The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process

The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcome...
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Gespeichert in:

Autor*in:	Gordon Bowen [verfasserIn] Dominic Appiah [verfasserIn] Sebastian Okafor [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch

Erschienen:	2020

Schlagwörter:	business analytics social media CSR strategy formulation strategic planning governance

Übergeordnetes Werk:	In: Sustainability - MDPI AG, 2009, 12(2020), 15, p 6057
Übergeordnetes Werk:	volume:12 ; year:2020 ; number:15, p 6057

Links:	Link aufrufen Link aufrufen Link aufrufen Journal toc

DOI / URN:	10.3390/su12156057

Katalog-ID:	DOAJ018060544

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callnumber-first	T - Technology
author	Gordon Bowen
spellingShingle	Gordon Bowen misc TD194-195 misc TJ807-830 misc GE1-350 misc business analytics misc social media misc CSR misc strategy formulation misc strategic planning misc governance misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process
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topic_title	TD194-195 TJ807-830 GE1-350 The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process business analytics social media CSR strategy formulation strategic planning governance
topic	misc TD194-195 misc TJ807-830 misc GE1-350 misc business analytics misc social media misc CSR misc strategy formulation misc strategic planning misc governance misc Environmental effects of industries and plants misc Renewable energy sources misc Environmental sciences
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title	The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process
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title_sort	influence of corporate social responsibility (csr) and social media on the strategy formulation process
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title_auth	The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process
abstract	The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcomes. The input into the strategic formulation process does not tend to take account of customers’ inclination for CSR practices and policies. This is particularly important for consumers who can spurn organisations that do not incorporate ethical practices in their core values. The paper aims to show that social media is an inclusive tool, because of the duplex communication techniques that enhance it, and CSR is complementary to building a robust strategic planning process. The methodology is a qualitative case study using a reflective perspective based on a complete participant role. The results demonstrate that there are challenges in operating a strategic planning process that is situated in an uncertain, volatile and dynamic business environment; it requires an integrated partnership between the inter-organisational actors and other stakeholders. Social media is the integrator of resources and CSR helps to build relationships, acting as a reinforcer of trust.
abstractGer	The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcomes. The input into the strategic formulation process does not tend to take account of customers’ inclination for CSR practices and policies. This is particularly important for consumers who can spurn organisations that do not incorporate ethical practices in their core values. The paper aims to show that social media is an inclusive tool, because of the duplex communication techniques that enhance it, and CSR is complementary to building a robust strategic planning process. The methodology is a qualitative case study using a reflective perspective based on a complete participant role. The results demonstrate that there are challenges in operating a strategic planning process that is situated in an uncertain, volatile and dynamic business environment; it requires an integrated partnership between the inter-organisational actors and other stakeholders. Social media is the integrator of resources and CSR helps to build relationships, acting as a reinforcer of trust.
abstract_unstemmed	The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcomes. The input into the strategic formulation process does not tend to take account of customers’ inclination for CSR practices and policies. This is particularly important for consumers who can spurn organisations that do not incorporate ethical practices in their core values. The paper aims to show that social media is an inclusive tool, because of the duplex communication techniques that enhance it, and CSR is complementary to building a robust strategic planning process. The methodology is a qualitative case study using a reflective perspective based on a complete participant role. The results demonstrate that there are challenges in operating a strategic planning process that is situated in an uncertain, volatile and dynamic business environment; it requires an integrated partnership between the inter-organisational actors and other stakeholders. Social media is the integrator of resources and CSR helps to build relationships, acting as a reinforcer of trust.
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