The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising

This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Hee Jin Kim [verfasserIn] Jung Min Jang [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2018

Schlagwörter:	processing fluency self-efficacy pro-social campaign advertising social sustainability

Übergeordnetes Werk:	In: Sustainability - MDPI AG, 2009, 10(2018), 12, p 4777
Übergeordnetes Werk:	volume:10 ; year:2018 ; number:12, p 4777

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.3390/su10124777

Katalog-ID:	DOAJ014757591

Internformat


LEADER	01000caa a22002652 4500
001	DOAJ014757591
003	DE-627
005	20230310070901.0
007	cr uuu---uuuuu
008	230226s2018 xx \|\|\|\|\|o 00\| \|\|eng c
024	7		\|a 10.3390/su10124777 \|2 doi
035			\|a (DE-627)DOAJ014757591
035			\|a (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f
040			\|a DE-627 \|b ger \|c DE-627 \|e rakwb
041			\|a eng
050		0	\|a TD194-195
050		0	\|a TJ807-830
050		0	\|a GE1-350
100	0		\|a Hee Jin Kim \|e verfasserin \|4 aut
245	1	4	\|a The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
264		1	\|c 2018
336			\|a Text \|b txt \|2 rdacontent
337			\|a Computermedien \|b c \|2 rdamedia
338			\|a Online-Ressource \|b cr \|2 rdacarrier
520			\|a This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.
650		4	\|a processing fluency
650		4	\|a self-efficacy
650		4	\|a pro-social campaign advertising
650		4	\|a social sustainability
653		0	\|a Environmental effects of industries and plants
653		0	\|a Renewable energy sources
653		0	\|a Environmental sciences
700	0		\|a Jung Min Jang \|e verfasserin \|4 aut
773	0	8	\|i In \|t Sustainability \|d MDPI AG, 2009 \|g 10(2018), 12, p 4777 \|w (DE-627)610604120 \|w (DE-600)2518383-7 \|x 20711050 \|7 nnns
773	1	8	\|g volume:10 \|g year:2018 \|g number:12, p 4777
856	4	0	\|u https://doi.org/10.3390/su10124777 \|z kostenfrei
856	4	0	\|u https://doaj.org/article/38a0a2697a314108933a9ddaec89899f \|z kostenfrei
856	4	0	\|u https://www.mdpi.com/2071-1050/10/12/4777 \|z kostenfrei
856	4	2	\|u https://doaj.org/toc/2071-1050 \|y Journal toc \|z kostenfrei
912			\|a GBV_USEFLAG_A
912			\|a SYSFLAG_A
912			\|a GBV_DOAJ
912			\|a GBV_ILN_11
912			\|a GBV_ILN_20
912			\|a GBV_ILN_22
912			\|a GBV_ILN_23
912			\|a GBV_ILN_24
912			\|a GBV_ILN_31
912			\|a GBV_ILN_39
912			\|a GBV_ILN_40
912			\|a GBV_ILN_60
912			\|a GBV_ILN_62
912			\|a GBV_ILN_63
912			\|a GBV_ILN_65
912			\|a GBV_ILN_69
912			\|a GBV_ILN_70
912			\|a GBV_ILN_73
912			\|a GBV_ILN_95
912			\|a GBV_ILN_110
912			\|a GBV_ILN_151
912			\|a GBV_ILN_161
912			\|a GBV_ILN_170
912			\|a GBV_ILN_213
912			\|a GBV_ILN_224
912			\|a GBV_ILN_230
912			\|a GBV_ILN_285
912			\|a GBV_ILN_293
912			\|a GBV_ILN_370
912			\|a GBV_ILN_602
912			\|a GBV_ILN_2014
912			\|a GBV_ILN_2507
912			\|a GBV_ILN_4012
912			\|a GBV_ILN_4037
912			\|a GBV_ILN_4112
912			\|a GBV_ILN_4125
912			\|a GBV_ILN_4126
912			\|a GBV_ILN_4249
912			\|a GBV_ILN_4305
912			\|a GBV_ILN_4306
912			\|a GBV_ILN_4322
912			\|a GBV_ILN_4323
912			\|a GBV_ILN_4324
912			\|a GBV_ILN_4325
912			\|a GBV_ILN_4367
912			\|a GBV_ILN_4700
951			\|a AR
952			\|d 10 \|j 2018 \|e 12, p 4777

