Vulnerability as a specific category of consumer risk

Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). Ausführliche Beschreibung

Gespeichert in:

Autor*in:	L.N. Osaulenko [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch ; Russisch

Erschienen:	2018

Schlagwörter:	consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation

Übergeordnetes Werk:	In: Analiz Riska Zdorovʹû - FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017, (2018), 3, Seite 24-30
Übergeordnetes Werk:	year:2018 ; number:3 ; pages:24-30

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc Journal toc

DOI / URN:	10.21668/health.risk/2018.3.03.eng

Katalog-ID:	DOAJ002342561

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allfields	10.21668/health.risk/2018.3.03.eng doi (DE-627)DOAJ002342561 (DE-599)DOAJ9778eb080dce440fb257d3fb39e9ea7b DE-627 ger DE-627 rakwb eng rus L.N. Osaulenko verfasserin aut Vulnerability as a specific category of consumer risk 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation Medicine R In Analiz Riska Zdorovʹû FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017 (2018), 3, Seite 24-30 (DE-627)1041197624 23081163 nnns year:2018 number:3 pages:24-30 https://doi.org/10.21668/health.risk/2018.3.03.eng kostenfrei https://doaj.org/article/9778eb080dce440fb257d3fb39e9ea7b kostenfrei http://journal.fcrisk.ru/eng/2018/3/3 kostenfrei https://doaj.org/toc/2308-1155 Journal toc kostenfrei https://doaj.org/toc/2308-1163 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2018 3 24-30
spelling	10.21668/health.risk/2018.3.03.eng doi (DE-627)DOAJ002342561 (DE-599)DOAJ9778eb080dce440fb257d3fb39e9ea7b DE-627 ger DE-627 rakwb eng rus L.N. Osaulenko verfasserin aut Vulnerability as a specific category of consumer risk 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation Medicine R In Analiz Riska Zdorovʹû FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017 (2018), 3, Seite 24-30 (DE-627)1041197624 23081163 nnns year:2018 number:3 pages:24-30 https://doi.org/10.21668/health.risk/2018.3.03.eng kostenfrei https://doaj.org/article/9778eb080dce440fb257d3fb39e9ea7b kostenfrei http://journal.fcrisk.ru/eng/2018/3/3 kostenfrei https://doaj.org/toc/2308-1155 Journal toc kostenfrei https://doaj.org/toc/2308-1163 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2018 3 24-30
allfields_unstemmed	10.21668/health.risk/2018.3.03.eng doi (DE-627)DOAJ002342561 (DE-599)DOAJ9778eb080dce440fb257d3fb39e9ea7b DE-627 ger DE-627 rakwb eng rus L.N. Osaulenko verfasserin aut Vulnerability as a specific category of consumer risk 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation Medicine R In Analiz Riska Zdorovʹû FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017 (2018), 3, Seite 24-30 (DE-627)1041197624 23081163 nnns year:2018 number:3 pages:24-30 https://doi.org/10.21668/health.risk/2018.3.03.eng kostenfrei https://doaj.org/article/9778eb080dce440fb257d3fb39e9ea7b kostenfrei http://journal.fcrisk.ru/eng/2018/3/3 kostenfrei https://doaj.org/toc/2308-1155 Journal toc kostenfrei https://doaj.org/toc/2308-1163 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2018 3 24-30
allfieldsGer	10.21668/health.risk/2018.3.03.eng doi (DE-627)DOAJ002342561 (DE-599)DOAJ9778eb080dce440fb257d3fb39e9ea7b DE-627 ger DE-627 rakwb eng rus L.N. Osaulenko verfasserin aut Vulnerability as a specific category of consumer risk 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation Medicine R In Analiz Riska Zdorovʹû FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017 (2018), 3, Seite 24-30 (DE-627)1041197624 23081163 nnns year:2018 number:3 pages:24-30 https://doi.org/10.21668/health.risk/2018.3.03.eng kostenfrei https://doaj.org/article/9778eb080dce440fb257d3fb39e9ea7b kostenfrei http://journal.fcrisk.ru/eng/2018/3/3 kostenfrei https://doaj.org/toc/2308-1155 Journal toc kostenfrei https://doaj.org/toc/2308-1163 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2018 3 24-30
allfieldsSound	10.21668/health.risk/2018.3.03.eng doi (DE-627)DOAJ002342561 (DE-599)DOAJ9778eb080dce440fb257d3fb39e9ea7b DE-627 ger DE-627 rakwb eng rus L.N. Osaulenko verfasserin aut Vulnerability as a specific category of consumer risk 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU). consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation Medicine R In Analiz Riska Zdorovʹû FBSI “Federal Scientific Center for Medical and Preventive Health Risk Management Technologies”, 2017 (2018), 3, Seite 24-30 (DE-627)1041197624 23081163 nnns year:2018 number:3 pages:24-30 https://doi.org/10.21668/health.risk/2018.3.03.eng kostenfrei https://doaj.org/article/9778eb080dce440fb257d3fb39e9ea7b kostenfrei http://journal.fcrisk.ru/eng/2018/3/3 kostenfrei https://doaj.org/toc/2308-1155 Journal toc kostenfrei https://doaj.org/toc/2308-1163 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 2018 3 24-30
