Indulge or reduce? : a cross-country investigation of consumption patterns following pandemic lockdowns
Gespeichert in:
| Autor*in: |
Riefler, Petra - 1979- [verfasserIn] Büttner, Oliver B. [verfasserIn] Davvetas, Vasileios [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2024 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Journal of international marketing - London : Sage Publishing, 1993, 32(2024), 2 vom: Juni, Seite 49-64 |
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| Übergeordnetes Werk: |
volume:32 ; year:2024 ; number:2 ; month:06 ; pages:49-64 |
| Links: |
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| DOI / URN: |
10.1177/1069031X231201077 |
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| Katalog-ID: |
1896929583 |
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| 982 | |2 26 |1 00 |x DE-206 |b Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. | ||
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10.1177/1069031X231201077 doi (DE-627)1896929583 (DE-599)KXP1896929583 DE-627 ger DE-627 rda eng Riefler, Petra 1979- verfasserin (DE-588)1020732717 (DE-627)691325901 (DE-576)361908555 aut Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 Büttner, Oliver B. verfasserin (DE-588)129009091 (DE-627)601609360 (DE-576)307356647 aut Davvetas, Vasileios verfasserin (DE-588)130631142X (DE-627)1865876305 aut Enthalten in Journal of international marketing London : Sage Publishing, 1993 32(2024), 2 vom: Juni, Seite 49-64 Online-Ressource (DE-627)341903655 (DE-600)2070132-9 (DE-576)273898574 1547-7215 nnns volume:32 year:2024 number:2 month:06 pages:49-64 https://journals.sagepub.com/doi/pdf/10.1177/1069031X231201077 Verlag lizenzpflichtig https://doi.org/10.1177/1069031X231201077 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_224 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_2937 GBV_ILN_2941 GBV_ILN_2949 GBV_ILN_2950 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4393 GBV_ILN_4700 AR 32 2024 2 6 49-64 26 01 0206 4560252475 x1z 30-07-24 26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. |
| spelling |
10.1177/1069031X231201077 doi (DE-627)1896929583 (DE-599)KXP1896929583 DE-627 ger DE-627 rda eng Riefler, Petra 1979- verfasserin (DE-588)1020732717 (DE-627)691325901 (DE-576)361908555 aut Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 Büttner, Oliver B. verfasserin (DE-588)129009091 (DE-627)601609360 (DE-576)307356647 aut Davvetas, Vasileios verfasserin (DE-588)130631142X (DE-627)1865876305 aut Enthalten in Journal of international marketing London : Sage Publishing, 1993 32(2024), 2 vom: Juni, Seite 49-64 Online-Ressource (DE-627)341903655 (DE-600)2070132-9 (DE-576)273898574 1547-7215 nnns volume:32 year:2024 number:2 month:06 pages:49-64 https://journals.sagepub.com/doi/pdf/10.1177/1069031X231201077 Verlag lizenzpflichtig https://doi.org/10.1177/1069031X231201077 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_224 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_2937 GBV_ILN_2941 GBV_ILN_2949 GBV_ILN_2950 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4393 GBV_ILN_4700 AR 32 2024 2 6 49-64 26 01 0206 4560252475 x1z 30-07-24 26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. |
| allfields_unstemmed |
10.1177/1069031X231201077 doi (DE-627)1896929583 (DE-599)KXP1896929583 DE-627 ger DE-627 rda eng Riefler, Petra 1979- verfasserin (DE-588)1020732717 (DE-627)691325901 (DE-576)361908555 aut Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 Büttner, Oliver B. verfasserin (DE-588)129009091 (DE-627)601609360 (DE-576)307356647 aut Davvetas, Vasileios verfasserin (DE-588)130631142X (DE-627)1865876305 aut Enthalten in Journal of international marketing London : Sage Publishing, 1993 32(2024), 2 vom: Juni, Seite 49-64 Online-Ressource (DE-627)341903655 (DE-600)2070132-9 (DE-576)273898574 1547-7215 nnns volume:32 year:2024 number:2 month:06 pages:49-64 https://journals.sagepub.com/doi/pdf/10.1177/1069031X231201077 Verlag lizenzpflichtig https://doi.org/10.1177/1069031X231201077 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_224 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_2937 GBV_ILN_2941 GBV_ILN_2949 GBV_ILN_2950 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4393 GBV_ILN_4700 AR 32 2024 2 6 49-64 26 01 0206 4560252475 x1z 30-07-24 26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. |
