], 2010, 14(2023), 3, Seite 37-55 |
|---|---|
| Übergeordnetes Werk: |
volume:14 ; year:2023 ; number:3 ; pages:37-55 |
| Links: |
|---|
| DOI / URN: |
10.21272/mmi.2023.3-05 |
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| 982 | |2 26 |1 00 |x DE-206 |b The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. | ||
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10.21272/mmi.2023.3-05 doi 11159/631425 hdl (DE-627)1863869891 (DE-599)KXP1863869891 DE-627 ger DE-627 rda eng Ocel, Yusuf verfasserin aut Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights DE-206 http://purl.org/coar/access_right/c_abf2 DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 Mutlu, Hakan Tahiri verfasserin (DE-588)1307241034 (DE-627)1867632861 aut Bayat, Murat verfasserin aut Enthalten in Marketing i menedžment innovacij Sumy : [Verlag nicht ermittelbar], 2010 14(2023), 3, Seite 37-55 Online-Ressource (DE-627)684080133 (DE-600)2647971-0 (DE-576)357961978 2227-6718 nnns volume:14 year:2023 number:3 pages:37-55 https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf Verlag kostenfrei https://doi.org/10.21272/mmi.2023.3-05 Resolving-System kostenfrei https://hdl.handle.net/11159/631425 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 14 2023 3 37-55 26 01 0206 4387587938 DA:oas x1z 13-10-23 2403 01 DE-LFER 4404436807 00 --%%-- --%%-- n --%%-- l01 09-11-23 2403 01 DE-LFER https://doi.org/10.21272/mmi.2023.3-05 2403 01 DE-LFER https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf 26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. 26 01 0206 DA:oas |
| spelling |
10.21272/mmi.2023.3-05 doi 11159/631425 hdl (DE-627)1863869891 (DE-599)KXP1863869891 DE-627 ger DE-627 rda eng Ocel, Yusuf verfasserin aut Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights DE-206 http://purl.org/coar/access_right/c_abf2 DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 Mutlu, Hakan Tahiri verfasserin (DE-588)1307241034 (DE-627)1867632861 aut Bayat, Murat verfasserin aut Enthalten in Marketing i menedžment innovacij Sumy : [Verlag nicht ermittelbar], 2010 14(2023), 3, Seite 37-55 Online-Ressource (DE-627)684080133 (DE-600)2647971-0 (DE-576)357961978 2227-6718 nnns volume:14 year:2023 number:3 pages:37-55 https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf Verlag kostenfrei https://doi.org/10.21272/mmi.2023.3-05 Resolving-System kostenfrei https://hdl.handle.net/11159/631425 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 14 2023 3 37-55 26 01 0206 4387587938 DA:oas x1z 13-10-23 2403 01 DE-LFER 4404436807 00 --%%-- --%%-- n --%%-- l01 09-11-23 2403 01 DE-LFER https://doi.org/10.21272/mmi.2023.3-05 2403 01 DE-LFER https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf 26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. 26 01 0206 DA:oas |
| allfields_unstemmed |
10.21272/mmi.2023.3-05 doi 11159/631425 hdl (DE-627)1863869891 (DE-599)KXP1863869891 DE-627 ger DE-627 rda eng Ocel, Yusuf verfasserin aut Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights DE-206 http://purl.org/coar/access_right/c_abf2 DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 Mutlu, Hakan Tahiri verfasserin (DE-588)1307241034 (DE-627)1867632861 aut Bayat, Murat verfasserin aut Enthalten in Marketing i menedžment innovacij Sumy : [Verlag nicht ermittelbar], 2010 14(2023), 3, Seite 37-55 Online-Ressource (DE-627)684080133 (DE-600)2647971-0 (DE-576)357961978 2227-6718 nnns volume:14 year:2023 number:3 pages:37-55 https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf Verlag kostenfrei https://doi.org/10.21272/mmi.2023.3-05 Resolving-System kostenfrei https://hdl.handle.net/11159/631425 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 14 2023 3 37-55 26 01 0206 4387587938 DA:oas x1z 13-10-23 2403 01 DE-LFER 4404436807 00 --%%-- --%%-- n --%%-- l01 09-11-23 2403 01 DE-LFER https://doi.org/10.21272/mmi.2023.3-05 2403 01 DE-LFER https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf 26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. 26 01 0206 DA:oas |
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10.21272/mmi.2023.3-05 doi 11159/631425 hdl (DE-627)1863869891 (DE-599)KXP1863869891 DE-627 ger DE-627 rda eng Ocel, Yusuf verfasserin aut Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights DE-206 http://purl.org/coar/access_right/c_abf2 DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 Mutlu, Hakan Tahiri verfasserin (DE-588)1307241034 (DE-627)1867632861 aut Bayat, Murat verfasserin aut Enthalten in Marketing i menedžment innovacij Sumy : [Verlag nicht ermittelbar], 2010 14(2023), 3, Seite 37-55 Online-Ressource (DE-627)684080133 (DE-600)2647971-0 (DE-576)357961978 2227-6718 nnns volume:14 year:2023 number:3 pages:37-55 https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf Verlag kostenfrei https://doi.org/10.21272/mmi.2023.3-05 Resolving-System kostenfrei https://hdl.handle.net/11159/631425 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 14 2023 3 37-55 26 01 0206 4387587938 DA:oas x1z 13-10-23 2403 01 DE-LFER 4404436807 00 --%%-- --%%-- n --%%-- l01 09-11-23 2403 01 DE-LFER https://doi.org/10.21272/mmi.2023.3-05 2403 01 DE-LFER https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf 26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. 26 01 0206 DA:oas |
