Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study

BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Fenner, Yeshe [verfasserIn] Garland, Suzanne M [verfasserIn] Moore, Elya E [verfasserIn] Jayasinghe, Yasmin [verfasserIn] Fletcher, Ashley [verfasserIn] Tabrizi, Sepehr N [verfasserIn] Gunasekaran, Bharathy [verfasserIn] Wark, John D [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2012

Übergeordnetes Werk:	In: Journal of Medical Internet Research - JMIR Publications, 2003, 14(2012), 1, p e20
Übergeordnetes Werk:	volume:14 ; year:2012 ; number:1, p e20

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.2196/jmir.1978

Katalog-ID:	DOAJ013701673

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520			\|a BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics.
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allfields	10.2196/jmir.1978 doi (DE-627)DOAJ013701673 (DE-599)DOAJ347051e352014b119d367e561bb2e40a DE-627 ger DE-627 rakwb eng R858-859.7 RA1-1270 Fenner, Yeshe verfasserin aut Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study 2012 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Computer applications to medicine. Medical informatics Public aspects of medicine Garland, Suzanne M verfasserin aut Moore, Elya E verfasserin aut Jayasinghe, Yasmin verfasserin aut Fletcher, Ashley verfasserin aut Tabrizi, Sepehr N verfasserin aut Gunasekaran, Bharathy verfasserin aut Wark, John D verfasserin aut In Journal of Medical Internet Research JMIR Publications, 2003 14(2012), 1, p e20 (DE-627)324614136 (DE-600)2028830-X 14388871 nnns volume:14 year:2012 number:1, p e20 https://doi.org/10.2196/jmir.1978 kostenfrei https://doaj.org/article/347051e352014b119d367e561bb2e40a kostenfrei http://www.jmir.org/2012/1/e20/ kostenfrei https://doaj.org/toc/1438-8871 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_375 GBV_ILN_602 GBV_ILN_702 GBV_ILN_1200 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2025 GBV_ILN_2031 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2061 GBV_ILN_2111 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 14 2012 1, p e20
spelling	10.2196/jmir.1978 doi (DE-627)DOAJ013701673 (DE-599)DOAJ347051e352014b119d367e561bb2e40a DE-627 ger DE-627 rakwb eng R858-859.7 RA1-1270 Fenner, Yeshe verfasserin aut Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study 2012 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Computer applications to medicine. Medical informatics Public aspects of medicine Garland, Suzanne M verfasserin aut Moore, Elya E verfasserin aut Jayasinghe, Yasmin verfasserin aut Fletcher, Ashley verfasserin aut Tabrizi, Sepehr N verfasserin aut Gunasekaran, Bharathy verfasserin aut Wark, John D verfasserin aut In Journal of Medical Internet Research JMIR Publications, 2003 14(2012), 1, p e20 (DE-627)324614136 (DE-600)2028830-X 14388871 nnns volume:14 year:2012 number:1, p e20 https://doi.org/10.2196/jmir.1978 kostenfrei https://doaj.org/article/347051e352014b119d367e561bb2e40a kostenfrei http://www.jmir.org/2012/1/e20/ kostenfrei https://doaj.org/toc/1438-8871 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_375 GBV_ILN_602 GBV_ILN_702 GBV_ILN_1200 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2025 GBV_ILN_2031 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2061 GBV_ILN_2111 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 14 2012 1, p e20
allfields_unstemmed	10.2196/jmir.1978 doi (DE-627)DOAJ013701673 (DE-599)DOAJ347051e352014b119d367e561bb2e40a DE-627 ger DE-627 rakwb eng R858-859.7 RA1-1270 Fenner, Yeshe verfasserin aut Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study 2012 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Computer applications to medicine. Medical informatics Public aspects of medicine Garland, Suzanne M verfasserin aut Moore, Elya E verfasserin aut Jayasinghe, Yasmin verfasserin aut Fletcher, Ashley verfasserin aut Tabrizi, Sepehr N verfasserin aut Gunasekaran, Bharathy verfasserin aut Wark, John D verfasserin aut In Journal of Medical Internet Research JMIR Publications, 2003 14(2012), 1, p e20 (DE-627)324614136 (DE-600)2028830-X 14388871 nnns volume:14 year:2012 number:1, p e20 https://doi.org/10.2196/jmir.1978 kostenfrei https://doaj.org/article/347051e352014b119d367e561bb2e40a kostenfrei http://www.jmir.org/2012/1/e20/ kostenfrei https://doaj.org/toc/1438-8871 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_375 GBV_ILN_602 GBV_ILN_702 GBV_ILN_1200 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2025 GBV_ILN_2031 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2061 GBV_ILN_2111 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 14 2012 1, p e20
