Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints : a dual processing perspective
Gespeichert in:
| Autor*in: |
Bech-Larsen, Tino [verfasserIn] Grunert, Klaus G. - 1953- [verfasserIn] Tsalis, George [verfasserIn] |
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| Format: |
E-Artikel |
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| Sprache: |
Englisch |
| Erschienen: |
2024 |
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| Schlagwörter: |
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| Übergeordnetes Werk: |
Enthalten in: Food policy - Amsterdam [u.a.] : Elsevier Science, 1975, 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 |
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| Übergeordnetes Werk: |
volume:126 ; year:2024 ; month:07 ; elocationid:102670 ; pages:1-16 |
| Links: |
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| DOI / URN: |
10.1016/j.foodpol.2024.102670 |
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190422105X |
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| 982 | |2 26 |1 00 |x DE-206 |b Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. | ||
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10.1016/j.foodpol.2024.102670 doi (DE-627)190422105X (DE-599)KXP190422105X DE-627 ger DE-627 rda eng Bech-Larsen, Tino verfasserin (DE-588)171190971 (DE-627)061366676 (DE-576)132004380 aut Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 Grunert, Klaus G. 1953- verfasserin (DE-588)109683099 (DE-627)543364135 (DE-576)289649374 aut Tsalis, George verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:126 year:2024 month:07 elocationid:102670 pages:1-16 https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.foodpol.2024.102670 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4155 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4315 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 126 2024 7 102670 1-16 26 01 0206 4586149043 x1z 02-10-24 2403 01 DE-LFER 459537190X 00 --%%-- --%%-- n --%%-- l01 15-10-24 2403 01 DE-LFER https://doi.org/10.1016/j.foodpol.2024.102670 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf 26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. |
| spelling |
10.1016/j.foodpol.2024.102670 doi (DE-627)190422105X (DE-599)KXP190422105X DE-627 ger DE-627 rda eng Bech-Larsen, Tino verfasserin (DE-588)171190971 (DE-627)061366676 (DE-576)132004380 aut Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 Grunert, Klaus G. 1953- verfasserin (DE-588)109683099 (DE-627)543364135 (DE-576)289649374 aut Tsalis, George verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:126 year:2024 month:07 elocationid:102670 pages:1-16 https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.foodpol.2024.102670 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4155 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4315 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 126 2024 7 102670 1-16 26 01 0206 4586149043 x1z 02-10-24 2403 01 DE-LFER 459537190X 00 --%%-- --%%-- n --%%-- l01 15-10-24 2403 01 DE-LFER https://doi.org/10.1016/j.foodpol.2024.102670 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf 26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. |
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10.1016/j.foodpol.2024.102670 doi (DE-627)190422105X (DE-599)KXP190422105X DE-627 ger DE-627 rda eng Bech-Larsen, Tino verfasserin (DE-588)171190971 (DE-627)061366676 (DE-576)132004380 aut Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 Grunert, Klaus G. 1953- verfasserin (DE-588)109683099 (DE-627)543364135 (DE-576)289649374 aut Tsalis, George verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:126 year:2024 month:07 elocationid:102670 pages:1-16 https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.foodpol.2024.102670 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4155 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4315 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 126 2024 7 102670 1-16 26 01 0206 4586149043 x1z 02-10-24 2403 01 DE-LFER 459537190X 00 --%%-- --%%-- n --%%-- l01 15-10-24 2403 01 DE-LFER https://doi.org/10.1016/j.foodpol.2024.102670 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf 26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. |
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10.1016/j.foodpol.2024.102670 doi (DE-627)190422105X (DE-599)KXP190422105X DE-627 ger DE-627 rda eng Bech-Larsen, Tino verfasserin (DE-588)171190971 (DE-627)061366676 (DE-576)132004380 aut Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 Grunert, Klaus G. 1953- verfasserin (DE-588)109683099 (DE-627)543364135 (DE-576)289649374 aut Tsalis, George verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:126 year:2024 month:07 elocationid:102670 pages:1-16 https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.foodpol.2024.102670 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4155 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4315 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 126 2024 7 102670 1-16 26 01 0206 4586149043 x1z 02-10-24 2403 01 DE-LFER 459537190X 00 --%%-- --%%-- n --%%-- l01 15-10-24 2403 01 DE-LFER https://doi.org/10.1016/j.foodpol.2024.102670 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf 26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. |