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10.21272/mmi.2023.3-05 doi 11159/631425 hdl (DE-627)1863869891 (DE-599)KXP1863869891 DE-627 ger DE-627 rda eng Ocel, Yusuf verfasserin aut Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat 2023 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Open Access Controlled Vocabulary for Access Rights DE-206 http://purl.org/coar/access_right/c_abf2 DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/ lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 Mutlu, Hakan Tahiri verfasserin (DE-588)1307241034 (DE-627)1867632861 aut Bayat, Murat verfasserin aut Enthalten in Marketing i menedžment innovacij Sumy : [Verlag nicht ermittelbar], 2010 14(2023), 3, Seite 37-55 Online-Ressource (DE-627)684080133 (DE-600)2647971-0 (DE-576)357961978 2227-6718 nnns volume:14 year:2023 number:3 pages:37-55 https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf Verlag kostenfrei https://doi.org/10.21272/mmi.2023.3-05 Resolving-System kostenfrei https://hdl.handle.net/11159/631425 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2005 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2055 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 14 2023 3 37-55 26 01 0206 4387587938 DA:oas x1z 13-10-23 2403 01 DE-LFER 4404436807 00 --%%-- --%%-- n --%%-- l01 09-11-23 2403 01 DE-LFER https://doi.org/10.21272/mmi.2023.3-05 2403 01 DE-LFER https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf 26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences. 26 01 0206 DA:oas |
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26 00 DE-206 The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences Determination of the relationship between lifestyle and impulsive purchasing behaviour Yusuf Ocel, Hakan Tahiri Mutlu, Murat Bayat lifestyle (dpeaa)DE-206 impulse purchasing behaviour (dpeaa)DE-206 purchasing behaviour (dpeaa)DE-206 need list (dpeaa)DE-206 |
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code="r">https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/05_%D0%90702-2023_Ocel-et-al-3.pdf</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">The main purpose of this study is to examine whether there is a relationship between impulse purchasing behaviour and lifestyle. It is necessary to understand the lifestyle types of consumers, who are heavily influenced by the sales and communication activities implemented by businesses and are inclined to engage in impulse purchasing behaviour. Impulse purchasing is encouraged in consideration of the tough competition between businesses. The population of the research is Duzce, which is one of the provinces that best represents Turkey due to its cosmopolitan structure and developed industry. More than 500 individuals were reached by employing the purposeful sampling method, and brief information about the research was given to them. Finally, 394 of them who had full knowledge of the subject were selected for the study. Frequency distribution, factor, correlation, regression, t test and ANOVA tests were applied to the obtained data. According to the frequency distribution results, the participants generally had prepared a list of needs (63%), purchased products that were not needed (80%), and defined themselves mostly as organizers, citizens and innovators. Based on the results of factor analysis, seven factors related to lifestyle emerged. These are the experiencers, strives, makers, believers, innovators, achievers, and survivors. A single factor has emerged in the impulse purchasing behaviour. According to the results of the correlation analysis, significant and positive relationships emerged between all subdimensions of lifestyle and impulse purchasing behaviour. The highest correlation was found between survivors and insurgent to impulse purchasing behaviour. Regarding the results of the regression analysis, it was concluded that the survivors, experiencers, and insurgent individuals under the lifestyle subdimensions had a significant and positive effect on impulse purchasing behaviour. According to the difference analysis, it has been revealed that lifestyle-oriented females have a more positive perception than males, singles than married, those who prepare a list of needs than those who do not, those with high incomes than those with low incomes, and middle-age groups than other groups. It has also been revealed that private sector employees had a more positive perception than those who were self-employed, unemployed, students and other professional groups. In the dimension of impulse purchasing behaviour, it was concluded that secondary school graduates had a more positive perception than the others and those who prepare need lists compared to those who do not prepare need lists. When the results are evaluated, it can be concluded that the lifestyle types that have the most impact on impulse purchasing behaviour are those who are strives, survivors, and experiences.</subfield></datafield><datafield tag="995" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="a">DA:oas</subfield></datafield></record></collection>
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7.400199 |