Incorporating responsiveness to marketing efforts in brand choice modeling

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific h...
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Autor*in:	Fok, Dennis [verfasserIn] Paap, Richard - 1969- [verfasserIn] Franses, Philip Hans - 1963- [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2014

Umfang:	graph. Darst.
Beschreibung:	Systemvoraussetzung: Acrobat Reader.

Übergeordnetes Werk:	In: Econometrics - Basel : MDPI, 2013, 2(2014), 1 vom: März, Seite 20-44
Übergeordnetes Werk:	volume:2 ; year:2014 ; number:1 ; month:03 ; pages:20-44

Links:	Volltext Volltext

DOI / URN:	10.3390/econometrics2010020

Katalog-ID:	781992974

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allfields	10.3390/econometrics2010020 doi 10419/103627 hdl (DE-627)781992974 (DE-599)GBV781992974 DE-627 ger DE-627 rakwb eng L8 L83 L2 C20 jelc Fok, Dennis verfasserin aut Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses 2014 graph. Darst. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better. Systemvoraussetzung: Acrobat Reader. Paap, Richard 1969- verfasserin (DE-588)171358457 (DE-627)061551104 (DE-576)132158426 aut Franses, Philip Hans 1963- verfasserin (DE-588)129435503 (DE-627)396455565 (DE-576)16855609X aut In Econometrics Basel : MDPI, 2013 2(2014), 1 vom: März, Seite 20-44 Online-Ressource (DE-627)74684042X (DE-600)2717594-7 (DE-576)382897196 2225-1146 nnns volume:2 year:2014 number:1 month:03 pages:20-44 http://dx.doi.org/10.3390/econometrics2010020 Resolving-System Volltext http://hdl.handle.net/10419/103627 Download aus dem Internet, Stand: 01.04.2014 Volltext GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 zbwolc20140519 AR 2 2014 1 3 20-44 26 01 0206 1466187476 z1k 01-04-14 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures
spelling	10.3390/econometrics2010020 doi 10419/103627 hdl (DE-627)781992974 (DE-599)GBV781992974 DE-627 ger DE-627 rakwb eng L8 L83 L2 C20 jelc Fok, Dennis verfasserin aut Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses 2014 graph. Darst. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better. Systemvoraussetzung: Acrobat Reader. Paap, Richard 1969- verfasserin (DE-588)171358457 (DE-627)061551104 (DE-576)132158426 aut Franses, Philip Hans 1963- verfasserin (DE-588)129435503 (DE-627)396455565 (DE-576)16855609X aut In Econometrics Basel : MDPI, 2013 2(2014), 1 vom: März, Seite 20-44 Online-Ressource (DE-627)74684042X (DE-600)2717594-7 (DE-576)382897196 2225-1146 nnns volume:2 year:2014 number:1 month:03 pages:20-44 http://dx.doi.org/10.3390/econometrics2010020 Resolving-System Volltext http://hdl.handle.net/10419/103627 Download aus dem Internet, Stand: 01.04.2014 Volltext GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 zbwolc20140519 AR 2 2014 1 3 20-44 26 01 0206 1466187476 z1k 01-04-14 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures
allfields_unstemmed	10.3390/econometrics2010020 doi 10419/103627 hdl (DE-627)781992974 (DE-599)GBV781992974 DE-627 ger DE-627 rakwb eng L8 L83 L2 C20 jelc Fok, Dennis verfasserin aut Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses 2014 graph. Darst. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better. Systemvoraussetzung: Acrobat Reader. Paap, Richard 1969- verfasserin (DE-588)171358457 (DE-627)061551104 (DE-576)132158426 aut Franses, Philip Hans 1963- verfasserin (DE-588)129435503 (DE-627)396455565 (DE-576)16855609X aut In Econometrics Basel : MDPI, 2013 2(2014), 1 vom: März, Seite 20-44 Online-Ressource (DE-627)74684042X (DE-600)2717594-7 (DE-576)382897196 2225-1146 nnns volume:2 year:2014 number:1 month:03 pages:20-44 http://dx.doi.org/10.3390/econometrics2010020 Resolving-System Volltext http://hdl.handle.net/10419/103627 Download aus dem Internet, Stand: 01.04.2014 Volltext GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 zbwolc20140519 AR 2 2014 1 3 20-44 26 01 0206 1466187476 z1k 01-04-14 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures