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10.1016/j.foodpol.2024.102670 doi (DE-627)190422105X (DE-599)KXP190422105X DE-627 ger DE-627 rda eng Bech-Larsen, Tino verfasserin (DE-588)171190971 (DE-627)061366676 (DE-576)132004380 aut Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis 2024 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 Grunert, Klaus G. 1953- verfasserin (DE-588)109683099 (DE-627)543364135 (DE-576)289649374 aut Tsalis, George verfasserin aut Enthalten in Food policy Amsterdam [u.a.] : Elsevier Science, 1975 126(2024) vom: Juli, Artikel-ID 102670, Seite 1-16 Online-Ressource (DE-627)306659506 (DE-600)1500470-3 (DE-576)08198622X 1873-5657 nnns volume:126 year:2024 month:07 elocationid:102670 pages:1-16 https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf Verlag kostenfrei https://doi.org/10.1016/j.foodpol.2024.102670 Resolving-System kostenfrei GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_32 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_74 GBV_ILN_90 GBV_ILN_95 GBV_ILN_100 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_187 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_702 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2004 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2007 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2025 GBV_ILN_2026 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2038 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2049 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2059 GBV_ILN_2061 GBV_ILN_2064 GBV_ILN_2068 GBV_ILN_2088 GBV_ILN_2106 GBV_ILN_2110 GBV_ILN_2111 GBV_ILN_2112 GBV_ILN_2122 GBV_ILN_2129 GBV_ILN_2143 GBV_ILN_2152 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_2232 GBV_ILN_2336 GBV_ILN_2470 GBV_ILN_2507 GBV_ILN_2522 GBV_ILN_4035 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4116 GBV_ILN_4125 GBV_ILN_4155 GBV_ILN_4242 GBV_ILN_4246 GBV_ILN_4249 GBV_ILN_4251 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4315 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4328 GBV_ILN_4333 GBV_ILN_4334 GBV_ILN_4338 GBV_ILN_4393 GBV_ILN_4700 GBV_ILN_2403 GBV_ILN_2403 ISIL_DE-LFER AR 126 2024 7 102670 1-16 26 01 0206 4586149043 x1z 02-10-24 2403 01 DE-LFER 459537190X 00 --%%-- --%%-- n --%%-- l01 15-10-24 2403 01 DE-LFER https://doi.org/10.1016/j.foodpol.2024.102670 2403 01 DE-LFER https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf 26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications. |
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code="b">Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications.</subfield></datafield></record></collection>
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26 00 DE-206 Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective Tino Bech-Larsen, Klaus G. Grunert, George Tsalis Animal welfare (dpeaa)DE-206 Dual processing (dpeaa)DE-206 Market communication (dpeaa)DE-206 Qualifications (dpeaa)DE-206 |
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Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints a dual processing perspective |
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Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints |
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https://www.sciencedirect.com/science/article/pii/S0306919224000812/pdfft?md5=b05329329e13b61e8819eb3b2b770f82&pid=1-s2.0-S0306919224000812-main.pdf https://doi.org/10.1016/j.foodpol.2024.102670 |
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Grunert, Klaus G. 1953- Tsalis, George |
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10.1016/j.foodpol.2024.102670 |
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2024-10-16T08:09:02.397Z |
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code="b">Claims about animal welfare and other sustainability characteristics are often used in market communication to promote food products. When such claims are suspected to be deceptive, accusations of greenwashing may appear. One method to counteract greenwashing is to substantiate the claims with additional information, i.e., with qualifications. However, the effectiveness of such qualifications has been critically debated. Based on two experimental surveys carried out in Denmark on animal welfare claims for pork and chicken and their qualifications, we show that such qualifications can both reduce and enhance consumers’ evaluation of the degree of animal welfare of the product advertised. In addition, we show that the effect of such qualifications on consumers’ purchase intentions depends on whether they process the information under a time constraint – as would be typical in everyday purchasing – or not. Contrary to common assumptions, we provide evidence that a time constraint can lead to consumer information processing becoming more focussed on the qualified claim, and that this claim then has more impact on purchase intention. We interpret these effects based on dual processing theory. The results have implications for the regulation of animal welfare claims and their qualifications.</subfield></datafield></record></collection>
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