Indexfelder

author_variant	h j k hjk j m j jmj
matchkey_str	article:20711050:2018----::heseteetropoesnfunynlecseffiaynbhvoaitninn
hierarchy_sort_str	2018
callnumber-subject-code	TD
publishDate	2018
allfields	10.3390/su10124777 doi (DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Hee Jin Kim verfasserin aut The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications. processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences Jung Min Jang verfasserin aut In Sustainability MDPI AG, 2009 10(2018), 12, p 4777 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:10 year:2018 number:12, p 4777 https://doi.org/10.3390/su10124777 kostenfrei https://doaj.org/article/38a0a2697a314108933a9ddaec89899f kostenfrei https://www.mdpi.com/2071-1050/10/12/4777 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 12, p 4777
spelling	10.3390/su10124777 doi (DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Hee Jin Kim verfasserin aut The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications. processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences Jung Min Jang verfasserin aut In Sustainability MDPI AG, 2009 10(2018), 12, p 4777 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:10 year:2018 number:12, p 4777 https://doi.org/10.3390/su10124777 kostenfrei https://doaj.org/article/38a0a2697a314108933a9ddaec89899f kostenfrei https://www.mdpi.com/2071-1050/10/12/4777 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 12, p 4777
allfields_unstemmed	10.3390/su10124777 doi (DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Hee Jin Kim verfasserin aut The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications. processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences Jung Min Jang verfasserin aut In Sustainability MDPI AG, 2009 10(2018), 12, p 4777 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:10 year:2018 number:12, p 4777 https://doi.org/10.3390/su10124777 kostenfrei https://doaj.org/article/38a0a2697a314108933a9ddaec89899f kostenfrei https://www.mdpi.com/2071-1050/10/12/4777 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 12, p 4777
allfieldsGer	10.3390/su10124777 doi (DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Hee Jin Kim verfasserin aut The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications. processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences Jung Min Jang verfasserin aut In Sustainability MDPI AG, 2009 10(2018), 12, p 4777 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:10 year:2018 number:12, p 4777 https://doi.org/10.3390/su10124777 kostenfrei https://doaj.org/article/38a0a2697a314108933a9ddaec89899f kostenfrei https://www.mdpi.com/2071-1050/10/12/4777 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 12, p 4777
allfieldsSound	10.3390/su10124777 doi (DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f DE-627 ger DE-627 rakwb eng TD194-195 TJ807-830 GE1-350 Hee Jin Kim verfasserin aut The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising 2018 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications. processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences Jung Min Jang verfasserin aut In Sustainability MDPI AG, 2009 10(2018), 12, p 4777 (DE-627)610604120 (DE-600)2518383-7 20711050 nnns volume:10 year:2018 number:12, p 4777 https://doi.org/10.3390/su10124777 kostenfrei https://doaj.org/article/38a0a2697a314108933a9ddaec89899f kostenfrei https://www.mdpi.com/2071-1050/10/12/4777 kostenfrei https://doaj.org/toc/2071-1050 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700 AR 10 2018 12, p 4777
language	English
source	In Sustainability 10(2018), 12, p 4777 volume:10 year:2018 number:12, p 4777
sourceStr	In Sustainability 10(2018), 12, p 4777 volume:10 year:2018 number:12, p 4777
format_phy_str_mv	Article
institution	findex.gbv.de
topic_facet	processing fluency self-efficacy pro-social campaign advertising social sustainability Environmental effects of industries and plants Renewable energy sources Environmental sciences
isfreeaccess_bool	true
container_title	Sustainability
authorswithroles_txt_mv	Hee Jin Kim @@aut@@ Jung Min Jang @@aut@@
publishDateDaySort_date	2018-01-01T00:00:00Z
hierarchy_top_id	610604120
id	DOAJ014757591
language_de	englisch
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">DOAJ014757591</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230310070901.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">230226s2018 xx \|\|\|\|\|o 00\| \|\|eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3390/su10124777</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)DOAJ014757591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DOAJ38a0a2697a314108933a9ddaec89899f</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TD194-195</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TJ807-830</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">GE1-350</subfield></datafield><datafield tag="100" ind1="0" ind2=" "><subfield code="a">Hee Jin Kim</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2018</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">processing fluency</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">self-efficacy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">pro-social campaign advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">social sustainability</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Environmental effects of industries and plants</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Renewable energy sources</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Environmental sciences</subfield></datafield><datafield tag="700" ind1="0" ind2=" "><subfield code="a">Jung Min Jang</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Sustainability</subfield><subfield code="d">MDPI AG, 2009</subfield><subfield code="g">10(2018), 12, p 4777</subfield><subfield code="w">(DE-627)610604120</subfield><subfield code="w">(DE-600)2518383-7</subfield><subfield code="x">20711050</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:10</subfield><subfield code="g">year:2018</subfield><subfield code="g">number:12, p 4777</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3390/su10124777</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doaj.org/article/38a0a2697a314108933a9ddaec89899f</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.mdpi.com/2071-1050/10/12/4777</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="u">https://doaj.org/toc/2071-1050</subfield><subfield code="y">Journal