When does anthropomorphism hurt? : how tool anthropomorphism negatively affects consumers' rewards for tool users
Gespeichert in:
| Autor*in: |
Huang, Jingya [verfasserIn] Wang, Liangyan [verfasserIn] Chan, Eugene [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2024 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Journal of business research - New York, NY : Elsevier, 1973, 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 |
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| Übergeordnetes Werk: |
volume:170 ; year:2024 ; month:01 ; elocationid:114355 ; pages:1-12 |
| Links: |
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| DOI / URN: |
10.1016/j.jbusres.2023.114355 |
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| Katalog-ID: |
1890357928 |
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| 982 | |2 26 |1 00 |x DE-206 |b The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. | ||
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10.1016/j.jbusres.2023.114355 doi (DE-627)1890357928 (DE-599)KXP1890357928 DE-627 ger DE-627 rda eng Huang, Jingya verfasserin (DE-588)1265687072 (DE-627)1814659625 aut When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 Wang, Liangyan verfasserin (DE-588)140927220 (DE-627)622848216 (DE-576)32139366X aut Chan, Eugene verfasserin aut Enthalten in Journal of business research New York, NY : Elsevier, 1973 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 Online-Ressource (DE-627)320511251 (DE-600)2013438-1 (DE-576)090954998 0148-2963 nnns volume:170 year:2024 month:01 elocationid:114355 pages:1-12 https://www.sciencedirect.com/science/article/pii/S0148296323007142/pdf Verlag lizenzpflichtig https://doi.org/10.1016/j.jbusres.2023.114355 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 170 2024 1 114355 1-12 26 01 0206 453216821X x1z 31-05-24 26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. |
| spelling |
10.1016/j.jbusres.2023.114355 doi (DE-627)1890357928 (DE-599)KXP1890357928 DE-627 ger DE-627 rda eng Huang, Jingya verfasserin (DE-588)1265687072 (DE-627)1814659625 aut When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 Wang, Liangyan verfasserin (DE-588)140927220 (DE-627)622848216 (DE-576)32139366X aut Chan, Eugene verfasserin aut Enthalten in Journal of business research New York, NY : Elsevier, 1973 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 Online-Ressource (DE-627)320511251 (DE-600)2013438-1 (DE-576)090954998 0148-2963 nnns volume:170 year:2024 month:01 elocationid:114355 pages:1-12 https://www.sciencedirect.com/science/article/pii/S0148296323007142/pdf Verlag lizenzpflichtig https://doi.org/10.1016/j.jbusres.2023.114355 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 170 2024 1 114355 1-12 26 01 0206 453216821X x1z 31-05-24 26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. |
| allfields_unstemmed |
10.1016/j.jbusres.2023.114355 doi (DE-627)1890357928 (DE-599)KXP1890357928 DE-627 ger DE-627 rda eng Huang, Jingya verfasserin (DE-588)1265687072 (DE-627)1814659625 aut When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 Wang, Liangyan verfasserin (DE-588)140927220 (DE-627)622848216 (DE-576)32139366X aut Chan, Eugene verfasserin aut Enthalten in Journal of business research New York, NY : Elsevier, 1973 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 Online-Ressource (DE-627)320511251 (DE-600)2013438-1 (DE-576)090954998 0148-2963 nnns volume:170 year:2024 month:01 elocationid:114355 pages:1-12 https://www.sciencedirect.com/science/article/pii/S0148296323007142/pdf Verlag lizenzpflichtig https://doi.org/10.1016/j.jbusres.2023.114355 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 170 2024 1 114355 1-12 26 01 0206 453216821X x1z 31-05-24 26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. |
| allfieldsGer |
10.1016/j.jbusres.2023.114355 doi (DE-627)1890357928 (DE-599)KXP1890357928 DE-627 ger DE-627 rda eng Huang, Jingya verfasserin (DE-588)1265687072 (DE-627)1814659625 aut When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 Wang, Liangyan verfasserin (DE-588)140927220 (DE-627)622848216 (DE-576)32139366X aut Chan, Eugene verfasserin aut Enthalten in Journal of business research New York, NY : Elsevier, 1973 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 Online-Ressource (DE-627)320511251 (DE-600)2013438-1 (DE-576)090954998 0148-2963 nnns volume:170 year:2024 month:01 elocationid:114355 pages:1-12 https://www.sciencedirect.com/science/article/pii/S0148296323007142/pdf Verlag lizenzpflichtig https://doi.org/10.1016/j.jbusres.2023.114355 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 170 2024 1 114355 1-12 26 01 0206 453216821X x1z 31-05-24 26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. |
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10.1016/j.jbusres.2023.114355 doi (DE-627)1890357928 (DE-599)KXP1890357928 DE-627 ger DE-627 rda eng Huang, Jingya verfasserin (DE-588)1265687072 (DE-627)1814659625 aut When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 Wang, Liangyan verfasserin (DE-588)140927220 (DE-627)622848216 (DE-576)32139366X aut Chan, Eugene verfasserin aut Enthalten in Journal of business research New York, NY : Elsevier, 1973 170(2024) vom: Jan., Artikel-ID 114355, Seite 1-12 Online-Ressource (DE-627)320511251 (DE-600)2013438-1 (DE-576)090954998 0148-2963 nnns volume:170 year:2024 month:01 elocationid:114355 pages:1-12 https://www.sciencedirect.com/science/article/pii/S0148296323007142/pdf Verlag lizenzpflichtig https://doi.org/10.1016/j.jbusres.2023.114355 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4242 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 AR 170 2024 1 114355 1-12 26 01 0206 453216821X x1z 31-05-24 26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications. |
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26 00 DE-206 The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications When does anthropomorphism hurt? how tool anthropomorphism negatively affects consumers' rewards for tool users Jingya Huang, Liangyan Wang, Eugene Chan Just world belief (dpeaa)DE-206 Negative effect (dpeaa)DE-206 Perceived effort (dpeaa)DE-206 Tool anthropomorphism (dpeaa)DE-206 |
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ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">The current work explores how tool anthropomorphism adversely affects people's rewards for tool users. This effect arises because tool anthropomorphism decreases perceived effort of tool users as people see tool users to be exerting less effort with some of the effort picked up by the anthropomorphized tools. Study 1 adopts a context of a national city-cleaning activity to verify the main effect in the form of prosocial behaviors. Study 2 replicates the main effect in a consumption context for monetary reward (i.e., tips). Study 3 reveals the underlying mechanism of perceived effort and rules out the alternative explanation of perspective-taking. Study 4 verifies the mediating role of perceived effort by manipulating tool users' effort as explicitly mentioned (or not). Finally, Study 5 shows the moderating role of just world belief. Our findings are robust across various contexts and provide novel theoretical and practical implications.</subfield></datafield></record></collection>
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| score |
7.400528 |