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10.1177/1069031X231201077 doi (DE-627)1896929583 (DE-599)KXP1896929583 DE-627 ger DE-627 rda eng Riefler, Petra 1979- verfasserin (DE-588)1020732717 (DE-627)691325901 (DE-576)361908555 aut Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 Büttner, Oliver B. verfasserin (DE-588)129009091 (DE-627)601609360 (DE-576)307356647 aut Davvetas, Vasileios verfasserin (DE-588)130631142X (DE-627)1865876305 aut Enthalten in Journal of international marketing London : Sage Publishing, 1993 32(2024), 2 vom: Juni, Seite 49-64 Online-Ressource (DE-627)341903655 (DE-600)2070132-9 (DE-576)273898574 1547-7215 nnns volume:32 year:2024 number:2 month:06 pages:49-64 https://journals.sagepub.com/doi/pdf/10.1177/1069031X231201077 Verlag lizenzpflichtig https://doi.org/10.1177/1069031X231201077 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_224 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_2937 GBV_ILN_2941 GBV_ILN_2949 GBV_ILN_2950 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4393 GBV_ILN_4700 AR 32 2024 2 6 49-64 26 01 0206 4560252475 x1z 30-07-24 26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. |
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10.1177/1069031X231201077 doi (DE-627)1896929583 (DE-599)KXP1896929583 DE-627 ger DE-627 rda eng Riefler, Petra 1979- verfasserin (DE-588)1020732717 (DE-627)691325901 (DE-576)361908555 aut Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 Büttner, Oliver B. verfasserin (DE-588)129009091 (DE-627)601609360 (DE-576)307356647 aut Davvetas, Vasileios verfasserin (DE-588)130631142X (DE-627)1865876305 aut Enthalten in Journal of international marketing London : Sage Publishing, 1993 32(2024), 2 vom: Juni, Seite 49-64 Online-Ressource (DE-627)341903655 (DE-600)2070132-9 (DE-576)273898574 1547-7215 nnns volume:32 year:2024 number:2 month:06 pages:49-64 https://journals.sagepub.com/doi/pdf/10.1177/1069031X231201077 Verlag lizenzpflichtig https://doi.org/10.1177/1069031X231201077 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_69 GBV_ILN_70 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_110 GBV_ILN_120 GBV_ILN_152 GBV_ILN_161 GBV_ILN_171 GBV_ILN_224 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_636 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2018 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2098 GBV_ILN_2106 GBV_ILN_2107 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2119 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_2937 GBV_ILN_2941 GBV_ILN_2949 GBV_ILN_2950 GBV_ILN_4012 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4346 GBV_ILN_4393 GBV_ILN_4700 AR 32 2024 2 6 49-64 26 01 0206 4560252475 x1z 30-07-24 26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces. |
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26 00 DE-206 Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces Indulge or reduce? a cross-country investigation of consumption patterns following pandemic lockdowns Petra Riefler, Oliver B. Büttner, and Vasileios Davvetas consumer behavior (dpeaa)DE-206 psychological needs (dpeaa)DE-206 voluntary simplicity (dpeaa)DE-206 cross-country (dpeaa)DE-206 COVID-19 lockdowns (dpeaa)DE-206 |
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ind1=" " ind2=" "><subfield code="a">GBV_ILN_4325</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4326</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4335</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4338</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4346</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">32</subfield><subfield code="j">2024</subfield><subfield code="e">2</subfield><subfield code="c">6</subfield><subfield code="h">49-64</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">4560252475</subfield><subfield code="y">x1z</subfield><subfield code="z">30-07-24</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">Pandemic lockdowns in early 2020 disrupted daily life worldwide and created an opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions, and opposing views exist about whether consumers (1) prolong reduced consumption after lockdown or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual–cultural values frameworks, this article develops a conceptual model of postlockdown consumption patterns related to three factors: consumers’ fulfillment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (the United Kingdom, Germany, and Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least in the short term. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in postmaterialism and indulgence at a country level. The results provide implications for international marketers and policy makers in postpandemic marketplaces.</subfield></datafield></record></collection>
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| score |
7.401038 |