toc</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_DOAJ</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_11</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_22</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_23</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_24</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_31</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_39</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_40</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_60</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_62</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_63</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_65</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_69</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_73</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_95</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_151</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_161</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_170</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_213</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_224</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_230</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_285</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_293</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_370</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_602</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2014</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2507</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4037</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4112</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4125</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4126</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4323</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4324</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4325</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4367</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">10</subfield><subfield code="j">2018</subfield><subfield code="e">12, p 4777</subfield></datafield></record></collection>
callnumber-first	T - Technology
author	Hee Jin Kim
spellingShingle	Hee Jin Kim misc TD194-195 misc TJ807-830 misc GE1-350 misc processing fluency misc self-efficacy misc pro-social campaign advertising misc social sustainability misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
authorStr	Hee Jin Kim
ppnlink_with_tag_str_mv	@@773@@(DE-627)610604120
format	electronic Article
delete_txt_mv	keep
author_role	aut aut
collection	DOAJ
remote_str	true
callnumber-label	TD194-195
illustrated	Not Illustrated
issn	20711050
topic_title	TD194-195 TJ807-830 GE1-350 The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising processing fluency self-efficacy pro-social campaign advertising social sustainability
topic	misc TD194-195 misc TJ807-830 misc GE1-350 misc processing fluency misc self-efficacy misc pro-social campaign advertising misc social sustainability misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
topic_unstemmed	misc TD194-195 misc TJ807-830 misc GE1-350 misc processing fluency misc self-efficacy misc pro-social campaign advertising misc social sustainability misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
topic_browse	misc TD194-195 misc TJ807-830 misc GE1-350 misc processing fluency misc self-efficacy misc pro-social campaign advertising misc social sustainability misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
format_facet	Elektronische Aufsätze Aufsätze Elektronische Ressource
format_main_str_mv	Text Zeitschrift/Artikel
carriertype_str_mv	cr
hierarchy_parent_title	Sustainability
hierarchy_parent_id	610604120
hierarchy_top_title	Sustainability
isfreeaccess_txt	true
familylinks_str_mv	(DE-627)610604120 (DE-600)2518383-7
title	The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
ctrlnum	(DE-627)DOAJ014757591 (DE-599)DOAJ38a0a2697a314108933a9ddaec89899f
title_full	The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
author_sort	Hee Jin Kim
journal	Sustainability
journalStr	Sustainability
callnumber-first-code	T
lang_code	eng
isOA_bool	true
recordtype	marc
publishDateSort	2018
contenttype_str_mv	txt
author_browse	Hee Jin Kim Jung Min Jang
container_volume	10
class	TD194-195 TJ807-830 GE1-350
format_se	Elektronische Aufsätze
author-letter	Hee Jin Kim
doi_str_mv	10.3390/su10124777
author2-role	verfasserin
title_sort	easier the better: how processing fluency influences self-efficacy and behavioral intention in pro-social campaign advertising
callnumber	TD194-195
title_auth	The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
abstract	This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.
abstractGer	This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.
abstract_unstemmed	This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.
collection_details	GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_110 GBV_ILN_151 GBV_ILN_161 GBV_ILN_170 GBV_ILN_213 GBV_ILN_224 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_602 GBV_ILN_2014 GBV_ILN_2507 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4367 GBV_ILN_4700
container_issue	12, p 4777
title_short	The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising
url	https://doi.org/10.3390/su10124777 https://doaj.org/article/38a0a2697a314108933a9ddaec89899f https://www.mdpi.com/2071-1050/10/12/4777 https://doaj.org/toc/2071-1050
remote_bool	true
author2	Jung Min Jang
author2Str	Jung Min Jang
ppnlink	610604120
callnumber-subject	TD - Environmental Technology
mediatype_str_mv	c
isOA_txt	true
hochschulschrift_bool	false
doi_str	10.3390/su10124777
callnumber-a	TD194-195
up_date	2024-07-04T00:22:22.993Z
_version_	1803605815322476544