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spellingShingle	L.N. Osaulenko misc consumer misc consumer behavioral risks misc consumer protection misc disabled people misc elderly people misc under-age people misc consumer risks misc risk assessment misc vulnerability misc the Eurasian Economic Union legislation misc Medicine misc R Vulnerability as a specific category of consumer risk
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topic_title	Vulnerability as a specific category of consumer risk consumer consumer behavioral risks consumer protection disabled people elderly people under-age people consumer risks risk assessment vulnerability the Eurasian Economic Union legislation
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author_browse	L.N. Osaulenko
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author-letter	L.N. Osaulenko
doi_str_mv	10.21668/health.risk/2018.3.03.eng
title_sort	vulnerability as a specific category of consumer risk
title_auth	Vulnerability as a specific category of consumer risk
abstract	Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU).
abstractGer	Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU).
abstract_unstemmed	Regulation of legal relationships involving consumers which is adopted in the Eurasian Economic Union countries doesn't highlight peculiarities related to providing consumer rights of specific population groups; people who belong to such groups can't evaluate a situation correctly when they act as consumers due to various reasons, such as their age, physical peculiarities, or some other circumstances. The author performed this research on the following object: legal relationships which exist between subjects acting on a consumer market, one party here being a consumer who is more vulnerable than others around due to his or her age or disabil-ity. The research goal was to give a definition for "vulnerability" as a specific category of consumer risk which determines basic mechanisms of consumer rights protection. To achieve this, the author analyzed and assessed consumer risks which occur in such situations when consumers are under a certain age, elderly people, or disabled people. The paper also dwells on some peculiarities of deals which are made by people from the above-mentioned population groups. The performed research allowed to characterize a consumer "vulnerability" as an increased risk that a deal made by a consumer can have negative consequences due to his or her social or behavioral peculiarities. These peculiarities are shown to influence a person's ability to obtain or understand information; to make a free choice on a product or service; to perceive certain marketing practices adequately (perception of aggressive advertising); being financially capable to make deals. It was proved that specific population groups (young or elderly people, disabled people) are especially prone to consumer risks due to their age or physiologic peculiarities. People from such groups are too gullible and usually unable to adequately estimate all the consequences of a deal they have just made; they can also have limited physical abilities to fulfill their right to cancel a deal they made in due time. Having performed this research, the author came to a conclusion that it is advisory to spot out specific groups of "vul-nerable" consumers in order to protect their rights in a more proper way; it is necessary to supplement legislation on consumer rights protection with specific norms which can help to protect their rights and legitimate interests. As all the EEU countries are now trying to integrate their development processes, common grounds and approaches to national legislation development should be found in international legal acts adopted by the Eurasian Economic Union (EEU).
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title_short	Vulnerability as a specific category of consumer risk
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