The effect of syntax simplicity on crowdfunding performance

Gespeichert in:

Autor*in:	Li, Yuanqing [verfasserIn] Wu, Sibin [verfasserIn] Zhou, Wencang [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2024

Schlagwörter:	Crowdfunding lexical simplicity professional attire smiling structural simplicity

Übergeordnetes Werk:	Enthalten in: Venture capital - London [u.a.] : Taylor & Francis, 1999, 26(2024), 3, Seite 303-326
Übergeordnetes Werk:	volume:26 ; year:2024 ; number:3 ; pages:303-326

Links:	Link aufrufen Link aufrufen

DOI / URN:	10.1080/13691066.2023.2196032

Katalog-ID:	1899908536

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allfields	10.1080/13691066.2023.2196032 doi (DE-627)1899908536 (DE-599)KXP1899908536 DE-627 ger DE-627 rda eng Li, Yuanqing verfasserin (DE-588)1151836753 (DE-627)1012350959 (DE-576)498088901 aut The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206 Wu, Sibin verfasserin aut Zhou, Wencang verfasserin (DE-588)1013152050 (DE-627)663314186 (DE-576)34661225X aut Enthalten in Venture capital London [u.a.] : Taylor & Francis, 1999 26(2024), 3, Seite 303-326 Online-Ressource (DE-627)324914741 (DE-600)2032399-2 (DE-576)098474340 1464-5343 nnns volume:26 year:2024 number:3 pages:303-326 https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 Verlag lizenzpflichtig https://doi.org/10.1080/13691066.2023.2196032 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_39 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 26 2024 3 303-326 26 01 0206 4571803966 x1z 28-08-24 26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
spelling	10.1080/13691066.2023.2196032 doi (DE-627)1899908536 (DE-599)KXP1899908536 DE-627 ger DE-627 rda eng Li, Yuanqing verfasserin (DE-588)1151836753 (DE-627)1012350959 (DE-576)498088901 aut The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206 Wu, Sibin verfasserin aut Zhou, Wencang verfasserin (DE-588)1013152050 (DE-627)663314186 (DE-576)34661225X aut Enthalten in Venture capital London [u.a.] : Taylor & Francis, 1999 26(2024), 3, Seite 303-326 Online-Ressource (DE-627)324914741 (DE-600)2032399-2 (DE-576)098474340 1464-5343 nnns volume:26 year:2024 number:3 pages:303-326 https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 Verlag lizenzpflichtig https://doi.org/10.1080/13691066.2023.2196032 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_39 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 26 2024 3 303-326 26 01 0206 4571803966 x1z 28-08-24 26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
allfields_unstemmed	10.1080/13691066.2023.2196032 doi (DE-627)1899908536 (DE-599)KXP1899908536 DE-627 ger DE-627 rda eng Li, Yuanqing verfasserin (DE-588)1151836753 (DE-627)1012350959 (DE-576)498088901 aut The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206 Wu, Sibin verfasserin aut Zhou, Wencang verfasserin (DE-588)1013152050 (DE-627)663314186 (DE-576)34661225X aut Enthalten in Venture capital London [u.a.] : Taylor & Francis, 1999 26(2024), 3, Seite 303-326 Online-Ressource (DE-627)324914741 (DE-600)2032399-2 (DE-576)098474340 1464-5343 nnns volume:26 year:2024 number:3 pages:303-326 https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 Verlag lizenzpflichtig https://doi.org/10.1080/13691066.2023.2196032 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_39 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 26 2024 3 303-326 26 01 0206 4571803966 x1z 28-08-24 26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
allfieldsGer	10.1080/13691066.2023.2196032 doi (DE-627)1899908536 (DE-599)KXP1899908536 DE-627 ger DE-627 rda eng Li, Yuanqing verfasserin (DE-588)1151836753 (DE-627)1012350959 (DE-576)498088901 aut The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206 Wu, Sibin verfasserin aut Zhou, Wencang verfasserin (DE-588)1013152050 (DE-627)663314186 (DE-576)34661225X aut Enthalten in Venture capital London [u.a.] : Taylor & Francis, 1999 26(2024), 3, Seite 303-326 Online-Ressource (DE-627)324914741 (DE-600)2032399-2 (DE-576)098474340 1464-5343 nnns volume:26 year:2024 number:3 pages:303-326 https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 Verlag lizenzpflichtig https://doi.org/10.1080/13691066.2023.2196032 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_39 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 26 2024 3 303-326 26 01 0206 4571803966 x1z 28-08-24 26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
