Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Elia Ardyan [verfasserIn] Daniel Kurniawan [verfasserIn] Istiatin Istiatin [verfasserIn] Luhgiatno Luhgiatno [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2021

Schlagwörter:	covid-19 attitudes toward negative ewom customer panic buying activity brand switching customer satisfaction

Übergeordnetes Werk:	In: Cogent Business & Management - Taylor & Francis Group, 2015, 8(2021), 1
Übergeordnetes Werk:	volume:8 ; year:2021 ; number:1

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.1080/23311975.2021.1952827

Katalog-ID:	DOAJ013972596

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allfieldsSound	10.1080/23311975.2021.1952827 doi (DE-627)DOAJ013972596 (DE-599)DOAJ0d3f61578ede471a8cc3c252c791c8be DE-627 ger DE-627 rakwb eng HF5001-6182 HD28-70 Elia Ardyan verfasserin aut Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia 2021 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study also used the Rational Choice Theory approach as a foundation to explain the current situation in Indonesia regarding customer purchasing decisions and satisfaction. The questionnaires were distributed online to 691 consumers in various cities in Indonesia. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or research regarding Rational Choice Theory. covid-19 attitudes toward negative ewom customer panic buying activity brand switching customer satisfaction Business Management. Industrial management Daniel Kurniawan verfasserin aut Istiatin Istiatin verfasserin aut Luhgiatno Luhgiatno verfasserin aut In Cogent Business & Management Taylor & Francis Group, 2015 8(2021), 1 (DE-627)837953715 (DE-600)2837523-3 23311975 nnns volume:8 year:2021 number:1 https://doi.org/10.1080/23311975.2021.1952827 kostenfrei https://doaj.org/article/0d3f61578ede471a8cc3c252c791c8be kostenfrei http://dx.doi.org/10.1080/23311975.2021.1952827 kostenfrei https://doaj.org/toc/2331-1975 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2009 GBV_ILN_2014 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 8 2021 1
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authorswithroles_txt_mv	Elia Ardyan @@aut@@ Daniel Kurniawan @@aut@@ Istiatin Istiatin @@aut@@ Luhgiatno Luhgiatno @@aut@@
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callnumber-first	H - Social Science
author	Elia Ardyan
spellingShingle	Elia Ardyan misc HF5001-6182 misc HD28-70 misc covid-19 misc attitudes toward negative ewom misc customer panic buying activity misc brand switching misc customer satisfaction misc Business misc Management. Industrial management Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
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topic_title	HF5001-6182 HD28-70 Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia covid-19 attitudes toward negative ewom customer panic buying activity brand switching customer satisfaction
topic	misc HF5001-6182 misc HD28-70 misc covid-19 misc attitudes toward negative ewom misc customer panic buying activity misc brand switching misc customer satisfaction misc Business misc Management. Industrial management
topic_unstemmed	misc HF5001-6182 misc HD28-70 misc covid-19 misc attitudes toward negative ewom misc customer panic buying activity misc brand switching misc customer satisfaction misc Business misc Management. Industrial management
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title	Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
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title_full	Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
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title_sort	does customers’ attitude toward negative ewom affect their panic buying activity in purchasing products? customers satisfaction during covid-19 pandemic in indonesia
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title_auth	Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
abstract	Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study also used the Rational Choice Theory approach as a foundation to explain the current situation in Indonesia regarding customer purchasing decisions and satisfaction. The questionnaires were distributed online to 691 consumers in various cities in Indonesia. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or research regarding Rational Choice Theory.
abstractGer	Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study also used the Rational Choice Theory approach as a foundation to explain the current situation in Indonesia regarding customer purchasing decisions and satisfaction. The questionnaires were distributed online to 691 consumers in various cities in Indonesia. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or research regarding Rational Choice Theory.
abstract_unstemmed	Concerning the effect of the 2019 coronavirus novel (COVID-19) pandemic on the global economic situation, this study examines the impact of customer attitudes toward negative Electronic Word of Mouth (eWOM) in their panic buying activities and switching barriers on customer satisfaction. This study also used the Rational Choice Theory approach as a foundation to explain the current situation in Indonesia regarding customer purchasing decisions and satisfaction. The questionnaires were distributed online to 691 consumers in various cities in Indonesia. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on increasing panic buying activity and brand switching. Finally, the relationship between buying activity as well as brand switching toward customer satisfaction has significance. The conclusions drawn in this study will contribute to studies or research regarding Rational Choice Theory.
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title_short	Does customers’ attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia
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