allfieldsGer	10.2196/jmir.1978 doi (DE-627)DOAJ013701673 (DE-599)DOAJ347051e352014b119d367e561bb2e40a DE-627 ger DE-627 rakwb eng R858-859.7 RA1-1270 Fenner, Yeshe verfasserin aut Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study 2012 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Computer applications to medicine. Medical informatics Public aspects of medicine Garland, Suzanne M verfasserin aut Moore, Elya E verfasserin aut Jayasinghe, Yasmin verfasserin aut Fletcher, Ashley verfasserin aut Tabrizi, Sepehr N verfasserin aut Gunasekaran, Bharathy verfasserin aut Wark, John D verfasserin aut In Journal of Medical Internet Research JMIR Publications, 2003 14(2012), 1, p e20 (DE-627)324614136 (DE-600)2028830-X 14388871 nnns volume:14 year:2012 number:1, p e20 https://doi.org/10.2196/jmir.1978 kostenfrei https://doaj.org/article/347051e352014b119d367e561bb2e40a kostenfrei http://www.jmir.org/2012/1/e20/ kostenfrei https://doaj.org/toc/1438-8871 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_375 GBV_ILN_602 GBV_ILN_702 GBV_ILN_1200 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2025 GBV_ILN_2031 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2061 GBV_ILN_2111 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 14 2012 1, p e20
allfieldsSound	10.2196/jmir.1978 doi (DE-627)DOAJ013701673 (DE-599)DOAJ347051e352014b119d367e561bb2e40a DE-627 ger DE-627 rakwb eng R858-859.7 RA1-1270 Fenner, Yeshe verfasserin aut Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study 2012 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. Computer applications to medicine. Medical informatics Public aspects of medicine Garland, Suzanne M verfasserin aut Moore, Elya E verfasserin aut Jayasinghe, Yasmin verfasserin aut Fletcher, Ashley verfasserin aut Tabrizi, Sepehr N verfasserin aut Gunasekaran, Bharathy verfasserin aut Wark, John D verfasserin aut In Journal of Medical Internet Research JMIR Publications, 2003 14(2012), 1, p e20 (DE-627)324614136 (DE-600)2028830-X 14388871 nnns volume:14 year:2012 number:1, p e20 https://doi.org/10.2196/jmir.1978 kostenfrei https://doaj.org/article/347051e352014b119d367e561bb2e40a kostenfrei http://www.jmir.org/2012/1/e20/ kostenfrei https://doaj.org/toc/1438-8871 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_73 GBV_ILN_74 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_375 GBV_ILN_602 GBV_ILN_702 GBV_ILN_1200 GBV_ILN_2001 GBV_ILN_2003 GBV_ILN_2005 GBV_ILN_2006 GBV_ILN_2008 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2011 GBV_ILN_2014 GBV_ILN_2015 GBV_ILN_2020 GBV_ILN_2025 GBV_ILN_2031 GBV_ILN_2044 GBV_ILN_2048 GBV_ILN_2050 GBV_ILN_2055 GBV_ILN_2056 GBV_ILN_2057 GBV_ILN_2061 GBV_ILN_2111 GBV_ILN_2153 GBV_ILN_2190 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 14 2012 1, p e20
language	English
source	In Journal of Medical Internet Research 14(2012), 1, p e20 volume:14 year:2012 number:1, p e20
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format_phy_str_mv	Article
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topic_facet	Computer applications to medicine. Medical informatics Public aspects of medicine
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authorswithroles_txt_mv	Fenner, Yeshe @@aut@@ Garland, Suzanne M @@aut@@ Moore, Elya E @@aut@@ Jayasinghe, Yasmin @@aut@@ Fletcher, Ashley @@aut@@ Tabrizi, Sepehr N @@aut@@ Gunasekaran, Bharathy @@aut@@ Wark, John D @@aut@@
publishDateDaySort_date	2012-01-01T00:00:00Z
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The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. 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callnumber-first	R - Medicine
author	Fenner, Yeshe
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topic_title	R858-859.7 RA1-1270 Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study
topic	misc R858-859.7 misc RA1-1270 misc Computer applications to medicine. Medical informatics misc Public aspects of medicine
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title	Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study
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title_full	Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study
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title_sort	web-based recruiting for health research using a social networking site: an exploratory study
callnumber	R858-859.7
title_auth	Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study
abstract	BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics.
abstractGer	BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics.
abstract_unstemmed	BackgroundRecruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities. ObjectiveTo assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook. MethodsWe placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online. ResultsA total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective. ConclusionsResults demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics.
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title_short	Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study
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