allfieldsSound	10.1080/13691066.2023.2196032 doi (DE-627)1899908536 (DE-599)KXP1899908536 DE-627 ger DE-627 rda eng Li, Yuanqing verfasserin (DE-588)1151836753 (DE-627)1012350959 (DE-576)498088901 aut The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206 Wu, Sibin verfasserin aut Zhou, Wencang verfasserin (DE-588)1013152050 (DE-627)663314186 (DE-576)34661225X aut Enthalten in Venture capital London [u.a.] : Taylor & Francis, 1999 26(2024), 3, Seite 303-326 Online-Ressource (DE-627)324914741 (DE-600)2032399-2 (DE-576)098474340 1464-5343 nnns volume:26 year:2024 number:3 pages:303-326 https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 Verlag lizenzpflichtig https://doi.org/10.1080/13691066.2023.2196032 Resolving-System lizenzpflichtig GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_39 GBV_ILN_60 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_100 GBV_ILN_110 GBV_ILN_151 GBV_ILN_224 GBV_ILN_285 GBV_ILN_370 GBV_ILN_647 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2065 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2093 GBV_ILN_2106 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2113 GBV_ILN_2118 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2147 GBV_ILN_2148 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2472 GBV_ILN_2507 GBV_ILN_2548 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4393 GBV_ILN_4700 AR 26 2024 3 303-326 26 01 0206 4571803966 x1z 28-08-24 26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.
language	English
source	Enthalten in Venture capital 26(2024), 3, Seite 303-326 volume:26 year:2024 number:3 pages:303-326
sourceStr	Enthalten in Venture capital 26(2024), 3, Seite 303-326 volume:26 year:2024 number:3 pages:303-326
format_phy_str_mv	Article
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institution	findex.gbv.de
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topic_facet	Crowdfunding lexical simplicity professional attire smiling structural simplicity
sw_local_iln_str_mv	26: DE-206:
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container_title	Venture capital
authorswithroles_txt_mv	Li, Yuanqing @@aut@@ Wu, Sibin @@aut@@ Zhou, Wencang @@aut@@
publishDateDaySort_date	2024-01-01T00:00:00Z
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language_de	englisch
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author	Li, Yuanqing
spellingShingle	Li, Yuanqing misc Crowdfunding misc lexical simplicity misc professional attire misc smiling misc structural simplicity The effect of syntax simplicity on crowdfunding performance
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topic_title	26 00 DE-206 Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou Crowdfunding (dpeaa)DE-206 lexical simplicity (dpeaa)DE-206 professional attire (dpeaa)DE-206 smiling (dpeaa)DE-206 structural simplicity (dpeaa)DE-206
topic	misc Crowdfunding misc lexical simplicity misc professional attire misc smiling misc structural simplicity
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title_full	The effect of syntax simplicity on crowdfunding performance Yuanqing Li, Sibin Wu and Wencang Zhou
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title_short	The effect of syntax simplicity on crowdfunding performance
url	https://www.tandfonline.com/doi/pdf/10.1080/13691066.2023.2196032 https://doi.org/10.1080/13691066.2023.2196032
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ind1=" " ind2=" "><subfield code="a">GBV_ILN_4037</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4046</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4112</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4125</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4126</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4246</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4307</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4313</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4323</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4324</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4325</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4326</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4335</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4393</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">26</subfield><subfield code="j">2024</subfield><subfield code="e">3</subfield><subfield code="h">303-326</subfield></datafield><datafield tag="980" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">01</subfield><subfield code="x">0206</subfield><subfield code="b">4571803966</subfield><subfield code="y">x1z</subfield><subfield code="z">28-08-24</subfield></datafield><datafield tag="982" ind1=" " ind2=" "><subfield code="2">26</subfield><subfield code="1">00</subfield><subfield code="x">DE-206</subfield><subfield code="b">Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.</subfield></datafield></record></collection>
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The effect of syntax simplicity on crowdfunding performance

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