Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly

The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inhe...
Ausführliche Beschreibung

Gespeichert in:

Autor*in:	Helena Alves [verfasserIn] Arminda do Paço [verfasserIn] Carla Roberto [verfasserIn]

Format:	E-Artikel
Sprache:	Englisch ; Kroatisch

Erschienen:	2015

Schlagwörter:	internal marketing organizational commitment elderly support institutions motivations

Übergeordnetes Werk:	In: Tržište - Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2018, 27(2015), 2, Seite 237-250
Übergeordnetes Werk:	volume:27 ; year:2015 ; number:2 ; pages:237-250

Links:	Link aufrufen Link aufrufen Journal toc

Katalog-ID:	DOAJ033790264

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spelling	(DE-627)DOAJ033790264 (DE-599)DOAJffc1f4d6c3ae419482be1628a03a142b DE-627 ger DE-627 rakwb eng hrv HF5410-5417.5 Helena Alves verfasserin aut Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance. internal marketing organizational commitment elderly support institutions motivations Marketing. Distribution of products Arminda do Paço verfasserin aut Carla Roberto verfasserin aut In Tržište Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2018 27(2015), 2, Seite 237-250 (DE-627)587888075 (DE-600)2469032-6 18491383 nnns volume:27 year:2015 number:2 pages:237-250 https://doaj.org/article/ffc1f4d6c3ae419482be1628a03a142b kostenfrei http://hrcak.srce.hr/file/222600 kostenfrei https://doaj.org/toc/0353-4790 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ SSG-OLC-PHA GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 27 2015 2 237-250
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allfieldsGer	(DE-627)DOAJ033790264 (DE-599)DOAJffc1f4d6c3ae419482be1628a03a142b DE-627 ger DE-627 rakwb eng hrv HF5410-5417.5 Helena Alves verfasserin aut Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance. internal marketing organizational commitment elderly support institutions motivations Marketing. Distribution of products Arminda do Paço verfasserin aut Carla Roberto verfasserin aut In Tržište Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2018 27(2015), 2, Seite 237-250 (DE-627)587888075 (DE-600)2469032-6 18491383 nnns volume:27 year:2015 number:2 pages:237-250 https://doaj.org/article/ffc1f4d6c3ae419482be1628a03a142b kostenfrei http://hrcak.srce.hr/file/222600 kostenfrei https://doaj.org/toc/0353-4790 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ SSG-OLC-PHA GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 27 2015 2 237-250
allfieldsSound	(DE-627)DOAJ033790264 (DE-599)DOAJffc1f4d6c3ae419482be1628a03a142b DE-627 ger DE-627 rakwb eng hrv HF5410-5417.5 Helena Alves verfasserin aut Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly 2015 Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance. internal marketing organizational commitment elderly support institutions motivations Marketing. Distribution of products Arminda do Paço verfasserin aut Carla Roberto verfasserin aut In Tržište Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2018 27(2015), 2, Seite 237-250 (DE-627)587888075 (DE-600)2469032-6 18491383 nnns volume:27 year:2015 number:2 pages:237-250 https://doaj.org/article/ffc1f4d6c3ae419482be1628a03a142b kostenfrei http://hrcak.srce.hr/file/222600 kostenfrei https://doaj.org/toc/0353-4790 Journal toc kostenfrei GBV_USEFLAG_A SYSFLAG_A GBV_DOAJ SSG-OLC-PHA GBV_ILN_11 GBV_ILN_20 GBV_ILN_22 GBV_ILN_23 GBV_ILN_24 GBV_ILN_26 GBV_ILN_31 GBV_ILN_39 GBV_ILN_40 GBV_ILN_60 GBV_ILN_62 GBV_ILN_63 GBV_ILN_65 GBV_ILN_69 GBV_ILN_70 GBV_ILN_73 GBV_ILN_95 GBV_ILN_105 GBV_ILN_110 GBV_ILN_151 GBV_ILN_152 GBV_ILN_161 GBV_ILN_206 GBV_ILN_213 GBV_ILN_230 GBV_ILN_285 GBV_ILN_293 GBV_ILN_370 GBV_ILN_374 GBV_ILN_602 GBV_ILN_2006 GBV_ILN_2009 GBV_ILN_2010 GBV_ILN_2014 GBV_ILN_2020 GBV_ILN_2021 GBV_ILN_2027 GBV_ILN_2034 GBV_ILN_2055 GBV_ILN_2108 GBV_ILN_2111 GBV_ILN_2129 GBV_ILN_2863 GBV_ILN_4012 GBV_ILN_4037 GBV_ILN_4046 GBV_ILN_4112 GBV_ILN_4125 GBV_ILN_4126 GBV_ILN_4249 GBV_ILN_4305 GBV_ILN_4306 GBV_ILN_4307 GBV_ILN_4313 GBV_ILN_4322 GBV_ILN_4323 GBV_ILN_4324 GBV_ILN_4325 GBV_ILN_4326 GBV_ILN_4335 GBV_ILN_4338 GBV_ILN_4367 GBV_ILN_4700 AR 27 2015 2 237-250
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author	Helena Alves
spellingShingle	Helena Alves misc HF5410-5417.5 misc internal marketing misc organizational commitment misc elderly support institutions misc motivations misc Marketing. Distribution of products Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
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topic_title	HF5410-5417.5 Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly internal marketing organizational commitment elderly support institutions motivations
topic	misc HF5410-5417.5 misc internal marketing misc organizational commitment misc elderly support institutions misc motivations misc Marketing. Distribution of products
topic_unstemmed	misc HF5410-5417.5 misc internal marketing misc organizational commitment misc elderly support institutions misc motivations misc Marketing. Distribution of products
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title	Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
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title_sort	influence of internal marketing on organizational commitment-evidence from care institutions for the elderly
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title_auth	Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
abstract	The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance.
abstractGer	The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance.
abstract_unstemmed	The provision of institutional care, particularly for the elderly, assumes dedication and commitment of the employees. Hence, identifying the prevailing level of organizational commitment (OC) and precisely which internal marketing (IM) techniques may be deployed to shape this performance is of inherent importance. The objective of this research project is, correspondingly, to ascertain the extent to which IM influences the OC of employees at three elderly care support institutions. To study this influence, we selected a sample of 188 individuals, all employees at the three institutions who agreed to participate in the study by answering a questionnaire. As regards IM, quality of work, ascending communication, and valuing and sharing information are the most commonly adopted practices at institutions. In terms of OC related dimensions, we found the affective and the instrumental to be the predominant types of commitment. Our findings support a moderately positive correlation between the IM and OC variables. This study enables an evaluation of respective institutions, informing them of the changes that are both feasible and necessary to the provision of quality care services and, consequently, a higher level of employee commitment and performance.
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title_short	Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
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