fullrecord_marcxml	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01000caa a22002652 4500</leader><controlfield tag="001">DOAJ014757591</controlfield><controlfield tag="003">DE-627</controlfield><controlfield tag="005">20230310070901.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">230226s2018 xx \|\|\|\|\|o 00\| \|\|eng c</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3390/su10124777</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627)DOAJ014757591</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DOAJ38a0a2697a314108933a9ddaec89899f</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TD194-195</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TJ807-830</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">GE1-350</subfield></datafield><datafield tag="100" ind1="0" ind2=" "><subfield code="a">Hee Jin Kim</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2018</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This study examines how processing fluency influences people’s behavioral intention to perform a pro-social behavior. In particular, we predict that high processing fluency enhances self-efficacy perception which, in turn, increases behavioral intention to participate in a pro-social campaign. Study 1 tested the proposed effect in the context of a pro-environmental campaign. Results showed that individual’s subjective feeling of processing fluency affects the degree of self-efficacy and intention to engage in recycling behavior. Study 2 replicated study 1 in the context of organ donation. In addition, we manipulated the degree of conceptual fluency by differently pairing message framing (gain vs. loss) and background color (blue vs. red). As predicted, participants exposed to campaign advertising with conceptually matching framing-color pairs (blue—gain framing and red—loss framing) expressed a greater level of self-efficacy than those who were exposed to mismatched pairs. In addition, self-efficacy mediated the influence of the color⁻framing match on the intention to donate organs. Our research contributes to the existing literature by identifying critical drivers that promote actions toward pro-social campaigns. It also provides useful guidelines for marketers who design and implement pro-social campaign communications.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">processing fluency</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">self-efficacy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">pro-social campaign advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">social sustainability</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Environmental effects of industries and plants</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Renewable energy sources</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Environmental sciences</subfield></datafield><datafield tag="700" ind1="0" ind2=" "><subfield code="a">Jung Min Jang</subfield><subfield code="e">verfasserin</subfield><subfield code="4">aut</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="i">In</subfield><subfield code="t">Sustainability</subfield><subfield code="d">MDPI AG, 2009</subfield><subfield code="g">10(2018), 12, p 4777</subfield><subfield code="w">(DE-627)610604120</subfield><subfield code="w">(DE-600)2518383-7</subfield><subfield code="x">20711050</subfield><subfield code="7">nnns</subfield></datafield><datafield tag="773" ind1="1" ind2="8"><subfield code="g">volume:10</subfield><subfield code="g">year:2018</subfield><subfield code="g">number:12, p 4777</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3390/su10124777</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doaj.org/article/38a0a2697a314108933a9ddaec89899f</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.mdpi.com/2071-1050/10/12/4777</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="u">https://doaj.org/toc/2071-1050</subfield><subfield code="y">Journal toc</subfield><subfield code="z">kostenfrei</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_USEFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">SYSFLAG_A</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_DOAJ</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_11</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_20</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_22</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_23</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_24</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_31</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_39</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_40</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_60</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_62</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_63</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_65</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_69</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_70</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_73</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_95</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_110</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_151</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_161</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_170</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_213</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_224</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_230</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_285</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_293</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_370</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_602</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2014</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_2507</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4012</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4037</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4112</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4125</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4126</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4249</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4305</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4306</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4322</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4323</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4324</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4325</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4367</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">GBV_ILN_4700</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">AR</subfield></datafield><datafield tag="952" ind1=" " ind2=" "><subfield code="d">10</subfield><subfield code="j">2018</subfield><subfield code="e">12, p 4777</subfield></datafield></record></collection>
score	7.399749

Nicht das Richtige dabei?

Schreiben Sie uns!

The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising

Nicht das Richtige dabei?

Zugang & Verfügbarkeit

Vorhandene Bände

Nicht das Richtige dabei?