allfieldsGer	10.3390/econometrics2010020 doi 10419/103627 hdl (DE-627)781992974 (DE-599)GBV781992974 DE-627 ger DE-627 rakwb eng L8 L83 L2 C20 jelc Fok, Dennis verfasserin aut Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses 2014 graph. Darst. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better. Systemvoraussetzung: Acrobat Reader. Paap, Richard 1969- verfasserin (DE-588)171358457 (DE-627)061551104 (DE-576)132158426 aut Franses, Philip Hans 1963- verfasserin (DE-588)129435503 (DE-627)396455565 (DE-576)16855609X aut In Econometrics Basel : MDPI, 2013 2(2014), 1 vom: März, Seite 20-44 Online-Ressource (DE-627)74684042X (DE-600)2717594-7 (DE-576)382897196 2225-1146 nnns volume:2 year:2014 number:1 month:03 pages:20-44 http://dx.doi.org/10.3390/econometrics2010020 Resolving-System Volltext http://hdl.handle.net/10419/103627 Download aus dem Internet, Stand: 01.04.2014 Volltext GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 zbwolc20140519 AR 2 2014 1 3 20-44 26 01 0206 1466187476 z1k 01-04-14 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures
allfieldsSound	10.3390/econometrics2010020 doi 10419/103627 hdl (DE-627)781992974 (DE-599)GBV781992974 DE-627 ger DE-627 rakwb eng L8 L83 L2 C20 jelc Fok, Dennis verfasserin aut Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses 2014 graph. Darst. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better. Systemvoraussetzung: Acrobat Reader. Paap, Richard 1969- verfasserin (DE-588)171358457 (DE-627)061551104 (DE-576)132158426 aut Franses, Philip Hans 1963- verfasserin (DE-588)129435503 (DE-627)396455565 (DE-576)16855609X aut In Econometrics Basel : MDPI, 2013 2(2014), 1 vom: März, Seite 20-44 Online-Ressource (DE-627)74684042X (DE-600)2717594-7 (DE-576)382897196 2225-1146 nnns volume:2 year:2014 number:1 month:03 pages:20-44 http://dx.doi.org/10.3390/econometrics2010020 Resolving-System Volltext http://hdl.handle.net/10419/103627 Download aus dem Internet, Stand: 01.04.2014 Volltext GBV_USEFLAG_U GBV_ILN_26 ISIL_DE-206 SYSFLAG_1 GBV_KXP GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 zbwolc20140519 AR 2 2014 1 3 20-44 26 01 0206 1466187476 z1k 01-04-14 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures
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spellingShingle	Fok, Dennis jelc L8 26 marketing-instrument effectiveness 26 heterogeneity 26 multinomial probit 26 finite mixtures Incorporating responsiveness to marketing efforts in brand choice modeling
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topic_title	L8 L83 L2 C20 jelc 26 00 DE-206 56 marketing-instrument effectiveness 26 00 DE-206 56 heterogeneity 26 00 DE-206 56 multinomial probit 26 00 DE-206 56 finite mixtures Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses
topic	jelc L8 26 marketing-instrument effectiveness 26 heterogeneity 26 multinomial probit 26 finite mixtures
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title_full	Incorporating responsiveness to marketing efforts in brand choice modeling Dennis Fok, Richard Paap and Philip Hans Franses
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title_sort	incorporating responsiveness to marketing efforts in brand choice modeling
title_auth	Incorporating responsiveness to marketing efforts in brand choice modeling
abstract	We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better.
abstractGer	We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better.
abstract_unstemmed	We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a specific household is a member of the first or the second segment at a specific purchase occasion is described by household-specific characteristics and characteristics concerning buying behavior. Households may switch between the two responsiveness states over time. When comparing the performance of our model with alternative choice models that account for various forms of heterogeneity for three different datasets, we find better face validity for our parameters. Our model also forecasts better.
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title_short	Incorporating responsiveness to marketing efforts in brand choice modeling
url	http://dx.doi.org/10.3390/econometrics2010020 http://hdl.handle.net/10419/103627
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